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Boost your website by checking these five statistics.

Web statistics are often the forgotten element in a business website, yet they are key to whether the site succeeds or fail.

Site Statistics

By paying attention to the smallest of details, you will be able to adjust the operation of your site to ensure that you have the best chance of converting visitors into customers. I

n short, monitoring your site’s statistics could make the world of difference when it comes to the key question – is your website working for you?

Here’s five key statistics that you need to monitor on a regular basis:

Site Traffic

This metric counts the total number of visitors to your site and it’s a great way to quickly gauge the growth or decline of visitor numbers. You can also measure any increase during specific promotions i.e. a sales campaign on Facebook.

It’s important to note there are two type of site traffic measured – unique and repeat visitors. Unique visitors are those coming to your site for the first time and repeat visitors are coming more than once. Both are important to determine if you are receiving new visitors and whether your content is worth come back again in the future.

Traffic Source

This data helps to define where the traffic above comes from. There are generally four sources:

  • Organic: From search engines such as Google and Bing.
  • Referral: Directly from other websites (also known as inbound links).
  • Direct: Visitors physically typing in the site’s address.
  • Social: From social media platforms (Facebook, Instagram, etc).

Look to use a variety of traffic sources in your statistics and never rely on one platform only. If, for example, your social media crashes and it is your main source, traffic to your site could be severely impacted.

Bounce Rate

The Bounce Rate (BR) of your website determines how many people leave immediately after arriving. A high BR is not good – it indicates that something is wrong with your content or offerings. Unfortunately, it won’t pinpoint exactly what the problem is, but improvements are definitely needed.

Tip: If your site has a high BR, ask friends and colleagues to “test” the site from the mindset of a visitor – they may see something that you, as the owner, can’t.

Top Pages

This metric allows the site owner to determine which pages are most popular with visitors. The data usually includes how many “hits” the page has had and how long visitors spent perusing the content.

By looking at the popularity of a page, information can be ascertained about the type of content your visitors are looking for and this in turn, can influence the content of other less popular pages.  

Conversion Rate

The most important data in site statistics, the conversion rate determines whether your site is actually doing its job – converting visitors to customers.

The data is determined by looking at the number of unique visitors to a site and dividing that by how many of those visitors take some form of action on the site. This action could be several things:

  • The sale of a product.
  • Subscription to a newsletter.
  • Completion of an enquiry form.
  • A share of your content on social media.

So…. how do I measure these statistics?

Obviously, the “big brother” of website statistics is Google Analytics, the basic version of which is free. Being linked to the world’s most popular search is a huge advantage, but Google Analytics has so many tools that it can be a little daunting to first time site owners.

Another alternative, if you have a WordPress site, is Wp Statistics from Verona Labs. This plugin will give you many of the metrics listed above and is hosted locally so no sharing with Google – some of your site visitors may appreciate this

Whatever system you use, website statistics are vitally important for site owners to ensure that the money in a website is put to good use and acts as a boost to your business’ bottom line.

SEO Checklist for Site Owners

Website owners often think that SEO factors such as keywords, title tags and descriptions are the key to ranking well in Google.

While they are still important, the Google algorithm has evolved and the practice of optimising just these parts of a web page are long gone – the “GoogleBot” now delves deeper into the context of a page and how your site interlinks with other sites on the World Wide Web. 

This checklist has been created to help site owners improve their page content in the eyes of the search engines. It also includes tips to improve vital external SEO factors as well.

#1 Keywords & Topics

Before any work starts on improving the SEO of your page content, spend a few minutes and write down the words and phrases your prospective customers might use to find your website. You may need to conduct research with your target audience to determine what they are looking for in your business.

#2 Content

Check that your written content has been created specifically for the target audience of the chosen topic or information. It needs to be relevant and consistent throughout the page – Google will pick up on your keywords and titles, checking these closely against the content you have written.  

#3 Page Title

The main title of each page on your site needs be relevant to the content and act as a unique tag for search engines. It should be a maximum of 60 characters and, if possible, contain the keywords that are most pertinent to the page topic.

The same rules apply for any sub-headings you may have throughout your content.

#4 Body Copy

Without over-obsessing on the usage of key words, check through the content on each of your pages to ensure that there is a scattering of the words that you anticipate your target audience will be using in their searches. With that in mind, ensure that your content still reads fluidly and makes sense without too much “jargon”.

#5 Tag every Image

Search engines can’t “see” images on your website. As a result, they can’t be used for search algorithm purposes unless they have been tagged with an Alt Attribute. These attributes are the small text boxes that you often see when you float your cursor over an image on a web page.

The Alt text helps the search engines understand what an image is about. These tags are a perfect way to add more keywords into a “hidden” part of your web page content.

#6 Inbound Links

Inbound links, also known as backlinks, are a great way for your website to gain attention and credibility with Google and other search engines. When established and authoritative websites link to your small business site, you automatically “inherit” some of their importance in the eyes of Google.

How do you get these other sites to link to your site? Create great content that people naturally want to link to and let them know about it. You can also look to foster quality links through natural business connections and networking opportunities.

Reciprocal links are also a great way to help each other out – “You link to me and I’ll link back to you.”

#7 Social Media and Online Directories

For this step, head to Google and type in your business name. If your business has been around for a while, you’ll see several search results from directories such as Yellow Pages and TripAdvisor, etc. Click on each and register your website address – in some cases, you may need to create a login. Each one that you add your address to could potentially become a backlink to your site.

Check that your business’ social media platforms have the site address listed as well. This ensures    that, if your target customer finds your social media first, they’ll still end up on your website.

Conclusion

While the list above is by no means comprehensive, by carrying out each of the steps shown, you will be placing your website in a good position to be found by Google and ranked accordingly. Tweaks to SEO are inevitable to improve your ranking over time and it is suggested that you check your search position every week to determine what SEO changes need to be made.

Google hates my website!

How to get some “love” from the search giant…

Getting a website for your business is only part of the challenge in creating an online presence. But what if nobody is finding that website? No visitors – no point having a site in the first place. Google is the king when it comes to online search and if your site isn’t visible in their search rankings, then your site is invisible.

But what if you have submitted your site to Google, and nothing happens? Or, just as bad, what if your website is appearing on page 22 of search results? No-one is going to find you.

Technically, despite the title of this blog, Google can’t hate your website. It may not like some of your practices, the content you are delivering or how you are presenting your information to your visitors. These are some of the factors that can lead to poor search rankings.

But luckily, there are some simple measures that you can apply to your site to get some of that Google “love”:

1. Use keywords intelligently

Keywords have always been regarded as the main part of Google’s search algorithm*. Pre-2010 websites used to be “stuffed” with keywords to get a good result in search listings.

Try that now and you may find your site blacklisted. In 2019, Google likes the keywords to be integrated with the content that it represents.

TIP: To implement keywords on your site:
– Write down a list of the terms that people may use to find what you are offering.
– Simply insert those terms into the relevant parts of your website’s text. Ensure that the content still reads correctly and don’t try to “squeeze” every single term onto every single page.

2. Ensure your site is “mobile friendly”

If your site isn’t displaying properly on a mobile device then you are not only missing out on site visitors, you are also risking a penalty from Google.
Back in 2015, Google stated that “that comparable mobile sites will rank higher than non-mobile friendly sites in mobile search results.”

TIP: Don’t lost position – if your site is not mobile, get in touch with your web developer today.

3. Create a Site Map

Google uses web crawlers known as Googlebots to “crawl” through websites across the internet and these bots love a bit of direction. That is why having a site map integrated into your website is very important.

This map tells the bot how to intelligently move through your site. It also tells the search engine where the content is on your site and when it was last updated.
TIP: If your site is built on WordPress (all ours are), you can easily add a site map with a plugin like Google XML Sitemaps.

4. Deliver content with value

Google doesn’t actually read the content of your website. It observes the number of people that are searching for you, whether they go to your site, how long they stay, whether they dig into your site, etc.

Using this information, Google surmises whether your site visitors are finding what they are looking for and if it is worth viewing.

TIP: Read through your site content and make sure it is all “on point”. If it doesn’t benefit your site visitor, then it may not be benefiting you through Google.

5. Secure your site

Another area where Google enforcing change is the security of websites across the internet. An insecure site is a prime target for hackers and Google doesn’t want to lead any of its users into a dangerous site.

TIP: All sites must have a security certificate (SSL) installed at the server level to keep Google happy. This encrypts data traveling between the server and your visitor’s computer/device. To show site visitors that your site is secure, a security certificate displays a small padlock in the address bar of all browsers and adds https:// to the start of the web address.

Conclusion

If your business needs any assistance with implementing the various tips above to your website, please get in touch with the team at Tropical Coast Web Design. We’d be happy to help you get some Google love…

* The Google search algorithm is known as PageRank (named after Larry Page – one of the founders of Google). It is used by Google Search to rank web pages in their search engine results.

Three Steps to help get your new website noticed.

After months of planning, preparation and development, your website “baby” is now taking its first faltering steps into the vastness of the World Wide Web. Like any proud parent wants of their children, you want the best for your website – you want it to go out and achieve to the best of its potential.

Get your new site noticedBut it can’t – not on its own. Not without help.

A successful website takes a whole load of effort, strategy and guidance to attain the lofty goals that you have set for it. It takes patience and time to hook into that target audience that is searching for your business. A newly launched website is just one single entity – floating in the vastness of the internet. A void that is likely filled with many similar websites, just like yours, all craving the attention of the same critical audience.

How are they going to find yours?

With the baby steps below, you can set your newly-launched business website on the right path and make it visible to the audience that is searching for what you have to offer.

Step 1 – Get Your Site listed with Google

This one is a must because Google won’t list your site automatically at launch. You (or your web developer) need to bring the new website to Google’s attention using one of the two following methods:

  1. Manually add the URL of the new site by visiting the Google Search Console https://www.google.com/webmasters/tools/home?hl=en and submitting it via the “official” channels.
  2. A more cunning way to gain Google’s attention is to display a link to the website on another site that has already been indexed (visited) by the Googlebot. When the Bot next sweeps by for a visit, it will pick up the new link and, voila, you’ll be added to the index.

Be aware that listing on Google can take anywhere from 24 hours to four weeks but you can speed up the process with a little more exposure…

Step 2 – Engage in “Off Page” SEO

Off-page SEO (Search Engine Optimisation) refers to methods that you can use to promote your site outside the pages of your website. Two of the most popular methods are Link Building and Social Media Marketing.

Linking Building involves getting other websites to link to your site (these are known as inbound links). So long as these sites are of a high quality and their content is relevant to your site, Google smiles upon this method and its search algorithm may give your site a boost in the rankings.

Note that linking from any old site is not recommended and can have the opposite effect on the rankings – you can even get blacklisted if Google really doesn’t like what you have done.

Social Media Marketing is exactly as it sounds. Using the various social platforms (Facebook, LinkedIn, Instagram, etc), promote and share the content of your site with your audience of followers. Each post/link to your site that is shared by this audience is seen favourably in the eyes of the GoogleBot.

Step 3 – On-Page SEO

On-page SEO refers to the use of various tactics within the content of your website’s pages. This can include using key words that your audience may use as part of the text, ensuring that all images have an ALT tag attached and using internal/external links to establish connections with other content that the search engines may already know about.

If you are using WordPress as the framework for your site, install either the “Yoast SEO” or All-in-One SEO plugins and they will work through wizards to help set up your on-page SEO.

Conclusion

These three steps are only the first steps along path to gaining real traction with your website. Once the GoogleBot has found and ranked your small business website, you will need to monitor which tactics are working best for you. In addition, you must keep your content fresh and update to date and constantly monitor your website analytics. Know where your traffic is coming from, what pages they like to visit and what they use to find your website in the first place.

If you need assistance getting your site a little more Google-friendly, please get in touch with Tropical Coast Web Design. We’ll take a look at your currently “set-up” and help you implement the changes needed to get the most out of your site.

Tropical Coast Web Design