Make Twitter work for your business
A huge chunk of the Social Media focus, especially in business terms, is given to either Facebook or LinkedIn. Poor little Twitter is often seen as the outsider. However, if you are looking to build your credibility and influence in the online world, there can be quite a bit of power in those 140 characters. The trick is to wield that power in such a way that you can build a following that works for you.
Below are a selection of tips that the small business owner can use with (and around) Twitter to create a following that will drive customers inbound to your website and ultimately, your business.
Tip #1 – Become a Tweeter worth following:
- Whenever you are tweeting, be sure to post a variety of information that is relevant to your target audience. Create a mix of links, quotes, latest news, blog titles and retweets so that your followers can expect something a little different each time.
- If someone follows you on Twitter, repeat the favour. As soon as they hook with up your Twitter, check out their profile and click their FOLLOW button. You may need to jettison them sometime in the future but, who knows, they might have an audience that you can reach into.
- Always use hashtags to help your followers and potential audience find what they are looking for. With over 6000 tweets being sent out every second, hashtags allow followers to keep their Twitter viewing relevant.
Tip #2 – Get Visible
- As detailed in the previous tip, searching is a great way to find other Twitter users in your industry’s area. Use this to seek out KPI’s (Key People of Influence) and industry commentators that you can follow. Two upsides for this trick: you’ll often find great content to retweet or repurpose for your own followers and, you may just score a “celebrity” follower – giving your own tweets more exposure (“Hey, guess who follows me now?”).
- Don’t pretend to be the only source of information on Twitter – retweet the posts from others that you have found useful. The original poster will notice this action and may follow. Plus your audience will benefit from someone else’s experience that you share.
- For maximum exposure of your Twitter efforts, be sure to publish your Twitter tag everywhere (@RustyMango). Put it on your business cards, banners, signage, web sites and any traditional advertising so that you can get the Twitter conversation started.
Tip #3 – Act Strategically
- Make sure your site has a Twitter FOLLOW button. If your site is built on WordPress, there are many excellent plugins that can help (https://wordpress.org/plugins/twitter-tweets-button/) or, alternatively, manually code the button into your site https://about.twitter.com/resources/buttons ). Your site designer can help with this.
- Offer value to your Twitter followers with the occasional voucher or coupon – exclusive just to them. Roscoes Piazza in Innisfail does this on some slow nights (“Guess how many boxes are stacked in the store tonight. Closest number wins a free family pizza!”)
- Twitter only allows a maximum of 2000 people that you can follow at any one time. That is quite a hefty number however, if you find yourself going close, make sure that you unfollow anyone who doesn’t follow you in return. Of course, make an exception for those on Twitter who provide you with worthwhile industry-specific tweets that you can pass on.
To keep a handle on all this Twitter action, use browser add-ons like Tweetdeck or Hootsuite. These two “programs” will allow you to tweet, monitor your account, view retweets of your content and provide an easy way to regularly work on your Twitter campaign.
Make it a habit to tweet/retweet every day – it will keep you abreast of worthwhile content and information from around the web and help to establish yourself as an industry leader in the eyes of your followers.