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Our Blog

Welcome to the Tropical Coast Web Design blog!

Enjoy our articles below – all focused on helping you to run an effective small business website. Sometimes we get a little off the marketing topic but there is always something new here to help the small business website owner.

 


 

The five key features that your small business website needs
General - Websites, General Business
By Rusty / February 8, 2021

The five key features that your small business website needs

Creating a small business website is a daunting task for anyone who has very little or no online experience. Even the smallest bit of research will unleash a whole range of techno-jargon and online marketing advice from all angles - enough to make anyone’s head spin. To avoid this overload...

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Five tips for creating an effective E-Commerce store
By Rusty / February 1, 2021

Five tips for creating an effective E-Commerce store

For an online store, positive online promotion by your customers is essential to ensuring continued success and growth for your site. A single positive tweet, review or post can drive more traffic into an ecommerce store than traditional means such as radio and paper advertisements combined. Getting this kind of...

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Information Overload + High Bounce Rate = Poor Website Performance
General - Websites, Site Traffic and Google, Website Content
By Rusty / January 19, 2021

Information Overload + High Bounce Rate = Poor Website Performance

In numerous blogs, books and forums, small business owners are told from the very beginnings of their online forays that content marketing is a must for a successful website. Any solid marketing advice will say “You must create FAQs, blog posts, videos, podcasts, Facebook feeds, how-to sheets, free e-books, Tweets...

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Boost your bottom line using your website!
General - Websites, Site Traffic and Google
By Rusty / January 11, 2021

Boost your bottom line using your website!

Whether it be from service awareness, online bookings or product sales (as examples), a website must be utilised in such a way to help a business generate increased income. After all, an income is what allows business owners to further development their companies, pay their employees and live the life...

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What on earth is Responsive Web Design?
General - Websites, Site Traffic and Google
By Rusty / December 14, 2020

What on earth is Responsive Web Design?

In the ever-changing world of the internet, there is always a lot of jargon. Some of it is clear-cut, easy to understand and some doesn’t make sense to the regular site owner at all. One of the most talked about points in the last few years is the topic of...

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Five steps to help your website conquer Google
General - Websites, Site Traffic and Google
By Rusty / December 7, 2020

Five steps to help your website conquer Google

There are literally hundreds of search engines on the internet. However, millions of users each day insist on using just one of them – Google - the “Big Kahuna” of web search with over one trillion indexed pages (according to their official blog). There’s a fair chance that your site...

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There’s no such thing as a Free Lunch!
General - Websites, Site Traffic and Google
By Rusty / November 30, 2020

There’s no such thing as a Free Lunch!

Anybody active on social media will have seen the advertisements for the free online website builders such as Wix, Squarespace and Weebly. At first glance, their offerings seem quite reasonable. Most offer plenty of space for a business site along with seemingly easy to use interfaces at no cost at...

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Five Reasons Emails are better than Phone Calls
General Business
By Rusty / November 23, 2020

Five Reasons Emails are better than Phone Calls

In the initial phase of designing a website for a client, it is very important for me to make a connection via a quick phone call to that person. Even if it is just to confirm that there is a real person behind my email, this initial phone call is...

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Be there for customers 24/7 (even when you’re asleep)
General - Websites, General Business, Website Content
By Rusty / November 16, 2020

Be there for customers 24/7 (even when you’re asleep)

Sit back for a moment and think of a business that you deal with regularly - one that you enjoy returning to time after time. Now, delving a little deeper, why do you go back to that particular business each time? Is it just for the price of the goods...

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Does your Small Business even need a Website?
General - Websites, General Business
By Rusty / November 9, 2020

Does your Small Business even need a Website?

Yes. Simple answer, isn’t it? Oh, you still need more convincing? Alright then – here’s ten good reasons why your small business needs to get its act together and get an online presence: #1– The World’s largest Consumer Base Over 3.2 billion people use the internet in some form on...

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