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Boost your website by checking these five statistics.

Web statistics are often the forgotten element in a business website, yet they are key to whether the site succeeds or fail.

Site Statistics

By paying attention to the smallest of details, you will be able to adjust the operation of your site to ensure that you have the best chance of converting visitors into customers. I

n short, monitoring your site’s statistics could make the world of difference when it comes to the key question – is your website working for you?

Here’s five key statistics that you need to monitor on a regular basis:

Site Traffic

This metric counts the total number of visitors to your site and it’s a great way to quickly gauge the growth or decline of visitor numbers. You can also measure any increase during specific promotions i.e. a sales campaign on Facebook.

It’s important to note there are two type of site traffic measured – unique and repeat visitors. Unique visitors are those coming to your site for the first time and repeat visitors are coming more than once. Both are important to determine if you are receiving new visitors and whether your content is worth come back again in the future.

Traffic Source

This data helps to define where the traffic above comes from. There are generally four sources:

  • Organic: From search engines such as Google and Bing.
  • Referral: Directly from other websites (also known as inbound links).
  • Direct: Visitors physically typing in the site’s address.
  • Social: From social media platforms (Facebook, Instagram, etc).

Look to use a variety of traffic sources in your statistics and never rely on one platform only. If, for example, your social media crashes and it is your main source, traffic to your site could be severely impacted.

Bounce Rate

The Bounce Rate (BR) of your website determines how many people leave immediately after arriving. A high BR is not good – it indicates that something is wrong with your content or offerings. Unfortunately, it won’t pinpoint exactly what the problem is, but improvements are definitely needed.

Tip: If your site has a high BR, ask friends and colleagues to “test” the site from the mindset of a visitor – they may see something that you, as the owner, can’t.

Top Pages

This metric allows the site owner to determine which pages are most popular with visitors. The data usually includes how many “hits” the page has had and how long visitors spent perusing the content.

By looking at the popularity of a page, information can be ascertained about the type of content your visitors are looking for and this in turn, can influence the content of other less popular pages.  

Conversion Rate

The most important data in site statistics, the conversion rate determines whether your site is actually doing its job – converting visitors to customers.

The data is determined by looking at the number of unique visitors to a site and dividing that by how many of those visitors take some form of action on the site. This action could be several things:

  • The sale of a product.
  • Subscription to a newsletter.
  • Completion of an enquiry form.
  • A share of your content on social media.

So…. how do I measure these statistics?

Obviously, the “big brother” of website statistics is Google Analytics, the basic version of which is free. Being linked to the world’s most popular search is a huge advantage, but Google Analytics has so many tools that it can be a little daunting to first time site owners.

Another alternative, if you have a WordPress site, is Wp Statistics from Verona Labs. This plugin will give you many of the metrics listed above and is hosted locally so no sharing with Google – some of your site visitors may appreciate this

Whatever system you use, website statistics are vitally important for site owners to ensure that the money in a website is put to good use and acts as a boost to your business’ bottom line.

SEO Checklist for Site Owners

Website owners often think that SEO factors such as keywords, title tags and descriptions are the key to ranking well in Google.

While they are still important, the Google algorithm has evolved and the practice of optimising just these parts of a web page are long gone – the “GoogleBot” now delves deeper into the context of a page and how your site interlinks with other sites on the World Wide Web. 

This checklist has been created to help site owners improve their page content in the eyes of the search engines. It also includes tips to improve vital external SEO factors as well.

#1 Keywords & Topics

Before any work starts on improving the SEO of your page content, spend a few minutes and write down the words and phrases your prospective customers might use to find your website. You may need to conduct research with your target audience to determine what they are looking for in your business.

#2 Content

Check that your written content has been created specifically for the target audience of the chosen topic or information. It needs to be relevant and consistent throughout the page – Google will pick up on your keywords and titles, checking these closely against the content you have written.  

#3 Page Title

The main title of each page on your site needs be relevant to the content and act as a unique tag for search engines. It should be a maximum of 60 characters and, if possible, contain the keywords that are most pertinent to the page topic.

The same rules apply for any sub-headings you may have throughout your content.

#4 Body Copy

Without over-obsessing on the usage of key words, check through the content on each of your pages to ensure that there is a scattering of the words that you anticipate your target audience will be using in their searches. With that in mind, ensure that your content still reads fluidly and makes sense without too much “jargon”.

#5 Tag every Image

Search engines can’t “see” images on your website. As a result, they can’t be used for search algorithm purposes unless they have been tagged with an Alt Attribute. These attributes are the small text boxes that you often see when you float your cursor over an image on a web page.

The Alt text helps the search engines understand what an image is about. These tags are a perfect way to add more keywords into a “hidden” part of your web page content.

#6 Inbound Links

Inbound links, also known as backlinks, are a great way for your website to gain attention and credibility with Google and other search engines. When established and authoritative websites link to your small business site, you automatically “inherit” some of their importance in the eyes of Google.

How do you get these other sites to link to your site? Create great content that people naturally want to link to and let them know about it. You can also look to foster quality links through natural business connections and networking opportunities.

Reciprocal links are also a great way to help each other out – “You link to me and I’ll link back to you.”

#7 Social Media and Online Directories

For this step, head to Google and type in your business name. If your business has been around for a while, you’ll see several search results from directories such as Yellow Pages and TripAdvisor, etc. Click on each and register your website address – in some cases, you may need to create a login. Each one that you add your address to could potentially become a backlink to your site.

Check that your business’ social media platforms have the site address listed as well. This ensures    that, if your target customer finds your social media first, they’ll still end up on your website.

Conclusion

While the list above is by no means comprehensive, by carrying out each of the steps shown, you will be placing your website in a good position to be found by Google and ranked accordingly. Tweaks to SEO are inevitable to improve your ranking over time and it is suggested that you check your search position every week to determine what SEO changes need to be made.

Three Steps to help get your new website noticed.

After months of planning, preparation and development, your website “baby” is now taking its first faltering steps into the vastness of the World Wide Web. Like any proud parent wants of their children, you want the best for your website – you want it to go out and achieve to the best of its potential.

Get your new site noticedBut it can’t – not on its own. Not without help.

A successful website takes a whole load of effort, strategy and guidance to attain the lofty goals that you have set for it. It takes patience and time to hook into that target audience that is searching for your business. A newly launched website is just one single entity – floating in the vastness of the internet. A void that is likely filled with many similar websites, just like yours, all craving the attention of the same critical audience.

How are they going to find yours?

With the baby steps below, you can set your newly-launched business website on the right path and make it visible to the audience that is searching for what you have to offer.

Step 1 – Get Your Site listed with Google

This one is a must because Google won’t list your site automatically at launch. You (or your web developer) need to bring the new website to Google’s attention using one of the two following methods:

  1. Manually add the URL of the new site by visiting the Google Search Console https://www.google.com/webmasters/tools/home?hl=en and submitting it via the “official” channels.
  2. A more cunning way to gain Google’s attention is to display a link to the website on another site that has already been indexed (visited) by the Googlebot. When the Bot next sweeps by for a visit, it will pick up the new link and, voila, you’ll be added to the index.

Be aware that listing on Google can take anywhere from 24 hours to four weeks but you can speed up the process with a little more exposure…

Step 2 – Engage in “Off Page” SEO

Off-page SEO (Search Engine Optimisation) refers to methods that you can use to promote your site outside the pages of your website. Two of the most popular methods are Link Building and Social Media Marketing.

Linking Building involves getting other websites to link to your site (these are known as inbound links). So long as these sites are of a high quality and their content is relevant to your site, Google smiles upon this method and its search algorithm may give your site a boost in the rankings.

Note that linking from any old site is not recommended and can have the opposite effect on the rankings – you can even get blacklisted if Google really doesn’t like what you have done.

Social Media Marketing is exactly as it sounds. Using the various social platforms (Facebook, LinkedIn, Instagram, etc), promote and share the content of your site with your audience of followers. Each post/link to your site that is shared by this audience is seen favourably in the eyes of the GoogleBot.

Step 3 – On-Page SEO

On-page SEO refers to the use of various tactics within the content of your website’s pages. This can include using key words that your audience may use as part of the text, ensuring that all images have an ALT tag attached and using internal/external links to establish connections with other content that the search engines may already know about.

If you are using WordPress as the framework for your site, install either the “Yoast SEO” or All-in-One SEO plugins and they will work through wizards to help set up your on-page SEO.

Conclusion

These three steps are only the first steps along path to gaining real traction with your website. Once the GoogleBot has found and ranked your small business website, you will need to monitor which tactics are working best for you. In addition, you must keep your content fresh and update to date and constantly monitor your website analytics. Know where your traffic is coming from, what pages they like to visit and what they use to find your website in the first place.

If you need assistance getting your site a little more Google-friendly, please get in touch with Tropical Coast Web Design. We’ll take a look at your currently “set-up” and help you implement the changes needed to get the most out of your site.

Five Simple Reasons your Small Business should have a BLOG

Unless you have been living under a rock and using smoke signals to promote your business, you are probably aware of the term “Blog”. For the rock-dwellers, a Blog is a regular website article, typically written by an individual and written in an informal or conversational style.

The simple Blog has become a powerful marketing tool and it is one of the most effective tools that a business can use to engage with their customers. Used correctly, a Blog enables direct communication with prospects and allows the sharing of relevant information with current clients.

Here’s five simple reasons why your small business needs to start blogging:

Five Simple Reasons your Small Business should have a BLOGTo provide your customers with helpful content.

Gone are the days where a website simply existed to tell customers where you are and what you do. With a wealth of information available at our fingertips, we expect more from the business sites that we choose to visit.

Reward your site visitors with value by providing helpful tips on using your products/services, examples of how other customers have benefited through a relationship with your business or discussing news articles that are relevant to the industry in which you operate.

Visitors are much more likely to return to your site if they know that fresh information awaits them on each visit.

A Blog gives your Business a Voice.

Through the voice of a blog, a small business operator can show that the business is run by real people who care about what they do. You can use blog posts to provide insights into the business or to introduce the employees who make the business what it is. You can tell your customers WHY you’re in business, HOW you have helped others and WHAT you can do to help them.

Be sure to use your own “voice” when writing blog posts – I read all my posts out loud as I type them to ensure that they “sound” like me.

Create a Two-Way Conversation 

Enable comments on your blog to encourage interaction with your site visitors. If you are concerned about the type of comments that will be left by visitors, systems can be put in place to allow moderation of comments before they are posted.

Reply quickly to all comments and open a channel of discussion. Demonstrate that you are an expert in your industry and your business is worth the site visitor’s attention.

Search Engines LOVE Blogs

The GoogleBot looks for websites that have valuable, helpful content as part of its search ranking system and rewards relevant content with improved positions in search results. Your Blog content, when written correctly, is perfect for fulfilling this requirement as it ticks the boxes for being fresh, relevant AND helpful.

Five Simple Reasons your Small Business should have a BLOGBlogging will Inspire your Business life

Once you get into a routine of Blogging, you’ll start to see new ideas all around you. Not just for your blog, but for all aspects of your business life. Talking with workmates, watching TV, eating in a restaurant, and just walking the dog – you’ll be surprised where ideas will begin to spring from.

Remember this quote from David Allen of GTD* fame – “Your brain is for having ideas, not storing them”.  Write down ideas, straight away. My idea-writing medium of choice – the extra sticky Post-It note, stuck to my monitor.

One hidden advantage to Blog writing that I have found is the strengthening of my ability to effectively write and speak, not just about my industry but in all forms of communication. My language usage has been “awakened” through weekly blog writing and I feel comfortable communicating on forums, emails, customer letters, meetings with clients and speaking with family/friends.

Blog writing is not hard nor time-consuming – simply set aside a small piece of time and get going. I usually write the first draft of a blog in 25 minutes using a Pomodoro timer and then leave that piece for a couple of days. I’ll then take another look to polish before posting online (which usually takes another 25 minutes).

The most important thing is to start and be consistent – the benefits of a Blog will surprise you.

* GTD = “Getting Things Done” by David Allen

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