Why IS your business on Facebook?
Facebook is a powerful force in the online marketing world, easily second only to Google.
You won’t find a member of Gen Y who isn’t using it and, over the past five years, Facebook’s “mature” user base has grown considerably.
This growth is continuing with the increasing use of the platform by businesses around the world. The general attitude towards FB is becoming “if you are in business, you must be on Facebook.”
But why? If your business is only doing Facebook because “that’s what the others are doing,” then you might just be wasting your time.
And a small business owner doesn’t have any time to waste!
You should only get into Facebook if you have established a real goal for doing so. Your business’ goal for entering the world of Facebook could be to:
Humanise your business and brand in the eyes of your customer.
Genuine interactions and their associated connections are integral to any form of social media and Facebook is no different. It allows a business to put a human face to a brand that people can relate to. Through Facebook, your business can engage in one-on-one conversation with customers, share tricks and tips about your industry or display your latest wares after a customer has bought them, encouraging others to do the same. These types of “relationships” with your customers, draws them closer to you and much more likely to use your services or purchase your products.
Get people talking about your business.
The average user has, on average, 130 Facebook friends to share with. Imagine what could happen if you could get in front of those 130. If your brand is compatible with these people and engages with them, they might just LIKE you as well!
If only ten from that number decide to LIKE you, pure mathematics shows that the growth of your exposure would be exponential (10 x 10 x 10 x 10….). There is no other (free) marketing method that can match this. Facebook also has paid options that can expose your brand to even more around the globe.
Directly target your ideal demographic.
Facebook knows everything about you. In your profile, you have entered your location, age, hobbies, even your favourite brands in some cases. A user would be naive to think that Mark Zuckerberg only wanted this information to help you share with your friends. Zuckerberg wants this information so that his company can sell targeted advertising.
As a business with a little advertising cash to spend, this is a golden opportunity. With such detailed information on hand and using Facebook’s paid advertising, a business can market more directly than ever before. For example, if you wanted to target expectants mothers, aged between 20 and 25 who live on the Sunshine Coast, you can. Your business information, once you set up an advertising account with Facebook, will appear on the pages of your exact target audience.
Put your business in front of your customers every day.
Even if you don’t opt to pay for advertising on Facebook, once a (potential) customer has liked you, any posts that you make on your Facebook business page will automatically appear on their feed. Don’t abuse this by posting multiple items a day (which will lose your following) and you have a “friend” for life.
Continue to offer conversation and social interaction, build that relationship up and you have a client who won’t look elsewhere for your goods and services. A branded Facebook page is a very powerful way to expand your audience and increase the overall awareness of your business online.