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Promote and sell products 24/7
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Our eCommerce solutions feature all the tools you need to build sales and improve your bottom line including shipping and PayPal integration.

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Big Boys Superwash

Your competitors are online.
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Quality, affordable websites that build your business and your brand.

We craft each one of our websites from the ground up, tailoring them to your specific requirements.

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Provide customer support, even when you are asleep!

Your website can be the ultimate "support line", with 24/7 online tutorials, downloads, fact sheets, manuals and videos.

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Big Boys Superwash

Responsive Web Design for all kinds of screens...

Over 1.2 billion people around the world access the internet on mobile phones and tablets...
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My business has a new online store – now what?

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Although regional small businesses are slowly starting to move online, some still fail to grasp how different an online store is to a conventional ‘bricks and mortar’ site.

With the latter, a physical site is set up that all passers-by can see it; both while it’s under construction and afterwards, when the doors are thrown open for customers for the first time.

With an online store, the construction is sometimes done under a “veil of secrecy” but when it’s finished and ready, most site owners automatically expect a flow of traffic through the virtual front door. Unfortunately, that’s not how it works. People need to know that the site exists before they can visit it!

It’s important to note that Google doesn’t list sites immediately – it can often take two to three weeks for a site to appear on search results and even then, you may not even make the first page.

My advice – don’t wait for Google. You can promote that brand-new site of yours right now with the following simple tips:

Tip #1 – Add your website marketing into your current “conventional” promotions

This simple tip is often overlooked because some business owners believe that a website is marketed through online methods only.

You can start getting ready for your site’s launch by updating all your promotional materials – business cards, brochures, roadside signs, clothing, pens, company cars, exterior signage, invoices, everything. Anywhere that a current client sees your business name should have the new web address in bold lettering.

If you live a smaller town as I do, get your local newspaper on board for the launch. For a relatively small cost, you can grab some great exposure with an editorial feature. Often these include a half-page “story” on your new site with the other half-page including an advertisement with all your details.

Tip #2 – Utilise your Social Media presence

One of the great advantages that Social Media has over Google is the instant gratification that it gives to every one of our updates, pins, posts or tweets. We don’t have to wait for the search engines to index and archive our information – it is instantly out there. This makes it ideal for promoting a brand-new site.

Most of us already have a Social Media presence so why not use that to your site’s advantage. Announce to all and sundry that you have a new online store and ask your social media “friends” to pass on the news.

Don’t leave it at that though – make sure you create a plan and use your Social Media power to drive everything that your site does. Running a pizza shop with online ordering? Hold instant competitions to boost slow nights. Got a brand-new outfit in your e-commerce boutique? Get one your staff to model it and post it on Instagram and Pinterest. Offering free shipping for today from your e-store? Get the word out instantly with a tweet on Twitter.

Tip #3 – Hold a launch special (with coupons).

Use your newly re-vitalised social media presence to share a coupon from your online store – the software that runs your eCommerce component (i.e. WooCommerce) probably already has one built-in. A coupon is a code that, when applied to the checkout area of a site, generally applies a small discount or bonus such as free shipping. They are designed to only be used once – automatically cancelling after use.

People love coupons – and they’ll also share them like crazy, quickly spreading the word about your new online store.

Conclusion

Try out those three tips and will be giving your e-commerce store a red-hot start in its online life. Don’t procrastinate and wait for people to find you – get out there and “grab the bull by the horns.” A site owner is in absolute control of the future (and potential success) of their online business. It won’t happen by itself – some hard yakka is required.

Five online actions that may help your local business through Covid-19.

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The coronavirus pandemic is affecting Australian small businesses in a multitude of ways.

From a loss of physical traffic into stores right through to numerous people working from home, the situation is changing daily during the COVID-19 outbreak and businesses are adapting to survive.

Below is an action plan of five things your business can do online to improve your chances of riding out this “once in a lifetime” pandemic.

1. Get on social media.

You should already have a social media account for your business and if you haven’t, you’d better set one up! Your customers are all on social media and you need to get two pieces of important information out to them now.

Firstly, you need to let your customers know that you are still operating and secondly, let them HOW you are operating. Have your hours changed? Are you delivering? Are you switching to online trading only? What measures are being taken in your business to mediate the current situation with COVID-19?

Put simply, you need to keep your customers informed about what your business is doing for the next few months.

2. Develop a Social Media Strategy.

A one-off post on your Facebook page is not going to solve anything. With the government guidelines for handling the COVID-19 crisis changing on an almost daily basis, you need to develop a brief strategy to ensure that you are continually visible online. This doesn’t need to be a long-winded document – it could as simple as a weekly calendar:

Monday: Facebook – This week at our business. Tuesday: Instagram – Pic of the team in action. Wednesday: Facebook – Customer of the Week. Thursday: LinkedIn – “Business to Business” offerings. Friday: Facebook – Throwback Friday or Friday Funny

Posting regularly keeps your local customers in the loop and gives them a regular visual reminder that you are still open for business.

3. Use your existing website to make online sales.

With social distancing being recommended by all levels of government, businesses can swiftly adapt their sites to start taking online orders and it doesn’t need to involve a full-blown eCommerce store. A simple online ordering form with your direct deposit information could be set up very quickly to make sales.

Of course, a full online store, with traffic directed from your social media streams, would be the perfect way to do business over the next few months. Your customers could simply select their products, pay for them online and have them shipped directly their door – without any physical contact at all.

4. Update Google my Business.

Check the information displayed by your Google My Business account is current and correct. This information is displayed in search results as people look for you and contains important details such as physical address, phone numbers, website address and opening hours.

Confirming that this information is correct could mean the difference between making a sale or a missed opportunity as more people search online for products and services.

5. Join local Networks and Groups

If you haven’t already, log onto Facebook and seek out your local community online. This might include groups such as local business directories, “buy, swap and sell” groups, your regional council and even the local Chamber of Commerce. Join these groups where relevant and share your business information.

Once you have joined a group – encourage others to start sharing each other’s posts wherever you can. The amount of coverage your business can get through sharing through sharing posts will surprise you.

Conclusion

Despite the gloomy outlook for the next few months in Australia, Covid-19 does not have to be the end of your business. Your business might need to evolve and embrace a different way of doing business, but if we all work together as a local community, we can help one another ride out the storm and emerge intact on the other side.

That’s the true meaning of being a local in a small regional town – we help each other out in times of need.

The Website Development Process – How does it work?

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One of the first questions I am asked when a new business contacts for a website quote is “What happens next?”

And fair enough – most small business operators have had next to no experience in building a website and the whole process can be a bit daunting.

The process itself is fairly straight forward. In this blog, we’ll discuss the very beginning of the site development and work through each of the steps involved to produce a fully functional website that kicks goals for your business.

Step 1: Set your goals and make clear your intentions.

This step often comes after a client says, “I want you to build me a website”. Wrong – you should have a clear idea of what you want to achieve online BEFORE you contact a web developer. How else will you be able to describe (in detail) what you want?

Step 2: Choose a developer who can best help you achieve #1

Search Google for web designers or developers in your region (don’t forget to “go Local, grow Local” if you can) and have a look at their online portfolios. If you see any work that “connects” with you or is similar to what you want, get in touch with them and request a free quote. They may ask a few basic questions to personalise the quote but nothing too in-depth at this stage.

Step 3: Create a Design Proposal

Once you have found a developer who you believe can fulfill your online goals, they will start to develop ideas for a possible site. Ideally, they will ask you more questions about your proposed site or send you a detailed questionnaire.

It is at this stage (and all consequent stages) that you need to remember that this is YOUR site, not the developers. If you have concerns during the process, you need to voice them immediately at any time. The design proposal may go through several iterations, but each is very important – you (and your developer) must get it right.

Step 4: Build the Framework and fill with content.

After approval of the design proposal, your web developer will start to code/assemble a framework. This is a “live” version of the site, based on the proposal, that you will be able to view and test before it is launched into the world.

At this stage, ensure your site will have the following components upon completion:

Content Management System (CMS) – Built-in tools for Search Engine Optimisation (SEO) – Site Security (SPAM, SSL Certificate, Security Blocks) – Clear Call-To-Actions (CTA) on every page. – The ability to track statistics on site visitors (i.e. Google Analytics)

You will also use this stage to develop the content that will appear on the site. Make sure each page is clear, concise and purposeful – no “fluff”.

Step 5: Testing Phase

Due to the wide variety of devices that are used to access webpages, it is vitally important that you check your new site on as many devices/screens as you can. Look and test the site on desktop computers, tablets and smart phones to make sure that your developer has covered all the bases.

Further to this, ask your friends and colleagues to road test the site and give you appropriate feedback that you can pass on to your developer for final tweaking before launch.

Step 6: Launch the Website

Release your site into the World Wide Web and monitor it daily, taking note of any feedback that may help adjust the site for your target audience.

Some may think that the launch of a new website is the end of the process – you can now sit back and watch it bring in all that new business. But, the truth is… launching a site is only the beginning!

In next week’s post, we’ll look at what needs to be done to make your newly launch website a success.

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Why does your small-town business need a big business website?

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Putting my obvious bias aside (and many other business owners will back me up here), I firmly believe that if you are operating a business in the 21st century, irrespective of where you are or what your business does, you must have a website.

Smart phones, tablets and computers are everywhere in our modern society and they are all “jacked” into the internet 24/7.

For the business owner, this means, regardless of who your customers are, they will be searching for you on Google. Very few people are reaching for the Yellow Pages these days – it takes far too long (no wonder the Yellow Pages have begun to move online) and can be confusing with the numerous listings. But if your customers can’t find you on Google, I’ll bet that they will certainly find your competitors in the search results and you will lose their business.

This also applies to businesses that traditionally operate out of a small-town community, like Innisfail, where I live and work. It’s important to remember that there are no borders to business anymore and, because of technology, the world is much smaller than it used to be.

Despite these facts, I still find myself, on a regular basis, trying to convince businesses in my hometown that a website is a necessity – even for them!

Here’s three of my counter arguments: –

A website expands your business beyond the borders of your community.

With a website there are no boundaries for your business. Once online, your site can sell products and services around the globe – it can even sell them while you are asleep! And, with the multitude of shipping options available nowadays, you can “move” your products very quickly to any destination on the earth.

So, why would you settle for doing business in a tiny demographic when you could go global?

As Donald Trump often says, “Think Big!”

A website can level the playing field for the “little guys”

Regardless of the size of your small business or its location, your website can compete on the same level as any other business in your industry. You may not have the flashy storefronts of your competitors or the sheer magnitude of their operations, but a website doesn’t have to worry about these things.

Your site can compete on the same level if it offers:

  • An easy to use interface.
  • A clear Call to Action (CTA).
  • Helpful service (through contact forms, online videos, pop-up chats, tricks or tips).
  • High quality products or services.

In short, if your website can deliver the same service as expected from the “big guys”, it has a chance at grabbing customers that would have once dismissed you as “too small”.

You can connect with customers like never before.

Businesses, both large and small, can now build their brands and followers through the use of an effective Social Media strategy. With very little effort, you can start a conversation with your customers and, as a result, grow a better understanding of their needs and wants.

Conversely, customers can carry on these discussions completely separate from your business involved and, as long as those discussions are positive, this will help to build the public image of that your brand.

Examples of this include:

  • Fashion products being spruiked by customers on their Instagram accounts.
  • Special announcements being launched instantly on Twitter.
  • A loyal Facebook following (a great source of testimonials).
  • Hashtags leading directly back to the source – your website.

A properly built and managed website allows a small-town business to build and expand beyond what was traditionally possible. By making your business easy to find, helpful and value for money – you will not only encourage locals to stick with you but may just hook into some lucrative “outside” business and from there – the only way is up!