Our Blog
Google Analytics: Step Three – What your visitors do
Right. You’ve got Google Analytics ticking away, and you know where your visitors are coming from. Now comes the big question — what on earth are they doing once they...
Google Analytics: Step Two – Finding the Good Stuff
So, you’ve finally set up Google Analytics and data is flowing in. Congratulations — you’re now "spying" on your own website, legally. But staring at all those charts and menus...
Building Trust with your Small Business Website
When people land on your website, they’re asking one silent question: Can I trust you? And if you’re running a regional business, that trust matters even more. You don’t have...
Getting Started with Google Analytics – Step One
Google Analytics can be very daunting for the first-time user. Scratch that. I've been using Google Analytics for years and even I find all the data available to be a...
“Bricks to Clicks”: How Traditional Shops Can Sell Online
Spend five minutes chatting with any small business owner in a regional town and you’ll hear the same line: “Why would I bother selling online? I’ve already got loyal customers.”...
Why Your Club Website Deserves Better Than a Dusty Noticeboard
Let’s be honest: too many club websites look like they were last updated when dial-up was still a thing. A couple of dates, a phone number, maybe a pixelated flyer...
Is Your Website Secure?
Your website is a lot like your shopfront. It never sleeps – it’s working for your business 24/7, welcoming customers, showing off your products or services, and building trust in...
Spotting Scam Emails with ChatGPT
We’ve all had that moment: an email arrives in our inbox that looks a little… off. Maybe the sender’s address doesn’t look quite right. Maybe the wording feels clumsy. Or...
How to Keep Traffic Flowing Into Your Small Business Website
Now, you’ve built a website for your small business. Awesome. It’s sitting there, looking rather lovely, and you’ve told your friends, your mum, and perhaps even the chap down at...
Microsoft Copilot – Great Tool, Shame About the Delivery
I’ve got nothing against Copilot. It's a clever little digital helper that can write emails, tidy up spreadsheets, summarise meetings, and probably do your tax return while you’re down at...
Scams Are Getting Smarter: Watch Out for AI and Deepfakes
Remember the old scam emails? The ones with bad spelling, weird phrases, and promises from a “Nigerian prince”? They were about as convincing as someone trying to sell you gold...
5 Things Every Small Business Website Owner Should Know
Owning a business website is a bit like owning a car. Leave it alone long enough and something will inevitably break, rattle, or burst into flames at the exact moment...
greg@tropicalcoastwebdesign.com.au
