Twitter, the 140-word social media platform, has been with us since 2006 and one could be excused for thinking that the #hashtag has been with us just as long.

However, the first tweets that featured a #hashtag actually appeared a year later when user Chris Messina decided to create a method of grouping like-minded tweets into the same clusters.

Nowadays, the #hashtag is an integral part of Twitter, Pinterest, Instagram and even Facebook. It can be used as a powerful tool for online marketing and any business owner who wants to drive their social media marketing on to success need to master their usage.

Choosing the right #hashtag to engage with your target audience needs some thought and practice. They are remarkably similar to the keywords that are used in conjunction with search engines to find a website, if the wrong words are chosen then the results won’t point towards your business, and you risk losing potential clients.

Thankfully, it is not too hard to select #hashtags that will work for you. Here’s some simple items to consider when using #hashtags on your Social Media marketing:

• Ensure that the #hashtag is relevant to the topic. Don’t be obtuse.
• Take a look around the web and use #hashtags that are already in circulation. This doesn’t mean that you can’t create your own but commonly used tags have already got a “readership.”
• When creating unique #hashtags, use words that will directly link back to your business. For example, if I were tagging marketing memes, I could start a “trend” with #troppossmarketingmemes. Watch that you don’t be too broad, as tags can be hijacked, leading to detrimental effects for your business.

The perfect mix for #hashtags in any single social media item was once between one and two. Anymore and there was a drop in engagement.

In 2022 however, more hashtags equal better results. There is actually no defined “correct” number of hashtags for an Instagram post however the social media gurus at HootSuite* says that “about 11 hashtags is a good number to start with”.

* HootSuite has written an excellent guide to using hashtags with Instagram. Click here to visit their site and access this amazing resource for your social media.

The #hashtag can be a powerful tool when used correctly and smart companies like Black Milk Clothing have built themselves successfully through smart Social Media marketing. There is no reason other businesses can’t follow in their footsteps. Integrate a Social Media plan featuring the use of clever #hashtags with your regular business website and help your online traffic grow.

While Social Media for small business continues to be a rave topic in marketing forums around the world, statistics indicate that, although annoying to some, email marketing is still one of the most powerful tools that a business can use to engage with its customers.

Your Inbox is irrevocable proof of this – how many items of marketing did you receive this morning?

Although some will never be opened, the humble email can still be an effective way of reaching out to your customers. But, as with anything, there is a right way and a wrong way. Here’s our four top tips to help you create an effective (and legal*) email marketing strategy for your business:

Step 1: Grow your database

Before you start any email marketing campaign, you need legitimate* emails in your database to use. Gathering these addresses is quite easy if you have an established website. You can use the popular method of the pop-up window or simply have a newsletter subscription somewhere on your home page. MailChimp has plugins that work directly through the WordPress framework and integrate with their newsletter systems, saving the hassle of collecting email addresses and adding them manually to your campaigns.

Whatever method you use, remember to always declare why you are gathering the addresses and what can be expected in return (see value point below).

Step 2: Remember the Mobile Users

Due to the unstoppable growth of smart phones, more emails than ever before are being viewed on a mobile device. In fact, up to 75% of email opens* could be via mobile depending on your industry. To cater for this audience, ensure that your emails are mobile optimised – easy to read on a small screen, low on data usage and concise in their information.

* http://www.emailmonday.com/mobile-email-usage-statistics

Step 3: Be aware of the SPAM Act 2003

To keep your email marketing within the lines of the law, you must ensure that any emails you send comply with three main points – Consent, Identity and Unsubscribe.

Consent – The receiver of your emails must be made fully aware at the time they subscribe exactly what they will be receiving in return. Consent can also be in the form of an existing relationship with the receiver i.e., they are already a customer.

Identity – Marketing emails must identify who is sending the emails and their contact information.

Unsubscribe – Each email must include an Unsubscribe option so that consent can be retracted at any time.

Learn more: http://www.acma.gov.au/Industry/Marketers/Anti-Spam

Step 4: Offer Value

The secret behind any email campaign that wants to grow and be effective to offer subscribers VALUE in what they receive. Value can come in multitude of forms. You can reply with a free eBook, a newsletter filled with tricks and tips or keep them up to date with the latest industry news. If you are advertising products or services, butter up the receiving party with a discount voucher for their next purchase.

Everyone loves getting something for free and your subscribers are more likely to stick around.

Remember, what may work for one business may not necessarily work for yours. As with any marketing, try out all your ideas but be sure to MEASURE the response. Don’t spend hours of your precious small business time barking up the wrong tree only to find out that you aren’t getting a decent return from your efforts.

Make a note of what works and what doesn’t, fine-tuning along the way. This approach will lead to an effective email strategy that will grow your business without eating away at your marketing budget or your valuable time.

If your site has been built on the WordPress framework, you are in good company.

With a calculated 37% of all websites built using this user-friendly CMS, WordPress is easily miles ahead of its competition. However, with this popularity comes an inherit danger – it is a regular target for hackers.

WordPress was born from an open-source project and remains free to everyone who wants to create a website. Open-source means that the code that makes the entire system work is available on the internet with no restrictions. This factor is important in the whole WordPress “ecosystem” as it allows developers and coders to create the myriad of plugins and themes that make the CMS what is it.

Unfortunately, hackers can also look at the code and discover its weak spots, making it vulnerable to spamming and security breaches. For the small-time user, this may never be a problem that presents itself. But if your site attracts the unwanted attention of a hacker, they can cause all kinds of problems for your small business website and its visitors.

To protect your site (big or small), there are some quite simple measures that you can employ without the need for any programming knowledge (or outside help):

1. Update the WordPress Core.

To do this, access the Dashboard of your site. If a new (major) version of WordPress has been released, this information will be displayed on the main screen of the Dashboard with an UPDATE link. With the newer versions of WordPress, small incremental updates to are performed automatically.

2. Update the plugins that you are using with your site.

In the main menu of the Dashboard, under the Home button, an Updates options will appear when updates for your plugins are available. Click on it to access the Updates page and select the updates that you want to apply. At the same time, visit the plugins page of the Dashboard and delete any plugins that you aren’t using. Even though they aren’t being use, these deactivated plugins can still provide backdoor access to your system.

3. Use a secure password.

A brute force attack, where the login for a site is attacked with a systematic password hack, is hard to protect against but with a secure password (one that used no familiar words and a mix of symbols, letters, numbers), the hacker will have to work harder to penetrate your system. Also, try to limit the number of users that have access. If someone doesn’t need access and will not be updating the site, don’t give them access.

4. Install the WordFence plugin.

This free plugin has so many features that I can’t list them all here. For an extremely basic explanation, WordFence provides high-quality firewall and malware protection for your WordPress website, and you should have it on your site. Setting this plugin up puts into place a huge roadblock to anyone or anything wanting to cause harm to your site. Get it here: https://wordpress.org/plugins/wordfence/

All the above options are accessible through the Dashboard of your WordPress site but only if you have administrator access. If you log into your site and cannot see or perform the tasks listed, contact your website developer, and request an upgrade of your user access.

There is nothing worse than trying to regain control of a severely hacked website however, if it does happen to you and the above steps do not reverse the damage to a perfect state, it is not the end of the world. The server on which your site resides should be* backed up on a regular basis and can be restored by your server provider* to a previous day/week for a small charge.

As always, however, a pinch of prevention is worth a full pound of cure.

• If your web server provider does not backup at least three times a week, then it is imperative that you find a new provider. Security of your website is paramount.
• A server provider such as Digital Pacific, NetRegistry, WebCentral, etc. provides the space where your website lives. It is generally different from your Internet Service Provider (ISP) that connects your business to the internet.

Unsure about how to implement the security measures above, get in touch with Tropical Coast Web Design. We can undertake a no-obligation security audit of your site and let you know how we can help. 

It’s important that all website owners are aware that the boffins at Google are always changing and upgrading what is known as the “search algorithm”.

They cannot always be relied upon to keep your website exactly where you have worked so hard to position it. And when these changes are updated to the web, the new algorithm can have a drastic effect on search rankings for some sites. Over the past couple of years, the “Panda” and “Penguin” updates have sent thousands of websites crashing down the rankings and some of these were well-built sites with relevant content and solid SEO (search engine optimisation) behind them.

What does that information mean for you – the site owner?

It means do not rely purely on Google for the marketing and distribution of your website and brand. There are a variety of methods to garner support and clientele for your site without even using the “Gods of Google.”

To get your site started on the “google-less” path, here are some quite simple methods that can be quickly and easily used for your website:-

1. Traffic From YouTube

This may not work for everyone however if you have a product that lends itself to video (reviews, demonstrations, etc), get out your i-phone, create a couple of videos and get yourself a YouTube channel today. With the right type of engaging video, this is a terrific way to drive traffic to your website.

Example: BlendTec – http://www.youtube.com/user/Blendtec

2. Traffic From an Email List

Easy step-by-step process for this one:-

• Create an e-book about a topic that you and your target audience are enthusiastic about. For me, this would be about “Website Marketing.”
• Add a form to your website that allows people to receive / download your e-book in exchange for an email address. You must indicate what will be received via this email address i.e., monthly newsletters, sales offers, updates, etc.
• Create a newsletter (or similar) and keep your customers posted on new developments on your site, prompting them to return to the website to check them out.

You’ll need to be careful with this – unsolicited emails can land you in serious spam trouble however if you have a “record of consent” and a clearly marked unsubscribe button, you should have no issues. Google “Spam Laws” for more information.

3. Traffic from Facebook

As regular followers of my blogs know, I believe that Facebook, when used effectively, can be a terrific way to get traffic across to your website. Content for Facebook needs to be interesting, valid, and worthwhile to your visitors. Find a balance of these and you will see immediate benefits.

4. Traffic From Forum Posts

If you maintain an active participant on a relevant forum, this can be one of the most successful methods of getting traffic to your site. Traffic from your forum posts will be already attuned to your ways of thinking and keen to do business with you. Given the right impression, you will be already seen as a “Key Person of Influence” giving you great credence among your target audience.

Key to this strategy – you must find a forum that your clients are accessing for information or help. For example, Whirlpool would be great for anyone in the telecommunications industry as many people seek help here for a range of technological issues. You can sign up as an expert and offer help to the hundreds of “lost souls” seeking your assistance. Be careful though, Whirlpool and other forums are not keen on the hard-sell so leave the marketing hat at the door and watch people follow you anyway!

5. Traffic from Blog Commenting

Similar to leaving posts on a forum, you can also gain traffic from your comments on other industry/business blogs. Make sure that your comments add to the discussion and are not made purely to draw attention or to inflame a situation. Always use courteous and polite language – remember that if someone tries to incite a derogatory comment from you, you always have the options of responding or leaving.

These are just a few of the ways that you, as a site owner, can drive potential customers to your website without any input from Google searches. Please don’t see this as a complete replacement to optimising your site for Google, which would be madness, however as a site owner, it is particularly important to cover all the bases when it comes to getting visitors to your website.

As a web developer, I use technical terms every day in my business that are now second nature to me.

Once I have collaborated with a client for a few months, I notice that some of those words become second nature to them as well. However, in the initial period of contact, some website newbies (a newcomer inexperienced in a particular activity) are completely bamboozled by the language of the internet and I find myself explaining what those words actually mean.

In this week’s blog,  I will try to explain some essential terms that every website owner needs to know in order to effectively market their sites.

What is a CMS?

If you have a website that you can log into and update yourself, chances are that you have a CMS enabled website. CMS stands for Content Management System. This is a piece of software installed on a web server that allows quick and easy changes to the site without the need to understand complicated code.

My CMS of choice is WordPress, and it is estimated the 22% of all new websites are created with a WordPress background. My clients can create new pages, add content, insert images, and change the navigation menus without any more knowledge than you need to create a Word document. Some of the buttons are even the same.

From a marketing viewpoint, a CMS allows the site owner to keep the content fresh (not stale – see the next question) and, if you are using WordPress, you can optimise each page for search engines as you create. Fresh content means return visitors and more interest from the search engines (such as Google –they love it!)

What is SEO?

SEO stands for Search Engine Optimisation. This is quite complex field if you really want to delve into it. In general terms, it refers the way you set up your website in order for search engines such as Google and Bing to catalogue and prioritize it for results when people come looking via their portals.

There is a whole market out there of SEO specialists whose primary job is to look at a client’s website and optimise it. It can be quite expensive depending on the level you want to delve to but fortunately there a number of things that you as the website owner can do yourself.

Marketing View on SEO – It is obviously important to get your site ranked highly in Google so here are a few tips that you can try:

• If you are running WordPress as your CMS (all my CMS clients are), install the plug-in “All in One SEO.” This allows you to individually optimise each page on your site.
• Look at your competitor’s sites if they are higher ranked in Google. Look for keywords that you should be using on your site and scatter throughout your text (sensibly of course so that everything still is grammatically correct).
• Keep your content fresh (have I mentioned that before?)

What is Social Media?

You might be surprised but when I mention the term “social media” to some of my clients, they don’t know what I am talking about. However, if I use the words Facebook and Twitter, they automatically understand me. Social Media is defined in Wikipedia as “the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities.”

Put simply Social Media is a form of online interaction between people.

From a marketer’s viewpoint, Social Media is essential to any business that wants to grow. It allows interaction between the business and its clients including the passing of information, problem solving, product testing and all varieties of community-based communication. It has the ability to change a client from a customer to a fan. Social Media can also be a means of driving visitors to your official website through the release of various information.

What are Google Analytics?

Google Analytics is a service from Google that automatically generates detailed stats about a particular website’s traffic. It measures conversions / sales via that site so that owners can determine the success of various campaigns that are running.

Just like SEO, Google Analytics has a variety of levels depending on how far you wish to “dive” into it. At its most basic level, marketers can use it to measure page visits and geographical location of visitors. Individual pages can also be analysed to check the effectiveness of the page and how long a visitor spends looking at content. Whilst not directly telling you how to fix the problem, Google Analytics can tell you where the problems lie.

Still need help cutting through the jargon? Give me a call on 0488 406 050 and we can have a chat about how these strange terms (and working with us) can get your business some well deserved attention on the internet.

Starting at the very basics, a “Call to Action” is a highly visible prompt that encourages your website visitors to engage in further interaction with your business.

This action can take many forms: a “Click Me” button, a newsletter sign-up, a Shopping Cart or a Free Quote enquiry form.

These are just a few options that are available to the site operator – there are many more. Anything that can generate that all important sales lead can be used as a “Call to Action”.

Why should I have a “Call to Action”?

This question can only be answered by you as the site owner. What is the whole purpose of the site? Is it there to boost or promote your business or organisation? Does the site play an important part in generating your source of income? Do you want it to push visitors towards other aspects of your business?

Maybe you just want more details about the site visitor to initiate further interaction with them.

If your site is designed to interact in any way with its visitors, you need to have a distinct and easy to use “Call to Action.”

Where should I put my Call to Action?

Wherever you decide to put it, your “Call to Action” must be highly visible whenever a visitor comes to your site. This usually means that it needs to be seen straight away after the page loads, “above the fold” or visible without any scrolling. On your site, this might mean placing a large Call to Action at the top of the front page allowing instant access to contact information. On another site, it could float along the right edge of the screen, accessible at any stage.

The idea is to make the interaction between yourself and your potential customers as easy as possible. Despite their level of interest, most people are impatient and will not search through your site looking for a way to contact you. If they can’t see the “Call to Action” immediately or in the first 10 seconds (at most), you risk losing them to another site. And if that happens, your website loses its effectiveness as a marketing tool for your business.

Take a quick look at your site and pretend to be a potential customer – Does your site have a “Call to Action?”

Building a website for your small business should not be an impulsive decision.

And yet, as a website developer, I often meet new clients who have decided to build a website for their business, but they haven’t yet considered how that site is going to improve their business.

Some still view a website as an online business card and, as I’ve covered in my blog posts before, a website can be so much more if it is planned and implemented correctly. The key to this effectiveness is carefully-considered planning – at every stage along the line.

Before picking up the phone or emailing a web designer for the first time, there are a few key questions that need your attention to ensure that the website development stages are quick, and the final website is more effective when it is launched.

#1 What is the Key Objective of the Website?

Very simply, in as fewer words as possible (one sentence if possible), write down a measurable objective for your business website. This single sentence will guide everything else that happens along the way to development your site. The measurement is usually written as a percentage.

i.e., Increase the Monthly Sales of XYZ company by 20%

#2 Who is the target audience?

With point #1 clearly in mind, now look at what kind of site visitor is going to make that measurable objective possible.

Who will be looking for your products/services? Where are they? How old are they? What gender?

Be as specific as you can – this information will help your designer plan and style your site.

i.e., 18 to 60-year-old men interested in recreational fishing around the North QLD area.

#3 What kind of content will your audience be seeking at your site?

After identifying the audience that you want to attract to your site, grab a pencil and paper to map out the type of content that these potential customers will respond do. Will they want to read text blogs like this, or would they respond better to video or imagery? Maybe a mixture would work best?

What kinds of information / products / services will they be seeking from you and, most importantly, what information do you want them to have about you and your business?

i.e., Information about the latest estuarine fishing equipment, videos on how it is used, fact sheets on where the fishing are biting….

#4 What are your competitors doing online?

Get this information in conjunction with point #1 – Get online and see what your competitors are doing with their websites. Google all relevant information regarding your target audience. Your top competitors will be at the head of the list – What kinds of content are they using? What appeals to you on their sites? What doesn’t?

Although your web developer should do this research as well, it will be highly beneficial to you as your website takes shape and you know what you are aiming for.

#5 What timeframe do you have to complete the site?

Armed with the knowledge that designers work better when given a timeframe (I know I do), when you want to launch your site to the world? Keep in mind, you must be able to “hold up” your end of the bargain and ensure that you can provide the content that the site requires for launch. Even the most experienced developer will baulk at a proposed launch date if they don’t have the content for the site.

Conclusion

By having the above planning completed/documented before contacting a designer, you will also be able to brief them clearly and then ascertain whether they can do the job at hand.

Don’t leave your small business’ website goals up to the designer. Remember that no-one knows your business better than you.

Have you got all the above planning done and are ready to go ahead and contact a designer?
Get in touch with Tropical Coast Web Design on 0488 406 050 and we will collaborate with you all the way (and even beyond) to a great, customer converting website for your small business.

One of the main problems with reading a constant stream of business books is that each comes multitude of different ideas and strategies.

Obviously, it is impossible to take every idea and implement them into your business – no small business owner has the time or capacity to do so.

Instead, I have experimented with various strategies over time to see what will work for me (and what doesn’t). Through this experimentation, I’ve found that each of my favourite books has a key learning that I use in my everyday business life. In this blog, I’ll share those learnings with you…

“The Compound Effect” by Darren Hardy

The main premise of Hardy’s book is common sense when you stop and think about it. Each day, we constantly make small, inconspicuous decisions that shape the outcomes that we achieve in our lives. By making incremental changes to these decisions, we can achieve any goal that we set for ourselves – in health, family, or business.

For example, if we consciously plan to add one extra social media marketing post into our daily business routine, we will reap the benefits down the track as our online footprint will be much larger than it is today – all because of the compounding effect of that minor change we made.

“18 Minutes” by Peter Bregman

The key take-away point that I found in “18 Minutes” is to devote a small amount of time each day ensuring that the focus of your daily tasks is aligned with your overall objectives.

The “18 minutes” is used when you devote:

Five minutes at the start of business to clarify that all planned work is aligned with your overall objectives.

One minute at the start of each business hour double-checking that focus is adhered to.

Five minutes at the close of business determining the following day’s outline and plan.

“The E-Myth Revisited” by Michael E. Gerber

Gerber, through an engaging narrative style, encourages his readers to establish their businesses in a franchise-style – just like McDonalds – regardless of their size or employee numbers. He believes that through the creation and use of Operations Manuals, a business can provide quality and consistent service at all times, regardless of the employee delivering that service.

One thing that makes this book stand out to me is the multitude of real-life examples that Gerber uses throughout to illustrate his ideas and teachings. The book is amazingly easy to read (almost in one sitting) and it makes you want to “spring into action” after you close the final page.

“Getting Things Done” by David Allen

Known as GTD, the process outlined in this book is gospel to some people. Once implemented, GTD helps shape the way you organise and complete tasks, anywhere in your life. It is so popular in fact that several software apps have been specifically designed to cater for devotees of the GTD method.

However, the GTD process wasn’t the main take-away for me. I was engaged by the phrase – “Your mind is for having ideas – not storing them.” Every day, so many things pass through our brains, it is impossible to mentally store each one away for further contemplation or action later. Rather than lose any ideas, I now keep a constant supply of Post-It notes close by and record anything and everything. The notes are then stuck to my computer screen for later processing.

In conclusion, please remember that these books have far more to offer than just the learnings that I have outlined above, and I heartily encourage all small business owners to read each book. Take notes as you do – on post-it notes of course.

The internet has evolved in leaps and bounds over the past two decades and there is no sign of slowing down any time soon.

Social Media, online technology, broadband speeds, and ecommerce shopping among other advances have changed the way people live day-to-day. A commercial website that doesn’t keep up with these changes is in danger of driving away potential customers by conveying the image of an out-of-date business brand that fails to innovate.

So, the question needs to be asked – when was the last time you gave your website a full makeover?

There are some blatantly obvious signs that your site needs some form of makeover and others that are a little more subtle. Here are five of the most important signs that your site needs some serious makeover love:

1. Your site looks and feels like a vintage website from the late 90’s

Maybe it’s not that old. However, if your site is over five years old, it is definitely time for an update. You may be still using your original website, or one created with integrated Flash content (which is now discontinued) or even worse, a site designed by an employee using Microsoft Word – yes, that Microsoft Word! (I have actually seen this)

Regardless of how old your site is, what’s on it or how it was created, if it doesn’t feel like it belongs alongside the current crop of sites from your competitors, get an upgrade.

2. The site is not mobile responsive

Everyone knows that mobile internet access has dramatically increased over the past couple of years but how’s this for a statistic: According to online magazine Fast Company, 25% of smartphone owners ages 18–44 say they “can’t recall the last time their smartphone wasn’t right next to them.”

Wow.

Let’s put it simply – if your site doesn’t respond or convert for mobile usage, you are missing out on a huge chunk of action. Get a mobile responsive site today!

3. Your Social Media feeds are not integrated

Having a Social Media presence is no longer optional for small business. If you want to engage and interact with your clients, you must be on Facebook, Twitter, LinkedIn, or Google+. And, did you know that any post, update, or tweet that you make can be set to automatically displayed through onto your site?

This will serve two purposes:- one, you will create new content for your site every time you update your Social Media and two, you can gather more followers through the use of on-page links. If your site can’t do this, once again, you are missing out!

4. Your content is past its used-by date

One of my pet peeves is visiting a website with blog posts that have a really old date on them. Of course, you can cheat and not use a date at all however you are kidding yourself if you think that a potential client with a keen eye won’t notice. The same applies with your page-to-page content. Make sure your information is always up-to-date and if you can’t commit to a Blog post at least every month (more is better), then maybe you should give that task to someone else on your team.

5. You are receiving very little new business referral from your site

How do your customers first get in touch? Do they find you in a phone directory, a newspaper or radio advertisement or via your website? Conduct a quick survey with customers as they make a purchase – we’ve all seen the instant competition ploy at small business counters. Fill in a survey form (a couple of questions at most) and pop it in the box to win a prize.

Look at and compile the results. If your website is not delivering the customers in a manner that you would expect, then maybe it’s time for the big makeover. Something is not connecting with site visitors and must be fixed to ensure a healthy inflow of prospects to your business.

If any of the points above apply to your site, get in contact with the team at Tropical Coast Web Design today and we’ll take an in-depth look at your old site to determine what needs to be done and provide you with a detailed report – for free!

Many people believe that they just have to build a business website and then sit back and watch the rush of business coming their way.

When the expected rush doesn’t happen, the obligatory question pops up – “Why isn’t anyone visiting my site?” At this point (earlier would be better), it’s time to take a closer look at the site and find out why the inflow of traffic to the site is low and determine what can be done about it.

There are dozens of reasons why people would avoid a particular site. In this post, I will focus on five (5) areas that must be paid some serious attention in order to lift the fortunes of a business website. In each, I will also suggest a simple remedy that should be implemented to counter that particular problem. Please note that with some of these tips, you will need to be patient and allow a couple of weeks for the changes to have any effect (unsurprisingly, this is also one of the topics below!)

 Your Current Site Looks Cheap (and it was!)

When a new business builds its first website, there is a general temptation to save money and use cheap or free web design. If this is you, try to resist this temptation as much as you can. Spend a little extra time and a little extra money to get exactly what your business needs. This might mean hiring a designer that understands your field of work and the direction you want take with the site. Maybe you need to use a copywriter to write  content aimed at your specific target audience. You may even need a Virtual Assistant to manage your Social Media presence if you just don’t have the time. Remember, in the eyes of a consumer, a low-quality online presence can be result in your business being perceived as a high-risk proposition – “Their site is cheap and nasty, maybe their work is too?”

Nobody knows that your brand-new site exists

If no-one can find your site on Google and you don’t have a social media presence, how on earth can  anyone be expected to find you? Stop hiding under that rock and get out there. Shout it out to the world! Exclaim your site’s existence to all that will listen on Facebook, Twitter, LinkedIn, Google+ and all the other Social Medias. Blast out an email to your entire mailing list and let them in on the secret. Chances are if nobody knows about your site, it’s probably because you haven’t told them about it!

Be Patient

Harping back to my comment in the intro of this blog, sometimes it pays to be a little patient. It can take Google anywhere from 2 days to 2 months to find your new website, check it all out with their bots and then display it on search results. It won’t be there overnight, nor will it appear at #1, unless you are incredibly lucky. Optimising your site for the search engines should be slow, gradual process – so take your time and get it right!

Your content is rubbish

Now this might sound a little harsh however if your site reads like an essay from your local primary school, then it is highly unlikely to grab a prospect’s attention and pull them in through the virtual doors. It may even have the opposite effect. If you struggle to write sales copy (the text that sells on a website), get in a professional to do it for you. It’s cheaper than you think and often involves no more than a few bulleted points on your behalf and your copywriter will do the rest.

Your website is ssssllllllooooowwwwww

With high-speed broadband becoming the norm across the developed world, a site that is slow to load will be a site that gets skipped. In the days of dial-up internet, a site had ten seconds to load, or the visitor went somewhere else. These days, that time span has dropped to three seconds.

Here’s a test: Get on your computer, clear your computer’s cache (you’ll find it in your browser’s options) and open up your website. Conduct a stopwatch test and see how long it takes for your site to load.

If your site is slow, and you are running a WordPress site, help is easy to find. Install two plugins – WP Super Cache and Jetpack Boost. Both plugins were created by Automattic – the developers of the whole WordPress system. Play with the settings that are recommended by the plugin creators and watch that load time drop away. Fast Loading Site = happy site visitor!

Have you worked with a non-performing site to turn it around? If so, please leave a comment below and let others know about what you tried and if you succeeded in the long run. Your advice may be just what another business is looking for!

If you would like more information on how to improve the traffic to your business website, contact Tropical Coast Web Design and have a chat with me about what can be done to boost your site’s popularity.