Our Inbound Marketing Blog
“Inbound marketing refers to marketing activities that bring visitors into your site, rather than marketers having to go out to get attention.”
In our Blog, you will find a range of articles that have been written to help boost your site to the next level. Although we sometimes get a little off the marketing topic, there is always something new here to help the small business website owner. If you would like to connect with Rusty Mango, you can also keep in touch with us through our Social Media at:
As Tropical Coast Web Design is our new business name, you’ll find a number of articles in our blog that reference our old name – “Rusty Mango Design”. Don’t worry, it’s all written by the same team – we have just changed our name to reflect where we are and what we do.
In the initial moments where a customer becomes aware of your business and what it has to offer, the all-important lead generation process begin to take place. Leads created here are vitally important as they “pull” the customer into the system for nurturing further down the sales funnel. Without this “pull”, the remainder of the funnel will be ineffective.
The initial AWARENESS stage of any sales funnel is vitally important for “pulling” customers into the system for nurturing further down in the process. In this week’s blog, we’ll examine a number of “tools” that you can use to generate business awareness in your target audience.
Although some will never be opened, the humble email can still be an effective way of reaching out to your customers. But, as with anything, there is a right way and a wrong way. Here’s our four top tips to help you create an effective (and legal*) email marketing strategy for your business.