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Tropical Coast Web Design

Our Blog

Welcome to the Tropical Coast Web Design blog!

Enjoy our articles below – all focused on helping you to run an effective small business website. Sometimes we get a little off the marketing topic but there is always something new here to help the small business website owner.

 


 

Updating your website should be a habit, not a hindrance.
General Business, Site Traffic and Google, Website Content
By Rusty / July 12, 2021

Updating your website should be a habit, not a hindrance.

In the case of most small business websites, the first few weeks after the site has been launched are usually the busiest (ever) for traffic through the site. The owner of the site is pumped and giving the website their utmost attention with both new content and inbound links from...

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Why does your “small” town business need a BIG business website?
General - Websites, General Business, Site Traffic and Google
By Rusty / June 28, 2021

Why does your “small” town business need a BIG business website?

With the ongoing Covid-19 pandemic limiting access to goods and services at times, there has never been a more important time to invest in a website for your small business. A website opens a range of online possibilities for small businesses, and benefits that go beyond the bricks and mortar...

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Key Learnings from my Four Favourite Business Books
By Rusty / June 14, 2021

Key Learnings from my Four Favourite Business Books

One of the main problems with reading a constant stream of business books is that each comes multitude of different ideas and strategies. Obviously, it is impossible to take every idea and implement them into your business – no small business owner has the time or capacity to do so....

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This week’s Blog: Does my small business really need a website?
By Rusty / March 29, 2021

This week’s Blog: Does my small business really need a website?

Can you believe in 2021 that over 59% of Australian small businesses still don't have a website? And there's really no excuse when statistics show that over 75% of people in 2021 are shopping online at least once a month. This means that there are a lot of small businesses...

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Five Key Points you NEED to effectively brief your Web Designer
General - Websites, General Business
By Rusty / March 15, 2021

Five Key Points you NEED to effectively brief your Web Designer

Building a website for your small business should not be a spur of the moment decision. And yet, as a website developer, I often meet new clients who have decided to build a website for their business but they haven’t yet considered how that site is going to improve their...

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Five Key Signs that your Website might just need a Redesign.
By Rusty / March 1, 2021

Five Key Signs that your Website might just need a Redesign.

This year, the humble website as we know it turns 31 years old. Since scientist Tim Burners-Leigh created the first ever webpage in 1990, billions of pages have been added to the World Wide Web that we now call the Internet. Dominated by hobbyists at first, small businesses were slow...

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Five Internet Strategies that could save your Small Business
By Rusty / February 22, 2021

Five Internet Strategies that could save your Small Business

Let’s be clear from the very beginning – using the internet for small business is NOT the guaranteed golden bullet solution to all your problems. The addition of an online presence will not automatically turn your fortunes around. Running your own website, engaging customers on social media and selling products...

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The five key features that your small business website needs
General - Websites, General Business
By Rusty / February 8, 2021

The five key features that your small business website needs

Creating a small business website is a daunting task for anyone who has very little or no online experience. Even the smallest bit of research will unleash a whole range of techno-jargon and online marketing advice from all angles - enough to make anyone’s head spin. To avoid this overload...

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Five tips for creating an effective E-Commerce store
By Rusty / February 1, 2021

Five tips for creating an effective E-Commerce store

For an online store, positive online promotion by your customers is essential to ensuring continued success and growth for your site. A single positive tweet, review or post can drive more traffic into an ecommerce store than traditional means such as radio and paper advertisements combined. Getting this kind of...

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Information Overload + High Bounce Rate = Poor Website Performance
General - Websites, Site Traffic and Google, Website Content
By Rusty / January 19, 2021

Information Overload + High Bounce Rate = Poor Website Performance

In numerous blogs, books and forums, small business owners are told from the very beginnings of their online forays that content marketing is a must for a successful website. Any solid marketing advice will say “You must create FAQs, blog posts, videos, podcasts, Facebook feeds, how-to sheets, free e-books, Tweets...

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