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For any small business to be successful in our modern online-orientated world, it is vitally important to have a strong presence on the internet and an effective online marketing plan is the key component to developing and nurturing this presence. Without an online strategy in place, any attempts to capture...

There are literally dozens of reasons why businesses must have mobile-friendly websites.  Mobile internet usage has skyrocketed over the past four years – 53% of all internet usage is through mobile devices. Consumers are using phones and tablets more than ever to review businesses, research facts, book accommodation and, most importantly, purchase goods and...

In the television show “Kitchen Nightmares”, celebrity chef and businessman, Gordon Ramsey, visits a different struggling restaurant each episode and spends a week there trying to turn their fortunes around. Always very clever in his methods and very VOCAL in his actions, Ramsey seems to have the magic “formula” that...

One of the key features of a visually engaging website is the typeface – the fonts used to present the text information of a page. Not restricted to the screen, fonts are used everywhere we look – advertisements, newspapers and magazines to name a few – and if they aren’t...

Step One - Check connection. Let’s start at the very basic level of your own system - “Have you tried turning it off and on again?”. Your problem may stem from the fact that your computer (and network) don’t have access to the internet and there is an issue with...

One of the biggest mistakes that a new website owner can make is to assume that once the launch of their site has taken place, the hard work is over. Yes – their business now has an online presence, but without further attention and work on their site, the full...

Did you know that 48% of customers will stop considering your business if you don’t have a website? * *Telstra A website is a key part of business marketing and should be at the core of your business’ online presence. Social Media is fine up to a point, but online-savvy...

Web statistics are often the forgotten element in a business website, yet they are key to whether the site succeeds or fail. By paying attention to the smallest of details, you will be able to adjust the operation of your site to ensure that you have the best chance of...