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Tropical Coast Web Design

Our Blog

Welcome to the Tropical Coast Web Design blog!

Posting most weeks, please beware we sometimes get a little off the marketing topic but there is always something new here to help the small business website owner.

 


 

Does my small business really need a website?
By Rusty / March 29, 2021

Does my small business really need a website?

Can you believe in 2021 that over 59% of Australian small businesses still don't have a website? And there's really no excuse when statistics show that over 75% of people in 2021 are shopping online at least once a month. This means that there are a lot of small businesses...

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Five Key Points you NEED to effectively brief your Web Designer
General - Websites, General Business
By Rusty / March 15, 2021

Five Key Points you NEED to effectively brief your Web Designer

Building a website for your small business should not be a spur of the moment decision. And yet, as a website developer, I often meet new clients who have decided to build a website for their business but they haven’t yet considered how that site is going to improve their...

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Five Key Signs that your Website might just need a Redesign.
By Rusty / March 1, 2021

Five Key Signs that your Website might just need a Redesign.

This year, the humble website as we know it turns 31 years old. Since scientist Tim Burners-Leigh created the first ever webpage in 1990, billions of pages have been added to the World Wide Web that we now call the Internet. Dominated by hobbyists at first, small businesses were slow...

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Five Internet Strategies that could save your Small Business
By Rusty / February 22, 2021

Five Internet Strategies that could save your Small Business

Let’s be clear from the very beginning – using the internet for small business is NOT the guaranteed golden bullet solution to all your problems. The addition of an online presence will not automatically turn your fortunes around. Running your own website, engaging customers on social media and selling products...

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The five key features that your small business website needs
General - Websites, General Business
By Rusty / February 8, 2021

The five key features that your small business website needs

Creating a small business website is a daunting task for anyone who has very little or no online experience. Even the smallest bit of research will unleash a whole range of techno-jargon and online marketing advice from all angles - enough to make anyone’s head spin. To avoid this overload...

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Five tips for creating an effective E-Commerce store
By Rusty / February 1, 2021

Five tips for creating an effective E-Commerce store

For an online store, positive online promotion by your customers is essential to ensuring continued success and growth for your site. A single positive tweet, review or post can drive more traffic into an ecommerce store than traditional means such as radio and paper advertisements combined. Getting this kind of...

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Information Overload + High Bounce Rate = Poor Website Performance
General - Websites, Site Traffic and Google, Website Content
By Rusty / January 19, 2021

Information Overload + High Bounce Rate = Poor Website Performance

In numerous blogs, books and forums, small business owners are told from the very beginnings of their online forays that content marketing is a must for a successful website. Any solid marketing advice will say “You must create FAQs, blog posts, videos, podcasts, Facebook feeds, how-to sheets, free e-books, Tweets...

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Boost your bottom line using your website!
General - Websites, Site Traffic and Google
By Rusty / January 11, 2021

Boost your bottom line using your website!

Whether it be from service awareness, online bookings or product sales (as examples), a website must be utilised in such a way to help a business generate increased income. After all, an income is what allows business owners to further development their companies, pay their employees and live the life...

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What on earth is Responsive Web Design?
General - Websites, Site Traffic and Google
By Rusty / December 14, 2020

What on earth is Responsive Web Design?

In the ever-changing world of the internet, there is always a lot of jargon. Some of it is clear-cut, easy to understand and some doesn’t make sense to the regular site owner at all. One of the most talked about points in the last few years is the topic of...

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Five steps to help your website conquer Google
General - Websites, Site Traffic and Google
By Rusty / December 7, 2020

Five steps to help your website conquer Google

There are literally hundreds of search engines on the internet. However, millions of users each day insist on using just one of them – Google - the “Big Kahuna” of web search with over one trillion indexed pages (according to their official blog). There’s a fair chance that your site...

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