Welcome to the Tropical Coast Web Design blog!
Posting most weeks, please beware we sometimes get a little off the marketing topic but there is always something new here to help the small business website owner.
Let’s be clear from the very beginning – using the internet for small business is NOT the guaranteed golden bullet solution to all your problems. The addition of an online presence will not automatically turn your fortunes around. Running your own website, engaging customers on social media and selling products...Read More
Creating a small business website is a daunting task for anyone who has very little or no online experience. Even the smallest bit of research will unleash a whole range of techno-jargon and online marketing advice from all angles - enough to make anyone’s head spin. To avoid this overload...Read More
For an online store, positive online promotion by your customers is essential to ensuring continued success and growth for your site. A single positive tweet, review or post can drive more traffic into an ecommerce store than traditional means such as radio and paper advertisements combined. Getting this kind of...Read More
In numerous blogs, books and forums, small business owners are told from the very beginnings of their online forays that content marketing is a must for a successful website. Any solid marketing advice will say “You must create FAQs, blog posts, videos, podcasts, Facebook feeds, how-to sheets, free e-books, Tweets...Read More
Whether it be from service awareness, online bookings or product sales (as examples), a website must be utilised in such a way to help a business generate increased income. After all, an income is what allows business owners to further development their companies, pay their employees and live the life...Read More
In the ever-changing world of the internet, there is always a lot of jargon. Some of it is clear-cut, easy to understand and some doesn’t make sense to the regular site owner at all. One of the most talked about points in the last few years is the topic of...Read More
There are literally hundreds of search engines on the internet. However, millions of users each day insist on using just one of them – Google - the “Big Kahuna” of web search with over one trillion indexed pages (according to their official blog). There’s a fair chance that your site...Read More
Anybody active on social media will have seen the advertisements for the free online website builders such as Wix, Squarespace and Weebly. At first glance, their offerings seem quite reasonable. Most offer plenty of space for a business site along with seemingly easy to use interfaces at no cost at...Read More
In the initial phase of designing a website for a client, it is very important for me to make a connection via a quick phone call to that person. Even if it is just to confirm that there is a real person behind my email, this initial phone call is...Read More
Sit back for a moment and think of a business that you deal with regularly - one that you enjoy returning to time after time. Now, delving a little deeper, why do you go back to that particular business each time? Is it just for the price of the goods...Read More