Welcome to the Tropical Coast Web Design blog!
Posting most weeks, please beware we sometimes get a little off the marketing topic but there is always something new here to help the small business website owner.
You have a website – and the statistics look good. At first glance. As you delve into the pile of numbers that are part and parcel of any website’s statistics, you may find that although people are coming to your site, they are not staying very long – at all....Read More
Loss of business mojo happens to all of us from time to time. As business owners, it can sometimes be hard to maintain enthusiasm and drive all the time towards our work. Sometimes it feels like we have lost our motivation and are just going through the motions in order...Read More
Anyone with an email inBox has received SPAM at one time or another, probably on a daily basis. As a small business in Australia, it is important to be aware that we have very strong laws that dictate who we send emails to and what we send them. The Australian...Read More
By now you probably that Search Engine Optimisation (SEO) plays a vital part in the success or failure of your website. A site that has not been optimised for the search engines bots that roam the web will not rank well or even appear close to the top of search...Read More
To create an effective website that converts visitors into clients, the text (copy) on a website needs to hit all the right buttons to have the desired effect. What you say on your site is vital to its success but how it is written is equally as important. A poorly...Read More
The internet is getting older (29 years old now!) and accordingly, some of the sites online are starting to show their age. As I have blogged in previous posts, the look of your site (and how it works) can often determine whether a site visitor converts into a customer. It’s...Read More
For any small business to be successful in our modern online-orientated world, it is vitally important to have a strong presence on the internet and an effective online marketing plan is the key component to developing and nurturing this presence. Without an online strategy in place, any attempts to capture...Read More
There are literally dozens of reasons why businesses must have mobile-friendly websites. Mobile internet usage has skyrocketed over the past four years – 53% of all internet usage is through mobile devices. Consumers are using phones and tablets more than ever to review businesses, research facts, book accommodation and, most importantly, purchase goods and...Read More
In the television show “Kitchen Nightmares”, celebrity chef and businessman, Gordon Ramsey, visits a different struggling restaurant each episode and spends a week there trying to turn their fortunes around. Always very clever in his methods and very VOCAL in his actions, Ramsey seems to have the magic “formula” that...Read More
One of the key features of a visually engaging website is the typeface – the fonts used to present the text information of a page. Not restricted to the screen, fonts are used everywhere we look – advertisements, newspapers and magazines to name a few – and if they aren’t...Read More