You Think a Website Is Set and Forget?

A lot of people come to me excited about launching a new website, and that’s great — a website is one of the best tools a small business can have.

But one thing I always remind new site owners is this: a website isn’t a “set and forget” job. It needs attention, updates, and a bit of ongoing care if you want it to work for your business rather than just sit there.

Think of it like a shopfront. If you opened a physical shop, you wouldn’t unlock it on day one and then never check it again. You’d tidy it, refresh it, update your products, change your signage, and sweep the front step every now and then. Your website deserves the same kind of regular effort.

The good news? It doesn’t need to take hours out of your week. With small, consistent actions, you can keep your site looking sharp, performing well, and actually helping you bring in customers.

Simple Ways to Keep Your Website Working for You

Here are a few things every business owner can do:

Update your content regularly

Add new photos, refresh product descriptions, update your services, and keep your opening hours current. Fresh, accurate content builds trust and tells Google your site is alive.

Check your contact points

Make sure your forms work, your phone number is correct, your inbox isn’t full, and your social links still go where they should.

Keep an eye on your reviews

Google Business Profile reviews can influence someone’s decision before they even visit your website. Responding to them shows you’re active and paying attention.

Look at your site on your phone

Most visitors come from mobile. A quick monthly check helps you catch issues like overlapping text, slow loading, or broken layouts.

Share your website

Your website shouldn’t do all the work alone. Link to it in social posts, emails, newsletters, business cards, signage, and anywhere else people interact with your brand.

Ask for help when needed

If something looks odd, breaks, or doesn’t feel right, reach out. A quick check from your web developer can prevent a bigger problem later.

A good website is a partnership. I can build the foundation, the structure, and all the behind-the-scenes systems, but your involvement keeps it relevant and genuine.

With a little regular attention, your website will stay fresh, functional, and ready to work just as hard as you do.