Phone 0488 406 050
Tropical Coast Web Design

Five Steps to reboot your Business Mojo

Loss of business mojo happens to all of us from time to time. As business owners, it can sometimes be hard to maintain enthusiasm and drive all the time towards our work.

Five Steps to reboot your Business MojoSometimes it feels like we have lost our motivation and are just going through the motions in order to get things done. We feel no real urge to seek out and try new things (like marketing tactics). If this sounds familiar to you, then maybe your Business Mojo might just need a reboot!

If you are looking for some help so get things going again, here five quick tips that I personally have found useful to get inspired and back on track.

1. Get out and Exercise!

This might seem a bit of a strange tip in a business and marketing blog, however I find my focus for the day is sharper after some form of morning exercise. A simple 30 minute walk or jog can do the trick and the best thing is you can kill two birds with one stone by exercising to some…

2. Podcasts!

There are literally thousands to choose from. The best way to find the podcasts bested suited to you is to have a look on iTunes (for the Apple fans) and BeyondPod (for the Android users among us). Podcast One is another source for all kinds of podcasts from all types of genres.

A great podcast can expose you to a world outside the business that you generally work in and, just by listening to some success stories and the experiences of others, you might just find that missing spark you are looking for.

3. Reading

Once again, for those seeking external motivation from the best in the business, there is an abundance of great books that can get you inspired. Several great books that I can whole-heartedly recommend include:

  • Pour your heart into it – The Starbucks Story by Howard Schultz
  • Like a Virgin by Richard Branson
  • The E-Myth Revisited by Michael E. Gerber
  • Crush It by Gary Vaynerchuk

I must confess that I have read a couple of these more than once just to try and squeeze every possible gem out of them! They are all written by people who have created their own huge success stories and it help me to think – “there’s nothing to stop me being one too!”

4. Talk to other like-minded business people.

Seeking and talking biz with like-minded business owners can be a very powerful experience. But first you need to seek out an appropriate network. You could join your local Chamber of Commerce, start your own networking group or just talk to friends who work in similar industries (or maybe completely different). If you feel a little isolated and don’t know where to start, get online and join a forum.

5. Sit back and reflect

Sometimes we get caught up in the day-to-day of our businesses and we lose sight of what we have achieved and how far we have come. Take some time out and think about when you started your business. What were your goals? Why did you start?

Look at your past achievements and the work you have done. I love to go back and look at sites that I created 10 years ago and see just how bad they are! Of course, they didn’t look too bad back then but the progress since has made all of them look positively antiquated.

Guaranteed, if you look at the progress and successes of your business from where you have come from, you will start to see a clearer way forward and gain some of the motivation you think you have lost. You haven’t lost it – it’s still there, just hidden from view.

A goal without a plan is just a wish

New Years ResolutionsThe turn of a new year in upon us and, like a lot of people, I’ve written a number of new Years resolutions for myself in 2019. In years gone by, I’ve managed to achieve some goals and fail on others. Looking back at my successes and failures, there is a clear reason I have achieved the successful goals.

“A goal without a plan is just a wish”

Simply saying that you are going to do a particular thing is not always enough. Not only do you have to put in the effort to achieve something, you should also put in the groundwork – right at the start – to ensure that you achieve the end goal.

Here’s my five tips to help make those 2019 resolutions a reality:

1.       Make your Resolutions SMART goals.

In brief, here’s the general outline to make your goals SMART ones:

Strategic – Write your goals clearly and concisely.

Measureable – Be sure that you can track your progress.

Achievable – Set goals that are achievable – not “pie in the sky”.

Relevant – Create goals that are relevant to your overall “life” plan.

Timely – All goals must have a timeline attached.

2.       Break your larger goals into smaller achievable “chunks”.

It’s hard to stay on track to achieve goals that are large or take a long time to attain. Break the large goals into smaller pieces – this way, you can celebrate the little successes along the way and keep your motivation up.

3.       Set aside time each day to work on or review your goals.

This is the big killer of New Years resolutions – we forget about them or we don’t put enough effort into making them a reality. Make time in your schedule to look over your goals and plans to ensure that you stay on track and “attack” a small part of a goal every day.

4.       Make changes to your lifestyle a habit, not just a one-off change.

People who set weight loss goals as their New Years resolutions often tend to fail (myself included) because they don’t change their habits. They exercise or diet temporarily and, once the goal is achieved, go back to their old ways and all the progress is lost.

I know this only too well – In 2017, through hard work and dieting, I achieved my goal weight. But, in 2018, with several changes in my life during the year, I slipped back into my old ways and gained back all the weight I had lost. I had made temporary changes to my lifestyles to achieve my goal and not changed my habits.

5.       Give yourself rewards along the path.

At times, achieving a large goal can seem a long way off. Rewarding yourself along the road is key to staying the path and making it to the end. Treat yourself to some R & R along the way. This could be a weekend away with a loved one or a movie night with the kids. Life is too short – enjoy it and have some fun while kicking those goals.

I’m writing this post just two short days before the New Year so my personal challenge right now is to look at each resolution I’m making and, using the above, lay out a road map to make sure that I can get there for each. I’ll be blogging throughout the new year – part of one of my resolutions – so I’ll be holding myself accountable for some of my goals online.

I wish you all success and happiness in 2019 – it’s going to be a great year!

Happy New Year from Tropical Coast Web Design!

#BeSmart when using #Hashtags

How to use a HashtagTwitter, the 140 word social media platform, has been with us since 2006 and one could excused for thinking that the #hashtag has been with us just as long. However the first tweets that featured a #hashtag actually appeared a year later when user Chris Messina decided to create a method of grouping like-minded tweets into the same clusters.

Nowadays, the #hashtag is an integral part of Twitter, Pinterest, Instagram and even Facebook. It can be used as a powerful tool for online marketing and any business owner who wants to drive their social media marketing on to success need to master their usage.

Choosing the right #hashtag to engage with your target audience needs some thought and practice. They are very similar to the keywords that are used in conjunction with search engines to find a website, if the wrong words are chosen then the results won’t point towards your business and you risk losing potential clients.

Thankfully, it is not too hard to select #hashtags that will work for you. Here’s some simple items to consider when using #hashtags on your Social Media marketing:

  • Ensure that the #hashtag is relevant to the topic. Don’t be obtuse.
  • Take a look around the web and use #hashtags that are already in circulation. This doesn’t mean that you can’t create your own but commonly used tags have already got a “readership”.
  • When creating unique #hashtags, use words that will directly link back to your business. For example, if I were tagging marketing memes, I could start a “trend” with #rustysmarketingmemes. Watch that you don’t be too broad, as tags can be hijacked, leading to detrimental effects for your business.

The perfect mix for #hashtags in any single Social Media commentary is between one and two. Any more and research has shown there is a 17% drop in engagement. That said, #hashtags in your tweets, posts and pins increase the chances of your message being passed along to others.

At the end of the day, as with any Social Media, there is an inherent risk involved. Don’t share anything in your posts (along with those hashtags) that may have a negative effect on your business or personal life. Think before you post/tweet.

As already stated, the #hashtag is a powerful tool and can be made to work for your business. Smart companies like Black Milk Clothing have built themselves successfully through smart Social Media marketing and there is no reason other businesses can’t follow in their footsteps. Integrate a Social Media plan featuring the use of clever #hashtags with your regular business website and help your online traffic grow.

 

Five easy ways to decrease your site’s bounce rate

Decrease your bounce rateYou have a website – and the statistics look good.

At first glance.

As you delve into the pile of numbers that are part and parcel of any website’s statistics, you may find that although people are coming to your site, they are not staying very long – at all.

If this is the case, your site has a bounce rate problem.

For the novice, the bounce rate is the number (usually a percentage) of your site visitors that leave your site immediately after arriving. Now, there could be any number of reasons for this however none of them are good for your business. The aim of any good website is to retain visitors and make them into loyal customers – they should want to stay on your site but when they do leave, you know that they will come back.

Below are five (fairly) quick fixes to help you get that bounce rate down.

Fix #1 – Reduce the amount of time it takes to load your site

If your site is heavily loaded with content, it can take some time to load on a visitor’s computer/mobile. Add to that all the bangs and whistles that make a site look “pretty” and you risk losing them before they even see the content! A general rule of thumb is that the majority of information on your webpage should be loaded within five seconds (this used to be ten in the “old” days”).

Fix #2 – Make your Navigation Menu user friendly

Websites with only a few pages have this one already sorted – their menus are generally uncluttered and users can find what they want fairly easily. But what if your site has dozens of pages to sift through? Website visitors can easily be put off by a menu system that has too many options.

The solution is quite simple – group your pages into common categories and create a base menu using these. Then, with the help of a pop-out menu, you can then add all the other pages underneath.

If your site does have a lot of pages, be sure to include a site map in your footer because some visitors may head  straight for this.

Fix #3 – Ensure that your Call to Action is highly visible

Your Call to Action (CTA) is all important to your website. If the site doesn’t have a clear CTA, why is it online in the first place? Your visitors need to be able to find this with no trouble at all – if anything, it should be one of the most predominant items on any page – as easy to find as your logo!

If a site visitor can’t find a way to interact with or purchase from you, they’ll go somewhere else and up goes your Bounce Rate!

Fix #4 – Check that your site is mobile responsive

If your site is over five years old, chances are that it may not be mobile responsive. This means that your website appears exactly the same on a mobile or tablet as it does on a full sized computer. In turn, this makes your content too hard to see without zooming in – something that mobile users hate to do when browsing the web.

Never fear, this doesn’t always mean that a whole site rebuild is required. There a number of options available in most cases – just contact your website developer for more information (or Rusty Mango Design).

Fix #5 – Tidy up that old, messy website

Whenever I start a new design for a client, I always take the time and cruise the internet looking at other websites in the same industry – just to see what is out there. Sometimes, I am astounded by the poor quality presented as professional websites. Some sites look like they have been there since the 90’s!

If your website does not convey your business brand as professional and “can do”, then it is unlikely to grab any potential customers, just on its appearance. Upgrade your site design and watch for the difference in response. If you look like you know what you doing, you are halfway to getting that client on-board.

 

Finally, according to statistics, you only have 50 milliseconds (that’s five hundredths of a second) to make a good impression with your website.  And as everyone knows, a good first impression can last a lifetime.

Take look at your site with fresh eyes (better yet – get someone else with fresh eyes) and have a look at the repairs suggested’here.

Does your bounce rate need a bit of a fixer-upper?

Tropical Coast Web Design