Our Blog

Loss of business mojo happens to all of us from time to time. As business owners, it can sometimes be hard to maintain enthusiasm and drive all the time towards our work. Sometimes it feels like we have lost our motivation and are just going through the motions in order...

Anyone with an email inBox has received SPAM at one time or another, probably on a daily basis. As a small business in Australia, it is important to be aware that we have very strong laws that dictate who we send emails to and what we send them. The Australian...

By now you probably that Search Engine Optimisation (SEO) plays a vital part in the success or failure of your website. A site that has not been optimised for the search engines bots that roam the web will not rank well or even appear close to the top of search...

To create an effective website that converts visitors into clients, the text (copy) on a website needs to hit all the right buttons to have the desired effect. What you say on your site is vital to its success but how it is written is equally as important. A poorly...

The internet is getting older (29 years old now!) and accordingly, some of the sites online are starting to show their age. As I have blogged in previous posts, the look of your site (and how it works) can often determine whether a site visitor converts into a customer. It’s...

For any small business to be successful in our modern online-orientated world, it is vitally important to have a strong presence on the internet and an effective online marketing plan is the key component to developing and nurturing this presence. Without an online strategy in place, any attempts to capture...

There are literally dozens of reasons why businesses must have mobile-friendly websites.  Mobile internet usage has skyrocketed over the past four years – 53% of all internet usage is through mobile devices. Consumers are using phones and tablets more than ever to review businesses, research facts, book accommodation and, most importantly, purchase goods and...

In the television show “Kitchen Nightmares”, celebrity chef and businessman, Gordon Ramsey, visits a different struggling restaurant each episode and spends a week there trying to turn their fortunes around. Always very clever in his methods and very VOCAL in his actions, Ramsey seems to have the magic “formula” that...