Your Website Should Work While You’re at the Pub

If it needs you constantly, it’s not a website—it’s a needy child.

Let me paint you a picture.

You’ve finally got a day off. The sun’s out. The fridge is full. You’re about to pour a drink when ping!—your phone lights up. Someone wants to know your opening hours. Again. Another email asking for a quote. And some lunatic is trying to order a thing you don’t even stock anymore.

Sound familiar? Then, dear reader, your website is not doing its job.

A proper website—one that’s worth its pixels—should run without you. Like a well-trained sheepdog or an automatic coffee machine. You set it up, you fine-tune it, and then you get out of its way.

Here’s how you build a website that keeps working while you’re fishing, sleeping, or screaming at the NBN.

1. Say the Obvious Stuff… Out Loud

People shouldn’t have to ring you to ask what time you open. Or what you sell. Or where on earth you are. That’s what your website is for. Stick your hours, prices, location, and services right up front, plain as day.

If your site hides basic info behind seventeen clicks and a riddle, people won’t bother. They’ll leave. Probably while calling you rude names.

2. Automate Like You’re Lazy (Because You Should Be)

Set up online bookings. Let people order products. Make payments easy. Use forms that actually send the email. If your website can’t take care of business while you’re at lunch, what’s the point?

It’s 2025. Your customers expect to do things online. If your site still says “Call us to book,” you might as well be chiselling messages into stone.

3. Design for Humans. Not Robots.

Nobody wants to scroll through a digital jungle to find your phone number. Keep it clean. Keep it simple. Make the buttons big enough for human thumbs.

And please, test it on your phone. Because everyone is on their phone. Except your uncle Gary. But he still thinks fax is a thing.

4. Shout Your Call to Action

Want them to book? Buy? Download? Say so. Clearly. Not in some whispery, passive-aggressive “learn more” nonsense. Be bold. Be bossy. Your website is not a polite suggestion—it’s a salesperson in a suit who doesn’t stop talking until the job’s done.

5. Sell While You Sleep

An online shop doesn’t take breaks. It doesn’t get COVID. It doesn’t throw sickies. It just sells, 24/7. If you’ve got things people can buy or book online, set it up. Now. Stop waiting for perfect. Perfect is the enemy of “making money while you’re snoring.”

If your website needs constant hand-holding, it’s broken. Full stop. Your website should be the team member that never calls in sick, never needs a coffee break, and never—ever—asks stupid questions.

Fix it once. Let it run. And get back to doing what you do best. Like enjoying your weekend.

And if you need help? Well. That’s what we’re here for.