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Tropical Coast Web Design
Heat n Eat - Tully
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Big Boys Superwash

Promote and sell products 24/7
with an online store.

Our eCommerce solutions feature all the tools you need to build sales and improve your bottom line including shipping and PayPal integration.

Pilcher's Concrete - Bowen
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Big Boys Superwash

Your competitors are online.
Why aren't you?

Without a website, your business could be invisible to the 3.5 billion online searches made every day!

CoHabitat - Townsville
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Big Boys Superwash

Quality, affordable websites that build your business and your brand.

We craft each one of our websites from the ground up, tailoring them to your specific requirements.

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Big Boys Superwash

Provide customer support, even when you are asleep!

Your website can be the ultimate "support line", with 24/7 online tutorials, downloads, fact sheets, manuals and videos.

Rachel Cauchi - Ingham
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Big Boys Superwash

Responsive Web Design for all kinds of screens...

Over 1.2 billion people around the world access the internet on mobile phones and tablets...
What will your site show them?

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Why wouldn’t a small business be online?

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Today, the whole world is online.

From the school kids down at the skate park to grandparents on their “grey nomad” tours of Australia, each and every one of them is hooked up and on the net. Either through wireless, mobile, cable, fibre optics or copper wire, Australians (and the developed world for that matter) are processing and sharing information at a rate never seen before in history. We do our banking online, our research assignments online, our university courses online and, most importantly to business owners, we shop online.

With all this access, it is still mind-blowing that some businesses (52% of SMBs*) are still living in the dark ages and operating without an internet presence. That is, they don’t have a website. Why? Look at any business not using the web and I’m sure if you asked the owners, they’d be one of the categories below:-

Time Poor – When do I have time to learn about websites?

Running a business is always flat-out and hectic. With stock to order, employees to manage, bills to pay, premises to maintain among a million other things, there’s very rarely anytime left to do anything else. Some businesses use this as the main excuse to not create a website. Unless you can outsource the work of maintaining a website to an employee or an outside agency, the creation of a site just seems like too much of an extra burden. And this is on top of learning how to do it in the first place. It’s all too hard…

Technologically Naive – I don’t know anything about websites!

If a business has been operating for a number of years (i.e. from before the advent of websites) and working along fairly comfortably, the owners of the business may not be fully aware of what a website can do to improve the bottom line of any company. The simple phrase “We’ve done alright without one!” could be the main reason behind unwillingness to expand online. The inherit danger with this attitude is that the business may be missing out on a number of potential sales simply through an unawareness of the World Wide Web and its possibilities.

Another reason could be that the business operators may not be aware of the process to get a website designed and built. Technology can be fairly daunting to some people and websites are no different. Just the mere thought of moving online or even creating a site for the business can leave some people in a cold sweat.

Just Plain Poor – We can’t afford one right now…

With all the responsibilities listed in the section above, money can also be very tight at times and the perceived expense of website development may just be too much for the business to handle at any particular time. Rumours are often perpetuated about sites for small businesses running into the thousands and who has the spare cash to throw around like that?

Let’s debunk these theories one by one.

Firstly, there is no need for a business owner to fret about going online with their business. It merely needs to be seen as another part of your marketing strategy. Take a look at our four steps to getting online here – all you need to do is decide whether you need a website or not (you do!) and get in touch with a web developer to take care of the rest. If you merely want a brochure site that isn’t going to change often, nothing could be easier. But if you do have the time, maybe you could invest in a CMS site that you can update yourself – the learning curve to running your own site is not as steep as you think.

Secondly, if you are swept off your feet and have no time to run a site then get someone else to do it for you. Hire a developer to create the site and a copywriter to create the content – they can do amazing things with just a few dot points about your business, that’s their job. Already have a brochure about your company? A good copywriter can take this brochure and create a whole website of content for you. No photos? No worries. Stock photography is available for your business and only costs a couple of dollars per image.

Finally, although some web developers charge thousands for site development, it doesn’t need to be that expensive. Obviously, you cannot expect a highly polished site for $200 but if you do a little research and ask for a few quotes, you are sure to find a developer that can work within a reasonable budget. Take care though; make sure you check out online portfolios first to ensure that the designer can provide the high quality service you expect.

As you can see, there’s no excuse for not getting your business online these days. If your business wants to grow and continue to be competitive in today’s marketplace – it needs to be online.

Is your Web Designer LEGIT?

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When it comes to the World Wide Web and the sites that live upon it, some small business owners can be a little naive about how it all works.

There are so many aspects to take into account – domain names, hosting, email accounts, analytics, SEO and social media to name just a few of the items that need to be taken into consideration when getting a business online.

That’s why business owners like to hand over all those aspects to their website developer and say “please take care of this for me!”

There is a lot of trust being placed in that last statement – websites can be a big investment and, as a small business owner, you need to be able to rely upon your website “guys” to do the right thing. But, as in other industries, there are people who will take advantage of this.

If you are about to embark on the process of getting a web designer, or your current designer just doesn’t “feel right”, a little research will guide you to a reputable website design business.

Ask Around

Take a look at the websites of businesses in your immediate network (probably not your competitors). If possible, ask the business owners some key questions about their sites:

  • Who was their designer?
  • Who they would recommend and why?
  • Is the site generating the business that they need?
  • Is the site difficult to update?
  • What was the design process like when working with the web developer?

Positive testimonials work for all industries including web design so find out who would do the best job for your particular business.

Check out the web designer’s current portfolios.

All reputable designers will display their work on their own websites so check them out. Make sure that they can deliver styles that are current (not from the late 90’s) and relevant to your business.

Check for generic design Themes

One very important aspect that needs to be checked to ensure that you don’t get ripped off – make sure that you are not going to be paying for a generic template unless it has been made very clear that is exactly what you are paying for. These templates are not created just for your business and may have been used thousands of times. Working with anyone that uses them can be dangerous as the “designer” may not have the skills to create / modify / reprogram the design to your specific needs.

A quick way to check for generic templates:

  • Go to one of the sites they have “built” and copy the URL from the address bar at the top of your web browser.
  • Go to http://whatwpthemeisthat.com/ and paste the URL into the box provided.

This site quickly looks through the code and will tell you if the site is designed with the WordPress CMS (which is fine) and what theme the site is created with. If that theme is commercially available, this site will also tell you where you can buy it.

Too many times, I have seen so-called “Web Designers” that charge their customers exorbitant amounts of money for “designing” a site which can be purchased elsewhere for a little as $30!  All the “designer” does is change the imagery and add some text.

A website should be seen as exactly the same as any other investment in your business. You would research any new equipment or plant that you are purchasing for your business, so why not research who is going to build your website – the marketing tool that can drive business straight your door.

Without an effective website, built by someone who cares specifically about your business, you may be leaving a lot of money on the table from potential clients and digging a big hole in your marketing budget.

SEO Checklist for Site Owners

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Website owners often think that SEO factors such as keywords, title tags and descriptions are the key to ranking well in Google.

While they are still important, the Google algorithm has evolved and the practice of optimising just these parts of a web page are long gone – the “GoogleBot” now delves deeper into the context of a page and how your site interlinks with other sites on the World Wide Web. 

This checklist has been created to help site owners improve their page content in the eyes of the search engines. It also includes tips to improve vital external SEO factors as well.

#1 Keywords & Topics

Before any work starts on improving the SEO of your page content, spend a few minutes and write down the words and phrases your prospective customers might use to find your website. You may need to conduct research with your target audience to determine what they are looking for in your business.

#2 Content

Check that your written content has been created specifically for the target audience of the chosen topic or information. It needs to be relevant and consistent throughout the page – Google will pick up on your keywords and titles, checking these closely against the content you have written.  

#3 Page Title

The main title of each page on your site needs be relevant to the content and act as a unique tag for search engines. It should be a maximum of 60 characters and, if possible, contain the keywords that are most pertinent to the page topic.

The same rules apply for any sub-headings you may have throughout your content.

#4 Body Copy

Without over-obsessing on the usage of key words, check through the content on each of your pages to ensure that there is a scattering of the words that you anticipate your target audience will be using in their searches. With that in mind, ensure that your content still reads fluidly and makes sense without too much “jargon”.

#5 Tag every Image

Search engines can’t “see” images on your website. As a result, they can’t be used for search algorithm purposes unless they have been tagged with an Alt Attribute. These attributes are the small text boxes that you often see when you float your cursor over an image on a web page.

The Alt text helps the search engines understand what an image is about. These tags are a perfect way to add more keywords into a “hidden” part of your web page content.

#6 Inbound Links

Inbound links, also known as backlinks, are a great way for your website to gain attention and credibility with Google and other search engines. When established and authoritative websites link to your small business site, you automatically “inherit” some of their importance in the eyes of Google.

How do you get these other sites to link to your site? Create great content that people naturally want to link to and let them know about it. You can also look to foster quality links through natural business connections and networking opportunities.

Reciprocal links are also a great way to help each other out – “You link to me and I’ll link back to you.”

#7 Social Media and Online Directories

For this step, head to Google and type in your business name. If your business has been around for a while, you’ll see several search results from directories such as Yellow Pages and TripAdvisor, etc. Click on each and register your website address – in some cases, you may need to create a login. Each one that you add your address to could potentially become a backlink to your site.

Check that your business’ social media platforms have the site address listed as well. This ensures    that, if your target customer finds your social media first, they’ll still end up on your website.

Conclusion

While the list above is by no means comprehensive, by carrying out each of the steps shown, you will be placing your website in a good position to be found by Google and ranked accordingly. Tweaks to SEO are inevitable to improve your ranking over time and it is suggested that you check your search position every week to determine what SEO changes need to be made.

Social Media for your Small Business in 2019

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On any given day, it has been estimated that 3.2 billion people in the world access social media of some kind. From Facebook to Twitter through to Instagram and LinkedIn, social media seems to permeate every aspect of our lives.

Most small businesses have come to the realisation that they need to be present on at last one or two platforms – but which are the best for your business in 2019?

To determine this, let’s take a brief look at five key players in the social media world that could help you grow your business online.

Facebook

The granddaddy of social medias, Facebook has long been the benchmark that other platforms aspire to. Unsurprisingly, with over 2 billion active users every month**, it is still the most widely used social media in the world.

For small business, Facebook is perfect for growing a community around your products and services in addition to creating brand awareness. When used effectively, a Facebook presence will make a notable difference in reaching your online marketing goals.

In addition, Facebook’s advertising portal (through which they make most of their profits) is easily the best established of any social media platform.

Instagram

Now part of the Facebook family, Instagram started life in 2010 as an online community where users could share images with their followers. Boosted by the rapid rise of smart phone usage throughout this decade, Instagram is used today by models, actors and numerous “influencers” across the world.

A perfect place for visual marketing, small business can utilise the high levels of engagement on Instagram to connect with a target audience. Its users follow accounts that they are genuinely interested which results in a high visibility of your posts.

As of 2019, it is estimated that one in three Australians use Instagram on a regular basis ***.

LinkedIn

Not quite as popular as the big two, the “Facebook for Business” still has an impressive audience of nearly eight million Australians however only around four million log in to their account regularly****.

Statistically, LinkedIn is the second most popular social media site, after Facebook, for medium to large businesses. It’s less popular with small businesses, who are more likely to utilise the crowd power of Facebook and Instagram.

For businesses that offer Business to Business (B2B) services, LinkedIn is perfect for creating online networks of professionals across industries.

Twitter

Once the darling of the #hashtag world, Twitter’s reach into the online world has dwindled over the past five years. It currently ranks in 9th place and is most popular with users in their 30’s.

In professional circles, Twitter is still a great source for real-time commentary on current affairs. With an increase in tweet length (140 characters to 240) and a recent move to allow imagery, the Twitter platform may be one to watch as it evolves to compete with other social media.

YouTube

Thanks to an overabundance of funny cat videos, YouTube is often forgotten as a serious social media contender. With strong content, the online video platform is perfect for engaging an audience with entertaining and interesting information about small business goods and services.

With a staggering one in every two Australians using YouTube every day ***, it is a great place to visually demonstrate the goods and services your small business has to offer.

Conclusion

It’s important to remember that despite all the hard work you do on social media to grow your audience, you are “building your house on borrowed land” – it could be all gone tomorrow – just like Google+.

To avoid placing all your eggs in the one basket, use social media as part of your marketing funnel with your business website as the central hub. Depending on your host (users of Wix or Squarespace beware), your website is the one place on the internet that you can truly control. Use Facebook, Instagram and other social media to develop awareness of your business and nurture a following that you can direct towards sales and services on your small business website.

* https://wearesocial.com/blog/2019/01/digital-2019-global-internet-use-accelerates

** https://zephoria.com/top-15-valuable-facebook-statistics/

*** https://www.socialmedianews.com.au/social-media-statistics/

**** https://mediaaccess.org.au/web/social-media/linkedin