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Over 1.2 billion people access the internet on mobile phones and tablets. What will your site show them?

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Over 1.2 billion people access the internet on mobile phones and tablets. What will your site show them?

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Phone 0488 406 050

What exactly is a Sales Funnel?

A Sales Funnel is essentially the journey that businesses lead prospective customers through when they purchase products or services.

Most small businesses probably have a sales funnel process without even realising it. The real power and benefits of the funnel come from documenting and tracking it’s various phases allowing business owners to effectively tailor their marketing efforts. This ensures conversion and advocacy at the end of the journey.

The Sales Funnel

The primary goal of any sales funnel must be to move prospects from one phase to the next until they are ready to purchase from your business and become paying customers.

Unfortunately, a sales funnel is not like a real-life funnel where everything that goes in comes out the other end. Wouldn’t that be nice? Every prospect who enters your business leaves as a customer, in which case, the shape would no longer be a funnel – it would be a cylinder!

But the real world is slightly different.

The sales process always begins with many potential customers and ends with fewer who actually make a purchase. The sales funnel tracks these potential customers from the very first time they hear about your business, right through to the moment they buy from you and even beyond.

It is important to note at this stage that you CAN design your sales funnel to suit your own needs. The sales process differs from business to business depending on your own individual business requirements so feel free to add levels and details as you need them – it is your business that will benefit from accurate tracking and changes during the sales journey.

A little research on the internet will show that some sales funnels have many levels however the sales funnel that I will be working with has been modified for my own requirements for two main reasons:

1. Simplicity
Why over complicate things from the beginning? My sales funnel is a work in progress and I can add to it over time if I find that I need to.

2. The Advocacy Phase
A lot of my work is attained via my existing clients and I want to explore that avenue of marketing in order to continue to grow it.

Over the next four blog posts, I will go through each of the phases in my modified sales funnel – Awareness, Consideration, Conversion and Advocacy.

Note: The content of each of the next four blogs comes from a workshop I delivered to the Cassowary Coast Business Women’s Network. If you or your organisation are interested in my services as a guest speaker for your business network, please get in touch via g.provians@rustymangodesign.com.au

Five Website Mistakes that might be killing your Conversion Rates

Don't kill your conversion ratesFor the uninitiated, the conversion rate of a website is simply the percentage of visitors who take a desired action on the site. Converted visitors might complete an online form, call the business or make a purchase.

A low conversion rate means that the site is not performing to its optimum ability and it can be caused by several factors. None of these should be caused by the site itself and some can be easily avoided with awareness of UX (user experience) on your website.

Here’s five mistakes that are made regularly in modern websites:

Massive Media Files

Although the NBN is making the internet slightly faster across most of Australia, not everyone has access to a speedy connection with a large download limit. When adding media such as images, sound files, documents and video, be sure to optimise these files so they are an acceptable size for all visitors to your website to download or access.

Hidden Call to Actions

Make it blaringly obvious to your website visitors exactly how you want them to interact with your business.

Don’t hide purchase buttons, make content easy to find and ensure that enquiry forms are accessible with a minimum of searching. Put these items where your customers can expect to find them.

If you are not sure, go and look at other websites to see what is working for them.

Don't kill your conversion ratesSEO-Only Content

Optimising your site for Google is a hard task and it can be tempting to add content purely to push that all important ranking up in search results. Keyword stuffing, hidden links and unnatural anchor text are a few examples of content manipulation that Google frowns upon.

Not only are you risking total removal from Google if you are caught using these content malpractices but the resulting text can be confusing for your site visitors too. Write for your target audience with the correct SEO practices and you will keep Google happy at the same time.

Music when the page loads

No.

Might have been cool in the early 00’s but now it’s an instant page turn-off – just don’t do it.

Pop-up Windows

In my view, there is nothing more annoying than arriving at a website and then, before you can view anything, you are hit with a pop-up window. The goal of a pop-up is to “harvest” email addresses for mailing lists, and the windows works to a degree, but how many site visitors see this intrusion as a red flag and leave the site as a result?

If you are using immediate pop-ups and you have a high bounce rate on the front page of your website, this may be the cause. Try using a less intrusive pop-up on your site (maybe in the corner of the screen) or change the timing so the pop-up appears after a set-time. Another popular alternative is to use a pop-up window as a site visitor tries to leave your website.

There are four key items that are essential to the success of any small business website: content, speed, ease-of-use and an awareness of your target audience. By keeping those items front-of-mind at all times, you should be able to enjoy a high conversion from your site to your business.

Importantly, track your statistics using whatever methods are available (Google Analytics is a champ at this) and, if your site fails to convert, check it against the mistakes above and make the necessary changes. By making consistent tracking part of your website routine, your website can become a major marketing asset for your business.

Tropical Coast Web Design