Our Blog
Four Steps to a Successful Email Marketing Strategy
In the world of marketing, small businesses are all abuzz about social media. Facebook, Instagram, TikTok, LinkedIn and Snapchat are used daily by millions around the country. But did you...
Guard Your Website: The Essential Guide to WordPress Plugin Updates
So, you've got this awesome website that is doing great things for your business. It's working, bringing in new (and old customers), and you're feeling pretty good about it. However,...
From Creation to Transformation: The lifecycle of your website.
You've probably heard this before but your website isn't a "set and forget" operation. Every small business site has a unique journey that it must take in order to become,...
Why you should ALWAYS use a professional email address!
Small business owners are often hesitant to change their existing email addresses when they create their first business website. The owners argue that the Gmail or Hotmail address that they...
Be there for customers 24/7 (even when you’re asleep)
Sit back for a moment and think of a business that you deal with regularly - one that you enjoy returning to time after time. Now, delving a little deeper,...
Why images are a powerful addition to any website!
Web design has truly come a long way since 1991 when the web's pioneer, Tim Berners-Lee, crafted these first text-only pages. Back then, web pages were, let's face it, pretty...
How secure is your WordPress website?
If your website is built on the WordPress framework, you're in great company. WordPress is an incredibly popular and user-friendly content management system, powering around 25% of all websites out...
Navigating Australia’s Email Marketing Laws: A Guide for Small Businesses
In the world of email communication, encountering spam messages is a common occurrence. It's safe to say that most of us have dealt with unwanted emails flooding our inboxes, often...
Five website statistics that can “make or break” your site’s success.
Web statistics are often the forgotten element in a business website, yet they are key to whether the site succeeds or fail. These little gems hold the power to make...
Who said that backlinks are dead?
Before we delve into the relevance of backlinks to today’s site owner, we should quickly explain what a backlink is. For the novice website operator, backlinks are simply incoming links...
Avoid the Pitfalls of a Dodgy Web Developer.
Checking out your competitors is a must for any small business working online, even in the field of web development. By following businesses in the same marketplace as yours, you...
ARGHHH! Google hates my website!
Having a website for your business is just the beginning of building an online presence. However, if your site is not being found by anyone, it's as good as invisible....
greg@tropicalcoastwebdesign.com.au
