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Our Blog

Welcome to the Tropical Coast Web Design blog!

Posting most weeks, please beware we sometimes get a little off the marketing topic but there is always something new here to help the small business website owner.

 


 

Does your Small Business even need a Website?
General - Websites, General Business
By Rusty / November 9, 2020

Does your Small Business even need a Website?

Yes. Simple answer, isn’t it? Oh, you still need more convincing? Alright then – here’s ten good reasons why your small business needs to get its act together and get an online presence: #1– The World’s largest Consumer Base Over 3.2 billion people use the internet in some form on...

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How to choose the right Social Media for your Business
General Business, Social Media
By Rusty / November 2, 2020

How to choose the right Social Media for your Business

When it comes to choosing a suitable social media platform for your small business, there is no shortage of options. But with most business owners being enthusiasm rich but time poor, not every single one can be covered. In an ideal world, the small business owner would be able look...

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Top five reasons every small business needs a website
General - Websites, Site Traffic and Google, Social Media
By Rusty / October 26, 2020

Top five reasons every small business needs a website

In small towns, such as my hometown of Ingham, small business owners have relied for years purely on local customers for their income. And this has worked just fine for the most part as these businesses have built up loyal trade and trust with good service. But times have changed....

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Eight reasons why images are VITAL to your website!
By Rusty / October 20, 2020

Eight reasons why images are VITAL to your website!

Web design has come a long way since 1991 when a man called Tim Berners-Lee created the first text-only pages of the World Wide Web. In those days, web pages were drab and boring as the technology and slow download speeds didn’t allow for anything else. There is no such...

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Disaster! My site has disappeared from Google!!
Site Traffic and Google
By Rusty / October 12, 2020

Disaster! My site has disappeared from Google!!

It’s every website owner’s worst nightmare – sitting down at the computer one day, typing your business name into Google and – BAM – the site’s not there in the search results! Frantically, you scan through page after page to no avail, it has completely disappeared. What has happened? Although...

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Five Reasons why your website is so LONELY…
By Rusty / October 5, 2020

Five Reasons why your website is so LONELY…

Some small business owners mistakenly believe that when they have built a new business website, they can sit back and watch the rush of business coming their way. When the expected rush doesn’t happen, the obligatory question pops up - "Why isn't anyone visiting my site?" At this point (earlier...

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Five easy ways to decrease your site’s bounce rate
General - Websites, Site Traffic and Google
By Rusty / September 21, 2020

Five easy ways to decrease your site’s bounce rate

You have a website – and the statistics look good. At first glance. As you delve into the pile of numbers that are part and parcel of any website’s statistics, you may find that although people are coming to your site, they are not staying very long – at all....

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Five tips to help you get your business mojo back!
General Business
By Rusty / September 14, 2020

Five tips to help you get your business mojo back!

Loss of business mojo happens to all of us from time to time. As business owners, it can sometimes be hard to maintain enthusiasm and drive all the time towards our work. Sometimes it feels like we have lost our motivation and are just going through the motions in order...

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Email Marketing for your business vs the 2003 Spam Act.
Email Marketing, General Business
By Rusty / September 6, 2020

Email Marketing for your business vs the 2003 Spam Act.

Anyone with an email inBox has received SPAM at one time or another, probably on a daily basis. As a small business in Australia, it is important to be aware that we have very strong laws that dictate who we send emails to and what we send them. The Australian...

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Turbo-charge your site with some simple SEO tactics.
By Rusty / August 31, 2020

Turbo-charge your site with some simple SEO tactics.

By now you probably that Search Engine Optimisation (SEO) plays a vital part in the success or failure of your website. A site that has not been optimised for the search engines bots that roam the web will not rank well or even appear close to the top of search...

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