Welcome to the Tropical Coast Web Design blog!
Enjoy our articles below – all focused on helping you to run an effective small business website. Sometimes we get a little off the marketing topic but there is always something new here to help the small business website owner.
When it comes to choosing a suitable social media platform for your small business, there is no shortage of options. But with most business owners being enthusiasm rich but time poor, not every single one can be covered. In an ideal world, the small business owner would be able look...Read More
In small towns, such as my hometown of Ingham, small business owners have relied for years purely on local customers for their income. And this has worked just fine for the most part as these businesses have built up loyal trade and trust with good service. But times have changed....Read More
Web design has come a long way since 1991 when a man called Tim Berners-Lee created the first text-only pages of the World Wide Web. In those days, web pages were drab and boring as the technology and slow download speeds didn’t allow for anything else. There is no such...Read More
It’s every website owner’s worst nightmare – sitting down at the computer one day, typing your business name into Google and – BAM – the site’s not there in the search results! Frantically, you scan through page after page to no avail, it has completely disappeared. What has happened? Although...Read More
Some small business owners mistakenly believe that when they have built a new business website, they can sit back and watch the rush of business coming their way. When the expected rush doesn’t happen, the obligatory question pops up - "Why isn't anyone visiting my site?" At this point (earlier...Read More
You have a website – and the statistics look good. At first glance. As you delve into the pile of numbers that are part and parcel of any website’s statistics, you may find that although people are coming to your site, they are not staying very long – at all....Read More
Loss of business mojo happens to all of us from time to time. As business owners, it can sometimes be hard to maintain enthusiasm and drive all the time towards our work. Sometimes it feels like we have lost our motivation and are just going through the motions in order...Read More
Anyone with an email inBox has received SPAM at one time or another, probably on a daily basis. As a small business in Australia, it is important to be aware that we have very strong laws that dictate who we send emails to and what we send them. The Australian...Read More
By now you probably that Search Engine Optimisation (SEO) plays a vital part in the success or failure of your website. A site that has not been optimised for the search engines bots that roam the web will not rank well or even appear close to the top of search...Read More
To create an effective website that converts visitors into clients, the text (copy) on a website needs to hit all the right buttons to have the desired effect. What you say on your site is vital to its success but how it is written is equally as important. A poorly...Read More