Keeping your site content FRESH
Once a website is online, some site owners seem to believe that the work is done. The content and imagery is there and will produce wonders for their business or organisation with no further changes. This cannot be further from the truth.
First of all, Google loves fresh content – not recycled or syndicated – but freshly-made batches of information and imagery. If the Google-Bot sees the same info every time it visits your site to re-index, you will find that your ranking in search results will start to dive.
Secondly, your visitors will notice that you are not updating content and this sends out the wrong image to potential clients. If I am visiting a website and see that the Blog has not been updated since 2010 – I immediately begin to wonder if the business still functions. Why bother contacting them to find out when I can go to dozens of other sites that have spanking new information for me?
To avoid the above problems, remember this golden rule – “Your website is never done.”
To keep your site fresh, interesting and relevant to visitors (and Google), take a read through the tips below…
You need remember why you have a website in the first place – to provide information and/or convert a visitor into a customer/member. To achieve this, create regular content that is valuable and useful to your site users. Depending on your clientele, your content may have to be informative about current industry issues. You may include information to help make the user’s job easier or to solve a problem. On a lighter note, you might use humour as a drawcard – not just for the sake of it either. Through the use of clever wording, you could create a niche method of selling like Virgin Australia who have a particular brand of selling associated with the way they deliver information both on and off their site. If a client is entertained by your site, there is a high chance that your site will be bookmarked and revisited in the future.
In freshening up your site, be sure at all times to engage visitors with your personality. Your site is not run by a Dalek and the content on your site shouldn’t read like it was written by one. Pretend that you are holding a conversation with the visitor and use language that both of you can understand. Don’t try to impress and overwhelm your potential clients by using jargon or technical terms unless it is entirely necessary. Most people don’t browse the web with a dictionary in one hand.
Part of keeping your site fresh could involve regular communication with your visitors. There are a multitude of social media platforms that can be slotted directly onto your website providing instant content and contact with your “followers”. With these in place and some time set aside each day, you can make sure that your business is always “popping up” in front of your clients. Tweets and Facebook comments are delivered straight to their computers via email and their own Twitter and Facebook feeds. In addition, with these platforms directly linked to your website, every update also become fresh content on your pages.
Finally, set up a Blog to publish your latest and greatest news directly onto your site. If you have a look back at my collection of Blog entries, you would be quite entitled to say that I don’t keep my site content fresh and you would be partly right. I need to practice what I preach so I am throwing down a challenge. I am going to endeavour to tweet at least twice a day, Facebook (once a day), write a use Blog entry every fortnight and release a new Podcast once a month. If you decide to join me on this challenge, let me know how you go. My progress will be easy to follow – it will be right here on my website as fresh content!