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How You Can Make Google Sit Up and Pay Attention

It’s time to dispel a myth.

The act of simply getting a website DOES NOT mean that Google will automatically sit up and take notice of your business.

Your small business website is an important portal to your business – not Google’s. They won’t automatically place your business at #1 on the search rankings just because you have a site.  And the truth of the matter is that Google will continue to basically ignore your business until you (and your web developer) put some plans into action to make them sit and pay attention.

Here’s some tips from the Rusty Mango team to help you in the right direction….

Mobile ResponsiveMobile Viewing is Vital

As of 2015, making websites mobile responsive for viewing on phones and tablets became a priority for all. This was thanks to Google, stating loud and clear, that sites that were not optimised for viewing on mobile devices would be penalised in search rankings or, even worse, not even appear in mobile search results.

Google aside, now that over 74% of Australians rely on their phones as much as they rely on their desktops (Galaxy Poll), it’s definitely time to ensure that your small business site is mobile-friendly. 

All new Rusty Mango Design sites are mobile-responsive from day one for this very reason.

Don’t Use a Generic Business Name

If you already have a reputable brand then this particular action is going to be hard to implement. When establishing your business name, be sure to select one that is not previously used by other businesses, particularly in your industry. Even similar names can cause issues.

Why? Two problems can arise online – one, you may find it hard to register the domain name that you want and two, most importantly with SEO, Google may show your competitor’s name when users are actually searching for you!

Back LinkingShare Site Links with Your Industry

Although nowhere as important as they used to be, inbound links still give your site credence in the eyes of the Google-Bot. In days gone by, sites would inherit “importance” or ranking from any sites that linked back to them – reciprocal links were very popular among web masters. That importance has been downscaled in recent versions of the Google ranking algorithm but it is still there to a lesser degree.

To take advantage of inbound links, ask that your industry contacts link back to your website and, in return, you will link out to them.

Use A Plugin to Optimise Your Pages

When it comes to optimising your site for SEO (search engine optimisation), ticking all the boxes to make Google happy is a difficult task. Luckily for those sites using a Content Management System – there are site add-ons (plugins) like Yoast SEO to help get the job done.

Yoast SEO uses a coloured “light” icon to indicate whether the SEO on a page has been done correctly. Red: Incomplete, Orange: Partially Done and Green: Optimised. As the user adjusts the SEO settings using the easy to understand Yoast recommendations (Page Title, Description, Alt Tags, etc.), the “light” icon changes. Aim for the green “light” and you have given your page a good chance of success with Google.

Fresh ContentFresh Content

“Content is King” has been a catchphrase for quite a while now and nothing has changed. Google still loves sites that keep their content fresh, engaging and relevant to the target audience. The Google-Bots trawl the web regularly and they will notice who is updating their sites and who isn’t.

Of course, the easiest way to get some Google “love” is to pay for some. The Google AdWords system is the way that their company makes the bulk of their income. If you sign up for pay-per-click, you will suddenly become a Google VIP and your business listing will appear in the Ads in search results.

Have a Search right now and see where your small business site appears. If it isn’t on that all important page one, look at the actions above and create your own Google SEO strategy.

Five reasons to evolve your business and get it online

Evolve your Business with Rusty Mango Web DesignIn small towns, such as my hometown of Innisfail, small business owners have relied for years purely on local customers for their income. And this has worked just fine for the most part as these businesses have built up loyal trade and trust with good service.

But times have changed. Businesses right through to the early 90’s never had to compete against anything like the internet and the changes it has brought. Nowadays, a huge amount of business is conducted online and, as a small business owner, you are no longer just competing against other local businesses. In fact, for most professional services and especially those selling products, there is no concept of a local business anymore.

Whether you like it or not, you are a state-wide, national or even an international business. Your customers are very aware that if they don’t receive the service they expect to get along with the product they want AND at a price that they like, they are going online to get it somewhere else!

So if your business is unwilling to get online to be competitive in 2015, then you are going to lose a huge chunk of your potential market.

Here’s five good reasons why getting a website is essential to the evolution of a modern small business.

Evolve your Business with Rusty Mango Web Design#1 – A website is available to your customers 24/7

With online trading, a customer can choose when they are going to visit you. They are no longer dependant on when you open your physical store. A website allows a business owner to keep products and services moving all day, every day. A mobile-responsive site takes this to the next level with customers accessing businesses on-the-go with tablets and smartphones.

#2 – Your website opens you up to the international marketplace.

A website means that you don’t have to just sell your products and services to locals in your immediate area. If you have a great product and it is easily found online (with search engine optimisation), you are able to sell to anyone, anywhere in the world. You are no longer geographically locked in.
If someone two thousand kilometres away wants your products – with a website, they can get them.

#3 – Window Shopping has evolved too

Walking down the main street in your town or city is no longer the only way to go window shopping (though some may disagree). Online, your potential customers are always looking and planning where they are going to make their next purchases. They are comparing prices, checking out services and calculating delivery costs. Even if they may not be making an immediate purchase, when they do, those online businesses who have made an impact on their searches will definitely come to the forefront.

#4. Online, you can build your position as a Key Person of Influence in your industry.

Your website and your online presence have become key factors when customers are searching for a new business to deal with. A strong presence is a great way to demonstrate that you are a modern business with its finger on the pulse of your industry. Customers testimonials are also a great way of showing your prospects that you are capable of delivering the products and services that your offer. Social Media interaction (Facebook, Twitter, etc.) will help to build a community of loyal followers that your business can use to develop, research and sell new products. Each one of these components is essential to build your authority as a KPI (Key Person of Influence).

Evolve your Business with Rusty Mango Web Design#5 – On the internet, size does not matter.

A website is a great leveller. Whether you’re a one-man show or a 20,000-employee corporate giant; if you offer prompt and friendly service backed up by a quality product, you can compete head-to-head with the “big guys”. On the other hand, if you don’t have a website, you’ll be losing business to other companies that do.

Despite all the reasons that are spruiked daily about the benefits of an online business, it is estimated that more than half (52%) of Australian small business owners do not have a website. This is astounding considering that 82% of small business owners get new business through referrals. If you don’t have a website, how do these referrals find out more about you?

If you want to evolve your small business and access a greater share of your industry’s market, get in touch with Rusty Mango Design today and we will examine an online strategy that will work for you.

Google’s “Mobilegeddon”

MobilegeddonSome small business owners may have noticed a change but the majority would not. Maybe the GoogleBot hasn’t swept by your site just yet. Even if it has, and your search ranking have taken a step backwards, it’s not the end of the world.

An unbelievable number of marketing bloggers have been all “doom and gloom” about the changes on April 21st to Google’s search ranking algorithm but it’s not the first time that changes have been made (it most probably won’t be the last either). Why are so many people excited about this one?

Let’s take a look at what is “Mobilegeddon”?

As of April 21st, 2015, Google will start using mobile friendliness as an integral part of their ranking calculations to determine search results. This means, in layman’s terms, that mobile-friendly sites will get a rewarded with a higher position in those results, while sites that aren’t responsive on mobile devices, such as phones and tablets, will “significantly” drop in ranking.

Just how much that drop will be is still up for debate.

Is your website mobile-friendly?

Google, being the very helpful “big brother” that it is, has conveniently created a mobile-friendly test that will quickly determine whether your site makes the cut or not. The test also generates a breakdown of the various mobile elements of your site so that you can see where improvements need to be made. To examine your site for mobile friendliness, click here to visit the Google Mobile-Friendly Test page.

What if your site is not mobile friendly?

First of all – don’t panic. You won’t be removed from results altogether but there are things you need to do.

To be regarded as “mobile-friendly”, Google looks at the following:

  • On a mobile device, is the text readable without zooming?
  • Does the content of the site resize automatically to fit the screen?
  • Does the site use Flash? (Flash is not available on most mobile devices)
  • Can a user click links and buttons with a fingertip or stylus? How do they navigate around the site?

If you answer NO to any of the above questions then you may have a non-responsive site.

What are the options with a non-responsive site?

Achieving the parameters above is quite simple if your site is built on the WordPress framework.

Option #1:

You can download a free plugin called WP-Touch and configure it to display your site as a mobile theme. WP-Touch has a number of built themes that you can select to display your website. With some tweaking, you can achieve a decent variation of your main site.

Downside: Unless you are skilled in PHP and CSS (web coding languages), this option changes the on-screen appearance of your site and it will no longer match your branding from the desktop version.

Option #2:

Enlist the help of a web designer to alter your website at a foundation level to become a fully responsive website. A responsive site automatically detects the size of the screen and changes everything accordingly. A mobile menu appears, text and imagery resize and non-mobile necessary content can be removed to increase page loading speed.

Please note that this should not mean a complete site re-build. There are actions a web designer can take, at grass roots level, to improve the appearance of a site on a mobile screen.

Conclusion

As you can see from the options above, if you have found that your site has taken a tumble with the changes to Google, it is not a serious problem that can’t be rectified. Once action has been taken, you simply need to wait for the GoogleBot to sweep past your site again, detect your changes and you will be back in business.

Some internet marketing commentators are noticing the mobile changes SINCE 21st April are being detected by Google very quickly. You may be back in your desired rankings before you know it.

Mobile Websites and Mobile Apps – do I need both?

Mobile Websites and Mobile Apps – what are they?With the continued growth and expansion of mobile internet, it is imperative that in 2015, all small businesses must have a mobile presence. According to online statistics group, Comscore, mobile internet officially overtook desktop usage in 2014 for the first time.

http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

However this doesn’t mean that everyone is accessing mobile websites – there is another choice. The mobile app is becoming prevalent in the market and it is very important to distinguish between mobile apps and mobile websites in order to make the correct choice for your business.

What’s the difference?

Both work on handheld devices such as smart phones, iPads and tablets but their functions can be completely different.

A mobile website is exactly that – a regular website that converts for viewing on a mobile device.  Normally, the navigation will change so that buttons can be touched with a finger, text will enlarge to a point where it can be easily read and some components of the standard site may be removed to optimise the mobile viewing. The function remains the same as the regular site. The mobile website will deliver information, allow contact via various means and the user will be able to purchase goods online if it is an e-commerce website.

A mobile app is a software application that must be downloaded to be used. This means you will need to visit the App Store (Apple) or Google Play (Android) and download the app directly to your device.

Most smart phone and tablet users are using mobile apps already. A perfect example is the Domino’s Pizza app. Through your phone, you can choose a pizza to order and pay for it online. The app utilises your phone’s GPS and automatically chooses your nearest Domino’s store.

This example demonstrates that such an app would work perfectly for a larger style organisation that has many store fronts or outlets. Accommodation providers such as the Rydges hotel chain also have mobile apps to download – this allows business customers that frequently need accommodation to book their rooms with very little hassle.

Should my small business have a mobile site or a mobile app?

As shown above, mobile apps are used in very specific circumstances where an “operation” such as ordering pizza or booking accommodation is done frequently. If a visitor to your site needs only to “pop in and out” of your site occasionally for your services then they are unlikely to download an app to do so.

Due to this specific nature, mobile apps are also quite expensive to develop as no one app will be the same.

It’s vitally important that small businesses have a mobile responsive website – this acts as the main point of contact with your customers and will do the job of promoting and selling your small business online.  Whether your business would be further complimented by the addition of a mobile app depends entirely up to the type and scale of the business that you operate operating in.

If your business requires either a mobile responsive website or a mobile app, give Rusty Mango Design a call and we will create a free quote specifically detailed to your needs.

Tropical Coast Web Design