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WordPress 5.0 – Be Ready for a BIG Change

The WordPress framework, which is estimated to have been used to create over 30% of all websites on the internet, hasn’t changed a lot over the years.

WordPress 5.0Even since its invention as a blogging platform and it’s ascension to become the #1 Content Management System (CMS) in the world, the basics of running a site on WordPress has remained essentially the same.

With the release of WordPress 5.0, also known at “Gutenberg”, that is about to change.

Matt Mullenweg, the original developer of WordPress, and his team of loyal developers have recognised that the online world has changed immensely since WordPress 1.0 was launched and they are preparing to introduce a brand-new version featuring some of the biggest changes the CMS has ever seen.

What is Gutenberg?

Regular users of WordPress will be familiar with the visual editor shown below where all the editing for a site’s page takes places in the one “box”. Users add text, columns, images, tables and other standard features straight into this area. For more complex items, the current editor requires used of short codes and customised HTML to make things work.

The release of Gutenberg aims to make this process easier, especially for novice users of WordPress. The new editor “breaks” the site components in smaller blocks, with each fulfilling a different task.

The Gutenberg page editor has blocks pre-configured for text, images, columns and galleries as well as media options such as slideshows, video code and audio. Regular page items such as lists, buttons and subheadings are also included with their own blocks.

Although the changes may be a little daunting to some users, having tested the new layout here at Tropical Coast Web Design, we believe that, after the initial “jump”, the change is going to make everything a whole lot easier.

Will Gutenberg break my existing site?

In most cases, your old site will be fine. The new editor is being created to be backwards compatible however with the vast number of community plugins (which add extra functionality), there is bound to be some issues.

I’m still concerned – how can I check my site will be OK?

There are a few steps that you can take to ensure that your site is ready for Gutenberg:

  • Test your current site with the “Gutenberg” plugin. This adds the new editor to your site so you can see how it works and determine whether it affects how the site functions. Any problems – just deactivate the plugin!
  • Turn off Major Updates in your WordPress installation. This will prevent Gutenberg from loading automatically on launch day and you can upgrade to WordPress 5.0 when you are ready to do so.
  • Contact your Web Developer and see if your site is ready for the upgrade. In most cases, developers have already tested their WordPress sites against the new editor and can inform you of any issues that may arise.

If you have any concerns about your website and the new Gutenberg release, please get in touch with Tropical Coast Web Design and we’d be happy to take a look for you. The testing we have undertaken with our own client’s websites has revealed no issues except for the short learning curve of the new page editor.
To help our clients with the switch, we are developing a brand-new Tutorial booklet which will demonstrate to how to use the Gutenberg with easy step-by-step instructions.

Note: Originally set to be released on the 19th November 2018, there is currently no firm date for the release of the Gutenberg update.

Why you should ALWAYS use a professional email address!

Why you should ALWAYS use a professional email address!Small business owners are often hesitant to change their existing email addresses when they create their first business website.

The owners argue that the Gmail or Hotmail address that they have been using for the past ten years “still works” and that there is no need to change over.

What these business owners are failing to realise is that the benefits of a professional email address far outweigh any drawbacks they may have and the changeover doesn’t have to be a nightmare either.

Benefit #1 – A PROFESSIONAL email address conveys a PROFESSIONAL image

The generic email addresses from webmail services like Gmail and Hotmail can give a small business the appearance of being a fly-by-night operation and not very serious about how they operate. It can also convey that a business is new, small, or even part time!

A generic email address also doesn’t encourage trust in the brand of your business.

Some prospective clients will simply refuse to share information through to a Gmail or Hotmail account. They want to know that your business is legit and serious enough to engage with.

A professional email address will give you the right branded image to do this.

Benefit #2 – Your own email address makes you easy to REMEMBER.

With so many businesses staking out their claims online, it is easy to get lost in the crowd. Think of the number of email addresses that you have in your own professional directories – Can you remember any of the generic ones?

For example – it is much easier to remember bob@cassowarycoastdining.com.au* than bob332521@gmail.com

Let people get in touch easily by being memorable with your own branded business email address.

Benefit #3 – Give your small business a BIGGER image

Having your own professional email address system lets you convey a corporate image regardless of the size of your business.

By setting up multiple email addresses for the various sections of your business, prospective customers will perceive that you are a much larger business than you are and to some of them, bigger IS better.

For example, Cassowary Coast Dining* could use email addresses such as accounts@cassowarycoastdining.com.au, support@cassowarycoastdining.com.au, bookings@cassowarycoastdining.com.au, etc.

Why you should ALWAYS use a professional email address!

Benefit #4 – You can promote your Brand – EVERY time you send an email

By using a professional email address, you get to promote your OWN business every time you send out an email, not Google’s or Microsoft’s. Even if the recipient has never heard of your business before, your email address is an instant way of bringing it to their attention.


For those still hesitant to make the change, the move from generic email to branded email doesn’t have to be an immediate one (nor do we recommend it).

Make the change with these four easy steps:

1. Be sure to make all your customers aware of the new email (a MailChimp Newsletter would be a great way to do this).
2. Continue to monitor incoming emails via the generic platforms of Gmail or Hotmail.
3. All new outgoing emails should be sent via the new email address.
4. Once the incoming emails to the generic addresses have slowed or stopped completely, close those accounts so that they can no longer be used by anyone.

If you are interested in setting up professional email addresses for your business, get in touch with Rusty Mango Design and we’ll work with you throughout the changeover process (and beyond).

* Cassowary Coast Dining is not a real business. Those email addresses are purely for demonstrative purposes.

Creating your own email campaign

Rusty Mango Design recently sent out the very first issue of our e-newsletter (issue #2 is currently under production) and the response to it has been very positive. Some customers have asked how mailing lists and e-newsletters all work, so in this post, I will detail how you can build a mailing list of your own and export it before switching to MailChimp and creating your newsletter campaign.

Spam Laws

Before we look at how to create a mailing list and use it to promote your business, let’s take a quick look at the Australian SPAM act.

It is vitally important to know that the SPAM Act of 2003 explicitly defines SPAM as any commercial electronic information (emails, SMS, etc.) that are sent to individuals without their consent. If you fail to comply with the Acts stringent rules, there are very hefty fines and penalties. Your business must only send messages to people that have given you their expressed or inferred consent.

Expressed consent means that you have clearly explained to the owner of an email address why you are collecting it before they give it to you. This can be done quite simply as shown in the example below. People who sign up for Rusty Mango’s free e-book are also made aware they are signing for the RMD newsletter as well.

Create your own email campaign

Inferred consent revolves around having an ongoing business relationship with a person who has previously provided their contact details.

For more information about the SPAM ACT 2003, visit http://bit.ly/1AzSCB5

Collect Email Addresses

Create your own email campaignAs shown above, collecting email addresses can be as simple as creating a sign-up form on your website (for Rusty Mango websites, the CONTACT FORM plugin is built into your CMS). On your sign-up form, be sure to also explain how often the emails will be received. Make sure it is enticing without being overloading. Advice – don’t send out an email newsletter every single day – you will scare off your prospects before they even sign up.

As the email addresses come in, collect them with your email program of choice – The procedure for Outlook 365 is shown below – but most programs are fairly similar.

Click on the PEOPLE tab (in older versions, this was called CONTACTS).

Right-click on the side panel and create a new folder for your Mailing List contacts.

Add all emails for your mailing list to this folder.

Create a mailing list from your contacts

To create a mailing list to export to MailChimp, you must gather all those email addresses into a CSV file (CSV – comma separated values).

Outlook Instructions:

Click on the FILE menu button at the top of screen.

From the next screen, choose OPEN & EXPORT

Select Import / Export

In the pop-up window, choose EXPORT TO A FILE. Click NEXT.

Choose Comma Separated Values. Click NEXT.

In the next screen you will need to look through and find the Mailing List Contacts folder that you created to collect all your addresses. Click NEXT.

Choose the location where you want to save these files. Click NEXT.

Click NEXT again and FINISH.

Create your own email campaignCreate your own email campaignCreate your own email campaign

Sign up for Mail Chimp

MailChimpFinally, to create and send out your newsletter to your mailing list, I can highly recommend MailChimp (with no bias or commission).

MailChimp is completely free for list with less than 2000 subscribers, it uses a very simple wizard to guide you through the whole process and it also has dozens of templates that you can use to make your newsletter look professional. Every email that is sent has a small clickable link to let viewers see the email in plain text too.

When planning my email newsletter, I draft it out on Microsoft Word first then copy and paste it across to the MailChimp template.

An email newsletter is a great way to send out special offers, news and information to your customer base. For prospective customers, it can really help to establish the sender as an industry leader who is worthy of their business.

If you would like to become part of the Rusty Mango Design mailing list and receive our free e-book and bi-monthly newsletter, visit the home page of our website and sign-up.

 

Five reasons to evolve your business and get it online

Evolve your Business with Rusty Mango Web DesignIn small towns, such as my hometown of Innisfail, small business owners have relied for years purely on local customers for their income. And this has worked just fine for the most part as these businesses have built up loyal trade and trust with good service.

But times have changed. Businesses right through to the early 90’s never had to compete against anything like the internet and the changes it has brought. Nowadays, a huge amount of business is conducted online and, as a small business owner, you are no longer just competing against other local businesses. In fact, for most professional services and especially those selling products, there is no concept of a local business anymore.

Whether you like it or not, you are a state-wide, national or even an international business. Your customers are very aware that if they don’t receive the service they expect to get along with the product they want AND at a price that they like, they are going online to get it somewhere else!

So if your business is unwilling to get online to be competitive in 2015, then you are going to lose a huge chunk of your potential market.

Here’s five good reasons why getting a website is essential to the evolution of a modern small business.

Evolve your Business with Rusty Mango Web Design#1 – A website is available to your customers 24/7

With online trading, a customer can choose when they are going to visit you. They are no longer dependant on when you open your physical store. A website allows a business owner to keep products and services moving all day, every day. A mobile-responsive site takes this to the next level with customers accessing businesses on-the-go with tablets and smartphones.

#2 – Your website opens you up to the international marketplace.

A website means that you don’t have to just sell your products and services to locals in your immediate area. If you have a great product and it is easily found online (with search engine optimisation), you are able to sell to anyone, anywhere in the world. You are no longer geographically locked in.
If someone two thousand kilometres away wants your products – with a website, they can get them.

#3 – Window Shopping has evolved too

Walking down the main street in your town or city is no longer the only way to go window shopping (though some may disagree). Online, your potential customers are always looking and planning where they are going to make their next purchases. They are comparing prices, checking out services and calculating delivery costs. Even if they may not be making an immediate purchase, when they do, those online businesses who have made an impact on their searches will definitely come to the forefront.

#4. Online, you can build your position as a Key Person of Influence in your industry.

Your website and your online presence have become key factors when customers are searching for a new business to deal with. A strong presence is a great way to demonstrate that you are a modern business with its finger on the pulse of your industry. Customers testimonials are also a great way of showing your prospects that you are capable of delivering the products and services that your offer. Social Media interaction (Facebook, Twitter, etc.) will help to build a community of loyal followers that your business can use to develop, research and sell new products. Each one of these components is essential to build your authority as a KPI (Key Person of Influence).

Evolve your Business with Rusty Mango Web Design#5 – On the internet, size does not matter.

A website is a great leveller. Whether you’re a one-man show or a 20,000-employee corporate giant; if you offer prompt and friendly service backed up by a quality product, you can compete head-to-head with the “big guys”. On the other hand, if you don’t have a website, you’ll be losing business to other companies that do.

Despite all the reasons that are spruiked daily about the benefits of an online business, it is estimated that more than half (52%) of Australian small business owners do not have a website. This is astounding considering that 82% of small business owners get new business through referrals. If you don’t have a website, how do these referrals find out more about you?

If you want to evolve your small business and access a greater share of your industry’s market, get in touch with Rusty Mango Design today and we will examine an online strategy that will work for you.

Tropical Coast Web Design