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SEO Checklist for Site Owners

Website owners often think that SEO factors such as keywords, title tags and descriptions are the key to ranking well in Google.

While they are still important, the Google algorithm has evolved and the practice of optimising just these parts of a web page are long gone – the “GoogleBot” now delves deeper into the context of a page and how your site interlinks with other sites on the World Wide Web. 

This checklist has been created to help site owners improve their page content in the eyes of the search engines. It also includes tips to improve vital external SEO factors as well.

#1 Keywords & Topics

Before any work starts on improving the SEO of your page content, spend a few minutes and write down the words and phrases your prospective customers might use to find your website. You may need to conduct research with your target audience to determine what they are looking for in your business.

#2 Content

Check that your written content has been created specifically for the target audience of the chosen topic or information. It needs to be relevant and consistent throughout the page – Google will pick up on your keywords and titles, checking these closely against the content you have written.  

#3 Page Title

The main title of each page on your site needs be relevant to the content and act as a unique tag for search engines. It should be a maximum of 60 characters and, if possible, contain the keywords that are most pertinent to the page topic.

The same rules apply for any sub-headings you may have throughout your content.

#4 Body Copy

Without over-obsessing on the usage of key words, check through the content on each of your pages to ensure that there is a scattering of the words that you anticipate your target audience will be using in their searches. With that in mind, ensure that your content still reads fluidly and makes sense without too much “jargon”.

#5 Tag every Image

Search engines can’t “see” images on your website. As a result, they can’t be used for search algorithm purposes unless they have been tagged with an Alt Attribute. These attributes are the small text boxes that you often see when you float your cursor over an image on a web page.

The Alt text helps the search engines understand what an image is about. These tags are a perfect way to add more keywords into a “hidden” part of your web page content.

#6 Inbound Links

Inbound links, also known as backlinks, are a great way for your website to gain attention and credibility with Google and other search engines. When established and authoritative websites link to your small business site, you automatically “inherit” some of their importance in the eyes of Google.

How do you get these other sites to link to your site? Create great content that people naturally want to link to and let them know about it. You can also look to foster quality links through natural business connections and networking opportunities.

Reciprocal links are also a great way to help each other out – “You link to me and I’ll link back to you.”

#7 Social Media and Online Directories

For this step, head to Google and type in your business name. If your business has been around for a while, you’ll see several search results from directories such as Yellow Pages and TripAdvisor, etc. Click on each and register your website address – in some cases, you may need to create a login. Each one that you add your address to could potentially become a backlink to your site.

Check that your business’ social media platforms have the site address listed as well. This ensures    that, if your target customer finds your social media first, they’ll still end up on your website.

Conclusion

While the list above is by no means comprehensive, by carrying out each of the steps shown, you will be placing your website in a good position to be found by Google and ranked accordingly. Tweaks to SEO are inevitable to improve your ranking over time and it is suggested that you check your search position every week to determine what SEO changes need to be made.

Google hates my website!

How to get some “love” from the search giant…

Getting a website for your business is only part of the challenge in creating an online presence. But what if nobody is finding that website? No visitors – no point having a site in the first place. Google is the king when it comes to online search and if your site isn’t visible in their search rankings, then your site is invisible.

But what if you have submitted your site to Google, and nothing happens? Or, just as bad, what if your website is appearing on page 22 of search results? No-one is going to find you.

Technically, despite the title of this blog, Google can’t hate your website. It may not like some of your practices, the content you are delivering or how you are presenting your information to your visitors. These are some of the factors that can lead to poor search rankings.

But luckily, there are some simple measures that you can apply to your site to get some of that Google “love”:

1. Use keywords intelligently

Keywords have always been regarded as the main part of Google’s search algorithm*. Pre-2010 websites used to be “stuffed” with keywords to get a good result in search listings.

Try that now and you may find your site blacklisted. In 2019, Google likes the keywords to be integrated with the content that it represents.

TIP: To implement keywords on your site:
– Write down a list of the terms that people may use to find what you are offering.
– Simply insert those terms into the relevant parts of your website’s text. Ensure that the content still reads correctly and don’t try to “squeeze” every single term onto every single page.

2. Ensure your site is “mobile friendly”

If your site isn’t displaying properly on a mobile device then you are not only missing out on site visitors, you are also risking a penalty from Google.
Back in 2015, Google stated that “that comparable mobile sites will rank higher than non-mobile friendly sites in mobile search results.”

TIP: Don’t lost position – if your site is not mobile, get in touch with your web developer today.

3. Create a Site Map

Google uses web crawlers known as Googlebots to “crawl” through websites across the internet and these bots love a bit of direction. That is why having a site map integrated into your website is very important.

This map tells the bot how to intelligently move through your site. It also tells the search engine where the content is on your site and when it was last updated.
TIP: If your site is built on WordPress (all ours are), you can easily add a site map with a plugin like Google XML Sitemaps.

4. Deliver content with value

Google doesn’t actually read the content of your website. It observes the number of people that are searching for you, whether they go to your site, how long they stay, whether they dig into your site, etc.

Using this information, Google surmises whether your site visitors are finding what they are looking for and if it is worth viewing.

TIP: Read through your site content and make sure it is all “on point”. If it doesn’t benefit your site visitor, then it may not be benefiting you through Google.

5. Secure your site

Another area where Google enforcing change is the security of websites across the internet. An insecure site is a prime target for hackers and Google doesn’t want to lead any of its users into a dangerous site.

TIP: All sites must have a security certificate (SSL) installed at the server level to keep Google happy. This encrypts data traveling between the server and your visitor’s computer/device. To show site visitors that your site is secure, a security certificate displays a small padlock in the address bar of all browsers and adds https:// to the start of the web address.

Conclusion

If your business needs any assistance with implementing the various tips above to your website, please get in touch with the team at Tropical Coast Web Design. We’d be happy to help you get some Google love…

* The Google search algorithm is known as PageRank (named after Larry Page – one of the founders of Google). It is used by Google Search to rank web pages in their search engine results.

Three Steps to help get your new website noticed.

After months of planning, preparation and development, your website “baby” is now taking its first faltering steps into the vastness of the World Wide Web. Like any proud parent wants of their children, you want the best for your website – you want it to go out and achieve to the best of its potential.

Get your new site noticedBut it can’t – not on its own. Not without help.

A successful website takes a whole load of effort, strategy and guidance to attain the lofty goals that you have set for it. It takes patience and time to hook into that target audience that is searching for your business. A newly launched website is just one single entity – floating in the vastness of the internet. A void that is likely filled with many similar websites, just like yours, all craving the attention of the same critical audience.

How are they going to find yours?

With the baby steps below, you can set your newly-launched business website on the right path and make it visible to the audience that is searching for what you have to offer.

Step 1 – Get Your Site listed with Google

This one is a must because Google won’t list your site automatically at launch. You (or your web developer) need to bring the new website to Google’s attention using one of the two following methods:

  1. Manually add the URL of the new site by visiting the Google Search Console https://www.google.com/webmasters/tools/home?hl=en and submitting it via the “official” channels.
  2. A more cunning way to gain Google’s attention is to display a link to the website on another site that has already been indexed (visited) by the Googlebot. When the Bot next sweeps by for a visit, it will pick up the new link and, voila, you’ll be added to the index.

Be aware that listing on Google can take anywhere from 24 hours to four weeks but you can speed up the process with a little more exposure…

Step 2 – Engage in “Off Page” SEO

Off-page SEO (Search Engine Optimisation) refers to methods that you can use to promote your site outside the pages of your website. Two of the most popular methods are Link Building and Social Media Marketing.

Linking Building involves getting other websites to link to your site (these are known as inbound links). So long as these sites are of a high quality and their content is relevant to your site, Google smiles upon this method and its search algorithm may give your site a boost in the rankings.

Note that linking from any old site is not recommended and can have the opposite effect on the rankings – you can even get blacklisted if Google really doesn’t like what you have done.

Social Media Marketing is exactly as it sounds. Using the various social platforms (Facebook, LinkedIn, Instagram, etc), promote and share the content of your site with your audience of followers. Each post/link to your site that is shared by this audience is seen favourably in the eyes of the GoogleBot.

Step 3 – On-Page SEO

On-page SEO refers to the use of various tactics within the content of your website’s pages. This can include using key words that your audience may use as part of the text, ensuring that all images have an ALT tag attached and using internal/external links to establish connections with other content that the search engines may already know about.

If you are using WordPress as the framework for your site, install either the “Yoast SEO” or All-in-One SEO plugins and they will work through wizards to help set up your on-page SEO.

Conclusion

These three steps are only the first steps along path to gaining real traction with your website. Once the GoogleBot has found and ranked your small business website, you will need to monitor which tactics are working best for you. In addition, you must keep your content fresh and update to date and constantly monitor your website analytics. Know where your traffic is coming from, what pages they like to visit and what they use to find your website in the first place.

If you need assistance getting your site a little more Google-friendly, please get in touch with Tropical Coast Web Design. We’ll take a look at your currently “set-up” and help you implement the changes needed to get the most out of your site.

Cure your writer’s block with our simple website content template

Writing content for your website can be a harrowing task. While you would love to tell your site visitors everything about your business and what you can do for them, you need to strike a balance between the right amount of information and the danger of information overload.

Writing Website ContentOn top of this, where do you start with writing content. To help my customers through this difficult stage, I have created a simple template for creating content that is concise and easy to read.

Follow the steps below using the supplied template for each page on your website:

Step 1. Before you begin writing your content, answer these questions:

  • What is the purpose of this page? Why is it important?
  • Who is your target audience for this page?
  • What are the three main points that you want to convey on this page?
  • What keywords will your potential site visitors use with Google to find this page?

Step 2: Page Title:

Create a title that is clear, concise and catchy. It also should include some or all of the keywords identified above.

Step 3: First Paragraph:

In the first two sentences, clearly describe what you want the site visitor to gain from visiting this page – this is the one thing you want them to “take away” with them.

In the remaining sentences of the paragraph, summarize the points (identified above) that you will describe on the remainder to the page. You should also include a Call to Action (CTA) in this text to capture those visitors with short attention spans and who may not be bothered to read on.

Step 4: Second, Third and Fourth Paragraphs

  • Summarize each of the main points in turn, using keywords or phrases if possible.
  • Use bullet points to highlight features or additional sub-benefits.
  • Include links within the content to either your own pages or external websites (Google loves inbound and outbound links).
  • If possible, include further information if the content allows.

Step 5: Call to Action

Finish the page with a bold, obvious “Call to Action” that clearly explains what you want the site visitor to do next.

Step 6: Checklist

After your content is written, read through it against this checklist:

  • How long are each of the paragraphs? (maximum four sentences)
  • Are they concise and relevant to your target audience?
  • Is the style of content conversational, addressing the site visitor as “you”?
  • Is the content interesting and engaging? (hint: get someone else to read it)
  • Is there a clear Call to Action?
     

Once your content is written, find someone to proofread through it for you. Sometimes we can get a little too attached to our work and we are unable to see its minor flaws. A reliable proof-reader will spot those details that need correction or more information about them. They will also be able to tell whether the content is too wordy or just right.

Click here for our free Content Template.

Still not able to put your writer’s cap on? Tropical Coast Web Design has nearly 20 years’ experience in creating websites including page content. We can take simple dot points and turn them into legible, clear information for your site visitors.

Get in touch today for more information.

 

How can my regional small business benefit from a website?

In the small coastal town of Ingham, where Tropical Coast Web Design is based, most of the small businesses have been happily operating in the same way with the same customers for many years.

Regional Small Business

However, it is evident that the town’s small businesses are struggling in 2019. There are numerous empty shops on the main street and business confidence appears to be down with little “outside” business coming to town.

Introducing my business to the community in 2018, I began attending the local Chamber of Commerce meetings and talking to local business owners. A common theme that I found was that some businesses saw online competitors as a major threat – which is fair enough – they were losing business online. However, several that I spoke to needed clarification on how their own website could help them level the playing field and play “toe to toe” with the big guys.

Here’s a few ways that a small business in a regional town can benefit from an online presence:

Greater Visibility

Most customers under 50 are internet-savvy and that number is growing daily. We now have a whole generation of prospective customers who don’t know anything but life with the internet. I can guarantee it – your customers are looking for you online. And if they don’t find you, they will find your competitors.

In short – get online. Your customers demand it.

24/7 Service to Customers

With the advent of the internet (and faster connections), customers expect businesses to be available all day, every day to help us with our questions and enquiries. Luckily, with a clever website with though-out content, this doesn’t mean that you have physically monitor the site 24 hours a day. If required , your customers should be able to access how-to guides, FAQs and product information via your site. They should also be able to send you enquiries that can be answered during business hours.

Makes Sales while you sleep

This one is a no-brainer. Setting up your business with an online-store (or even just an online order form) means that you can take sales any time of the day – even when all your staff are at home and fast asleep. Even service-based businesses without online stores can take bookings and payments 24/7 through their websites (PayPal has made this very easy to access).

Get in front of your customers otherwise your competitors will be.

In a small town, people prefer to “go with a local”, even if this means a slight increase in price. If a home-grown store can supply orders via their website, most locals would choose this path over an online order with one of the “big guys”. However, if that store is not online and customers can’t find their prices to compare with the larger chains, they will most likely miss out.

For some small businesses who recognise that they need a website to remain competitive, a perceived roadblock is often the price. Bigger city firms can charge an arm and a leg to create you a site, but often that amount of money is just not available. Luckily, your marketing budget doesn’t need to be sacrificed to create an effective site that brings you sales.

Shop around (look for a free quote link on any designer’s website) and find someone who is producing work that you like – look at their online portfolio – at an affordable price.

Tropical Coast Web Design prides itself on creating effective sites at affordable prices. We are a small professional team which allows us to keep our costs down, which we pass onto you.

Get in touch today – we’d love to help get your regional small business online.

 

Three Key Reasons Why Fresh Content is critical for your website

Three Key Reasons Why Fresh Content is critical for your websiteThere is nothing more frustrating for a website visitor to come calling on a business site and find that the website is filled with out-of-date content.

Business prospects are instantly “turned off” any chance of actually becoming clients of the business and current clients will quickly become frustrated at the lack of online support for products and services.

In an age where consumers expect to have information available right at their fingertips, an out-of-date website with poor content could easily mean the difference between success and failure, both online and offline. Here’s three key reasons you should keep your website up to date and “fresh”:

Send the right message to your prospects

As the saying goes, “First Impressions Count”, and your prospects want to be impressed. An old website with content that is no longer relevant to them sends out the wrong message immediately and says to the prospective customer “we can’t be bothered to update our website and we put the same amount of effort into the rest of our business” (even though this may not be true).

Try to hook potential customers with engaging information, tutorials, videos, product demonstrations or free downloads all about the products or services that you want to sell them. This attention to detail will pay off in “bucket-loads” as they realise you are serious about what you do and that your business is the one they want to work with.

Provide your customers with the support they expect

Your current customers deserve to be looked after as well. You want them to return time and time again and this is possible with the 24/7 support that a well-structured website can give them. If they have problems outside (or inside) your business hours with your products or just need to find out how to use them effectively, your website can do this with downloadable how-to sheets, videos, customer forums and help desks.

In a generation where everyone is looking online for what they need – your website needs to be supportive environment where YOUR CUSTOMERS can get what they need – when they want it!

Google!

Not only is a freshly contented website good for impressing prospects and helping customers, it is also very good for the website itself. Google’s search ranking algorithm has a special fondness for sites with updated, relevant content, promoting sites with these higher on search results.

Once ranked, Google re-visits your site every few weeks and checks the content it finds against the content from its last visit. If it finds the same old information each time, you will see that your business website will begin to drop down in search rankings – possibly below that of your competitors.

A new article in your blog, added photos in a gallery or testimonials from customers are easy to add and make Google “happy” with your website.

As you can see, it isn’t too hard to keep your website “fresh”. Simply dedicate a few minutes each week (or day if you can) to adding new information that is relevant to the customers that you have and the ones you want to attract. Integrate a website content plan into your everyday business operations and reap the benefits as your online visitors begin to see your business as passionate, supportive and above all, operating with your finger on the pulse of your industry.

Five Key Signs that your Website might just need a Redesign.

This year, the humble website as we know it turns 27 years old.

Since scientist Tim Burners-Leigh created the first ever webpage in 1990 (that’s it on the right), billions of pages have been added to the World Wide Web that we now call the Internet. Dominated by hobbyists at first, small businesses were slow to catch on to the benefits of the online world however it is now seen as an absolute necessity.

Incredibly, some of those original pages still exist but it is no longer acceptable to set up a website and then forget about it. Your internet-savvy customers demand more. If your website is more than three years old, it is definitely time to take a good look at it, compare it against your competitors and determine whether it is working for or against your business. If your site is not performing, here’s some key pointers that indicate that your site might just need a redesign.

1. It looks like it belongs in the 90’s

In the early 90’s, internet speeds were very slow and websites combatted this by keeping imagery to a minimum and displaying loads of text. There wasn’t much to look at but consumers had no choice (and at this early stage of the internet, they didn’t know any better).
Fast forward to 2017 and your site visitors expect so much more – they want eye-catching designs, easy to use functionality and, most of all, access to YOU as a business – all at the touch of their fingers. If your website doesn’t satisfy these basic requirements from your online customers – you might just need a redesign.

2. You can’t update it yourself

For this point, if you don’t already know, you may need to get in touch with the original developer of your site and see what Content Management System they have used to build your site upon. If they respond that it doesn’t have one and it’s not possible to update information yourself – you might just need a redesign.

3. Load Time is really ssssllllloooowwww

Head on over to GT Metrix and type your website address into the box provided. This handy online tool will not only give you a speed rating but will also give you a list of all the items that are slowing your site down. And with PageSpeed being an integral part of the Google ranking system, you really need a site that is getting an “A” grade in relation to speed.

If your site speed is “flunking” Google AND the patience of your potential customers – you might just need a redesign.

4. Your Bounce Rate is too high

Every website owner or manager needs to be constantly monitoring their site’s data and analytics. Either through Google Analytics or AwStats on the server, be sure to regularly check the statistic known as “bounce rate”. This statistic shows how fast customers arrive and leave your site, leaving details of how long they stayed and what they looked at.

Ideally, you want to see that site visitors have stayed long enough to find what they were looking for. If the Bounce Rate is too high (meaning they left fairly quickly), your call to action may not be strong enough to make them want to stay. If customers are staying less than 10 seconds on any particular page, you might just need a redesign.

5. It’s not making any difference to your “bottom line”.

At the end of the day, the whole purpose of your website is to provide a boost to the financial bottom line of your business. It may achieve this via online sales, reliable after-sales support or simply the establishment of your business as an expert in its field. Regardless of how it is working, your business should be benefitting from your website and you should be able to measure this in either profit or customer numbers.

If your site is simply trudging along and not really providing any tangible benefits to your small business, you might just need a redesign.

If your website fails to satisfy any of the key points above and you really want to turn that around, get in touch with Rusty Mango Design. We’ll create a brand-new site that is attractive, responsive to all screens and useful to your customers – a website that will be a proud part of your business.

Google Loves a Fast Site – Five Simple Ways to Speed Up your Small Business Site

Five Simple Ways to Speed Up your Small Business SiteAs proved by 27% of all websites on the internet, the WordPress CMS is an amazing framework to build upon when creating any site. Not only is it simple to use and update, WordPress has a huge community of developers around it, consistently creating new plugins for use in the CMS. The base framework of WordPress itself is so popular, it is estimated to be used by over 70 million websites worldwide!

It’s so simple to use WordPress to add fresh content, plugins and imagery that sites can easily get slowed down by the shear workload. Today’s internet-savvy visitors expect a site to load its content in under five seconds – any longer, and they will start leaving in droves.
Luckily there are five simple actions that you (or your web developer) can put into place to ensure that your site speed is up there with the best.

#1 Optimise all Images

All website owners and operators need to ensure that images have been optimised before they are uploaded to a website. This means that PNG files should be run through an optimizer like TinyPNG to reduce them and JPG images files must be reduced to at most 80% quality. There’s plenty of free editors that can help with this optimisation including the very capable Irfanview.

#2 Minimise Website Code

Most websites are made of complex programming code, generating everything that you can see on the browser screen. This code is not usually contained in one single file, meaning that your site is “pulling” information from several places as it loads, slowly down the load time.
Adding a plugin to your site such as JCH Optimize helps to automatically compress and tidy up some of the code (specifically CSS, JavaScript and HTML) into one file on the server. This singular file is then accessed by your site visitors, effectively speeding up the load time on their browsers.

#3 Reduce call-outs to external sites

Whilst grabbing web fonts from Google and displaying Social Media on your site may be appealing and give you loads of instant content, they are responsible for a majority of site drag. When accessing information from external sites, your poor website not only has to load itself but it also needs to load content from these other sites.

To prevent this, use common fonts or fonts that can be stored on your own server and minimise your Social Media display – at least on the home page.

#4 Optimise your site’s database

Over time, site updates and usage takes a toll on the database which stores all the information for your site. Keep this data inline and optimised with the WP-Optimize plugin – it will automatically tidy the stored information on a set schedule and keep the background of your site neat and tidy for quick access.

#5 Use Online Tools to determine blockages

If you have tried all the tips above and still need to squeeze out a few seconds of load time, head over to GTMetrix and type in your website address. This online tool analyses your site speed using Google PageSpeed and provides a concise list of how your site is performing and where improvements can be made. Some areas may be too technical and need the assistance of a web developer however quite a few can be “fixed” by a novice user with a few spare minutes.

Conclusion

It’s important to note that not only is site speed essential to your visitors, it’s also important to your Google ranking too. Page speed is an important part of the Google Algorithm – slow loading sites will be penalised with low ranking in search results.

Need help getting your site “Up to Speed”? Rusty Mango Design are specialists in developing WordPress sites and we can tweak your small business site until it is purring like a kitten. Send us an email today and we’ll check it out on GTMetrix for you (free-of-charge) and we’ll let you know exactly what we can do to help!

How You Can Make Google Sit Up and Pay Attention

It’s time to dispel a myth.

The act of simply getting a website DOES NOT mean that Google will automatically sit up and take notice of your business.

Your small business website is an important portal to your business – not Google’s. They won’t automatically place your business at #1 on the search rankings just because you have a site.  And the truth of the matter is that Google will continue to basically ignore your business until you (and your web developer) put some plans into action to make them sit and pay attention.

Here’s some tips from the Rusty Mango team to help you in the right direction….

Mobile ResponsiveMobile Viewing is Vital

As of 2015, making websites mobile responsive for viewing on phones and tablets became a priority for all. This was thanks to Google, stating loud and clear, that sites that were not optimised for viewing on mobile devices would be penalised in search rankings or, even worse, not even appear in mobile search results.

Google aside, now that over 74% of Australians rely on their phones as much as they rely on their desktops (Galaxy Poll), it’s definitely time to ensure that your small business site is mobile-friendly. 

All new Rusty Mango Design sites are mobile-responsive from day one for this very reason.

Don’t Use a Generic Business Name

If you already have a reputable brand then this particular action is going to be hard to implement. When establishing your business name, be sure to select one that is not previously used by other businesses, particularly in your industry. Even similar names can cause issues.

Why? Two problems can arise online – one, you may find it hard to register the domain name that you want and two, most importantly with SEO, Google may show your competitor’s name when users are actually searching for you!

Back LinkingShare Site Links with Your Industry

Although nowhere as important as they used to be, inbound links still give your site credence in the eyes of the Google-Bot. In days gone by, sites would inherit “importance” or ranking from any sites that linked back to them – reciprocal links were very popular among web masters. That importance has been downscaled in recent versions of the Google ranking algorithm but it is still there to a lesser degree.

To take advantage of inbound links, ask that your industry contacts link back to your website and, in return, you will link out to them.

Use A Plugin to Optimise Your Pages

When it comes to optimising your site for SEO (search engine optimisation), ticking all the boxes to make Google happy is a difficult task. Luckily for those sites using a Content Management System – there are site add-ons (plugins) like Yoast SEO to help get the job done.

Yoast SEO uses a coloured “light” icon to indicate whether the SEO on a page has been done correctly. Red: Incomplete, Orange: Partially Done and Green: Optimised. As the user adjusts the SEO settings using the easy to understand Yoast recommendations (Page Title, Description, Alt Tags, etc.), the “light” icon changes. Aim for the green “light” and you have given your page a good chance of success with Google.

Fresh ContentFresh Content

“Content is King” has been a catchphrase for quite a while now and nothing has changed. Google still loves sites that keep their content fresh, engaging and relevant to the target audience. The Google-Bots trawl the web regularly and they will notice who is updating their sites and who isn’t.

Of course, the easiest way to get some Google “love” is to pay for some. The Google AdWords system is the way that their company makes the bulk of their income. If you sign up for pay-per-click, you will suddenly become a Google VIP and your business listing will appear in the Ads in search results.

Have a Search right now and see where your small business site appears. If it isn’t on that all important page one, look at the actions above and create your own Google SEO strategy.

5 Key Points you NEED to effectively brief your Web Designer

main-imageBuilding a website for your small business should not be a spur of the moment decision.

And yet, as a website developer, I often meet new clients who have decided to build a website for their business but they haven’t yet considered how that site is going to improve their business.

Some still view a website as an online business card and, as I’ve covered in my blog posts before, a website can be so much more if it is planned and implemented correctly. The key to this effectiveness is carefully-considered planning – at every stage along the line.

Before picking up the phone or emailing a web designer for the first time, there are a few key questions that need your attention to ensure that the website development stages are quick and the final website is more effective when it is launched.

 

#1 What is the Key Objective of the Website?

Very simply, in as fewer words as possible (one sentence if possible), write down a measurable objective for your business website. This single sentence will guide everything else that happens along the way to development your site. The measurement is usually written as a percentage.

i.e. Increase the Monthly Sales of XYZ company by 20%

 

 5 Key Points you NEED to effectively brief your Web Designer#2 Who is the target audience?

With point #1 clearly in mind, now look at what kind of site visitor is going to make that measurable objective possible.

Who will be looking for your products/services? Where are they? How old are they? What gender?

Be as specific as you can – this information will help your designer plan and style your site.

i.e. 18 to 60-year-old men interested in recreational fishing around the North QLD area.

 

#3 What kind of content will your audience be seeking at your site?

After identifying the audience that you want to attract to your site, grab a pencil and paper to map out the type of content that these potential customers will respond do. Will they want to read text blogs like this or would they respond better to video or imagery? Maybe a mixture would work best?

What kinds of information / products / services will they be seeking from you and, most importantly, what information do you want them to have about you and your business?

i.e. Information about the latest estuarine fishing equipment, videos on how it is used, fact sheets on where the fishing are biting….

 

fish

#4 What are your competitors doing online?

Get this information in conjunction with point #1 – Get online and see what your competitors are doing with their websites. Google all relevant information regarding your target audience. Your top competitors will generally be at the head of the list – What kinds of content are they using? What appeals to you on their sites? What doesn’t?

Although your web developer should do this research as well, it will be highly beneficial to you as your website takes shape and you know what you are aiming for.

 

#5 What timeframe do you have to complete the site?

Armed with the knowledge that designers work better when given a timeframe (I know I do), when you want to launch your site to the world? Keep in mind, you must be able to “hold up” your end of the bargain and ensure that you can provide the content that the site requires for launch. Even the most experienced developer will baulk at a proposed launch date if they don’t have the content for the site.

 

Conclusion

By having the above planning completed/documented before contacting a designer, you will also be able to brief them clearly and then ascertain whether they can do the job at hand.

Don’t leave your small business’ website goals up to the designer. Remember that no-one knows your business better than you.

Have you got all the above planning done and are ready to go ahead and contact a designer?
Get in touch with Rusty Mango Design on 0488 406 050 and we will work with you all the way (and even beyond) to a great, customer converting website for your small business.

Tropical Coast Web Design