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Innisfail Chemex
Innisfail Chemex

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...with websites designed and developed from the ground up to convert prospects into customers!

Big Boys Superwash
Big Boys Superwash

Promote and sell products 24/7
with an online store.

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Big Boys Superwash

We craft each one of our websites from the ground up, tailoring them to your specific requirements.

Quality, affordable websites that
build your business & your brand.

Quality, affordable websites that
build your business & your brand.

Ingham Motorcycles and Mowers
Ingham Motorcycles and Mowers

Provide customer support,
even when you are asleep!

Your website can be the ultimate "support line", with 24/7 online tutorials, downloads, fact sheets, manuals and videos.

Big Boys Superwash

Responsive Web Design
for all kinds of screens...

Over 1.2 billion people around the world access the internet on mobile phones and tablets...
What will your site show them?

Big Boys Superwash
Big Boys Superwash

Your Competitors are online...
Why aren't you?

Without a website, your business could be invisible to the 3.5 billion online searches made every day!

Your Competitors are online...
Why aren't you?

Big Boys Superwash
Big Boys Superwash

People are searching for your
products and services online...

... and without an effective online presence for your business, you are invisible to them.

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Big Boys Superwash

Your Competitors are online...
Why aren't you?

Big Boys Superwash

Quality, affordable websites that build your business & your brand.

Big Boys Superwash

Promote and sell products 24/7 with an online store.

Big Boys Superwash

Responsive Web Design
for all kinds of screens...

Big Boys Superwash

People are searching for your
products and services online...

Innisfail Chemex

We BOOST your business'
bottom line...

Ingham Motorcycles and Mowers

Provide 24/7 support for your customers, all day, every day!

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A website launch is only the beginning…

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One of the biggest mistakes that a new website owner can make is to assume that once the launch of their site has taken place, the hard work is over.

Yes – their business now has an online presence, but without further attention and work on their site, the full benefits of being online will not be achieved.

There still several tasks that need undertaking to make the world pay attention to the site and several more that will require ongoing work to keep the site healthy and functional.

Task 1: Get Google to pay attention

It should come as no surprise that Google does not automatically add websites to their search results. They first need to be notified that a site actually exists before they will send a “Googlebot” to check it out.

There are several ways to make this happen smoothly:

  • Add your site to your “Google My Business” account. It’s a best way to get noticed fast.
  • Make sure your site is Search Engine Optimised (SEO) by using a plugin, like YOAST or All-In-One to guide you through the process of SEO setup. These ensure that the search engine “crawlers” find what they need to.
  • Share your new website link around with other businesses and organisations that are already established online. Be sure to link back to them in turn – Google loves inbound and outbound links.

It is important to remember that Google is in control of this process, not you. Their software technicians are always tweaking the search algorithm so what may have worked last week for SEO, may not work this week.

Task 2: Track your site statistics

It is vital to measure and monitor the statistics for your website. By keeping an eye on visitor numbers, popular pages, bounce rates and functioning keywords, you will be able to adjust your site and its contents to achieve the results you want.

The best solution is to sign up for Google Analytics, integrate this with the Dashboard of your website and monitor your search results regularly. If your search ranking starts to decline or you are having a high bounce rate, the statistics will tell you that you need to take action.

https://analytics.google.com/analytics/web/

Task 3: Creating fresh content

Not only is fresh content on your website good for impressing site visitors and helping customers, it is also very good for the website itself. Google’s search ranking algorithm has a special fondness for sites with updated, relevant content, and promotes these sites higher on search results.

Once initially indexed by Google, the “Googlebot” re-visits your site every few weeks and checks the content it finds against the content from its last visit. If it finds the same old information every time, you may be penalised in search results and potentially end up lower than your competitors.

A new article in your blog every couple of weeks, a client gallery or testimonials from your customers are very easy to add and can make Google happier with your website.

Task 4: Implement site security

Benjamin Franklin wisely once said “An ounce of prevention is worth a pound of cure”. This has never been so true than with a website. There are several vital security components that need to be enacted on your site to discourage Spammers and Hackers from breaching your emails, forms and online files.

# 1 – Get a Security Certificate for your site.

A security (SSL) certificate creates a secure link between a website and a visitor’s browser by confirming the site’s legitimacy and encrypting data between the two parties. This extra certificate is shown in your browser as the https:// prefix at the beginning of a domain name and a padlock in the address bar.

# 2 – Enforce SPAM Controls

Make sure that your online forms are all guarded by Google’s new ReCaptcha protocol – it is now invisible (no more typing in codes) but very effective. Your web server also needs has effective SPAM filters at its core level and most server providers include this in their storage packages.

#3 – Update your plugins regularly

Hackers continually look for ways into vulnerable servers and will use any weakness to break their way into your site. An out of date plugin (or WordPress version) on your site could be the weak link that they are looking for.

#4 – Use the latest version of PHP on your server

PHP is a programming language used in the development of many modern websites. It is vitally important for security reasons to keep the PHP version up to date (usually via your web server’s Control Panel).

#5 – Install WordFence on your WordPress site

Wordfence provides a range of features and options for site owners that help protect their sites from hacking. On top of this, Wordfence provides monitoring of the other components in a site and notifies, via email, when action needs to be taken.

None of the tasks above are “set and forget” – site owners need to adjust SEO triggers, regularly check statistics, add content and enforce security measures to make sure that their sites are fully functional and performing their purposes. Nothing above needs to be overly time consuming but, in the rush of a busy workplace, small tasks can be easily forgotten.

The best way to stay on top of these tasks is to schedule them into your working week, just like any other task. By doing so, you will give your site the best chance of success.

The Essential Checklist for creating a business website that works.

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Did you know that 48% of customers will stop considering your business if you don’t have a website? *

*Telstra

A website is a key part of business marketing and should be at the core of your business’ online presence. Social Media is fine up to a point, but online-savvy customers want to know more about the business they are dealing with and how it can help them.

But what are the elements of a good small business website? Below is our checklist of key components that your website needs to be effective and successful:

1. Clearly defined website goals.

Although they aren’t visible in the final design, outlining goals for your website is vitally important to the end results. Without a clear roadmap in place, your direction may be offline with what you want to achieve and what your customers are looking for.

Use the five W’s as a starting point to define your goals:

  • Who are your customers?
  • What are they looking for?
  • When are your services available?
  • Where are your customers based?
  • Why do they need your products and services?
  • How can you help solve your customer’s problems?

2. An easy-to-use site menu.

Clear navigation on your website not only helps your visitors find what they are looking for, but it also helps search engines such as Google to index your site properly.

Plan your site that no page is any further than two mouse clicks away from the front page – else it is in danger of being lost to your visitors. Conversely, all pages on the site must also link back to the home page.

3. Business appropriate design.

When designing the overall look of your business website, make sure it appears as expected to your target audience. For example, the audience for a nightclub website would not expect to find a website design more suitable to an aged-care facility.

In addition, don’t go too far with the visuals of your design – the focus of the website should always be the user experience. Heavy visuals can also be distracting, and they will slow down the load-time for your site.  

4. Mobile-friendly.

In a recent report from https://www2.deloitte.com, it is estimated that 91% of Australians own a smart phone and use it regularly to access the internet. This means a large proportion of any website’s traffic will be coming to you via mobile and your site needs to be developed from the ground up to cater for this.

When looking to be mobile-friendly, there shouldn’t be two versions of your site. It should be the same site that automatically adapts its various components to deliver the same content on any screen size.

5. On-Point Content.

When it comes to selling your products and services, there is no alternative to high-quality content. Engaging your visitors is the key to lengthening the time they spend on your site and reducing its dreaded bounce-rate.

Ensure that any content is clear, concise and relevant to the person who is reading it. Make sure, as your site gets older, you change-up the content on a regular basis to keep it fresh – not just for your site visitors, but for the Google-Bot which will be looking for such changes.

To keep your content on-point, keep referring to the goals of your site established in step #1.

6. Clear & Visible “Call To Actions”

Whatever you want your customers to do on your website – you need to make it stand out. This is known as the “Call To Action” (CTA).

The CTA’s that we use can determine whether people take action and in what numbers. There are two core objectives of a CTA: telling what they should do and giving them the motivation to do it.

Here’s some example CTA’s that can be used on your website:

Get My Offer Redeem My Prize Book My Demo Subscribe Buy Now Call Us Today Reserve Your Place Book an Appointment  

7. Accessible contact details.

Allow your customers to reach out to you quickly with clear contact details that are easy to access and use. At a minimum, your details should include your business address (if applicable), phone number and email address.

Use a professional email address, preferably with your own domain name – addresses provided by free email services can portray the wrong image to prospective customers.

If you would like your customers to contact you directly from your website, include a contact or enquiry form on the site.

8. Site Traffic Analytics

Without tracking the visitors that come through your site and watching where (and if) they are spending their time, there’s no way you can measure if your website is achieving the goals that you have set for it.

Fortunately, tracking is easily done on several levels. Your website server can follow the most basic of movements into your site and you can install a plugin to watch what happens on your site. Obviously, the most well known and best option is to sign-up for Google Analytics.

Briefly, the most important metrics you should track in your website are:

  • Number of Visitors
  • Bounce Rate
  • Page Views
  • Duration of Stay
  • Time on Page
  • Traffic source
  • Device Source
  • Interactions on site
  • Exit Page

Boost your website by checking these five statistics.

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Web statistics are often the forgotten element in a business website, yet they are key to whether the site succeeds or fail.

Site Statistics

By paying attention to the smallest of details, you will be able to adjust the operation of your site to ensure that you have the best chance of converting visitors into customers. I

n short, monitoring your site’s statistics could make the world of difference when it comes to the key question – is your website working for you?

Here’s five key statistics that you need to monitor on a regular basis:

Site Traffic

This metric counts the total number of visitors to your site and it’s a great way to quickly gauge the growth or decline of visitor numbers. You can also measure any increase during specific promotions i.e. a sales campaign on Facebook.

It’s important to note there are two type of site traffic measured – unique and repeat visitors. Unique visitors are those coming to your site for the first time and repeat visitors are coming more than once. Both are important to determine if you are receiving new visitors and whether your content is worth come back again in the future.

Traffic Source

This data helps to define where the traffic above comes from. There are generally four sources:

  • Organic: From search engines such as Google and Bing.
  • Referral: Directly from other websites (also known as inbound links).
  • Direct: Visitors physically typing in the site’s address.
  • Social: From social media platforms (Facebook, Instagram, etc).

Look to use a variety of traffic sources in your statistics and never rely on one platform only. If, for example, your social media crashes and it is your main source, traffic to your site could be severely impacted.

Bounce Rate

The Bounce Rate (BR) of your website determines how many people leave immediately after arriving. A high BR is not good – it indicates that something is wrong with your content or offerings. Unfortunately, it won’t pinpoint exactly what the problem is, but improvements are definitely needed.

Tip: If your site has a high BR, ask friends and colleagues to “test” the site from the mindset of a visitor – they may see something that you, as the owner, can’t.

Top Pages

This metric allows the site owner to determine which pages are most popular with visitors. The data usually includes how many “hits” the page has had and how long visitors spent perusing the content.

By looking at the popularity of a page, information can be ascertained about the type of content your visitors are looking for and this in turn, can influence the content of other less popular pages.  

Conversion Rate

The most important data in site statistics, the conversion rate determines whether your site is actually doing its job – converting visitors to customers.

The data is determined by looking at the number of unique visitors to a site and dividing that by how many of those visitors take some form of action on the site. This action could be several things:

  • The sale of a product.
  • Subscription to a newsletter.
  • Completion of an enquiry form.
  • A share of your content on social media.

So…. how do I measure these statistics?

Obviously, the “big brother” of website statistics is Google Analytics, the basic version of which is free. Being linked to the world’s most popular search is a huge advantage, but Google Analytics has so many tools that it can be a little daunting to first time site owners.

Another alternative, if you have a WordPress site, is Wp Statistics from Verona Labs. This plugin will give you many of the metrics listed above and is hosted locally so no sharing with Google – some of your site visitors may appreciate this

Whatever system you use, website statistics are vitally important for site owners to ensure that the money in a website is put to good use and acts as a boost to your business’ bottom line.

How to make online sales with your existing website.

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In the current crisis, many small businesses have been forced to move online quickly and adapt to a whole new way of operating.

Some, without websites, are trying to utilise their existing social media presence. However, with many other businesses doing the same thing, there is good chance that posts are being “lost” in the continuous feed streaming through on Instagram and Facebook.

Those businesses with existing websites stand a much better chance of being found through search engines, complimented by their social media. Those with online stores are obviously the best positioned to take on the challenge of extra business but what about websites that aren’t designed to be online stores? Is there something they do?

Absolutely. Here’s five simple steps to create an online sales page for your website during the COVID-19 crisis – without breaking the budget.


Step One: Choose 12 of your most popular products.

The page will ideally list your most popular products, so write a list of what those products are. Here’s some questions to get you started: – What do your customers come to you to buy most frequently?

  • Do you sell anything that will be helpful during the current crisis or make it easier?
  • What products are easiest for you to post or deliver in person?

We’ve set 12 products as a “loose” limit as you don’t to overwhelm customers with choices and risk putting them off making a purchase.


Step Two: Set up a dedicated landing page.

With your products selected, create a new page in your website CMS*. This will be the landing page for traffic coming into your site that you want to sell to. It will also act as a gateway to the remainder of your website.

Keep text on the page to a minimum – introduce what you are selling and outline how your business is operating during the crisis – two paragraphs maximum.

Underneath these paragraphs, layout the 12 products you are offering with a photo, name and price. The images can be clickable if you would like to provide more information but ensure that any new page opens in a new tab – this way the main “sales” page will stay open in the background.


Step Three: Contact Form

Your customers will need a way to contact you to place an order. Be sure to include these two options:

  1. Your business phone number – ensuring that it is “clickable” for mobile site users.
  2. A contact form so that customers can supply their contact details and the name of the product they wish to purchase.

By using a contact form plugin on your site, i.e. Contact Form 7 (WordPress), you can also set up an autoresponder to send the customer further information for the sale i.e. delivery information and banking details for direct deposits.

The customer’s phone number on the form will allow you to call them, confirm the order and take credit card payments if you have that capability.


Step Four: Social Media

Once the landing page is ready, start promoting it in your social media feeds. Let your audience know what they can do by visiting your site and include a link that goes directly to your new landing page.

To encourage of your Facebook post, you could include a simple “coupon” code that can be typed into your page’s contact form. For example, the code “SAVE10” could be used for a 10% discount.


Step Five: Pop-Up on Home Page

For those who arrive at your site via regular search engines or direct links, create a popup box that appears on the home page. This can contain a simple message and link button through to the special landing page.

The “Popup Maker” plugin on WordPress is perfect for creating a pop-up that grabs attention.


What if I don’t currently have a website?

For small businesses caught by the current crisis without a website, Tropical Coast Web Design is currently offering full function one-page websites (with email) for only $299 and a very quick turnaround. Head over to our special offer page for more information and get your business online this week!

*Content Management System