Our Blog
Hyper-Personalizing Your Website: Simple Tweaks to Boost Engagement
Let’s get one thing straight – your website is not a fridge. People don’t just open it, stare blankly, and hope inspiration strikes. Well… actually, some do. But unlike a...
Your Website Should Work While You’re at the Pub
If it needs you constantly, it’s not a website—it’s a needy child. Let me paint you a picture. You’ve finally got a day off. The sun’s out. The fridge is...
The Digital Rug Pull: How Social Media Can Destroy Your Business Overnight
Let’s get something out of the way before the avocado-toast crowd starts waving their phones at me. Social media is useful. There, I said it. It can be brilliant for...
Your Website Might Look Great – But It’s Useless Without This
Let me ask you something. Have you ever walked into a shop, ready to throw money at something you don’t need, only to find not a single person behind the...
ChatGPT: Not Just a Chatbot
Let’s clear something up straight away. When people say ChatGPT, most think of a glorified Siri — something that rattles off facts or tells you what the capital of Peru...
Five Steps to Reboot Your Business Mojo
There comes a time in every business owner’s life when the spark vanishes. One minute you’re full throttle, dreams blazing like a V8 on a straight stretch — and the...
Five Blindingly Obvious Signs Your Website Needs a MAKEOVER
Let’s be honest — the internet isn’t what it used to be. It used to be dial-up tones, dancing baby gifs, and websites that looked like someone built them during...
Why You Really Must Keep Your WordPress Plugins Updated (Even If It’s a Bit Boring)
Now, I realise there are far more exciting things to do on the internet than updating your WordPress plugins. You could watch a documentary on the internal combustion engine, browse...
Still Using a Gmail for Your Business? That’s Like Turning Up to a Job Interview in Your Pajamas
Let me paint you a picture. You’ve got a new website. It’s shiny. It’s modern. It’s doing things that would make 1990s Bill Gates weep with envy. But then –...
Why Your Small Town Business Needs a Website
Let’s be brutally honest: the world’s gone mad. One minute we’re all arguing about the best place to get a meat pie, the next we’re hoarding toilet paper and attending...
Why You Should Be Speaking in Public (by someone who did it and didn’t die)
The idea of public speaking sends most small business owners into a cold sweat. You’d rather scrub the office toilet with a toothbrush than stand in front of a room...
ChatGPT by a bloke who talks to AI and occasionally yells at it
Let’s clear something up straight away - ChatGPT is not Google. It’s not there to serve up a bunch of links you’ll never click, or tell you how tall Chris...
greg@tropicalcoastwebdesign.com.au
