Websites vs. Online Stores: Which One is Right for Your Business?

There are two types of businesses in this world.

The ones that need a brochure website and the ones that need an online store. And the problem? Too many business owners don’t know which camp they fall into.

Some set up an online store when they don’t need one, staring at their empty orders like a fisherman who’s just cast his net into a swimming pool. Others go with a simple brochure site when they really should be taking payments online—because let’s be honest, making money while you sleep is significantly better than not making money while you sleep.

So, let’s clear this up, shall we?

Brochure Websites: Because Not Every Business Needs a Checkout Button

A brochure website is the online equivalent of a firm handshake. It tells people who you are, what you do, and why they should care. It’s perfect for businesses that don’t sell physical products online but still need a professional online presence.

Think of a local plumber. You don’t go to a plumber’s website expecting to “Add Pipe Repair to Cart” and check out with PayPal. No, you go there to get their phone number, see if they look vaguely competent, and maybe read a few reviews before deciding whether you trust them with your pipes.

Brochure websites are also brilliant for service-based businesses—lawyers, electricians, wedding celebrants, consultants, and anyone who relies on client contact rather than instant transactions. These websites set the stage, show off expertise, and give people a way to get in touch.

Online Stores: The Shop That Never Sleeps

Now, if your business involves selling things, then a brochure website alone is as useful as a shop window with no door. Sure, people can look, but how are they supposed to buy anything?

If you make and sell handmade jewellery, run a clothing brand, or stock agricultural irrigation equipment (yes, I see you, farmers), you need an online store. This isn’t just a fancy website—it’s a sales machine. Customers add products to a cart, enter their details, and—just like that—money lands in your account. No need for them to call you, send an email, or visit you in person.

For eCommerce businesses, an online store is the difference between running a modern operation and still using pen, paper, and the “call me for a quote” method, which is a guaranteed way to lose impatient customers to a competitor who does let them buy instantly.

So, Which One Do You Need?

The answer is simple:

• If your business relies on people contacting you before they buy (like a lawyer or a builder), a brochure website will do the job perfectly.
• If your business sells products directly to customers (like a gift shop or a boutique clothing brand), an online store is what you need.

Get it right, and your website will work for you—not just exist. Get it wrong, and you’ll either be staring at an online store with no sales or answering the same “How much is this?” phone calls from customers who should’ve just been able to click “Buy Now.”

Either way, the internet is supposed to make business easier. So make sure your website is actually doing that.