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Creating your own email campaign

Rusty Mango Design recently sent out the very first issue of our e-newsletter (issue #2 is currently under production) and the response to it has been very positive. Some customers have asked how mailing lists and e-newsletters all work, so in this post, I will detail how you can build a mailing list of your own and export it before switching to MailChimp and creating your newsletter campaign.

Spam Laws

Before we look at how to create a mailing list and use it to promote your business, let’s take a quick look at the Australian SPAM act.

It is vitally important to know that the SPAM Act of 2003 explicitly defines SPAM as any commercial electronic information (emails, SMS, etc.) that are sent to individuals without their consent. If you fail to comply with the Acts stringent rules, there are very hefty fines and penalties. Your business must only send messages to people that have given you their expressed or inferred consent.

Expressed consent means that you have clearly explained to the owner of an email address why you are collecting it before they give it to you. This can be done quite simply as shown in the example below. People who sign up for Rusty Mango’s free e-book are also made aware they are signing for the RMD newsletter as well.

Create your own email campaign

Inferred consent revolves around having an ongoing business relationship with a person who has previously provided their contact details.

For more information about the SPAM ACT 2003, visit http://bit.ly/1AzSCB5

Collect Email Addresses

Create your own email campaignAs shown above, collecting email addresses can be as simple as creating a sign-up form on your website (for Rusty Mango websites, the CONTACT FORM plugin is built into your CMS). On your sign-up form, be sure to also explain how often the emails will be received. Make sure it is enticing without being overloading. Advice – don’t send out an email newsletter every single day – you will scare off your prospects before they even sign up.

As the email addresses come in, collect them with your email program of choice – The procedure for Outlook 365 is shown below – but most programs are fairly similar. 

Click on the PEOPLE tab (in older versions, this was called CONTACTS).

Right-click on the side panel and create a new folder for your Mailing List contacts.

Add all emails for your mailing list to this folder.

Create a mailing list from your contacts

To create a mailing list to export to MailChimp, you must gather all those email addresses into a CSV file (CSV – comma separated values).

Outlook Instructions:

Click on the FILE menu button at the top of screen.

From the next screen, choose OPEN & EXPORT

Select Import / Export

In the pop-up window, choose EXPORT TO A FILE. Click NEXT.

Choose Comma Separated Values. Click NEXT.

In the next screen you will need to look through and find the Mailing List Contacts folder that you created to collect all your addresses. Click NEXT.

Choose the location where you want to save these files. Click NEXT.

Click NEXT again and FINISH.

Create your own email campaign Create your own email campaign Create your own email campaign

Sign up for Mail Chimp

MailChimpFinally, to create and send out your newsletter to your mailing list, I can highly recommend MailChimp (with no bias or commission).

MailChimp is completely free for list with less than 2000 subscribers, it uses a very simple wizard to guide you through the whole process and it also has dozens of templates that you can use to make your newsletter look professional. Every email that is sent has a small clickable link to let viewers see the email in plain text too.

When planning my email newsletter, I draft it out on Microsoft Word first then copy and paste it across to the MailChimp template.

An email newsletter is a great way to send out special offers, news and information to your customer base. For prospective customers, it can really help to establish the sender as an industry leader who is worthy of their business.

If you would like to become part of the Rusty Mango Design mailing list and receive our free e-book and bi-monthly newsletter, visit the home page of our website and sign-up.

 

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