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The Essential Checklist for creating a business website that works.

Posted by Greg

Did you know that 48% of customers will stop considering your business if you don’t have a website? *

*Telstra

A website is a key part of business marketing and should be at the core of your business’ online presence. Social Media is fine up to a point, but online-savvy customers want to know more about the business they are dealing with and how it can help them.

But what are the elements of a good small business website? Below is our checklist of key components that your website needs to be effective and successful:

1. Clearly defined website goals.

Although they aren’t visible in the final design, outlining goals for your website is vitally important to the end results. Without a clear roadmap in place, your direction may be offline with what you want to achieve and what your customers are looking for.

Use the five W’s as a starting point to define your goals:

2. An easy-to-use site menu.

Clear navigation on your website not only helps your visitors find what they are looking for, but it also helps search engines such as Google to index your site properly.

Plan your site that no page is any further than two mouse clicks away from the front page – else it is in danger of being lost to your visitors. Conversely, all pages on the site must also link back to the home page.

3. Business appropriate design.

When designing the overall look of your business website, make sure it appears as expected to your target audience. For example, the audience for a nightclub website would not expect to find a website design more suitable to an aged-care facility.

In addition, don’t go too far with the visuals of your design – the focus of the website should always be the user experience. Heavy visuals can also be distracting, and they will slow down the load-time for your site.  

4. Mobile-friendly.

In a recent report from https://www2.deloitte.com, it is estimated that 91% of Australians own a smart phone and use it regularly to access the internet. This means a substantial proportion of any website’s traffic will be coming to you via mobile and your site needs to be developed from the ground up to cater for this.

When looking to be mobile-friendly, there shouldn’t be two versions of your site. It should be the same site that automatically adapts its various components to deliver the same content on any screen size.

5. On-Point Content.

When it comes to selling your products and services, there is no alternative to high-quality content. Engaging your visitors is the key to lengthening the time they spend on your site and reducing its dreaded bounce-rate.

Ensure that any content is clear, concise, and relevant to the person who is reading it. Make sure, as your site gets older, you change-up the content on a regular basis to keep it fresh – not just for your site visitors, but for the Google-Bot which will be looking for such changes.

To keep your content on-point, keep referring to the goals of your site established in step #1.

6. Clear & Visible “Call To Actions”

Whatever you want your customers to do on your website – you need to make it stand out. This is known as the “Call To Action” (CTA).

The CTA’s that we use can determine whether people take action and in what numbers. There are two core objectives of a CTA: telling what they should do and giving them the motivation to do it.

Example CTA’s include “Get My Offer”, “Redeem My Prize”, “Book My Demo”, “Subscribe”, “Buy Now”, “Reserve Your Place”, “Book an Appointment” to name just a few.

7. Accessible contact details.

Allow your customers to reach out to you quickly with clear contact details that are easy to access and use. At a minimum, your details should include your business address (if applicable), phone number and email address.

Use a professional email address, preferably with your own domain name – addresses provided by free email services can portray the wrong image to prospective customers.

If you would like your customers to contact you directly from your website, include a contact or enquiry form on the site.

8. Site Traffic Analytics

Without tracking the visitors that come through your site and watching where (and if) they are spending their time, there’s no way you can measure if your website is achieving the goals that you have set for it.

Fortunately, tracking is easily done on several levels. Your website server can follow the most basic of movements into your site and you can install a plugin to watch what happens on your site. Obviously, the most well-known and best option is to sign-up for Google Analytics.

Briefly, the most important metrics you should track in your website are:

Boost your website by checking these five statistics.

Posted by Greg

Web statistics are often the forgotten element in a business website, yet they are key to whether the site succeeds or fail.

By paying attention to the smallest of details, you will be able to adjust the operation of your site to ensure that you have the best chance of converting visitors into customers. I

In short, monitoring your site’s statistics could make the world of difference when it comes to the key question – is your website working for you?

Here’s five key statistics that you need to monitor on a regular basis:

Site Traffic

This metric counts the total number of visitors to your site and it’s a fantastic way to quickly gauge the growth or decline of visitor numbers. You can also measure any increase during specific promotions i.e., a sales campaign on Facebook.

It’s important to note there are two type of site traffic measured – unique and repeat visitors. Unique visitors are those coming to your site for the first time and repeat visitors are coming more than once. Both are important to determine if you are receiving new visitors and whether your content is worth come back again in the future.

Traffic Source

This data helps to define where the traffic above comes from. There are generally four sources:

Organic: From search engines such as Google and Bing.

Referral: Directly from other websites (also known as inbound links).

Direct: Visitors physically typing in the site’s address.

Social: From social media platforms (Facebook, Instagram, etc).

Look to use a variety of traffic sources in your statistics and never rely on one platform only. If, for example, your social media crashes and it is your main source, traffic to your site could be severely impacted.

Bounce Rate

The Bounce Rate (BR) of your website determines how many people leave immediately after arriving. A high BR is not good – it indicates that something is wrong with your content or offerings. Unfortunately, it won’t pinpoint exactly what the problem is, but improvements are needed.

Tip: If your site has a high BR, ask friends and colleagues to “test” the site from the mindset of a visitor – they may see something that you, as the owner, can’t.

Top Pages

This metric allows the site owner to determine which pages are most popular with visitors. The data usually includes how many “hits” the page has had and how long visitors spent perusing the content.

By looking at the popularity of a page, information can be ascertained about the type of content your visitors are looking for and this in turn, can influence the content of other less popular pages.  

Conversion Rate

The most important data in site statistics, the conversion rate determines whether your site is actually doing its job – converting visitors to customers.

The data is determined by looking at the number of unique visitors to a site and dividing that by how many of those visitors take some form of action on the site. This action could be several things:

So…. how do I measure these statistics?

Obviously, the “big brother” of website statistics is Google Analytics, the basic version of which is free. Being linked to the world’s most popular search is a huge advantage, but Google Analytics has so many tools that it can be a little daunting to first time site owners.

Another alternative, if you have a WordPress site, is Wp Statistics from Verona Labs. This plugin will give you many of the metrics listed above and is hosted locally so no sharing with Google – some of your site visitors may appreciate this

Whatever system you use, website statistics are vitally important for site owners to ensure that the money in a website is put to effective use and acts as a boost to your business’ bottom line.

Five online actions that can help your local business in 2022.

Posted by Greg

The coronavirus pandemic continues to affect Australian small businesses in a multitude of ways.

From a loss of physical traffic into stores right through to numerous people working from home, the situation is changing almost daily during the COVID-19 outbreak and businesses are adapting to survive.

Below is an action plan of five things your business can do online to improve your chances of riding out this “once in a lifetime” pandemic.

1. Get on social media.

You should already have a social media account for your business and if you haven’t, you’d better set one up! Your customers are all on social media and you need to get two pieces of important information out to them now.

Firstly, you need to let your customers know that you are still operating and secondly, let them HOW you are operating. Have your hours changed? Are you delivering? Are you switching to online trading only? What measures are being taken in your business to mediate the current situation with COVID-19?

Put simply, you need to keep your customers informed about what your business is doing for the next few months.

2. Develop a Social Media Strategy.

A one-off post on your Facebook page is not going to solve anything. With the government guidelines for handling the COVID-19 crisis changing on an almost daily basis, you need to develop a brief strategy to ensure that you are continually visible online. This doesn’t need to be a long-winded document – it could as simple as a weekly calendar:

Monday: Facebook – This week at our business. Tuesday: Instagram – Pic of the team in action. Wednesday: Facebook – Customer of the Week. Thursday: LinkedIn – “Business to Business” offerings. Friday: Facebook – Throwback Friday or Friday Funny

Posting regularly keeps your local customers in the loop and gives them a regular visual reminder that you are still open for business.

3. Use your existing website to make online sales.

With social distancing being recommended by all levels of government, businesses can swiftly adapt their sites to start taking online orders and it doesn’t need to involve a full-blown eCommerce store. A simple online ordering form with your direct deposit information could be set up very quickly to make sales.

Of course, a full online store, with traffic directed from your social media streams, would be the perfect way to do business going ahead as online ordering has skyrocketed over the past two years. Your customers could simply select their products, pay for them online and have them shipped directly their door – without any physical contact at all.

4. Update Google my Business.

Check the information displayed by your Google My Business account is current and correct. This information is displayed in search results as people look for you and contains important details such as physical address, phone numbers, website address and opening hours.

Confirming that this information is correct could mean the difference between making a sale or a missed opportunity as more people search online for products and services.

5. Join local Networks and Groups

If you haven’t already, log onto Facebook and seek out your local community online. This might include groups such as local business directories, “buy, swap and sell” groups, your regional council and even the local Chamber of Commerce. Join these groups where relevant and share your business information.

Once you have joined a group – encourage others to start sharing each other’s posts wherever you can. The amount of coverage your business can get through sharing through sharing posts will surprise you.

Conclusion

Despite the gloomy outlook that Covid-19 projects for some businesses in Australia, it does not have to be the end of YOUR business. Your business might need to evolve and embrace a different way of doing business, but if we all work together as a local community, we can help one another ride out the storm and emerge intact on the other side.

That’s the true meaning of being a local in a small regional town – we help each other out in times of need.

Does my business need a website?

Posted by Greg

Can you believe in 2022 that over 59% of Australian small businesses still don’t have a website?

And there’s really no excuse when statistics show that over 75% of people in 2021 are shopping online at least once a month. This means that there are a lot of small businesses that are missing out on potential customers.

Small business owners who don’t have sites generally believe that a website won’t do anything for them, they think it will cost them too much or claim that they just don’t have the time for one. However those who have moved their businesses online can easily show naysayers that by including websites in their marketing plans, they have improved their bottom line, saved on marketing costs and, importantly, exposed their business to a wider audience.

Take a look at the three examples below. These are not your traditional online types but each can still take advantage of a customised online presence:

Office Supplies

A small stationery supplier in a regional town can still grab a chunk of the online market away from the big boys – without breaking the bank. Now, they may not be able to compete with stores such as Officeworks on price, due to the sheer bulk purchasing of the chain stores, however they can exploit and utilise one huge advantage – simple convenience.

Imagine that you require stationery supplies delivered to your door and – you want them now! There is no way you will receive next day delivery of any of these supplies in a small town – even if you pay for the premium postage. What if you could log into your local store’s website, make and pay for an online order and the goods were delivered within the hour (free of charge) to your business door?

That would certainly level the playing field in the local store’s favour. Cost vs convenience – I know which one I choose when I need something fast.

Bed and Breakfasts

A small B&B in regional Queensland has one small cabin for bookings, overlooking the beautiful Goldsborough Valley. With only one cabin on offer, traditional advertising makes it very hard for potential guests to call up and find available dates. With a website however, all bookings can be moved online.

Site visitors can view a calendar integrated into the site that displays available dates, potentially booked dates (that have not been confirmed) and dates that are booked-out. The site owner can easily keep track of upcoming bookings and contact new bookings for confirmation.

Plus, these bookings can be made 24/7 – no need to answer a phone.

Example: http://cairnsgwaybb.com/

Agricultural Services

Up here in beautiful North Queensland, we have a multitude farms with all varieties of produce year round – tomatoes, bananas, coffee, pawpaw and, of course, sugar cane to name just a few. Whilst most of these farms can benefit from getting online, like Liverpool River Bananas and Madella Coffee have, it’s the support agencies that work alongside these farmers that could really improve their services with an digital presence.

Growers Associations such as Burdekin Productivity Services supply their members with the latest information, weather and crop reports as well as industry news via a well-maintained website. No more group emails, phone calls, costly printed reports or newspaper articles – the association can update their sites daily at no cost (other than employee time) to ensure that their members are completely up-to-date with their industries information. For even more interaction, Association sites could incorporate forums and blogs allowing its members to converse and share their own information.

http://bps.net.au/

Regardless of the type of small business, more consumers than ever before are searching for services and products online using smart phones, tablets and computers. This upward trend in usage is increasing each day and small businesses without a site may be missing out on their own slice of the online pie. Even those who have a site may be missing out if their current setup is not utilising all the various options available to it.

Is your small business taking full advantage of online possibilities?

Five Tips to get you IN with Google

Posted by Greg

It should come as no surprise that the most common question I field as a web designer is “How can improve my site’s placement on Google?”

It’s universally known that Google is the main driver of traffic on the internet. The word “Google” has even been added to the Oxford Dictionary.

So, what steps can you do as the website owner or manager to try and snag that front page of Google search results? Here’s five tips that will help you on the way:

Tip #1 – Use your Web Designer to get quick placement!

If your site was professionally designed and developed, your developer should have added your site to Google upon launch via the Google Search Console – a tool built specifically to get your site and its sitemap add into the search engine.

If you aren’t already in there, you can do this step yourself – all you need a free Google account which you probably have already if you use Gmail. The Search Console is also a great tool if you have updated a particular page and want Google to reindex it quickly.

Tip #2: Utilise Keywords throughout your Content

While writing content for a particular page of your site, be sure to include a “smattering” of the page’s keywords throughout. For example, on the front page of a site containing fashion, you would include the keywords that your customers would type into Google to find you – words like “fashion, style, Prada, Gucci, etc. Use these words in the regular flow of your text content, not as an afterthought.

Don’t add them one after the other and most importantly, don’t overload the page with keywords. This is known as keyword stuffing, and you can be penalised by Google for this tactic.

Tip #3: Utilise your Page Titles

Another great place to put your keywords is in the actual titles and subtitles of your site pages. Known as H titles (h1, h2, etc), these are generally the heading titles that you can clearly notice on a web page and Google holds these in very high regard when calculating page ranking for search placement.

Tip #4: Share links with your Industry partners

Link sharing, also known as back linking, can be very powerful tool to make your site look important in the eyes of the search engines. Link sharing is the usage of links between various (separate) sites on the internet to promote each other. Put simply, your site links to another site and they link back to you. Depending on the popularity of the sites involved, this “trick” can help to boost your placement in the search results.

To do this, you must link from high quality, relevant sites – sites that Google likes within your industry. It doesn’t work to link from unrelated sites as this is detected by the search algorithm that the search engines use.

Tip #5: Keep your site fresh with new content

Finally, Google still loves sites that update regularly with fresh content. This can come in many forms – a blog, videos, new galleries, fresh products on an online store or, at a more extreme level, a site re-design. Unbeknownst to most website owners, the search giant does keep an eye on the age and relevance of your website content and does frown upon content that is long in the tooth.

After applying the above tips to your own website, there are a couple of ways you can watch for improvements in your site’s listing. You can monitor the gradual climb through the Google search listings or, a quicker method is to onto your site’s statistics through Google Analytics (ask your website designer to set this up for you). Through GA, you can observe the usage of keywords, which search engines are sending you traffic and the overall site visits that your site is receiving.

Five key signs that your business site needs a MAKEOVER!

Posted by Greg

The internet has evolved in leaps and bounds over the past ten years and there is no sign of slowing down any time soon.

Social Media, online technology, nbn speeds, and ecommerce shopping among other advances have changed the way people live day-to-day. A commercial website that doesn’t keep up with these changes is in danger of driving away potential customers by conveying the image of an out-of-date business brand that fails to innovate.

So, the question needs to be asked – when was the last time you gave your website a full makeover?

There are some blatantly obvious signs that your site needs some form of makeover and others that are a little more subtle. Here are five of the most important signs that your site needs some serious makeover love:

1. Your site looks and feels like a vintage website from the late ninety’s

If your site is over five years old, it is time for an update. You may be still using your original website, or one created with integrated Flash content (which is no longer supported by browsers) or even worse, a site designed by an employee using Microsoft Word – yes, that Microsoft Word! (I have actually seen this).

Regardless of how old your site is, what’s on it or how it was created, if it doesn’t feel like it belongs alongside the current crop of sites from your competitors, you need an upgrade.

2. The site is not mobile responsive

Everyone knows that mobile internet access has dramatically increased over the past few years but how’s this for a statistic: According to online magazine Fast Company, 25% of smartphone owners ages 18–44 say they “can’t recall the last time their smartphone wasn’t right next to them.”

Wow.

Let’s put it simply – if your site doesn’t respond or convert for mobile usage, you are missing a huge chunk of action. Get a mobile responsive site today!

http://www.business2community.com/mobile-apps/21-vital-mobile-marketing-facts-statistics-2014-0850425#b8OxdTHcMI12frWx.99

3. Your Social Media feeds are not integrated

Having a Social Media presence is no longer optional for small business. If you want to engage and interact with your clients, you must be on Facebook, Instagram or LinkedIn. On top of this, any post, update, or tweet that you make should be linked through onto your website.

This will serve two purposes: – one, you can create an feed-in audience for your site every time you update your social media and two, you can gather more followers using on-page links. If your site can’t do this, once again, you are missing out!

4. Your content is past its used-by date

One of my pet peeves is visiting a website with blog posts that have an old date on them. Of course, you can cheat and not use a date at all however you are kidding yourself if you think that a potential client with a keen eye won’t notice – Google certainly will. The same applies with your page-to-page content. Make sure your information is always up-to-date and if you can’t commit to a Blog post at least every month (more is better), then maybe you should give that task to someone else on your team.

5. You are receiving little new business referral from your site

How do your customers first get in touch? Do they find you in a phone directory, a newspaper or radio advertisement – or via your website? Conduct a quick survey with customers as they make a purchase – we’ve all seen the instant competition ploy at small business counters. Fill in a survey form (a couple of questions at most) and pop it in the box to win a prize.

Look at and compile the results. If your website is not delivering the customers in a manner that you would expect, then maybe it’s time for the big makeover. Something is not connecting with site visitors and must be fixed to ensure a healthy inflow of prospects to your business.

If any of the points above apply to your site, contact the team at Tropical Coast Web Design today and we’ll take an in-depth look at your old site to determine what needs to be done and provide you with a free detailed report.

Why does your “small” town business need a BIG business website?

Posted by Greg

With the ongoing Covid-19 pandemic limiting access to goods and services at times, there has never been a more important time to invest in a website for your small business.

A website opens a range of online possibilities for small businesses, and benefits that go beyond the bricks and mortar of a physical store.

Even in a small rural community, like Ingham, where I live and work, it’s vitally important to remember that there are no borders to business anymore and technology has made the world a much smaller place. Regardless of who your customers are, they will be searching for you online and if they can’t find your business, you can guarantee they’ll find your competitors instead.

If you need more convincing than that, here’s three clear-cut reasons why your “small” town business needs to get online.

A website expands your business beyond the borders of your community.

With a website there are no boundaries for your business. Once online, your site can sell products and services around the globe – it can even sell them while you are asleep! And, with the multitude of shipping options available nowadays, you can “move” your products very quickly to any destination on the earth.

Why would you settle for doing business with a limited audience when you could go global?

Websites level the playing field for the “little guys”.

Regardless of the size of your small business or its location, your website can compete on the same level as any other business in your industry. You may not have the flashy storefronts of your competitors or the sheer magnitude of their operations, but a website doesn’t have to worry about these things.

Your site can compete on the same level if it offers:

In short, if your website can deliver the same service as expected from the “big guys”, it has a chance at grabbing customers that would have once dismissed you as “too small”.

You can connect with customers like never before.

Businesses, both large and small, can now build their brands and followers using an effective Social Media strategy. With little effort, you can start a conversation with your customers and, as a result, grow a better understanding of their needs and wants.

Conversely, customers can carry on these discussions separate from your business being involved and, if those discussions are positive, this will help to build the public image of that your brand.

Examples of this include:

As stated, a properly built and effectively managed website allows a small-town business to build and expand beyond what was traditionally possible. By making your business easy to find, helpful and value for money – you will not only encourage locals to stick with you but may just hook into some lucrative “outside” business and from there – the only way is up!

Five tips for creating an effective E-Commerce store

Posted by Greg

For an online store, positive online promotion by your customers is essential to ensuring continued success and growth for your site.

A single positive tweet, review or post can drive more traffic into an ecommerce store than traditional means such as radio and paper advertisements combined.

Getting this kind of support from your customers goes far beyond the products that you sell in your store. It is often based on the whole online shopping experience that you provide. If your checkout service, payment and shipping processes are a nightmare, regardless of your product quality, then it is unlikely that you will receive any form of online promotion by your customers.

Here are some easy tips that will help to immediately improve your store’s online reputation.

#1 Contact “old” customers for feedback

Some people will never complain about small issues in your service and continue to buy from you regardless. But those issues may be a prime cause for others not to revisit. Look through your past sales, select a number of “candidates” and send out a very brief survey. What do they like about the shopping experience on your site? What needs attention? How can we do things better?

By listening and implementing, you are reinforcing with these customers that you are a brand that cares and wants to improve your service. Next time they update their social media, you may just get that positive tweet or post that you are looking for!

#2 Make your “Call to Action” abundant and clear.

There’s nothing worse than going to an online store (or any site for that manner) with the intention of making a purchase then finding that you can’t locate the right buttons to do so! When you “glance” at your website, can you immediately see how a customer can get in contact or buy something from you?

If the answer is NO, your “Call to Action” is not clear enough.

#3 Have a clearly defined Complaints and Returns policy

Being loyal to an online shop is a two-way street. If your customers can see/read that you are upfront about your policies and have them clearly defined on your site, they are more likely to trust your brand. However, you must balance this by ensuring that your returns policy is something that you can afford and manage. Making promises you can’t keep won’t bring you any loyalty at all – exactly the opposite, in fact.

#4 Work on retaining customers as well as attaining customers

Look at the service you provide to those who have already bought from you. Do you have follow up services that ensure that current customers are happy? Sounds tricky but it is actually quite easy to do via the power of the web. Engage with customers using Social Media, check with them via a monthly newsletter, ensure that your FAQ page is up to date, provide support on your site with contact forms and video tutorials – the options are endless. The idea is to make your current customers feel like they are still your number one priority.

#5 Answer customer concerns ASAP

It took Dell almost a year to address the problems that blogger Jeff Jarvis first wrote about in his page “Dell Hell”. That’s a long time in the world of the internet however the Dell response changed the way that businesses listen to their customers. Through their specific website, Direct2Dell, customers were finally allowed a voice through to the company and it has revitalised the way they conduct themselves.

Do the same with your business website. Set aside a section where customers can talk to you about anything related to your products. More than that – make sure that you listen to what they say. Your brand and everything behind will improve dramatically as a result.

Your business is far more to customers than just the products you sell and through your website, you can ensure that they get everything ounce of support that you can provide to them. Turn your customers into advocates for your business and watch it grow and expand as they do the promotion for you. As Tim Reid (SBBM) likes to call it – “Word of Mouse” is a powerful marketing strategy that can make all the difference with your online success.

Five steps to help your website conquer Google

Posted by Greg

There are literally hundreds of search engines on the internet. However, millions of users each day insist on using just one of them – Google – the “Big Kahuna” of web search with over one trillion indexed pages (according to their official blog).

There’s a fair chance that your site has been indexed already, somewhere in there. But are you getting noticed? Are you in the first few search returns when your potential customers come looking for you? Are you at least on page one of the search results?

You need to get your site recognised by Google, not just indexed. Read on for some helpful hints to give your site a boost in the rankings.

Step One – Be unique

Right from start of your business, ensure that you stand out from the crowd. Selecting a name for your business is difficult however avoid using a name that clashes with other businesses or popular phrases.  For example, a jeweller probably shouldn’t call himself “The Lord of the Rings” (copyright issues aside). Try typing that phrase into Google and see what happens. His site would never be found. Of course, searching isn’t just done by business name but you do need consider this factor as one method of search used by your clients.

Step Two – Use Keywords

When writing the copy for your site (the words that appear on screen), be sure to sprinkle some key words throughout the text. Keywords are the words that people type into a search engine. When looking for a restaurant in Innisfail, I might type “Eating Out in Innisfail”. Or if I am after a mechanic in Tully, I could type “Car Maintainence, Tully”. Sit down with friends / colleagues and brainstorm the type of searches your potential clients might make and add these into the copy for your site.

Step Three – Get Linked

Google loves your site more when it is well connected. The more sites that link to you, the more important your site becomes to Google. Ask your suppliers, friends and business partners for reciprocal links on their sites and you can provide them with a link on yours.

If a very important site links to you, you actually inherit some of that importance according to Google. Example – if you are a small motel, try to get links on the major travel websites. Not only will you gain exposure but your Google ranking will receive a boost as well.

Step Four – Don’t upset Google

Google can get cranky if you try to cheat the system. Even if you are using the above steps, you still need to be careful not to upset the “Gods of Search”.

Keywords need to be mixed with your content. Some sites have pages purely dedicated to keywords that have been hidden by making the font the same colour as the background – viola, invisible keywords. Not good according to Google.

In addition, add links to your site in a natural way. If Google notices a huge spike in the number of links to your site, once again, it can get cranky. You may not get blacklisted for these infringements, but do you really want to risk it?

Step Five – Get in the experts (SEO)

If the above steps have been done and you still languishing somewhere off the first page of search results, call in the Big Guns. Search Engine Optimisation has evolved into an entirely separate entity to web design. SEO experts know how to tweak every part of your site to gain ranking within Google. They also monitor your site over a period of time, checking search terms and changing content to ensure that you get a better result.

By taking note of the five steps here, your site is on its way to an improved ranking in search engines. Just remember that Google does change its search algorithm from time to time therefore you will need to check back and tweak your site continuously to ensure that you keep appearing  on page one.

Getting a website for your small business?

Posted by Greg

Some business owners hesitate to get their business website underway because they don’t know where to begin or who to trust.

Here’s five things that you need to know BEFORE you get a website for your small business.

#1: What’s involved in getting a website?

  1. One of the first steps you should take in getting website, is to determine whether your domain name is available. Make it close match of your business name or the industry that you are in. It also should reflect your products and services.
  2. Map out a general plan for your site and the goals that you want it to achieve. A good developer will help you “flesh” this section out, but no-one knows your business better than you so prepare a basic plan before you even contact a website agency.
  3. Contact a developer that will give you a free consultation and quote.

TIP: Watch out for over-priced domains – a “.com.au” domain name should only cost around $40/two years.

How do I choose a website developer?

Do not choose the first website developer you find on Google, even if they are a “local”. It’s very important to choose a designer/developer that will be a good meld with your business. Talk to your local chamber members, see who they have used and what they think. Look at Google reviews for honest opinions (careful with these, they can be “made up”). Check out the online portfolio of the designers that you do like and see what they have already created.

Importantly, contact a few and ask them for a free quote – there can be massive differences between agencies and, with small business budgets always tight, this often is a very important factor to take into consideration.

What components make up a small business website?

Most business owners are unaware that there are several elements that go into a small business website. These are the three key components:

Domain Name: This is the address that people type into a browser URL bar to visit your website. It also is a key part of your business email addresses.

Server: The server is the physical location of the files and databases that run your website on the internet. A server is usually part of a large data centre operated and monitored by specialists in this field. Your domain name, though it looks very simple, has a variety of components behind it and most of them point to a server with specific IP addresses.

Email Addresses: Your email system is usually integrated with your website server and allows you to have professional email addresses that tie in with your business domain and website. You should be able access your emails via your computer/phone programs or via a webmail interface on an internet browser like Microsoft Edge.

Why should I get a website if I have social media?

If you are relying solely on your social media platforms for an income, you are basically building your house on borrowed land. Facebook and the other platforms are run by algorithms and, if one of these is changed to the detriment of your business, you can suffer the consequences almost overnight or worse still, lose access to that social media completely (i.e., you are banned).

Your website should be seen as the HUB of your online presence and social media as a marketing tool. Use social media as a platform that drives your potential customers back to your website where you can fully control what you want them to see and influence what they do. All on your own terms.

Should I use a free website builder and build my own?

Once again, if you use one of the many online website builders, such as WIX, Squarespace, WordPress.com, you are placing your future in the hands of those companies.

As a web developer, we actually give a damn about you and your business. It might sound a little clichéd however our business is based on the success of your site. If we fail to build a site that works for you, we are not doing our job properly and you won’t hesitate to tell everybody of your poor experience.

In short, we gotta keep you happy!

The corporates from Wix or any of the online site builders don’t care so you’ll get absolutely no personal support. If you have questions, and are very lucky, you may receive an email response, but you can pretty much guarantee no phone calls.

Tropical Coast Web Design