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Our Blog

Welcome to the Tropical Coast Web Design blog!

Posting most weeks, please beware we sometimes get a little off the marketing topic but there is always something new here to help the small business website owner.

 


 

Five easy ways to decrease your site’s bounce rate
General - Websites, Site Traffic and Google
By Rusty / September 21, 2020

Five easy ways to decrease your site’s bounce rate

You have a website – and the statistics look good. At first glance. As you delve into the pile of numbers that are part and parcel of any website’s statistics, you may find that although people are coming to your site, they are not staying very long – at all....

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Five tips to help you get your business mojo back!
General Business
By Rusty / September 14, 2020

Five tips to help you get your business mojo back!

Loss of business mojo happens to all of us from time to time. As business owners, it can sometimes be hard to maintain enthusiasm and drive all the time towards our work. Sometimes it feels like we have lost our motivation and are just going through the motions in order...

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Email Marketing for your business vs the 2003 Spam Act.
Email Marketing, General Business
By Rusty / September 6, 2020

Email Marketing for your business vs the 2003 Spam Act.

Anyone with an email inBox has received SPAM at one time or another, probably on a daily basis. As a small business in Australia, it is important to be aware that we have very strong laws that dictate who we send emails to and what we send them. The Australian...

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Turbo-charge your site with some simple SEO tactics.
By Rusty / August 31, 2020

Turbo-charge your site with some simple SEO tactics.

By now you probably that Search Engine Optimisation (SEO) plays a vital part in the success or failure of your website. A site that has not been optimised for the search engines bots that roam the web will not rank well or even appear close to the top of search...

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Three essentials tips to getting your website COPY right!
By Rusty / August 25, 2020

Three essentials tips to getting your website COPY right!

To create an effective website that converts visitors into clients, the text (copy) on a website needs to hit all the right buttons to have the desired effect. What you say on your site is vital to its success but how it is written is equally as important. A poorly...

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Is your small business website becoming a DINOSAUR?
General - Websites, Website Content
By Rusty / August 17, 2020

Is your small business website becoming a DINOSAUR?

The internet is getting older (29 years old now!) and accordingly, some of the sites online are starting to show their age. As I have blogged in previous posts, the look of your site (and how it works) can often determine whether a site visitor converts into a customer. It’s...

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Five Key Components for an Effective Online Marketing Plan.
General - Websites, Site Traffic and Google, Social Media
By Rusty / August 10, 2020

Five Key Components for an Effective Online Marketing Plan.

For any small business to be successful in our modern online-orientated world, it is vitally important to have a strong presence on the internet and an effective online marketing plan is the key component to developing and nurturing this presence. Without an online strategy in place, any attempts to capture...

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The essential elements of a mobile friendly website.
General - Websites
By Rusty / August 3, 2020

The essential elements of a mobile friendly website.

There are literally dozens of reasons why businesses must have mobile-friendly websites.  Mobile internet usage has skyrocketed over the past four years – 53% of all internet usage is through mobile devices. Consumers are using phones and tablets more than ever to review businesses, research facts, book accommodation and, most importantly, purchase goods and...

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How to Revive your Website – with a formula used by Gordon Ramsey!
General - Websites, General Business, Website Content
By Rusty / July 27, 2020

How to Revive your Website – with a formula used by Gordon Ramsey!

In the television show “Kitchen Nightmares”, celebrity chef and businessman, Gordon Ramsey, visits a different struggling restaurant each episode and spends a week there trying to turn their fortunes around. Always very clever in his methods and very VOCAL in his actions, Ramsey seems to have the magic “formula” that...

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Five rules for effective use of fonts on your website.
General - Websites, Site Traffic and Google, Website Content
By Rusty / July 20, 2020

Five rules for effective use of fonts on your website.

One of the key features of a visually engaging website is the typeface – the fonts used to present the text information of a page. Not restricted to the screen, fonts are used everywhere we look – advertisements, newspapers and magazines to name a few – and if they aren’t...

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