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Our Blog

Welcome to the Tropical Coast Web Design blog!

Enjoy our articles below – all focused on helping you to run an effective small business website. Sometimes we get a little off the marketing topic but there is always something new here to help the small business website owner.

 


 

Is your small business website becoming a DINOSAUR?
General - Websites, Website Content
By Rusty / August 17, 2020

Is your small business website becoming a DINOSAUR?

The internet is getting older (29 years old now!) and accordingly, some of the sites online are starting to show their age. As I have blogged in previous posts, the look of your site (and how it works) can often determine whether a site visitor converts into a customer. It’s...

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Five Key Components for an Effective Online Marketing Plan.
General - Websites, Site Traffic and Google, Social Media
By Rusty / August 10, 2020

Five Key Components for an Effective Online Marketing Plan.

For any small business to be successful in our modern online-orientated world, it is vitally important to have a strong presence on the internet and an effective online marketing plan is the key component to developing and nurturing this presence. Without an online strategy in place, any attempts to capture...

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The essential elements of a mobile friendly website.
General - Websites
By Rusty / August 3, 2020

The essential elements of a mobile friendly website.

There are literally dozens of reasons why businesses must have mobile-friendly websites.  Mobile internet usage has skyrocketed over the past four years – 53% of all internet usage is through mobile devices. Consumers are using phones and tablets more than ever to review businesses, research facts, book accommodation and, most importantly, purchase goods and...

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How to Revive your Website – with a formula used by Gordon Ramsey!
General - Websites, General Business, Website Content
By Rusty / July 27, 2020

How to Revive your Website – with a formula used by Gordon Ramsey!

In the television show “Kitchen Nightmares”, celebrity chef and businessman, Gordon Ramsey, visits a different struggling restaurant each episode and spends a week there trying to turn their fortunes around. Always very clever in his methods and very VOCAL in his actions, Ramsey seems to have the magic “formula” that...

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Five rules for effective use of fonts on your website.
General - Websites, Site Traffic and Google, Website Content
By Rusty / July 20, 2020

Five rules for effective use of fonts on your website.

One of the key features of a visually engaging website is the typeface – the fonts used to present the text information of a page. Not restricted to the screen, fonts are used everywhere we look – advertisements, newspapers and magazines to name a few – and if they aren’t...

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My website is down – what do I do?
General - Websites
By Rusty / July 13, 2020

My website is down – what do I do?

Step One - Check connection. Let’s start at the very basic level of your own system - “Have you tried turning it off and on again?”. Your problem may stem from the fact that your computer (and network) don’t have access to the internet and there is an issue with...

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A website launch is only the beginning…
General - Websites, General Business, Site Traffic and Google, Website Content
By Rusty / July 6, 2020

A website launch is only the beginning…

One of the biggest mistakes that a new website owner can make is to assume that once the launch of their site has taken place, the hard work is over. Yes – their business now has an online presence, but without further attention and work on their site, the full...

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The Essential Checklist for creating a business website that works.
General - Websites, Site Traffic and Google, Website Content
By Rusty / June 29, 2020

The Essential Checklist for creating a business website that works.

Did you know that 48% of customers will stop considering your business if you don’t have a website? * *Telstra A website is a key part of business marketing and should be at the core of your business’ online presence. Social Media is fine up to a point, but online-savvy...

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Give your website a boost by checking these five statistics.
General - Websites, Site Traffic and Google, Website Content
By Rusty / June 22, 2020

Give your website a boost by checking these five statistics.

Web statistics are often the forgotten element in a business website, yet they are key to whether the site succeeds or fail. By paying attention to the smallest of details, you will be able to adjust the operation of your site to ensure that you have the best chance of...

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How to make online sales with your existing website.
General - Websites, Site Traffic and Google
By Rusty / June 15, 2020

How to make online sales with your existing website.

In the current crisis, many small businesses have been forced to move online quickly and adapt to a whole new way of operating. Some, without websites, are trying to utilise their existing social media presence. However, with many other businesses doing the same thing, there is good chance that posts...

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