Podcast #3 – 5 Reasons to use Facebook
A client recently asked me if they needed to be on Facebook and was it worth it? Twelve months ago, I was not a convertee and would have definitely said no however a lot has happened in the past year and I said that “you would have to be nuts not to be on Facebook”.
Facebook is here to stay. A lot of people claim that it could go the way of the Dodo (or MySpace) however it has grown into such an evolved creature that, like the behemoth that is Google, it will not go quietly into the night. With the evolution of Facebook for Business, Facebook has cemented itself as a powerful marketing tool that cannot and should not be avoided.
1. Enhancing Your Online Presence
Facebook makes you look “cool” – seriously. There are two words that are on everyone’s lips in the online world – one is Google and the other is Facebook. By setting up a Facebook for Business page, you are hooking into the world’s biggest community and that can only be a good thing.
A great website and a smart Facebook page work hand in hand as effective marketing tools but only if they are set up correctly. Be sure that a Facebook LIKE button is clearly visible on your website and ensure that you have linked back to your website in every update that you make on the Facebook page. You need to send traffic both ways.
2. Networking and Making Contacts
Interact with your followers on Facebook. Visit their personal pages and see what “makes them tick”. Do they have their own businesses that might benefit from a relationship with yours? Encourage them to visit your page for “goodies” or just open up a conversation with them. If they are a prospective client or not, they may have contacts that could one day require your services.
3. Generating Word of Mouth Buzz
This is great marketing – cheap and easy. If you have an upcoming event or sale, why not start building up the hype a few weeks in advance and spread the work throughout Facebook. You need to be smart but release small tit-bits of information maybe a tantalising video via Facebook. Get your customers biting at the bit to get into your sale.
Brad Sugars from ActionCoach recently used this method to sell his latest book. He announced the book would be available in a small quantity and customers needed to preregister with his Facebook page. He discussed the content of the book and how it would benefit its readers and, in the end, it paid off. Brad sold on the hype and sold the number of books that he wanted.
4. Providing Customer Service and Support
This may sound like an odd-one however Facebook is a perfect forum to help your customers out. This does not necessarily mean giving away free support however Facebook allows your clients to have a conversation about the future of your company, current issues affecting the market and various others item that may benefit them. Provide links to other sites that can help as well.
You can easily use your Blog postings to populate your Facebook page however try to avoid this as Facebook is not the place for “long winded diatribes” – keep it short and simple.
By effectively using Facebook in this manner, you can build up your own company’s brand as a company of influence in your field of business.
5. Using Facebook for business – Research and Development
One company that uses Facebook to guide its future development is Black Milk Clothing. This is one business that pays close attention to what is said and what is posted about its products online. Facebook images are even embedded in the online shop showing the current product offerings modelled on girls who have already purchased them. New products are guided by what is suggested on the pages of Facebook and as a result, a ready-to-buy market is waiting to purchase as soon as new fashions are released.
Get your latest offerings onto your Facebook page and ask for good honest feedback. By being transparent with your potential customers, you will not only gain their trust but also generate interest in your product ready for launch day. Listen to suggestions as well, you might find some awesome ideas that could be winners for your company.
At the end of the day, the choice is simple. If you are not engaging your clients through social media marketing, you are surely lagging behind your competitors. Get into Facebook today; get those followers to LIKE you and your business should see the immediate benefits.