Welcome to the Tropical Coast Web Design blog!
Posting most weeks, please beware we sometimes get a little off the marketing topic but there is always something new here to help the small business website owner.
Can you believe in 2021 that over 59% of Australian small businesses still don't have a website? And there's really no excuse when statistics show that over 75% of people in 2021 are shopping online at least once a month. This means that there are a lot of small businesses...Read More
Building a website for your small business should not be a spur of the moment decision. And yet, as a website developer, I often meet new clients who have decided to build a website for their business but they haven’t yet considered how that site is going to improve their...Read More
This year, the humble website as we know it turns 31 years old. Since scientist Tim Burners-Leigh created the first ever webpage in 1990, billions of pages have been added to the World Wide Web that we now call the Internet. Dominated by hobbyists at first, small businesses were slow...Read More
Let’s be clear from the very beginning – using the internet for small business is NOT the guaranteed golden bullet solution to all your problems. The addition of an online presence will not automatically turn your fortunes around. Running your own website, engaging customers on social media and selling products...Read More
Creating a small business website is a daunting task for anyone who has very little or no online experience. Even the smallest bit of research will unleash a whole range of techno-jargon and online marketing advice from all angles - enough to make anyone’s head spin. To avoid this overload...Read More
For an online store, positive online promotion by your customers is essential to ensuring continued success and growth for your site. A single positive tweet, review or post can drive more traffic into an ecommerce store than traditional means such as radio and paper advertisements combined. Getting this kind of...Read More
In numerous blogs, books and forums, small business owners are told from the very beginnings of their online forays that content marketing is a must for a successful website. Any solid marketing advice will say “You must create FAQs, blog posts, videos, podcasts, Facebook feeds, how-to sheets, free e-books, Tweets...Read More
Whether it be from service awareness, online bookings or product sales (as examples), a website must be utilised in such a way to help a business generate increased income. After all, an income is what allows business owners to further development their companies, pay their employees and live the life...Read More
In the ever-changing world of the internet, there is always a lot of jargon. Some of it is clear-cut, easy to understand and some doesn’t make sense to the regular site owner at all. One of the most talked about points in the last few years is the topic of...Read More
There are literally hundreds of search engines on the internet. However, millions of users each day insist on using just one of them – Google - the “Big Kahuna” of web search with over one trillion indexed pages (according to their official blog). There’s a fair chance that your site...Read More