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Over 1.2 billion people access the internet on mobile phones and tablets. What will your site show them?

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Phone 0488 406 050

Cure your writer’s block with our simple website content template

Writing content for your website can be a harrowing task. While you would love to tell your site visitors everything about your business and what you can do for them, you need to strike a balance between the right amount of information and the danger of information overload.

Writing Website ContentOn top of this, where do you start with writing content. To help my customers through this difficult stage, I have created a simple template for creating content that is concise and easy to read.

Follow the steps below using the supplied template for each page on your website:

Step 1. Before you begin writing your content, answer these questions:

  • What is the purpose of this page? Why is it important?
  • Who is your target audience for this page?
  • What are the three main points that you want to convey on this page?
  • What keywords will your potential site visitors use with Google to find this page?

Step 2: Page Title:

Create a title that is clear, concise and catchy. It also should include some or all of the keywords identified above.

Step 3: First Paragraph:

In the first two sentences, clearly describe what you want the site visitor to gain from visiting this page – this is the one thing you want them to “take away” with them.

In the remaining sentences of the paragraph, summarize the points (identified above) that you will describe on the remainder to the page. You should also include a Call to Action (CTA) in this text to capture those visitors with short attention spans and who may not be bothered to read on.

Step 4: Second, Third and Fourth Paragraphs

  • Summarize each of the main points in turn, using keywords or phrases if possible.
  • Use bullet points to highlight features or additional sub-benefits.
  • Include links within the content to either your own pages or external websites (Google loves inbound and outbound links).
  • If possible, include further information if the content allows.

Step 5: Call to Action

Finish the page with a bold, obvious “Call to Action” that clearly explains what you want the site visitor to do next.

Step 6: Checklist

After your content is written, read through it against this checklist:

  • How long are each of the paragraphs? (maximum four sentences)
  • Are they concise and relevant to your target audience?
  • Is the style of content conversational, addressing the site visitor as “you”?
  • Is the content interesting and engaging? (hint: get someone else to read it)
  • Is there a clear Call to Action?
     

Once your content is written, find someone to proofread through it for you. Sometimes we can get a little too attached to our work and we are unable to see its minor flaws. A reliable proof-reader will spot those details that need correction or more information about them. They will also be able to tell whether the content is too wordy or just right.

Click here for our free Content Template.

Still not able to put your writer’s cap on? Tropical Coast Web Design has nearly 20 years’ experience in creating websites including page content. We can take simple dot points and turn them into legible, clear information for your site visitors.

Get in touch today for more information.

 

The Secrets to Inbox Nirvana

Email can be both a blessing and a curse on modern business.

The evolution of electronic mail (yes – that’s where email comes from) has made instant communication and document sharing possible without involving Australia Post. However, email is also responsible for “eating up” valuable time each day as Inboxes are filled to the brim each time we look.

To stay on top of this, I became an Inbox Ninja. Before you ask, let me explain that this doesn’t involve any kind of Martial Arts. It simply means that I have a methodology in place to ensure that I can reduce my Inbox to zero – every single day.

Impossible you say? Well, you too can become an Inbox Ninja by following a few simple rules.

#1 Unsubscribe from Email Lists

Never use your business email to sign up for online newsletters and downloads. Instead, create a Gmail account and use that for any non-essential email sign-ups.

In addition, look at all the junk emails that you receive and unsubscribe from any that you don’t need. Most of the time we don’t read them anyway, so you won’t miss them in the future.

With the emails that you can’t unsubscribe from, use your email program to create a rule that will send them directly to the trash.

#2 Sort / Delete EVERY DAY

To avoid answering emails throughout the day, which can be a huge distraction, set aside time at the beginning and end of each day to do the following:

Sort – Create an email archive folder with relevant subfolders and, after adding required tasks into your schedule*, move emails into those folders – only if they need to be kept.

* I use the project manager app called Flow to keep everything organised (see #5 below).

Delete – Any superfluous emails that don’t need to be answered, tasked or archived should be deleted immediately to clear the Inbox.

#3 Answer emails straight away

Take care of emails that can be answered directly (or with a two-minute task) straight away. Once this done, archive or delete those emails.

#4 Go Old Fashioned

Don’t forget that email is not the only choice of communication. Can you walk over to your colleague to discuss those price changes? Or can you call the distributors to sort out the dispatch issues?

If you can sort things with a quick conversation, don’t send an email – do it in person.

#5 Remove your tasks from your Inbox

As a web developer, I receive most of my work-related tasks via email from my clients. To stay organised in my work, I use Post-It notes to write down each task, archive the email (see #2) and then stick the Post-It to the edge of my computer monitor. Once a day, I add these notes into my project manager, Flow. With this simple procedure, I ensure that my Inbox get emptied and my tasks are always booked.

Obviously, day one of becoming an Inbox Ninja is not going to be fun, especially if you have a large backlog of unanswered or unsorted emails. Bite the bullet, clear yourself some time in your schedule and get to work on that Inbox. In a few short days, just by following the five simple rules above, you will be reaping the benefits with more time to spend on other important tasks within your business.

Do you want to be an Inbox Ninja with a professional email account for your small business? Get in touch with us at Tropical Coast Web Design for a free quote today.

How can my regional small business benefit from a website?

In the small coastal town of Ingham, where Tropical Coast Web Design is based, most of the small businesses have been happily operating in the same way with the same customers for many years.

Regional Small Business

However, it is evident that the town’s small businesses are struggling in 2019. There are numerous empty shops on the main street and business confidence appears to be down with little “outside” business coming to town.

Introducing my business to the community in 2018, I began attending the local Chamber of Commerce meetings and talking to local business owners. A common theme that I found was that some businesses saw online competitors as a major threat – which is fair enough – they were losing business online. However, several that I spoke to needed clarification on how their own website could help them level the playing field and play “toe to toe” with the big guys.

Here’s a few ways that a small business in a regional town can benefit from an online presence:

Greater Visibility

Most customers under 50 are internet-savvy and that number is growing daily. We now have a whole generation of prospective customers who don’t know anything but life with the internet. I can guarantee it – your customers are looking for you online. And if they don’t find you, they will find your competitors.

In short – get online. Your customers demand it.

24/7 Service to Customers

With the advent of the internet (and faster connections), customers expect businesses to be available all day, every day to help us with our questions and enquiries. Luckily, with a clever website with though-out content, this doesn’t mean that you have physically monitor the site 24 hours a day. If required , your customers should be able to access how-to guides, FAQs and product information via your site. They should also be able to send you enquiries that can be answered during business hours.

Makes Sales while you sleep

This one is a no-brainer. Setting up your business with an online-store (or even just an online order form) means that you can take sales any time of the day – even when all your staff are at home and fast asleep. Even service-based businesses without online stores can take bookings and payments 24/7 through their websites (PayPal has made this very easy to access).

Get in front of your customers otherwise your competitors will be.

In a small town, people prefer to “go with a local”, even if this means a slight increase in price. If a home-grown store can supply orders via their website, most locals would choose this path over an online order with one of the “big guys”. However, if that store is not online and customers can’t find their prices to compare with the larger chains, they will most likely miss out.

For some small businesses who recognise that they need a website to remain competitive, a perceived roadblock is often the price. Bigger city firms can charge an arm and a leg to create you a site, but often that amount of money is just not available. Luckily, your marketing budget doesn’t need to be sacrificed to create an effective site that brings you sales.

Shop around (look for a free quote link on any designer’s website) and find someone who is producing work that you like – look at their online portfolio – at an affordable price.

Tropical Coast Web Design prides itself on creating effective sites at affordable prices. We are a small professional team which allows us to keep our costs down, which we pass onto you.

Get in touch today – we’d love to help get your regional small business online.

 

A goal without a plan is just a wish

New Years ResolutionsThe turn of a new year in upon us and, like a lot of people, I’ve written a number of new Years resolutions for myself in 2019. In years gone by, I’ve managed to achieve some goals and fail on others. Looking back at my successes and failures, there is a clear reason I have achieved the successful goals.

“A goal without a plan is just a wish”

Simply saying that you are going to do a particular thing is not always enough. Not only do you have to put in the effort to achieve something, you should also put in the groundwork – right at the start – to ensure that you achieve the end goal.

Here’s my five tips to help make those 2019 resolutions a reality:

1.       Make your Resolutions SMART goals.

In brief, here’s the general outline to make your goals SMART ones:

Strategic – Write your goals clearly and concisely.

Measureable – Be sure that you can track your progress.

Achievable – Set goals that are achievable – not “pie in the sky”.

Relevant – Create goals that are relevant to your overall “life” plan.

Timely – All goals must have a timeline attached.

2.       Break your larger goals into smaller achievable “chunks”.

It’s hard to stay on track to achieve goals that are large or take a long time to attain. Break the large goals into smaller pieces – this way, you can celebrate the little successes along the way and keep your motivation up.

3.       Set aside time each day to work on or review your goals.

This is the big killer of New Years resolutions – we forget about them or we don’t put enough effort into making them a reality. Make time in your schedule to look over your goals and plans to ensure that you stay on track and “attack” a small part of a goal every day.

4.       Make changes to your lifestyle a habit, not just a one-off change.

People who set weight loss goals as their New Years resolutions often tend to fail (myself included) because they don’t change their habits. They exercise or diet temporarily and, once the goal is achieved, go back to their old ways and all the progress is lost.

I know this only too well – In 2017, through hard work and dieting, I achieved my goal weight. But, in 2018, with several changes in my life during the year, I slipped back into my old ways and gained back all the weight I had lost. I had made temporary changes to my lifestyles to achieve my goal and not changed my habits.

5.       Give yourself rewards along the path.

At times, achieving a large goal can seem a long way off. Rewarding yourself along the road is key to staying the path and making it to the end. Treat yourself to some R & R along the way. This could be a weekend away with a loved one or a movie night with the kids. Life is too short – enjoy it and have some fun while kicking those goals.

I’m writing this post just two short days before the New Year so my personal challenge right now is to look at each resolution I’m making and, using the above, lay out a road map to make sure that I can get there for each. I’ll be blogging throughout the new year – part of one of my resolutions – so I’ll be holding myself accountable for some of my goals online.

I wish you all success and happiness in 2019 – it’s going to be a great year!

Happy New Year from Tropical Coast Web Design!

Four Steps to a Successful Email Marketing Strategy

Four Steps to a Successful Email Marketing StrategyWhile Social Media for small business continues to be a rave topic in marketing forums around the world, statistics indicate that, although annoying to some, email marketing is still one of the most powerful tools that a business can use to engage with its customers. Your Inbox is irrevocable proof of this – how many items of marketing did you receive this morning?

Although some will never be opened, the humble email can still be an effective way of reaching out to your customers. But, as with anything, there is a right way and a wrong way. Here’s our four top tips to help you create an effective (and legal*) email marketing strategy for your business:

Grow your database 

Before you start any email marketing campaign, you need legitimate* emails in your database to use. Gathering these addresses is quite easy if you have an established website. You can use the popular method of the pop-up window or simply have a newsletter subscription somewhere on your home page. MailChimp has plugins that work directly through the WordPress framework and integrate with their newsletter systems, saving the hassle of collecting email addresses and adding them manually to your campaigns.

Whatever method you use, remember to always declare why you are gathering the addresses and what can be expected in return (see value point below).

Remember the Mobile Users

Due to the unstoppable growth of smart phones, more emails than ever before are being viewed on a mobile device. In fact, up to 75% of email opens* could be via mobile depending on your industry. To cater for this audience, ensure that your emails are mobile optimised – easy to read on a small screen, low on data usage and concise in their information.

http://www.emailmonday.com/mobile-email-usage-statistics

Four Steps to a Successful Email Marketing StrategyBe aware of the SPAM Act 2003

To keep your email marketing within the lines of the law, you must ensure that any emails you send comply with three main points  – Consent, Identity and Unsubscribe.

Consent – The receiver of your emails must be made fully aware at the time they subscribe exactly what they will be receiving in return. Consent can also be in the form of an existing relationship with the receiver i.e. they are already a customer.

Identity – Marketing emails must identify who is sending the emails and their contact information.

Unsubscribe – Each email must include an Unsubscribe option so that consent can be retracted at any time.

Learn more: http://www.acma.gov.au/Industry/Marketers/Anti-Spam

Offer Value

The  secret behind any email campaign that wants to grow and be effective to offer subscribers VALUE in what they receive. Value can come in multitude of forms. You can reply with a free eBook, a newsletter filled with tricks and tips or keep them up to date with the latest industry news. If you are advertising products or services, butter up the receiving party with a discount voucher for their next purchase.

Everyone loves getting something for free and your subscribers are more likely to stick around.

Remember, what may work for one business may not necessarily work for yours. As with any marketing, try out all your ideas but be sure to MEASURE the response. Don’t spend hours of your precious small business time barking up the wrong tree only to find out that you aren’t getting a decent return from your efforts. Make a note of what works and what doesn’t, fine-tuning along the way. This approach will lead to an effective email strategy that will grow your business without eating away at your marketing budget or your valuable time.

 

Five Simple Tips to help manage your Small Business Website

It was once optional for a small business to have a website. Nowadays, having an 24/7 online presence is mandatory to remain competitive in a global marketplace.

But keeping a website current and up-to-date is often hard for a small business. Your employees often have little “spare” time for tasks such as site updates and, as a result, websites can easily be forgotten – left on the “do it tomorrow” pile. Without this required attention, a stagnant site will soon start to repel potential business customers, rather than attract.

Luckily, with a little planning during the development stage (and a regular dedication of time), these problems can be easily avoided and your website can become a strong marketing hub for your small business that doesn’t drain your resources.

Five Simple Tips to help manage your Small Business WebsiteIntegrate a Content Management System (CMS) from Day One

A user-friendly Content Management System allows site owners and managers the ability to update and create new content directly on their websites. By integrating a CMS as the framework for a new website, you are instantly putting yourself into the driver’s seat to control what goes on your site and how “fresh” it stays.

Learning a CMS is not hard either. The basics of WordPress CMS can be learnt in a matter of minutes, as the editing functions are styled like that of a Word Processor. As I often say to new clients – “If you can create a document in Word, then you can update your own website!”

Use a Content Calendar (and stick to it)

A content calendar (also known as an editorial calendar) helps to plan out new content for your website or social media feed and details when it will be created. This weekly, monthly or yearly calendar should be an integral part of your business’ overall marketing strategy.

By planning content in advance, you (or whoever manages your website) can commit to producing site-worthy information that is suitable for your target audience. By putting a due date on it and ensuring that date is adhered to, working on your site becomes part of your everyday business schedule.

Automate Site Updates and Customer Interaction

If it is possible to time aside for working on your site’s content, take advantage of tools such as the content scheduling that is built into WordPress. Create five blog posts or page updates at one time then use the schedule to program the dates that you want the content to be released onto your website.

Here’s the secret: this blog post you are reading was one of five that I wrote over a recent weekend. I have set the schedule in WordPress to release one every two weeks. Blog Posts for next 10 weeks – done!

Schedule a Post

Allow an Employee to take ownership of website management

Although small businesses don’t have employees to “spare”, it would be ideal to assign the maintenance and upkeep of the website to one person – a web-savvy employ who could take care of both website and social media posts.

Giving ownership of the site to an employee (with guidance of course) ensures that the site will be monitored and “fed” new content to keep your online customers, and Google, happy.

Five Simple Tips to help manage your Small Business WebsiteGet your Web Developer to care of updates for you

If all else fails and managing your website is just not possible in-house, look to a professional. Many web development companies offer a monthly plan which includes website content updates. Caution though, if you are taking this option, compare the plan price against the everyday (hourly) rate of the company to ensure that you are getting a decent offer.

You will still to need to provide content via email but a professional will get it online, make it look pretty and ensure that it gets the right sort of attention.

As discussed in a previous blog post, an out-of-date website that is uncared for will cost you business. Prospects visiting the site will get a poor first impression and Google won’t care for your site either. With the tips above, your site remains “fresh” and acting as a positive reflection of the small business that it portrays.

How Domain Hijacking can cripple your website

Recently a client of Rusty Mango Design went through the unfortunate experience of having their .com.au domain name “stolen” from underneath their feet. Whilst the domain hijacking was done through legitimate means, the registrant who acquired it had no right to the name itself and it caused disruption as my client’s customers could not access their website for many weeks.

Domain Hijacking sounds like a criminal activity but the actual definition can go both ways.

Wikipedia describes Domain Hijacking as “the act of changing the registration of a domain name without the permission of its original registrant, or by abuse of privileges on domain hosting and registrar software systems, a cybercrime.”

In the case of our client, their domain name had simply lapsed in payment. In Australia, lack of payment doesn’t mean that the name is immediately available for anyone to buy. Even after the due payment for renewal has passed, the business still has 14 days to “pay up” and reacquire their .com.au domain name.

During this 14-day period though, the domain name will appear on the Australian Domain Authority’s (AudA) website as pending expiry and this is where those dubious businesses can swoop it and attempt a hijack. They can set up a domain backorder account through legit means such as GoDaddy and CrazyDomains.  If the payment isn’t forthcoming from the original registrant, the backorder will immediately purchase the domain as soon as it becomes available.

What can you do?

Fortunately, in Australia, our .com.au domains are protected to a certain degree. To register a particular domain, it must have a clear or exact link to the business who is registering it. For example, Rusty Mango Design, who specialise in website design, cannot register a domain name for deckfurniture.com.au – it has nothing to do with our business and, if picked up by the AuDA, we would receive a rap over the knuckles and lose the name with no refund.

It’s important to note that this does not apply to regular .com domain names – that is why it is so important to register the Australian .com.au domains.

Domain HijackIn the case of my client, the domain name was taken and used by a business not related to anything in the domain name itself. At my suggestion, my client quickly contacted the AuDA about the hijacking issue, a brief investigation was undertaken and the domain was released for re-purchase. Rusty Mango Design purchased the domain back on behalf of our client and we were back in business.

The downside was that their business website was out of action for over a month – a long time, especially if you are an online retailer.

To prevent your domain name being taken, be sure that you have automatic payment renewal set up through your domain register and credit card details are current and not likely to expire soon. Your domain register will email you in advance when renewal is upcoming so also check that your registered email address is correct.

Rusty Mango Design registers domain names on behalf of our clients and take care of any automated payments ensuring that domains remain in the hands of their rightful owners.

Domain Hijacking is not the end of the world. If you do have a legitimate claim to the domain name – get in touch with the AuDa and they will investigate the issue on your behalf.

But as always, an ounce of prevention is worth a pound of cure.

 

Key Learnings from my Four Favourite Business Books

One of the main problems with reading a constant stream of business books is that each comes multitude of different ideas and strategies.

Obviously, it is impossible to take every idea and implement them into your business – no small business owner has the time or capacity to do so.

Key Learnings from my Four Favourite Business Books

Instead, I have experimented with various strategies over time to see what will work for me (and what doesn’t). Through this experimentation, I’ve found that each of my favourite books has a key learning that I use in my everyday business life. In this blog, I’ll share those learnings with you…

 

“The Compound Effect” by Darren Hardy

The main premise of Hardy’s book is common sense when you stop and think about it. Each day, we constantly make small, inconspicuous decisions that shape the outcomes that we achieve in our lives. By making incremental changes to these decisions, we can achieve any goal that we set for ourselves – in health, family or business.

For example, if we consciously plan to add one extra social media marketing post into our daily business routine, we will reap the benefits down the track as our online footprint will be much larger than it is today – all because of the compounding effect of that small change we made.

“18 Minutes” by Peter Bregman

The key take-away point that I found in “18 Minutes” is to devote a small amount of time each day ensuring that the focus of your daily tasks is aligned with your overall objectives.

The “18 minutes” is used when you devote:

  • Five minutes at the start of business to clarify that all planned work is aligned with your overall objectives.
  • One minute at the start of each business hour double-checking that focus is adhered to.
  • Five minutes at the close of business determining the following day’s outline and plan.

“The E-Myth Revisited” by Michael E. Gerber

Gerber, through an engaging narrative style, encourages his readers to establish their businesses in a franchise-style – just like McDonalds – regardless of their size or employee numbers. He believes that through the creation and use of Operations Manuals, a business can provide quality and consistent service at all times, regardless of the employee delivering that service.

One thing that makes this book stand out to me is the multitude of real-life examples that Gerber uses throughout to illustrate his ideas and teachings. The book is very easy to read (almost in one sitting) and it makes you want to “spring into action” after you close the final page.

“Getting Things Done” by David Allen

Known as GTD, the process outlined in this book is almost gospel to some people. Once implemented, GTD helps shape the way you organise and complete tasks, anywhere in your life. It is so popular in fact that several software apps have been specifically designed to cater for devotees of the GTD method.

However, the GTD process wasn’t the main take-away for me. I was engaged by the phrase – “Your mind is for having ideas – not storing them”. Every day, so many things pass through our brains, it is impossible to mentally store each one away for further contemplation or action later. Rather than lose any ideas, I now keep a constant supply of Post-It notes close by and record anything and everything. The notes are then stuck to my computer screen for later processing.

In conclusion, please remember that these books have far more to offer than just the learnings that I have outlined above and I heartily encourage all small business owners to read each book. Take notes as you do – on post-it notes of course.

If you do come away with something totally different from one of the above books, let me know by leaving a comment at the bottom of this Blog…

Why you should ALWAYS use a professional email address!

Why you should ALWAYS use a professional email address!Small business owners are often hesitant to change their existing email addresses when they create their first business website.

The owners argue that the Gmail or Hotmail address that they have been using for the past ten years “still works” and that there is no need to change over.

What these business owners are failing to realise is that the benefits of a professional email address far outweigh any drawbacks they may have and the changeover doesn’t have to be a nightmare either.

Benefit #1 – A PROFESSIONAL email address conveys a PROFESSIONAL image

The generic email addresses from webmail services like Gmail and Hotmail can give a small business the appearance of being a fly-by-night operation and not very serious about how they operate. It can also convey that a business is new, small, or even part time!

A generic email address also doesn’t encourage trust in the brand of your business.

Some prospective clients will simply refuse to share information through to a Gmail or Hotmail account. They want to know that your business is legit and serious enough to engage with.

A professional email address will give you the right branded image to do this.

Benefit #2 – Your own email address makes you easy to REMEMBER.

With so many businesses staking out their claims online, it is easy to get lost in the crowd. Think of the number of email addresses that you have in your own professional directories – Can you remember any of the generic ones?

For example – it is much easier to remember bob@cassowarycoastdining.com.au* than bob332521@gmail.com

Let people get in touch easily by being memorable with your own branded business email address.

Benefit #3 – Give your small business a BIGGER image

Having your own professional email address system lets you convey a corporate image regardless of the size of your business.

By setting up multiple email addresses for the various sections of your business, prospective customers will perceive that you are a much larger business than you are and to some of them, bigger IS better.

For example, Cassowary Coast Dining* could use email addresses such as accounts@cassowarycoastdining.com.au, support@cassowarycoastdining.com.au, bookings@cassowarycoastdining.com.au, etc.

Why you should ALWAYS use a professional email address!

Benefit #4 – You can promote your Brand – EVERY time you send an email

By using a professional email address, you get to promote your OWN business every time you send out an email, not Google’s or Microsoft’s. Even if the recipient has never heard of your business before, your email address is an instant way of bringing it to their attention.


For those still hesitant to make the change, the move from generic email to branded email doesn’t have to be an immediate one (nor do we recommend it).

Make the change with these four easy steps:

1. Be sure to make all your customers aware of the new email (a MailChimp Newsletter would be a great way to do this).
2. Continue to monitor incoming emails via the generic platforms of Gmail or Hotmail.
3. All new outgoing emails should be sent via the new email address.
4. Once the incoming emails to the generic addresses have slowed or stopped completely, close those accounts so that they can no longer be used by anyone.

If you are interested in setting up professional email addresses for your business, get in touch with Rusty Mango Design and we’ll work with you throughout the changeover process (and beyond).

* Cassowary Coast Dining is not a real business. Those email addresses are purely for demonstrative purposes.

5 Key Points you NEED to effectively brief your Web Designer

main-imageBuilding a website for your small business should not be a spur of the moment decision.

And yet, as a website developer, I often meet new clients who have decided to build a website for their business but they haven’t yet considered how that site is going to improve their business.

Some still view a website as an online business card and, as I’ve covered in my blog posts before, a website can be so much more if it is planned and implemented correctly. The key to this effectiveness is carefully-considered planning – at every stage along the line.

Before picking up the phone or emailing a web designer for the first time, there are a few key questions that need your attention to ensure that the website development stages are quick and the final website is more effective when it is launched.

 

#1 What is the Key Objective of the Website?

Very simply, in as fewer words as possible (one sentence if possible), write down a measurable objective for your business website. This single sentence will guide everything else that happens along the way to development your site. The measurement is usually written as a percentage.

i.e. Increase the Monthly Sales of XYZ company by 20%

 

 5 Key Points you NEED to effectively brief your Web Designer#2 Who is the target audience?

With point #1 clearly in mind, now look at what kind of site visitor is going to make that measurable objective possible.

Who will be looking for your products/services? Where are they? How old are they? What gender?

Be as specific as you can – this information will help your designer plan and style your site.

i.e. 18 to 60-year-old men interested in recreational fishing around the North QLD area.

 

#3 What kind of content will your audience be seeking at your site?

After identifying the audience that you want to attract to your site, grab a pencil and paper to map out the type of content that these potential customers will respond do. Will they want to read text blogs like this or would they respond better to video or imagery? Maybe a mixture would work best?

What kinds of information / products / services will they be seeking from you and, most importantly, what information do you want them to have about you and your business?

i.e. Information about the latest estuarine fishing equipment, videos on how it is used, fact sheets on where the fishing are biting….

 

fish

#4 What are your competitors doing online?

Get this information in conjunction with point #1 – Get online and see what your competitors are doing with their websites. Google all relevant information regarding your target audience. Your top competitors will generally be at the head of the list – What kinds of content are they using? What appeals to you on their sites? What doesn’t?

Although your web developer should do this research as well, it will be highly beneficial to you as your website takes shape and you know what you are aiming for.

 

#5 What timeframe do you have to complete the site?

Armed with the knowledge that designers work better when given a timeframe (I know I do), when you want to launch your site to the world? Keep in mind, you must be able to “hold up” your end of the bargain and ensure that you can provide the content that the site requires for launch. Even the most experienced developer will baulk at a proposed launch date if they don’t have the content for the site.

 

Conclusion

By having the above planning completed/documented before contacting a designer, you will also be able to brief them clearly and then ascertain whether they can do the job at hand.

Don’t leave your small business’ website goals up to the designer. Remember that no-one knows your business better than you.

Have you got all the above planning done and are ready to go ahead and contact a designer?
Get in touch with Rusty Mango Design on 0488 406 050 and we will work with you all the way (and even beyond) to a great, customer converting website for your small business.

Tropical Coast Web Design