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“Be x Do = Have” – A Simple Algorithm for Website Success

The classic life algorithm “BE x DO = HAVE” has probably appeared in countless blog posts before. But who has sat down and worked out their Website strategy using this simple mathematical problem as a basis?

BE x DO = HAVEI have known of Brad Sugars, the founder of ActionCOACH, since he was a Senior leader at my high school in Brisbane and have watched his business coaching “empire” grow with interest. Whilst not a great fan of his business tactics and holding no affiliation to his brand, I have found nuggets of very useful information and advice in his YouTube videos. On his own site, Brad used to have a link to a free video seminar from his “Business is Booming” tour. In the three-hour long video, Brad took the audience through the various reasons why businesses should keep striving through the global financial crisis which was in full swing at the time. I spent a couple of nights watching the video and taking notes so that I could apply them to my own work at Tropical Coast Web Design.

One of the points that Brad raised in the video is the paradigm “BE x DO = HAVE”. Using an example from the video, a simple use of the math could be “BE Awesome x DO Awesome = HAVE Awesome”. Pretty straight forward until you realise that most people live this particular algorithm backwards, thinking that they must HAVE something before they can BE something.

I got to thinking to thinking – if this can be so easily applied to one’s life, can it be applied to the success of your Website? It may not be as simple as Brad Sugar’s application but read on…

If you are a business supplying a product or a service, the result of creating your Website must be to “HAVE more business”. That’s the final desired result. How do we get there?

The first part of the algorithm is not about the Website – it’s about your business. To effectively use a Website to generate business, you must have a product or service that would benefit from online sales. The local doctor probably doesn’t need a Website to sell his services. On the other hand, your local florist could make a lot more sales simply by getting online. You need to research your market and find out what your clients and potential clients want.

BE a worthy online business.

Once you have done the research on your clients, now comes the hard part. Do you have site that will satisfy their requirements? Sit down with your web designer and plan out a strategy – Who is your target market? How do they shop? What do they look for first in a site? What is their preferred method for purchasing? Will the aesthetics of the site appeal to them? How do we get them to keep coming back? This is where a good relationship with your web designer is very important. They need to understand where you are coming from and what you hope to achieve with your site.

DO create a site that works for you.

However, working with your web designer is only half the task. Once the reigns of your site have been handed over to you, there is still a lot of work to do. Start by reading back through our blog archive. There are literally dozens of tips that will help you to develop and continue to grow a site that works for you rather than sitting stagnant on the world wide web. If the site is not working for you, it’s not worth having – so turn it around!

Finally, keeping those two elements (BE and DO) in mind throughout the whole process, you can arrive at the desired result.

BE a worthy online business x DO create a site that works for you = HAVE more business.

This may be a little different to the way that Brad Sugars describes it, but the principle is the same. It is a very simple algorithm however it makes common sense for any small business owner who wants a site that generates leads and sales.

Top Five Reasons to Avoid Wix (and similar) for your business website

Reading the title of this blog post would be enough to make even the most casual reader look up and say “Well, of course you are going to say that! You build websites for a living!”

Dont use website buildersTrue, but if you look beyond my aspirations to become your web developer of choice, there are a lot of perfectly valid reasons why you should avoid free website builders for your business or organisation. In this post, I will list a few of the most important however with a little more research, you can discover dozens more.

#5

We actually give a damn about you and your business. Might sound a little clichéd however our business is based on the success of your site. If we fail to build a site that works for you, we are not doing our job properly and you won’t hesitate to go somewhere else and you most definitely will not refer us to your networks.

A local web development cares enough about doing the job right that they will consult with you at every stage of the game plan – design, development, content, social media and SEO. On top of all this, you will have the local support you need at the end of the day if things aren’t going to plan.

The only people that wix.com, GoDaddy, Vistaprint and other online site builders care about are their owners/shareholders.

#4

Most of these website builders sell (and pride) themselves on the short time frame that it takes to create a site and get it online. Build a site in 20 minutes! Be online in less time that it takes to bake a cake. Doesn’t your business deserve a little more attention, time and effort so that you can create a worthwhile and effective online presence? A website is your business’ public face, a portal where your potential customers can come and visit 24/7 and see what you are all about. A good website that is spot-on designed for your individual brand is no doubt going to take longer than just 20 minutes!

Invest the time and you will most definitely reap the rewards.

#3

Wix.com brands each of its website with its own logo and link at the very bottom of every page – “THIS SITE WAS CREATED WITH WIX.COM CREATE YOUR OWN FOR FREE”. Each Tropical Coast Web Design site has our name at the bottom however we aren’t doing it for our own gain – though we are very proud of our work.

The linking between sites is very important for SEO purposes and we link to each and every one of the sites we create on our portfolio page. Having links working in both directions is great for the SEO of the sites involved. But we definitely are not doing a hard sell by having our link on your page.

#2

In cyberspace, no-one can hear you scream. That includes the boffins from Wix, Facebook or any of the online site builders. You get absolutely no personal support. If you have questions, and are very lucky, you may receive an email response but you can pretty much guarantee no phone calls.

By contracting your own designer, you have access to personal support for your website. Tried an update and crashed the site? Your designer will have you back online within the day (if you have a good one!). Need to expand your website with a minimal of hassle? Use your developer.

Don’t like the service you are getting? If you are locked into a contract with an online site builder, you can’t just jump ship. With a developer, your site can move with you.

#1

Domain names ordered through an online site builder can cause absolute nightmares should you wish to move away and build a site. A recent client contacted us to build a website that would allow her expand her business. Her previous site, built online, was inadequate for her current requirements. When we contacted her online site builder to arrange transfer of the domain name, it was discovered that her domain name was tied in some sort of contractual hell. In the end, it was simpler to register a whole new domain name (the other name will eventually expire and drop away). Not an ideal solution but a good reminder to be sure that your domain name is registered to you, not your web developer.

When it is all said and done, you should just remember the old saying – “Don’t build your home on rented land.” If you build on any of the online services, your site is essentially being constructed on borrowed land. If these services crash tomorrow and disappear forever, your site is gone too – quite often without the chance of a backup.

This applies to the new templates that you can use with your Facebook Business page. Sure it looks like your business website but don’t forget, Facebook lays claims to anything on its network and that includes your pages as well!

The alternative from online site builders should be very clear from this discussion – go and hire a trustworthy developer to design a website for you to meet your custom needs. This includes branding, imagery, content and SEO requirements. Along with all the facts presented before, contracting a professional web developer to build your site ensures that you are personally consulted along every step of the design and you own the work when it is completed.

Five Simple Tips to help manage your Small Business Website

It was once optional for a small business to have a website. Nowadays, having an 24/7 online presence is mandatory to remain competitive in a global marketplace.

But keeping a website current and up-to-date is often hard for a small business. Your employees often have little “spare” time for tasks such as site updates and, as a result, websites can easily be forgotten – left on the “do it tomorrow” pile. Without this required attention, a stagnant site will soon start to repel potential business customers, rather than attract.

Luckily, with a little planning during the development stage (and a regular dedication of time), these problems can be easily avoided and your website can become a strong marketing hub for your small business that doesn’t drain your resources.

Five Simple Tips to help manage your Small Business WebsiteIntegrate a Content Management System (CMS) from Day One

A user-friendly Content Management System allows site owners and managers the ability to update and create new content directly on their websites. By integrating a CMS as the framework for a new website, you are instantly putting yourself into the driver’s seat to control what goes on your site and how “fresh” it stays.

Learning a CMS is not hard either. The basics of WordPress CMS can be learnt in a matter of minutes, as the editing functions are styled like that of a Word Processor. As I often say to new clients – “If you can create a document in Word, then you can update your own website!”

Use a Content Calendar (and stick to it)

A content calendar (also known as an editorial calendar) helps to plan out new content for your website or social media feed and details when it will be created. This weekly, monthly or yearly calendar should be an integral part of your business’ overall marketing strategy.

By planning content in advance, you (or whoever manages your website) can commit to producing site-worthy information that is suitable for your target audience. By putting a due date on it and ensuring that date is adhered to, working on your site becomes part of your everyday business schedule.

Automate Site Updates and Customer Interaction

If it is possible to time aside for working on your site’s content, take advantage of tools such as the content scheduling that is built into WordPress. Create five blog posts or page updates at one time then use the schedule to program the dates that you want the content to be released onto your website.

Here’s the secret: this blog post you are reading was one of five that I wrote over a recent weekend. I have set the schedule in WordPress to release one every two weeks. Blog Posts for next 10 weeks – done!

Schedule a Post

Allow an Employee to take ownership of website management

Although small businesses don’t have employees to “spare”, it would be ideal to assign the maintenance and upkeep of the website to one person – a web-savvy employ who could take care of both website and social media posts.

Giving ownership of the site to an employee (with guidance of course) ensures that the site will be monitored and “fed” new content to keep your online customers, and Google, happy.

Five Simple Tips to help manage your Small Business WebsiteGet your Web Developer to care of updates for you

If all else fails and managing your website is just not possible in-house, look to a professional. Many web development companies offer a monthly plan which includes website content updates. Caution though, if you are taking this option, compare the plan price against the everyday (hourly) rate of the company to ensure that you are getting a decent offer.

You will still to need to provide content via email but a professional will get it online, make it look pretty and ensure that it gets the right sort of attention.

As discussed in a previous blog post, an out-of-date website that is uncared for will cost you business. Prospects visiting the site will get a poor first impression and Google won’t care for your site either. With the tips above, your site remains “fresh” and acting as a positive reflection of the small business that it portrays.

How Domain Hijacking can cripple your website

Recently a client of Rusty Mango Design went through the unfortunate experience of having their .com.au domain name “stolen” from underneath their feet. Whilst the domain hijacking was done through legitimate means, the registrant who acquired it had no right to the name itself and it caused disruption as my client’s customers could not access their website for many weeks.

Domain Hijacking sounds like a criminal activity but the actual definition can go both ways.

Wikipedia describes Domain Hijacking as “the act of changing the registration of a domain name without the permission of its original registrant, or by abuse of privileges on domain hosting and registrar software systems, a cybercrime.”

In the case of our client, their domain name had simply lapsed in payment. In Australia, lack of payment doesn’t mean that the name is immediately available for anyone to buy. Even after the due payment for renewal has passed, the business still has 14 days to “pay up” and reacquire their .com.au domain name.

During this 14-day period though, the domain name will appear on the Australian Domain Authority’s (AudA) website as pending expiry and this is where those dubious businesses can swoop it and attempt a hijack. They can set up a domain backorder account through legit means such as GoDaddy and CrazyDomains.  If the payment isn’t forthcoming from the original registrant, the backorder will immediately purchase the domain as soon as it becomes available.

What can you do?

Fortunately, in Australia, our .com.au domains are protected to a certain degree. To register a particular domain, it must have a clear or exact link to the business who is registering it. For example, Rusty Mango Design, who specialise in website design, cannot register a domain name for deckfurniture.com.au – it has nothing to do with our business and, if picked up by the AuDA, we would receive a rap over the knuckles and lose the name with no refund.

It’s important to note that this does not apply to regular .com domain names – that is why it is so important to register the Australian .com.au domains.

Domain HijackIn the case of my client, the domain name was taken and used by a business not related to anything in the domain name itself. At my suggestion, my client quickly contacted the AuDA about the hijacking issue, a brief investigation was undertaken and the domain was released for re-purchase. Rusty Mango Design purchased the domain back on behalf of our client and we were back in business.

The downside was that their business website was out of action for over a month – a long time, especially if you are an online retailer.

To prevent your domain name being taken, be sure that you have automatic payment renewal set up through your domain register and credit card details are current and not likely to expire soon. Your domain register will email you in advance when renewal is upcoming so also check that your registered email address is correct.

Rusty Mango Design registers domain names on behalf of our clients and take care of any automated payments ensuring that domains remain in the hands of their rightful owners.

Domain Hijacking is not the end of the world. If you do have a legitimate claim to the domain name – get in touch with the AuDa and they will investigate the issue on your behalf.

But as always, an ounce of prevention is worth a pound of cure.

 

Tropical Coast Web Design