Still Using a Gmail for Your Business? That’s Like Turning Up to a Job Interview in Your Pajamas

Let me paint you a picture.

You’ve got a new website. It’s shiny. It’s modern. It’s doing things that would make 1990s Bill Gates weep with envy. But then – BAM – your email pops up at the bottom of the page: bob_plumber88@hotmail.com.

Really? You’ve just driven a Ferrari into your future and parked it next to a bin fire.

Now, I know what you’re thinking: “But Greg, it still works!” Yes. So does a fax machine. And carrier pigeons. But we’ve moved on – and if you’re running a serious business, it’s time your email address did the same.

Here’s why clinging to that ancient Gmail or Hotmail address is quietly ruining your credibility – and why switching to a proper business email might be the smartest thing you do this decade.

1. A Professional Email Makes You Look Like You Know What You’re Doing

Imagine getting an invoice from plumb_master69@hotmail.com. You wouldn’t trust that with your drain, let alone your credit card.

Using a free email screams “I’m doing this part-time in my garage” – even if you’re running a proper, full-time operation. If you want customers to take you seriously, you’ve got to look the part. A branded email like hello@cassowarycoastdining.com.au (fictional, don’t email it) says: “We’re legit. We’re organised. We probably even have uniforms.”

And that, my friend, inspires confidence.

2. People Can Actually Remember Your Email

Let’s talk about memory. You might remember the name of your first dog, your wedding anniversary, and which side of the bed you hate sleeping on – but jenny25301991xoxo@gmail.com? Not a chance.

Now swap that with jenny@townsvillecandles.com.au. Suddenly, it’s not only easy to remember, it’s basically free advertising. Every email you send is a mini billboard for your business.

So unless you enjoy repeating your email address five times on the phone, make it memorable.

3. A Bigger Image Without a Bigger Price Tag

Here’s the clever bit: a professional email address makes your business look huge. Even if it’s just you and your dog running the show.

You can have accounts@, support@, bookings@ – and it all funnels back to your inbox. Customers see this and think, “Wow, this must be a serious company.” You? You’re sitting in your home office with a coffee and no pants on.

Beautiful.

4. Promote Your Brand – Not Google’s

Every time you send an email from a Gmail or Hotmail, you’re promoting them. Not your business. Them.

But fire off an email from info@yourbusiness.com.au and guess who’s getting free advertising? That’s right – you. It’s simple. Every email you send should be doing some heavy lifting for your brand.

Making the Switch – Without the Drama

Now, I’m not saying you need to rip off the Band-Aid and delete your Gmail tonight. The changeover can be smooth, elegant, and free from the usual tech meltdowns.

Here’s the Clarkson-simple version:

1. Tell your customers. (Use MailChimp or just shout.)
2. Keep checking the old Gmail – don’t abandon ship.
3. Start replying from your new address.
4. Once the old address stops pinging, shut it down like a dodgy kebab van.

Need help making the leap? Get in touch with Tropical Coast Web Design. We’ll handle the switch so you can focus on running your empire – one properly branded email at a time.