How to get some “love” from the search giant…
Getting a website for your business is only part of the challenge in creating an online presence. But what if nobody is finding that website? No visitors – no point having a site in the first place. Google is the king when it comes to online search and if your site isn’t visible in their search rankings, then your site is invisible.
But what if you have submitted your site to Google, and nothing happens? Or, just as bad, what if your website is appearing on page 22 of search results? No-one is going to find you.
Technically, despite the title of this blog, Google can’t hate your website. It may not like some of your practices, the content you are delivering or how you are presenting your information to your visitors. These are some of the factors that can lead to poor search rankings.
But luckily, there are some simple measures that you can apply to your site to get some of that Google “love”:
1. Use keywords intelligently
Keywords have always been regarded as the main part of Google’s search algorithm*. Pre-2010 websites used to be “stuffed” with keywords to get a good result in search listings.
Try that now and you may find your site blacklisted. In 2019, Google likes the keywords to be integrated with the content that it represents.
TIP: To implement keywords on your site:
– Write down a list of the terms that people may use to find what you are offering.
– Simply insert those terms into the relevant parts of your website’s text. Ensure that the content still reads correctly and don’t try to “squeeze” every single term onto every single page.
2. Ensure your site is “mobile friendly”
If your site isn’t displaying properly on a mobile device then you are not only missing out on site visitors, you are also risking a penalty from Google.
Back in 2015, Google stated that “that comparable mobile sites will rank higher than non-mobile friendly sites in mobile search results.”
TIP: Don’t lost position – if your site is not mobile, get in touch with your web developer today.
3. Create a Site Map
Google uses web crawlers known as Googlebots to “crawl” through websites across the internet and these bots love a bit of direction. That is why having a site map integrated into your website is very important.
This map tells the bot how to intelligently move through your site. It also tells the search engine where the content is on your site and when it was last updated.
TIP: If your site is built on WordPress (all ours are), you can easily add a site map with a plugin like Google XML Sitemaps.
4. Deliver content with value
Google doesn’t actually read the content of your website. It observes the number of people that are searching for you, whether they go to your site, how long they stay, whether they dig into your site, etc.
Using this information, Google surmises whether your site visitors are finding what they are looking for and if it is worth viewing.
TIP: Read through your site content and make sure it is all “on point”. If it doesn’t benefit your site visitor, then it may not be benefiting you through Google.
5. Secure your site
Another area where Google enforcing change is the security of websites across the internet. An insecure site is a prime target for hackers and Google doesn’t want to lead any of its users into a dangerous site.
TIP: All sites must have a security certificate (SSL) installed at the server level to keep Google happy. This encrypts data traveling between the server and your visitor’s computer/device. To show site visitors that your site is secure, a security certificate displays a small padlock in the address bar of all browsers and adds https:// to the start of the web address.
If your business needs any assistance with implementing the various tips above to your website, please get in touch with the team at Tropical Coast Web Design. We’d be happy to help you get some Google love…
* The Google search algorithm is known as PageRank (named after Larry Page – one of the founders of Google). It is used by Google Search to rank web pages in their search engine results.