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Why Online Stores are the Best Thing since Sliced Bread

In small towns across North Queensland (and elsewhere I’m sure), there is evidence of an economic downturn on every main street.

Online StoresMany small shop fronts are sitting empty with no real outlook to opening again anytime soon. The factors behind this situation are many and varied but one of the most common blames is put directly onto the rise of online shopping.

If your business sells products of any shape or form, whether they are toasters, cars or even houses, there is absolutely no reason why you should miss out on a cut of the market by not having your very own ecommerce store. It doesn’t matter if you are a huge conglomerate with hundreds of stores nationwide or the local dress shop marketing your own fashions, everyone can have a slice of the pie if they are clever and utilise the power of the web.

There is a huge recompense to having an online store that most business owners don’t recognise, and these advantages can’t be achieved through a regular bricks and mortar store.

An online store has no landlord!

Not a single cent is paid in rent for your online store. The only costs you will incur, other than the original design of your site, is the monthly/yearly charge for your web server, the domain name and charges from outside agencies such as PayPal and/or your bank.

When you compare this to the cost of leasing a shop, you can guess who comes out in front. Talking to local business owners in my home town has shown me that the cost of a lease is one of the biggest factors forcing businesses to close. There’s not enough custom through the front door to warrant the outlay. No such problem with an online shop.

Levels the playing field with the Big Guys

When you operate an online store, you can pretend to be as big or small as you want. Many small online operators like to push the “smaller” operation approach as this can help to give you that personal touch missing from one of the larger stores. However, stores like Harvey Norman are trying to cash in on this notion by utilising a chat system that pops up at the bottom of the shop screen. Once again, the small business owner can compete with this through the use of a very simple plug in like ClickDesk or LiveChat.

Open for Business 24/7

An online store means that you can make a sale – 24 hours a day, seven days a week. Even when you are asleep, your site can be making for you. Imagine logging on at work each morning (during the business week, of course) and seeing a whole backlog of purchases that were made and paid for even while the physical offices of your business were shut! The advantages of this should be whole apparent – you can’t do this with a bricks and mortar store. Once again, you can compete with the big guys – on their level.

Customer Interaction

An Ecommerce store can also be integrated with a healthy Social Media campaign allowing the store to “converse” with customers and potential customers in a friendly environment. Any problems or questions about products and services can be solved with no awkward or sometimes aggravated face to face contact. Tips and tricks can be passed on almost immediately to patrons with no wait time (depending on the level of customer service available) – business owners can answer issues from the luxury of their armchairs at home if they want.

An ideal example of this customer interaction can be seen in full use by Blackmilk Clothing on both their Facebook pages and website. Happy customers can be seen happily conversing with the Blackmilk team and showing off their latest purchases on the pages of the site. In return, the Blackmilk team gets instant feedback and direction, straight from the people wearing their gear.

Final Note

An online store can add an extra line of revenue to a business and it doesn’t even have to be the end of the physical shop front. Caravans Plus in Queanbeyan operate both with an offer in their ecommerce checkout that allows customers to order online and pickup in person, a perfect setup for the grey nomad travelling through that part of the world. No freight!

If you are interested in creating an online store, get in touch with Tropical Coast Web Design and have a chat about what is possible for your business. We can create ecommerce stores for all types of businesses, large and small.

 

Five Simple Ways to Make Money from your Website

Five Simple Ways to Make Money from your WebsiteBoosting the bottom line of a small business should be the core principal behind any new web site development.

Whether it be from service awareness, online bookings or product sales (as examples), a website must be utilised in such a way to help a business generate increased income. After all, an income is what allows business owners to further development their companies, pay their employees and live the life that they want with their families.

Making this income via your website is actually easier than you think.

To get you on the right track and grow a site into a “money-making” machine* – here’s five simple ways that your website can make money for your business:

* no guarantees here unfortunately….

#1 – An Online Store

If you have any kind of product to sell, the “no-brainer” way to make money is to establish your website as an eCommerce store. An eCommerce store, if set up correctly, basically does all the work for you – with the exception of purchasing stock and sending packages out the door. Your customer select products in the online store, pays online via a multitude of methods and then selects the preferred shipping to their address.

The current eCommerce program of choice for Rusty Mango Design is the excellent WooCommerce plugin for WordPress. WooCommerce is an affordable option for small business that is highly customisable to any individual store’s requirements.

#2 Google AdSense

For the uninitiated, Google AdSense is a system used by website owners to make money by displaying Google ads. Perfect for individuals and service operators, the ads that are displayed on your website usually compliment the services you provide so for example, Rusty Mango’s blog could display ads for web server companies such as Digital Pacific.

The system works by crediting your Google account each time a site visitor clicks on an Ad. Once the credit in the account reaches a certain amount. depending on where you are in the world, you receive a payment into your bank account from Google.

#3 Affiliate Links

Affiliate links work in much the same way as Google AdSense however they are generally set-up by individual companies. An advertisement is displayed on an affiliate business’ website and for every sale that is made through that advertisement (i.e. on your website), the business earns a small commission. It can be very effective – Pat Flynn at Smart Passive Income made over $87,000 in October 2016 – all through his affiliate links.

Five Simple Ways to Make Money from your Website#4 Online Courses

Many small business operators have a wealth of knowledge to be shared with their customers. Often this knowledge is given away for free in the form of advice and instructions.

The alternative to giving this information away is to structure it into an online course. The course can be delivered in video, audio, written, interactive or any combination of the four. Through the introduction of a simple payment gateway (monthly or overall course payments), participants can access the course material and use it at their own pace. The added advantage of this is that the information only has to be created / delivered once before being used many times over.

#5 Online Bookings

Perfect for service industries, a website with a booking system allows a business to “fill up” their time schedules without even picking up the phone. This model is used globally by hotels/motels, doctors, chiropractors, electricians and even plumbers. A simple calendar allows potential customers to see what timeslots are available and book their service to suit their own needs.

Some sites even take care of payments at the same time – removing the need for invoicing at a later date.

Conclusion

Please note that all the methods above need one important thing to get started – Site Traffic. Creating a steady flow of Site Traffic is a whole industry in itself but for the site manager, there are three simple keys to get right (and we’ll cover these in more detail in a future post): Effective Search Engine Optimisation (SEO), content that makes your site enticing and worthy of a visit and finally, good reasons for your target audience to return again in the future.

With quality offerings, effective site practices and a target audience wanting to buy, any website can start generating a passive income that can be re-invested into your small business and boost it to the next level.

Five Internet Strategies that could save your Small Business

Let’s be clear from the very beginning – using the internet for small business is NOT the guaranteed golden bullet solution to all your problems. The addition of an online presence will not automatically turn your fortunes around. Running your own website, engaging customers on social media and selling products online takes effort and hard-work – as will all the strategies outlined in this post.

The internet definitely offers you more avenues to market your business than ever before. You can generate followers and advocates that will purchase from (and market) your business 24/7, sometimes without any one-on-one interaction from you.

Below, there are five online strategies outlined that your business can employ to help raise awareness of your business and its offerings and, most importantly, boost that bottom line.


#1. Boost your Facebook Posts

Facebook BOOSTEver seen the big BOOST button on your Facebook page?

This is the button you will see next to any posts you have made. With the power of a BOOST (and a minimum spend of $7/day), you can actually display your posts in the Facebook feeds of a very specific audience. These people are the prime candidates to which you want to market your products and services.

For example, our local dance shop is selling Fascinators for the upcoming races in town. With Facebook BOOST advertising, they can target:

Women, who like Fashion, and live within 50 miles* of the town, in the 18-50 age group

With targeted boosts, you get your message sent out exactly where you want it to go – much better than casting a broad net and hoping you catch something.

* Not a typo – Facebook, an American company, measures in miles regardless of your location.


#2. Build an eCommerce Store

eCommerce online storeCoupled with the low overheads associated in running an online store alongside your “bricks and mortar” business, there are two major advantages for building your own online store

Firstly, an eCommerce store can sell your products and services 24/7– your customers don’t have to wait for the doors to open or for you to even be available. A good online store is set up to run automatically with payment options and shipping processes integrated.

Secondly – your online store is capable of selling anywhere in the world. Your customer base is dramatically widened beyond the immediate geography of your shopfront. If someone on the other side of Australia (or the world) wants to buy your goods, they can access your online store and make the purchase whenever they want.


#3. Provide 24/7 Customer Service

Customer ServiceGood customer service can be time intensive, and sometimes very repetitive with no immediate remuneration for your time.

With a website, you can off-set some of the repetitive parts of your customer service through the use of frequently asked questions (FAQs), video tutorials and downloadable help sheets (Bunnings are the masters of this) to name just a few. 

Setting up your website’s customer service area properly would be time well spent as the support you provide online can save you hours either on the phone or answering emails.

 

 


#4. Plan and maintain a Content Marketing strategy

Content MarketingContent marketing is a must have on any small business website. To clarify, Content marketing is a strategic approach focused on creating and producing valuable, relevant, and consistent content that attracts and retains your target audience. It is also a key element of the Google search algorithm, helping to determine your website’s placement in search results.

How do you create an effective Content Management Strategy?

  • Decide on your content mediums according to your strengths and your target audience (Blog, videos, podcasts, newsletters….)
  • Generate a plan in calendar format which includes the dates, topics and mediums for the creation of your content. This includes social media updates and blog posts.
  • Stick to the plan – consistency is the key to success!
  • Monitor your traffic to gauge the success of each item. This will give you valuable information in relation to what is working and what isn’t.

#5. Give Email Marketing a try

Email MarketingIf you are thinking of employing an email marketing approach to broadcast your small business, you can’t look past MailChimp (no affiliation with Rusty Mango). It has almost everything built-in to help you create great looking emails, distribute them and, most importantly, keep you within the law regarding SPAM.

Note: You cannot send emails from a business in Australia to anyone you like. You must have the recipient’s permission or an existing customer relationship with that person.  For more information, take a look at the Spam Act 2003.

Using MailChimp (and common sense), you can create an email campaign that drives business to your website and your physical store:

  • Use a pop-up plugin on your website to acquire email addresses from your site visitors. Some of these can be set up to send collected addresses directly to MailChimp.
  • Create list of your existing customer’s emails. Excel is a good way to do this as you can import spreadsheets to MailChimp.
  • Using one of the many templates, create your first email newsletter. Re-purpose some of the content that you have created for your site – blog entries are perfect for this!

MailChimp has a built-in unsubscribe option. Recipients of the email simply have click Unsubscribe in the footer of the email and MailChimp will automatically remove them from the list, satisfying another condition of the Spam Act.


Conclusion

The real secret to a successful and productive online presence for your small business is summed in one word – consistency. Your website cannot be a stagnant brochure for your business, it needs to be dynamic, helpful and must reinforce your position as an expert in your field with quality service and/or products. Make an effort to set aside 15 minutes a day and develop each of the strategies into a workable system for you – the rewards for your business will become clear in no time at all.

Feeling a little overwhelmed? If your business needs help developing any of the strategies above, please get in touch with Rusty Mango Design – we love to help small business!

Google is not the only way to market your website

Offline Marketing Ideas for your websiteWhen it comes to promoting websites, small business owners are sometimes convinced that as long as their site ranks on Google, that’s all they need to worry about. For a large national business, Google could be enough but for a locally-driven business, there is a lot more that can be done to promote a website.

Community promotion through offline marketing could be lucrative to a small business in driving locals through to the website. To illustrate the possibilities, let’s take at the options available to Cassowary Coast local business – Madella Coffee.

Madella Coffee is a small coffee farm located near Mourilyan, North Queensland. Greg and Angie at Madella grow, roast and grind their own unique brand of coffee and you can even have a cuppa in their café on the banks of the South Johnstone River. That in itself, is a matchless experience.

Rusty Mango Design created the online store for Madella Coffee in early 2015. It has been search optimised and can be easily found with a quick Google search – perfect for out of town customers. But what else can be done to promote Madella Coffee to locals and the thousands of grey nomads who pass through our region every year? Let take a look at the offline promotion opportunities that this great little business could take advantage of…

Product Labelling

Madella Coffee sells its roasted beans and ground coffee in distinctive vacuum-sealed bags, clearly marked with the farm’s brand. The bag information includes the location of the farm, phone number and a Hotmail email address but no website address!

A simple improvement could be to add* the website address to the package in the form of a Call to Action (CTA) – “If you loved this coffee and crave some more, order online at madellacoffee.com.au.”

Business Cards

The current business card for Madella Coffee does not have the website address on it either. But rather than just repeating the suggestion above, why not do what the big brands do? Add* a loyalty program to the flip side of the card (currently it is one-sided). With each purchase of Madella Coffee at local shops and markets, the boxes on the card could be stamped and redeemed in the future for a bonus pack of coffee or even an online discount when purchasing from the site.

Stall Signs

Speaking of local markets, Madella Coffee can be found at the regular markets around the Cassowary Coast region – a great time to “plug” the online store! Even if they don’t want to purchase the product that day, plant the seed by giving out satchet-sized samples with the web address – “Try our coffee and we guarantee that you will want more!”

Highway Signage

Finally – this one could be a huge drawcard for the online store for Madella Coffee. The farm itself has a corner of one field that borders onto the Bruce Highway – the main highway through Queensland. Thousands of cars pass this field every year. With very little outlay, Madella could invest in a large sign for this corner of their farm and it only needs to say one thing – “MADELLACOFFEE.COM.AU” – once again, planting the seed could result in great online sales.

The tips above, although written for a very specific product, could be transferred to any brand that needs extra exposure (except for the highway sign – unless you are also very lucky). Whilst Google search placement is essential for any website – it’s not the only way to promote your online brand. There are a multitude of offline possibilities – what could your business do?

* Of course, if you have a thousand business cards and 20000 coffee bags already stocked up in the cupboard, you don’t have to throw them all out and print new ones. An additional small sticker (tastefully done) could fill the void until new stock is required.

 

Tropical Coast Web Design