.com.au vs .com: Which Domain is Right for Your Business?

When it comes to setting up your website, choosing the right domain is essential.

If you’re running an Aussie business, you’ve probably considered a .com.au, but there’s also the option of a .com—and, in some cases, even using both!

Here’s what you need to know to make the best choice for your business.

.com.au – Proudly Australian!

A .com.au domain is all about showing that you’re a trusted, local business. To get one, you’ll need an Australian Business Number (ABN), which reassures customers that your business is genuine and Aussie-based. If your main market is within Australia, this is a great choice. Not only does it help build local trust, but search engines also tend to give .com.au sites a boost for Australian users, making it easier for local customers to find you.

.com – Reaching a Global Audience

For businesses with global aspirations, a .com domain is a popular choice. It’s instantly recognizable worldwide and a smart choice if you’re targeting customers beyond Australia. While it doesn’t scream “Aussie business” like a .com.au does, it’s the go-to domain for international reach, so if your future includes going global, a .com is well worth considering.

Why Not Use Both?

If you have plans to grow or simply want to cover all bases, using both .com.au and .com domains could be the best of both worlds! Many businesses register both to protect their brand and avoid confusion. By redirecting your .com domain to your .com.au (or vice versa), you can capture both local and international traffic. Plus, having both can prevent competitors from registering a similar name, keeping your brand secure and consistent across markets.

Which Option Works for You?

If you’re all about supporting Aussie customers, stick with .com.au. Looking to expand? A .com can be a fantastic asset. And if you’re thinking long-term or just want the flexibility, consider securing both. Whatever you decide, the right domain will help build trust, reach your ideal audience, and set you up for success!