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Three Steps to help get your new website noticed.

After months of planning, preparation and development, your website “baby” is now taking its first faltering steps into the vastness of the World Wide Web. Like any proud parent wants of their children, you want the best for your website – you want it to go out and achieve to the best of its potential.

Get your new site noticedBut it can’t – not on its own. Not without help.

A successful website takes a whole load of effort, strategy and guidance to attain the lofty goals that you have set for it. It takes patience and time to hook into that target audience that is searching for your business. A newly launched website is just one single entity – floating in the vastness of the internet. A void that is likely filled with many similar websites, just like yours, all craving the attention of the same critical audience.

How are they going to find yours?

With the baby steps below, you can set your newly-launched business website on the right path and make it visible to the audience that is searching for what you have to offer.

Step 1 – Get Your Site listed with Google

This one is a must because Google won’t list your site automatically at launch. You (or your web developer) need to bring the new website to Google’s attention using one of the two following methods:

  1. Manually add the URL of the new site by visiting the Google Search Console https://www.google.com/webmasters/tools/home?hl=en and submitting it via the “official” channels.
  2. A more cunning way to gain Google’s attention is to display a link to the website on another site that has already been indexed (visited) by the Googlebot. When the Bot next sweeps by for a visit, it will pick up the new link and, voila, you’ll be added to the index.

Be aware that listing on Google can take anywhere from 24 hours to four weeks but you can speed up the process with a little more exposure…

Step 2 – Engage in “Off Page” SEO

Off-page SEO (Search Engine Optimisation) refers to methods that you can use to promote your site outside the pages of your website. Two of the most popular methods are Link Building and Social Media Marketing.

Linking Building involves getting other websites to link to your site (these are known as inbound links). So long as these sites are of a high quality and their content is relevant to your site, Google smiles upon this method and its search algorithm may give your site a boost in the rankings.

Note that linking from any old site is not recommended and can have the opposite effect on the rankings – you can even get blacklisted if Google really doesn’t like what you have done.

Social Media Marketing is exactly as it sounds. Using the various social platforms (Facebook, LinkedIn, Instagram, etc), promote and share the content of your site with your audience of followers. Each post/link to your site that is shared by this audience is seen favourably in the eyes of the GoogleBot.

Step 3 – On-Page SEO

On-page SEO refers to the use of various tactics within the content of your website’s pages. This can include using key words that your audience may use as part of the text, ensuring that all images have an ALT tag attached and using internal/external links to establish connections with other content that the search engines may already know about.

If you are using WordPress as the framework for your site, install either the “Yoast SEO” or All-in-One SEO plugins and they will work through wizards to help set up your on-page SEO.

Conclusion

These three steps are only the first steps along path to gaining real traction with your website. Once the GoogleBot has found and ranked your small business website, you will need to monitor which tactics are working best for you. In addition, you must keep your content fresh and update to date and constantly monitor your website analytics. Know where your traffic is coming from, what pages they like to visit and what they use to find your website in the first place.

If you need assistance getting your site a little more Google-friendly, please get in touch with Tropical Coast Web Design. We’ll take a look at your currently “set-up” and help you implement the changes needed to get the most out of your site.

Cure your writer’s block with our simple website content template

Writing content for your website can be a harrowing task. While you would love to tell your site visitors everything about your business and what you can do for them, you need to strike a balance between the right amount of information and the danger of information overload.

Writing Website ContentOn top of this, where do you start with writing content. To help my customers through this difficult stage, I have created a simple template for creating content that is concise and easy to read.

Follow the steps below using the supplied template for each page on your website:

Step 1. Before you begin writing your content, answer these questions:

  • What is the purpose of this page? Why is it important?
  • Who is your target audience for this page?
  • What are the three main points that you want to convey on this page?
  • What keywords will your potential site visitors use with Google to find this page?

Step 2: Page Title:

Create a title that is clear, concise and catchy. It also should include some or all of the keywords identified above.

Step 3: First Paragraph:

In the first two sentences, clearly describe what you want the site visitor to gain from visiting this page – this is the one thing you want them to “take away” with them.

In the remaining sentences of the paragraph, summarize the points (identified above) that you will describe on the remainder to the page. You should also include a Call to Action (CTA) in this text to capture those visitors with short attention spans and who may not be bothered to read on.

Step 4: Second, Third and Fourth Paragraphs

  • Summarize each of the main points in turn, using keywords or phrases if possible.
  • Use bullet points to highlight features or additional sub-benefits.
  • Include links within the content to either your own pages or external websites (Google loves inbound and outbound links).
  • If possible, include further information if the content allows.

Step 5: Call to Action

Finish the page with a bold, obvious “Call to Action” that clearly explains what you want the site visitor to do next.

Step 6: Checklist

After your content is written, read through it against this checklist:

  • How long are each of the paragraphs? (maximum four sentences)
  • Are they concise and relevant to your target audience?
  • Is the style of content conversational, addressing the site visitor as “you”?
  • Is the content interesting and engaging? (hint: get someone else to read it)
  • Is there a clear Call to Action?
     

Once your content is written, find someone to proofread through it for you. Sometimes we can get a little too attached to our work and we are unable to see its minor flaws. A reliable proof-reader will spot those details that need correction or more information about them. They will also be able to tell whether the content is too wordy or just right.

Click here for our free Content Template.

Still not able to put your writer’s cap on? Tropical Coast Web Design has nearly 20 years’ experience in creating websites including page content. We can take simple dot points and turn them into legible, clear information for your site visitors.

Get in touch today for more information.

 

Five Tips to get you IN with Google

Getting on GoogleIt should come as no surprise that the most common question I field as a web designer is “How can improve my site’s placement on Google?” It’s universally known that Google is the main driver of traffic on the internet. The word “Google” has even been added to the Oxford Dictionary.

So what steps can you do as the website owner or manager to try and snag that front page of Google search results? Here’s five tips that will help you on the way:

Tip #1 – Use your Web Designer to get quick placement!

If your site was professionally designed, your developer should have added your site to their portfolio. Check that it has been added with a full URL link and a few key words in a description. As their site would be already in the Google index, your new web address will be “picked up” the next time the Google Bot sweeps by for its regular site check. Once the address has been indexed, you will start to see your site in the search results in a couple of weeks.

Alternatively you can use Google Webmaster Tools and manually add your site to the Google listing. Be though warned that this method does take longer than the one above – sometimes up to five weeks.

Tip #2: Use Keywords throughout your Content

While writing content for a particular page of your site, be sure to include a “smattering” of the page’s keywords throughout. For example, on the front page of a site containing fashion, you would include the keywords that your customers would type into Google to find you – words like “fashion, style, prada, guuchi, etc.). Use these words in the regular flow of your text content.

Don’t add them one after the other and most importantly, don’t overload the page with keywords. This is known as keyword stuffing and you can be penalised by Google for this tactic.

Tip #3: Utilise your Page Titles

Another great place to put your keywords is in the actual title for your site pages. Known as H1 titles, these are generally the first text titles you see on a web page and Google holds these in very high regard when calculating page ranking for search placement.

Note: To avoid being penalised, never use more than one on each page.

Tip #4: Share links with your Industry partners

Although not as popular with Google as it used to be, link sharing, also known as back linking, is the usage of links between various (separate) sites on the internet to promote search ranking. Put simply, your site links to another site and they link back to you. Depending on the popularity of the sites involved, you can boost your placement in the search results.

To do this, you must link from high quality sites – sites that Google likes within your industry. It doesn’t work to link from unrelated sites as this is detected by the search algorithm that the search engines use.

On this note, never subscribe to those spam emails / links you may receive asking for you to buy links. Just like buying lollies for others didn’t get you real friends at school, buying links won’t make you “friends” with Google.

Tip #5: Keep your site fresh with new content

Finally, Google loves sites that update regularly with fresh content. This can come in many forms – a blog, videos, new galleries, fresh products on an online store or, at a more extreme level, a site re-design. Unbeknownst to most website owners, the search giant does keep an eye on the age of your information and media and frowns upon content that is long in the tooth.”

Time to get that blog off the backburner and into action?

After applying the tips above to your website, you can watch for improvements in your site’s listing in two ways. You can watch the gradual climb through the Google search listings or, log onto your site’s statistics in your Control Panel (ask your website designer for access). Through the Control Panel, you can observe the usage of keywords, which search engines are sending you traffic and the overall site visits that your site is receiving.

If you need help with any of the above or just want more, keep reading the upcoming blogs from Rusty Mango Design. OR – skip the waiting and get in touch with us today.

#BeSmart when using #Hashtags

How to use a HashtagTwitter, the 140 word social media platform, has been with us since 2006 and one could excused for thinking that the #hashtag has been with us just as long. However the first tweets that featured a #hashtag actually appeared a year later when user Chris Messina decided to create a method of grouping like-minded tweets into the same clusters.

Nowadays, the #hashtag is an integral part of Twitter, Pinterest, Instagram and even Facebook. It can be used as a powerful tool for online marketing and any business owner who wants to drive their social media marketing on to success need to master their usage.

Choosing the right #hashtag to engage with your target audience needs some thought and practice. They are very similar to the keywords that are used in conjunction with search engines to find a website, if the wrong words are chosen then the results won’t point towards your business and you risk losing potential clients.

Thankfully, it is not too hard to select #hashtags that will work for you. Here’s some simple items to consider when using #hashtags on your Social Media marketing:

  • Ensure that the #hashtag is relevant to the topic. Don’t be obtuse.
  • Take a look around the web and use #hashtags that are already in circulation. This doesn’t mean that you can’t create your own but commonly used tags have already got a “readership”.
  • When creating unique #hashtags, use words that will directly link back to your business. For example, if I were tagging marketing memes, I could start a “trend” with #rustysmarketingmemes. Watch that you don’t be too broad, as tags can be hijacked, leading to detrimental effects for your business.

The perfect mix for #hashtags in any single Social Media commentary is between one and two. Any more and research has shown there is a 17% drop in engagement. That said, #hashtags in your tweets, posts and pins increase the chances of your message being passed along to others.

At the end of the day, as with any Social Media, there is an inherent risk involved. Don’t share anything in your posts (along with those hashtags) that may have a negative effect on your business or personal life. Think before you post/tweet.

As already stated, the #hashtag is a powerful tool and can be made to work for your business. Smart companies like Black Milk Clothing have built themselves successfully through smart Social Media marketing and there is no reason other businesses can’t follow in their footsteps. Integrate a Social Media plan featuring the use of clever #hashtags with your regular business website and help your online traffic grow.

 

Tropical Coast Web Design