How to make online sales with your existing website.
In the current crisis, many small businesses have been forced to move online quickly and adapt to a whole new way of operating.
Some, without websites, are trying to utilise their existing social media presence. However, with many other businesses doing the same thing, there is good chance that posts are being “lost” in the continuous feed streaming through on Instagram and Facebook.
Those businesses with existing websites stand a much better chance of being found through search engines, complimented by their social media. Those with online stores are obviously the best positioned to take on the challenge of extra business but what about websites that aren’t designed to be online stores? Is there something they do?
Absolutely. Here’s five simple steps to create an online sales page for your website during the COVID-19 crisis – without breaking the budget.
Step One: Choose 12 of your most popular products.
The page will ideally list your most popular products, so write a list of what those products are. Here’s some questions to get you started: – What do your customers come to you to buy most frequently?
- Do you sell anything that will be helpful during the current crisis or make it easier?
- What products are easiest for you to post or deliver in person?
We’ve set 12 products as a “loose” limit as you don’t to overwhelm customers with choices and risk putting them off making a purchase.
Step Two: Set up a dedicated landing page.
With your products selected, create a new page in your website CMS*. This will be the landing page for traffic coming into your site that you want to sell to. It will also act as a gateway to the remainder of your website.
Keep text on the page to a minimum – introduce what you are selling and outline how your business is operating during the crisis – two paragraphs maximum.
Underneath these paragraphs, layout the 12 products you are offering with a photo, name and price. The images can be clickable if you would like to provide more information but ensure that any new page opens in a new tab – this way the main “sales” page will stay open in the background.
Step Three: Contact Form
Your customers will need a way to contact you to place an order. Be sure to include these two options:
- Your business phone number – ensuring that it is “clickable” for mobile site users.
- A contact form so that customers can supply their contact details and the name of the product they wish to purchase.
By using a contact form plugin on your site, i.e. Contact Form 7 (WordPress), you can also set up an autoresponder to send the customer further information for the sale i.e. delivery information and banking details for direct deposits.
The customer’s phone number on the form will allow you to call them, confirm the order and take credit card payments if you have that capability.
Step Four: Social Media
Once the landing page is ready, start promoting it in your social media feeds. Let your audience know what they can do by visiting your site and include a link that goes directly to your new landing page.
To encourage of your Facebook post, you could include a simple “coupon” code that can be typed into your page’s contact form. For example, the code “SAVE10” could be used for a 10% discount.
Step Five: Pop-Up on Home Page
For those who arrive at your site via regular search engines or direct links, create a popup box that appears on the home page. This can contain a simple message and link button through to the special landing page.
The “Popup Maker” plugin on WordPress is perfect for creating a pop-up that grabs attention.
What if I don’t currently have a website?
For small businesses caught by the current crisis without a website, Tropical Coast Web Design is currently offering full function one-page websites (with email) for only $299 and a very quick turnaround. Head over to our special offer page for more information and get your business online this week!
*Content Management System