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Social Media for your Small Business in 2019

On any given day, it has been estimated that 3.2 billion people in the world access social media of some kind. From Facebook to Twitter through to Instagram and LinkedIn, social media seems to permeate every aspect of our lives.

Most small businesses have come to the realisation that they need to be present on at last one or two platforms – but which are the best for your business in 2019?

To determine this, let’s take a brief look at five key players in the social media world that could help you grow your business online.

Facebook

The granddaddy of social medias, Facebook has long been the benchmark that other platforms aspire to. Unsurprisingly, with over 2 billion active users every month**, it is still the most widely used social media in the world.

For small business, Facebook is perfect for growing a community around your products and services in addition to creating brand awareness. When used effectively, a Facebook presence will make a notable difference in reaching your online marketing goals.

In addition, Facebook’s advertising portal (through which they make most of their profits) is easily the best established of any social media platform.

Instagram

Now part of the Facebook family, Instagram started life in 2010 as an online community where users could share images with their followers. Boosted by the rapid rise of smart phone usage throughout this decade, Instagram is used today by models, actors and numerous “influencers” across the world.

A perfect place for visual marketing, small business can utilise the high levels of engagement on Instagram to connect with a target audience. Its users follow accounts that they are genuinely interested which results in a high visibility of your posts.

As of 2019, it is estimated that one in three Australians use Instagram on a regular basis ***.

LinkedIn

Not quite as popular as the big two, the “Facebook for Business” still has an impressive audience of nearly eight million Australians however only around four million log in to their account regularly****.

Statistically, LinkedIn is the second most popular social media site, after Facebook, for medium to large businesses. It’s less popular with small businesses, who are more likely to utilise the crowd power of Facebook and Instagram.

For businesses that offer Business to Business (B2B) services, LinkedIn is perfect for creating online networks of professionals across industries.

Twitter

Once the darling of the #hashtag world, Twitter’s reach into the online world has dwindled over the past five years. It currently ranks in 9th place and is most popular with users in their 30’s.

In professional circles, Twitter is still a great source for real-time commentary on current affairs. With an increase in tweet length (140 characters to 240) and a recent move to allow imagery, the Twitter platform may be one to watch as it evolves to compete with other social media.

YouTube

Thanks to an overabundance of funny cat videos, YouTube is often forgotten as a serious social media contender. With strong content, the online video platform is perfect for engaging an audience with entertaining and interesting information about small business goods and services.

With a staggering one in every two Australians using YouTube every day ***, it is a great place to visually demonstrate the goods and services your small business has to offer.

Conclusion

It’s important to remember that despite all the hard work you do on social media to grow your audience, you are “building your house on borrowed land” – it could be all gone tomorrow – just like Google+.

To avoid placing all your eggs in the one basket, use social media as part of your marketing funnel with your business website as the central hub. Depending on your host (users of Wix or Squarespace beware), your website is the one place on the internet that you can truly control. Use Facebook, Instagram and other social media to develop awareness of your business and nurture a following that you can direct towards sales and services on your small business website.

* https://wearesocial.com/blog/2019/01/digital-2019-global-internet-use-accelerates

** https://zephoria.com/top-15-valuable-facebook-statistics/

*** https://www.socialmedianews.com.au/social-media-statistics/

**** https://mediaaccess.org.au/web/social-media/linkedin

Key Learnings from my Four Favourite Business Books

One of the main problems with reading a constant stream of business books is that each comes multitude of different ideas and strategies.

Obviously, it is impossible to take every idea and implement them into your business – no small business owner has the time or capacity to do so.

Key Learnings from my Four Favourite Business Books

Instead, I have experimented with various strategies over time to see what will work for me (and what doesn’t). Through this experimentation, I’ve found that each of my favourite books has a key learning that I use in my everyday business life. In this blog, I’ll share those learnings with you…

 

“The Compound Effect” by Darren Hardy

The main premise of Hardy’s book is common sense when you stop and think about it. Each day, we constantly make small, inconspicuous decisions that shape the outcomes that we achieve in our lives. By making incremental changes to these decisions, we can achieve any goal that we set for ourselves – in health, family or business.

For example, if we consciously plan to add one extra social media marketing post into our daily business routine, we will reap the benefits down the track as our online footprint will be much larger than it is today – all because of the compounding effect of that small change we made.

“18 Minutes” by Peter Bregman

The key take-away point that I found in “18 Minutes” is to devote a small amount of time each day ensuring that the focus of your daily tasks is aligned with your overall objectives.

The “18 minutes” is used when you devote:

  • Five minutes at the start of business to clarify that all planned work is aligned with your overall objectives.
  • One minute at the start of each business hour double-checking that focus is adhered to.
  • Five minutes at the close of business determining the following day’s outline and plan.

“The E-Myth Revisited” by Michael E. Gerber

Gerber, through an engaging narrative style, encourages his readers to establish their businesses in a franchise-style – just like McDonalds – regardless of their size or employee numbers. He believes that through the creation and use of Operations Manuals, a business can provide quality and consistent service at all times, regardless of the employee delivering that service.

One thing that makes this book stand out to me is the multitude of real-life examples that Gerber uses throughout to illustrate his ideas and teachings. The book is very easy to read (almost in one sitting) and it makes you want to “spring into action” after you close the final page.

“Getting Things Done” by David Allen

Known as GTD, the process outlined in this book is almost gospel to some people. Once implemented, GTD helps shape the way you organise and complete tasks, anywhere in your life. It is so popular in fact that several software apps have been specifically designed to cater for devotees of the GTD method.

However, the GTD process wasn’t the main take-away for me. I was engaged by the phrase – “Your mind is for having ideas – not storing them”. Every day, so many things pass through our brains, it is impossible to mentally store each one away for further contemplation or action later. Rather than lose any ideas, I now keep a constant supply of Post-It notes close by and record anything and everything. The notes are then stuck to my computer screen for later processing.

In conclusion, please remember that these books have far more to offer than just the learnings that I have outlined above and I heartily encourage all small business owners to read each book. Take notes as you do – on post-it notes of course.

If you do come away with something totally different from one of the above books, let me know by leaving a comment at the bottom of this Blog…

How to Revitalise a Boring Website for the New Year

New Years ResolutionsThe New Year always feels the right time to make changes – either in our own personal lives or in what we do throughout the year.

Some people resolve to lose weight, others want to quit a bad habit and some might just want to be better with their finances. It’s a perfect time to hit the “reset” button and start over with whatever we want to achieve.

So why not put together a News Year’s Resolution for your weary small business website?

There’s no better time than the present to take that old, tired website and give it a little bit of “love and commitment”. It’s not hard to breathe new life into a dead website and give your target audience what they need – an easy way to find and engage with your business.

Commit the time to make it WORK

Contrary to the belief of some small business owners, a website is not a guaranteed magic bullet for business success. Too many people believe that once a site is online, everything else will happen by “natural” causes. Nothing could be further from the truth – your site may not even be noticed by Google if you don’t put some effort in to get some attention.

Set aside a small chunk of your time each day (or a larger chunk each week) and commit yourself to making your site a success. The amount of time is up to you but this time should be spent on creating new content for your visitors, optimising your site for search engines, gathering customer testimonials for display or any range of website-related tasks. Try something new every week.

Get Some Inbound Love

Inbound LoveIf your site is low on inbound traffic, use your existing industry connections to turn it around in 2017.

You can reach out to your connections in a variety of ways: – through your blog (as we do every couple of weeks), your social media promotions, viral videos (with your web address clearly displayed), email newsletters or even your local newspaper. Anywhere there is an opportunity to create a connection.

Whatever the method you choose – the end-goal is always to boost the online traffic heading into your website so be sure to provide an inbound link in each situation.

Add Value for your Visitors

Once you’ve got visitors coming to your site (inboard), the trick is to keep them satisfied and make them want to return again and again.

The key to this step is answering this simple question – “Why are they coming?”

Nine times out of ten your visitors will be looking to somehow engage with your business. They will be looking for help on using your services, or maybe some more information on your products or, our favourite, just wanting to make a purchase?

Once you have worked out why customers are coming to your site, the next bit is simple –
Give ‘em what they want!

Freshen up that tired old site.

Freshen up that tired old siteThe final step in giving your website a new lease on life in 2017 involves stepping back and taking a cold-hard look at the current state of your site.

Use these questions as a guide: –

  • Does my site look like it belongs to a previous decade (maybe the 90’s)?
  • Is the site “responsive” to viewing on tablets and smart phones?
  • Are my key offerings easy to access and immediately identifiable?
  • Does my business brand match my online presence?
  • Do I offer helpful content to my site visitors? Do I give them value?
  • Can people find my website?

Providing the solution to each of these questions and implementing them on your website will put your site in a prime position for online success in 2017.

Good Luck and Happy New Year!

If your small business website needs any help to make your New Year’s Resolution a reality, get in touch with us at Rusty Mango Design and let’s make 2017 the best year for your website yet!

The power of a #Hashtag

The Power of a HashtagTwitter, the 140 word social media platform, has been with us since 2006 and one could excused for thinking that the #hashtag has been with us just as long. However the first tweets that featured a #hashtag actually appeared a year later when user Chris Messina decided to create a method of grouping like-minded tweets into the same clusters.

Nowadays, the #hashtag is an integral part of Twitter, Pinterest, Instagram and even Facebook. It can be used as a powerful tool for online marketing and any business owner who wants to drive their social media marketing on to success need to master their usage.

Choosing the right #hashtag to engage with your target audience needs some thought and practice. They are very similar to the keywords that are used in conjunction with search engines to find a website, if the wrong words are chosen then the results won’t point towards your business and you risk missing out on potential engagements.

Thankfully, it is not too hard to select #hashtags that will work for you. Here’s some simple items to consider when using #hashtags on your Social Media marketing:

  • Ensure that the #hashtag is relevant to the topic. Don’t be obtuse.
  • Take a look around the web and use #hashtags that are already in circulation. This doesn’t mean that you can’t create your own but commonly used tags have already got a “readership”.
  • When creating unique #hashtags, use words that will directly link back to your business. For example, if I were tagging marketing memes, I could start a “trend” with #rustysmarketingmemes. Watch that you don’t be too broad, as tags can be hijacked, leading to detrimental effects for your business.

The perfect mix for #hashtags in any single Social Media commentary is between one and two. Any more and research has shown there is a 17% drop in engagement. That said, #hashtags in your tweets, posts and pins increase the chances of your message being passed along to others. You’ll also be surprised as to how many followers you will attain – people monitor for hashtags rather than tweets.

At the end of the day, as with any Social Media, there is an inherent risk involved. Don’t share anything in your posts (along with those hashtags) that may have a negative effect on your business or personal life. Think before you post/tweet.

As already stated, the #hashtag is a powerful tool and can be made to work for your business. Smart companies like Black Milk Clothing have built themselves successfully through smart Social Media marketing and there is no reason other businesses can’t follow in their footsteps. Integrate a Social Media plan featuring the use of clever #hashtags with your regular business website and help your online traffic grow.

 

Tropical Coast Web Design