Phone 0488 406 050
Slider

Is your Web Designer LEGIT?

When it comes to the World Wide Web and the sites that live upon it, some small business owners can be a little naive about how it all works.

There are so many aspects to take into account – domain names, hosting, email accounts, analytics, SEO and social media to name just a few of the items that need to be taken into consideration when getting a business online.

That’s why business owners like to hand over all those aspects to their website developer and say “please take care of this for me!”

There is a lot of trust being placed in that last statement – websites can be a big investment and, as a small business owner, you need to be able to rely upon your website “guys” to do the right thing. But, as in other industries, there are people who will take advantage of this.

If you are about to embark on the process of getting a web designer, or your current designer just doesn’t “feel right”, a little research will guide you to a reputable website design business.

Ask Around

Take a look at the websites of businesses in your immediate network (probably not your competitors). If possible, ask the business owners some key questions about their sites:

  • Who was their designer?
  • Who they would recommend and why?
  • Is the site generating the business that they need?
  • Is the site difficult to update?
  • What was the design process like when working with the web developer?

Positive testimonials work for all industries including web design so find out who would do the best job for your particular business.

Check out the web designer’s current portfolios.

All reputable designers will display their work on their own websites so check them out. Make sure that they can deliver styles that are current (not from the late 90’s) and relevant to your business.

Check for generic design Themes

One very important aspect that needs to be checked to ensure that you don’t get ripped off – make sure that you are not going to be paying for a generic template unless it has been made very clear that is exactly what you are paying for. These templates are not created just for your business and may have been used thousands of times. Working with anyone that uses them can be dangerous as the “designer” may not have the skills to create / modify / reprogram the design to your specific needs.

A quick way to check for generic templates:

  • Go to one of the sites they have “built” and copy the URL from the address bar at the top of your web browser.
  • Go to http://whatwpthemeisthat.com/ and paste the URL into the box provided.

This site quickly looks through the code and will tell you if the site is designed with the WordPress CMS (which is fine) and what theme the site is created with. If that theme is commercially available, this site will also tell you where you can buy it.

Too many times, I have seen so-called “Web Designers” that charge their customers exorbitant amounts of money for “designing” a site which can be purchased elsewhere for a little as $30!  All the “designer” does is change the imagery and add some text.

A website should be seen as exactly the same as any other investment in your business. You would research any new equipment or plant that you are purchasing for your business, so why not research who is going to build your website – the marketing tool that can drive business straight your door.

Without an effective website, built by someone who cares specifically about your business, you may be leaving a lot of money on the table from potential clients and digging a big hole in your marketing budget.

Social Media for your Small Business in 2019

On any given day, it has been estimated that 3.2 billion people in the world access social media of some kind. From Facebook to Twitter through to Instagram and LinkedIn, social media seems to permeate every aspect of our lives.

Most small businesses have come to the realisation that they need to be present on at last one or two platforms – but which are the best for your business in 2019?

To determine this, let’s take a brief look at five key players in the social media world that could help you grow your business online.

Facebook

The granddaddy of social medias, Facebook has long been the benchmark that other platforms aspire to. Unsurprisingly, with over 2 billion active users every month**, it is still the most widely used social media in the world.

For small business, Facebook is perfect for growing a community around your products and services in addition to creating brand awareness. When used effectively, a Facebook presence will make a notable difference in reaching your online marketing goals.

In addition, Facebook’s advertising portal (through which they make most of their profits) is easily the best established of any social media platform.

Instagram

Now part of the Facebook family, Instagram started life in 2010 as an online community where users could share images with their followers. Boosted by the rapid rise of smart phone usage throughout this decade, Instagram is used today by models, actors and numerous “influencers” across the world.

A perfect place for visual marketing, small business can utilise the high levels of engagement on Instagram to connect with a target audience. Its users follow accounts that they are genuinely interested which results in a high visibility of your posts.

As of 2019, it is estimated that one in three Australians use Instagram on a regular basis ***.

LinkedIn

Not quite as popular as the big two, the “Facebook for Business” still has an impressive audience of nearly eight million Australians however only around four million log in to their account regularly****.

Statistically, LinkedIn is the second most popular social media site, after Facebook, for medium to large businesses. It’s less popular with small businesses, who are more likely to utilise the crowd power of Facebook and Instagram.

For businesses that offer Business to Business (B2B) services, LinkedIn is perfect for creating online networks of professionals across industries.

Twitter

Once the darling of the #hashtag world, Twitter’s reach into the online world has dwindled over the past five years. It currently ranks in 9th place and is most popular with users in their 30’s.

In professional circles, Twitter is still a great source for real-time commentary on current affairs. With an increase in tweet length (140 characters to 240) and a recent move to allow imagery, the Twitter platform may be one to watch as it evolves to compete with other social media.

YouTube

Thanks to an overabundance of funny cat videos, YouTube is often forgotten as a serious social media contender. With strong content, the online video platform is perfect for engaging an audience with entertaining and interesting information about small business goods and services.

With a staggering one in every two Australians using YouTube every day ***, it is a great place to visually demonstrate the goods and services your small business has to offer.

Conclusion

It’s important to remember that despite all the hard work you do on social media to grow your audience, you are “building your house on borrowed land” – it could be all gone tomorrow – just like Google+.

To avoid placing all your eggs in the one basket, use social media as part of your marketing funnel with your business website as the central hub. Depending on your host (users of Wix or Squarespace beware), your website is the one place on the internet that you can truly control. Use Facebook, Instagram and other social media to develop awareness of your business and nurture a following that you can direct towards sales and services on your small business website.

* https://wearesocial.com/blog/2019/01/digital-2019-global-internet-use-accelerates

** https://zephoria.com/top-15-valuable-facebook-statistics/

*** https://www.socialmedianews.com.au/social-media-statistics/

**** https://mediaaccess.org.au/web/social-media/linkedin

Google hates my website!

How to get some “love” from the search giant…

Getting a website for your business is only part of the challenge in creating an online presence. But what if nobody is finding that website? No visitors – no point having a site in the first place. Google is the king when it comes to online search and if your site isn’t visible in their search rankings, then your site is invisible.

But what if you have submitted your site to Google, and nothing happens? Or, just as bad, what if your website is appearing on page 22 of search results? No-one is going to find you.

Technically, despite the title of this blog, Google can’t hate your website. It may not like some of your practices, the content you are delivering or how you are presenting your information to your visitors. These are some of the factors that can lead to poor search rankings.

But luckily, there are some simple measures that you can apply to your site to get some of that Google “love”:

1. Use keywords intelligently

Keywords have always been regarded as the main part of Google’s search algorithm*. Pre-2010 websites used to be “stuffed” with keywords to get a good result in search listings.

Try that now and you may find your site blacklisted. In 2019, Google likes the keywords to be integrated with the content that it represents.

TIP: To implement keywords on your site:
– Write down a list of the terms that people may use to find what you are offering.
– Simply insert those terms into the relevant parts of your website’s text. Ensure that the content still reads correctly and don’t try to “squeeze” every single term onto every single page.

2. Ensure your site is “mobile friendly”

If your site isn’t displaying properly on a mobile device then you are not only missing out on site visitors, you are also risking a penalty from Google.
Back in 2015, Google stated that “that comparable mobile sites will rank higher than non-mobile friendly sites in mobile search results.”

TIP: Don’t lost position – if your site is not mobile, get in touch with your web developer today.

3. Create a Site Map

Google uses web crawlers known as Googlebots to “crawl” through websites across the internet and these bots love a bit of direction. That is why having a site map integrated into your website is very important.

This map tells the bot how to intelligently move through your site. It also tells the search engine where the content is on your site and when it was last updated.
TIP: If your site is built on WordPress (all ours are), you can easily add a site map with a plugin like Google XML Sitemaps.

4. Deliver content with value

Google doesn’t actually read the content of your website. It observes the number of people that are searching for you, whether they go to your site, how long they stay, whether they dig into your site, etc.

Using this information, Google surmises whether your site visitors are finding what they are looking for and if it is worth viewing.

TIP: Read through your site content and make sure it is all “on point”. If it doesn’t benefit your site visitor, then it may not be benefiting you through Google.

5. Secure your site

Another area where Google enforcing change is the security of websites across the internet. An insecure site is a prime target for hackers and Google doesn’t want to lead any of its users into a dangerous site.

TIP: All sites must have a security certificate (SSL) installed at the server level to keep Google happy. This encrypts data traveling between the server and your visitor’s computer/device. To show site visitors that your site is secure, a security certificate displays a small padlock in the address bar of all browsers and adds https:// to the start of the web address.

Conclusion

If your business needs any assistance with implementing the various tips above to your website, please get in touch with the team at Tropical Coast Web Design. We’d be happy to help you get some Google love…

* The Google search algorithm is known as PageRank (named after Larry Page – one of the founders of Google). It is used by Google Search to rank web pages in their search engine results.

Five Steps to reboot your Business Mojo

Loss of business mojo happens to all of us from time to time. As business owners, it can sometimes be hard to maintain enthusiasm and drive all the time towards our work.

Five Steps to reboot your Business MojoSometimes it feels like we have lost our motivation and are just going through the motions in order to get things done. We feel no real urge to seek out and try new things (like marketing tactics). If this sounds familiar to you, then maybe your Business Mojo might just need a reboot!

If you are looking for some help so get things going again, here five quick tips that I personally have found useful to get inspired and back on track.

1. Get out and Exercise!

This might seem a bit of a strange tip in a business and marketing blog, however I find my focus for the day is sharper after some form of morning exercise. A simple 30 minute walk or jog can do the trick and the best thing is you can kill two birds with one stone by exercising to some…

2. Podcasts!

There are literally thousands to choose from. The best way to find the podcasts bested suited to you is to have a look on iTunes (for the Apple fans) and BeyondPod (for the Android users among us). Podcast One is another source for all kinds of podcasts from all types of genres.

A great podcast can expose you to a world outside the business that you generally work in and, just by listening to some success stories and the experiences of others, you might just find that missing spark you are looking for.

3. Reading

Once again, for those seeking external motivation from the best in the business, there is an abundance of great books that can get you inspired. Several great books that I can whole-heartedly recommend include:

  • Pour your heart into it – The Starbucks Story by Howard Schultz
  • Like a Virgin by Richard Branson
  • The E-Myth Revisited by Michael E. Gerber
  • Crush It by Gary Vaynerchuk

I must confess that I have read a couple of these more than once just to try and squeeze every possible gem out of them! They are all written by people who have created their own huge success stories and it help me to think – “there’s nothing to stop me being one too!”

4. Talk to other like-minded business people.

Seeking and talking biz with like-minded business owners can be a very powerful experience. But first you need to seek out an appropriate network. You could join your local Chamber of Commerce, start your own networking group or just talk to friends who work in similar industries (or maybe completely different). If you feel a little isolated and don’t know where to start, get online and join a forum.

5. Sit back and reflect

Sometimes we get caught up in the day-to-day of our businesses and we lose sight of what we have achieved and how far we have come. Take some time out and think about when you started your business. What were your goals? Why did you start?

Look at your past achievements and the work you have done. I love to go back and look at sites that I created 10 years ago and see just how bad they are! Of course, they didn’t look too bad back then but the progress since has made all of them look positively antiquated.

Guaranteed, if you look at the progress and successes of your business from where you have come from, you will start to see a clearer way forward and gain some of the motivation you think you have lost. You haven’t lost it – it’s still there, just hidden from view.

“Be x Do = Have” – A Simple Algorithm for Website Success

The classic life algorithm “BE x DO = HAVE” has probably appeared in countless blog posts before. But who has sat down and worked out their Website strategy using this simple mathematical problem as a basis?

BE x DO = HAVEI have known of Brad Sugars, the founder of ActionCOACH, since he was a Senior leader at my high school in Brisbane and have watched his business coaching “empire” grow with interest. Whilst not a great fan of his business tactics and holding no affiliation to his brand, I have found nuggets of very useful information and advice in his YouTube videos. On his own site, Brad used to have a link to a free video seminar from his “Business is Booming” tour. In the three-hour long video, Brad took the audience through the various reasons why businesses should keep striving through the global financial crisis which was in full swing at the time. I spent a couple of nights watching the video and taking notes so that I could apply them to my own work at Tropical Coast Web Design.

One of the points that Brad raised in the video is the paradigm “BE x DO = HAVE”. Using an example from the video, a simple use of the math could be “BE Awesome x DO Awesome = HAVE Awesome”. Pretty straight forward until you realise that most people live this particular algorithm backwards, thinking that they must HAVE something before they can BE something.

I got to thinking to thinking – if this can be so easily applied to one’s life, can it be applied to the success of your Website? It may not be as simple as Brad Sugar’s application but read on…

If you are a business supplying a product or a service, the result of creating your Website must be to “HAVE more business”. That’s the final desired result. How do we get there?

The first part of the algorithm is not about the Website – it’s about your business. To effectively use a Website to generate business, you must have a product or service that would benefit from online sales. The local doctor probably doesn’t need a Website to sell his services. On the other hand, your local florist could make a lot more sales simply by getting online. You need to research your market and find out what your clients and potential clients want.

BE a worthy online business.

Once you have done the research on your clients, now comes the hard part. Do you have site that will satisfy their requirements? Sit down with your web designer and plan out a strategy – Who is your target market? How do they shop? What do they look for first in a site? What is their preferred method for purchasing? Will the aesthetics of the site appeal to them? How do we get them to keep coming back? This is where a good relationship with your web designer is very important. They need to understand where you are coming from and what you hope to achieve with your site.

DO create a site that works for you.

However, working with your web designer is only half the task. Once the reigns of your site have been handed over to you, there is still a lot of work to do. Start by reading back through our blog archive. There are literally dozens of tips that will help you to develop and continue to grow a site that works for you rather than sitting stagnant on the world wide web. If the site is not working for you, it’s not worth having – so turn it around!

Finally, keeping those two elements (BE and DO) in mind throughout the whole process, you can arrive at the desired result.

BE a worthy online business x DO create a site that works for you = HAVE more business.

This may be a little different to the way that Brad Sugars describes it, but the principle is the same. It is a very simple algorithm however it makes common sense for any small business owner who wants a site that generates leads and sales.

Top Five Reasons to Avoid Wix (and similar) for your business website

Reading the title of this blog post would be enough to make even the most casual reader look up and say “Well, of course you are going to say that! You build websites for a living!”

Dont use website buildersTrue, but if you look beyond my aspirations to become your web developer of choice, there are a lot of perfectly valid reasons why you should avoid free website builders for your business or organisation. In this post, I will list a few of the most important however with a little more research, you can discover dozens more.

#5

We actually give a damn about you and your business. Might sound a little clichéd however our business is based on the success of your site. If we fail to build a site that works for you, we are not doing our job properly and you won’t hesitate to go somewhere else and you most definitely will not refer us to your networks.

A local web development cares enough about doing the job right that they will consult with you at every stage of the game plan – design, development, content, social media and SEO. On top of all this, you will have the local support you need at the end of the day if things aren’t going to plan.

The only people that wix.com, GoDaddy, Vistaprint and other online site builders care about are their owners/shareholders.

#4

Most of these website builders sell (and pride) themselves on the short time frame that it takes to create a site and get it online. Build a site in 20 minutes! Be online in less time that it takes to bake a cake. Doesn’t your business deserve a little more attention, time and effort so that you can create a worthwhile and effective online presence? A website is your business’ public face, a portal where your potential customers can come and visit 24/7 and see what you are all about. A good website that is spot-on designed for your individual brand is no doubt going to take longer than just 20 minutes!

Invest the time and you will most definitely reap the rewards.

#3

Wix.com brands each of its website with its own logo and link at the very bottom of every page – “THIS SITE WAS CREATED WITH WIX.COM CREATE YOUR OWN FOR FREE”. Each Tropical Coast Web Design site has our name at the bottom however we aren’t doing it for our own gain – though we are very proud of our work.

The linking between sites is very important for SEO purposes and we link to each and every one of the sites we create on our portfolio page. Having links working in both directions is great for the SEO of the sites involved. But we definitely are not doing a hard sell by having our link on your page.

#2

In cyberspace, no-one can hear you scream. That includes the boffins from Wix, Facebook or any of the online site builders. You get absolutely no personal support. If you have questions, and are very lucky, you may receive an email response but you can pretty much guarantee no phone calls.

By contracting your own designer, you have access to personal support for your website. Tried an update and crashed the site? Your designer will have you back online within the day (if you have a good one!). Need to expand your website with a minimal of hassle? Use your developer.

Don’t like the service you are getting? If you are locked into a contract with an online site builder, you can’t just jump ship. With a developer, your site can move with you.

#1

Domain names ordered through an online site builder can cause absolute nightmares should you wish to move away and build a site. A recent client contacted us to build a website that would allow her expand her business. Her previous site, built online, was inadequate for her current requirements. When we contacted her online site builder to arrange transfer of the domain name, it was discovered that her domain name was tied in some sort of contractual hell. In the end, it was simpler to register a whole new domain name (the other name will eventually expire and drop away). Not an ideal solution but a good reminder to be sure that your domain name is registered to you, not your web developer.

When it is all said and done, you should just remember the old saying – “Don’t build your home on rented land.” If you build on any of the online services, your site is essentially being constructed on borrowed land. If these services crash tomorrow and disappear forever, your site is gone too – quite often without the chance of a backup.

This applies to the new templates that you can use with your Facebook Business page. Sure it looks like your business website but don’t forget, Facebook lays claims to anything on its network and that includes your pages as well!

The alternative from online site builders should be very clear from this discussion – go and hire a trustworthy developer to design a website for you to meet your custom needs. This includes branding, imagery, content and SEO requirements. Along with all the facts presented before, contracting a professional web developer to build your site ensures that you are personally consulted along every step of the design and you own the work when it is completed.

Four Steps to Successful Email Marketing

While Social Media for small business continues to be a rave topic in marketing forums around the world, statistics indicate that, although annoying to some, email marketing is still one of the most powerful tools that a business can use to engage with its customers.

Succcessful Email MarketingYour Inbox is irrevocable proof of this – how many items of marketing did you receive this morning?

Although some will never be opened, the humble email can still be an effective way of reaching out to your customers. But, as with anything, there is a right way and a wrong way. Here’s our four top tips to help you create an effective (and legal*) email marketing strategy for your business:

Step 1: Grow your database

Before you start any email marketing campaign, you need legitimate* emails in your database to use. Gathering these addresses is quite easy if you have an established website. You can use the popular method of the pop-up window or simply have a newsletter subscription somewhere on your home page. MailChimp has plugins that work directly through the WordPress framework and integrate with their newsletter systems, saving the hassle of collecting email addresses and adding them manually to your campaigns.

Whatever method you use, remember to always declare why you are gathering the addresses and what can be expected in return (see value point below).

Step 2: Remember the Mobile Users

Due to the unstoppable growth of smart phones, more emails than ever before are being viewed on a mobile device. In fact, up to 75% of email opens* could be via mobile depending on your industry. To cater for this audience, ensure that your emails are mobile optimised – easy to read on a small screen, low on data usage and concise in their information.

* http://www.emailmonday.com/mobile-email-usage-statistics

Step 3: Be aware of the SPAM Act 2003

To keep your email marketing within the lines of the law, you must ensure that any emails you send comply with three main points – Consent, Identity and Unsubscribe.

Consent – The receiver of your emails must be made fully aware at the time they subscribe exactly what they will be receiving in return. Consent can also be in the form of an existing relationship with the receiver i.e. they are already a customer.

Identity – Marketing emails must identify who is sending the emails and their contact information.

Unsubscribe – Each email must include an Unsubscribe option so that consent can be retracted at any time.

Learn more: http://www.acma.gov.au/Industry/Marketers/Anti-Spam

Step 4: Offer Value

The secret behind any email campaign that wants to grow and be effective to offer subscribers VALUE in what they receive. Value can come in multitude of forms. You can reply with a free eBook, a newsletter filled with tricks and tips or keep them up to date with the latest industry news. If you are advertising products or services, butter up the receiving party with a discount voucher for their next purchase.

Everyone loves getting something for free and your subscribers are more likely to stick around.

Remember, what may work for one business may not necessarily work for yours. As with any marketing, try out all your ideas but be sure to MEASURE the response. Don’t spend hours of your precious small business time barking up the wrong tree only to find out that you aren’t getting a decent return from your efforts. Make a note of what works and what doesn’t, fine-tuning along the way. This approach will lead to an effective email strategy that will grow your business without eating away at your marketing budget or your valuable time.

The Secrets to Inbox Nirvana

Email can be both a blessing and a curse on modern business.

The evolution of electronic mail (yes – that’s where email comes from) has made instant communication and document sharing possible without involving Australia Post. However, email is also responsible for “eating up” valuable time each day as Inboxes are filled to the brim each time we look.

To stay on top of this, I became an Inbox Ninja. Before you ask, let me explain that this doesn’t involve any kind of Martial Arts. It simply means that I have a methodology in place to ensure that I can reduce my Inbox to zero – every single day.

Impossible you say? Well, you too can become an Inbox Ninja by following a few simple rules.

#1 Unsubscribe from Email Lists

Never use your business email to sign up for online newsletters and downloads. Instead, create a Gmail account and use that for any non-essential email sign-ups.

In addition, look at all the junk emails that you receive and unsubscribe from any that you don’t need. Most of the time we don’t read them anyway, so you won’t miss them in the future.

With the emails that you can’t unsubscribe from, use your email program to create a rule that will send them directly to the trash.

#2 Sort / Delete EVERY DAY

To avoid answering emails throughout the day, which can be a huge distraction, set aside time at the beginning and end of each day to do the following:

Sort – Create an email archive folder with relevant subfolders and, after adding required tasks into your schedule*, move emails into those folders – only if they need to be kept.

* I use the project manager app called Flow to keep everything organised (see #5 below).

Delete – Any superfluous emails that don’t need to be answered, tasked or archived should be deleted immediately to clear the Inbox.

#3 Answer emails straight away

Take care of emails that can be answered directly (or with a two-minute task) straight away. Once this done, archive or delete those emails.

#4 Go Old Fashioned

Don’t forget that email is not the only choice of communication. Can you walk over to your colleague to discuss those price changes? Or can you call the distributors to sort out the dispatch issues?

If you can sort things with a quick conversation, don’t send an email – do it in person.

#5 Remove your tasks from your Inbox

As a web developer, I receive most of my work-related tasks via email from my clients. To stay organised in my work, I use Post-It notes to write down each task, archive the email (see #2) and then stick the Post-It to the edge of my computer monitor. Once a day, I add these notes into my project manager, Flow. With this simple procedure, I ensure that my Inbox get emptied and my tasks are always booked.

Obviously, day one of becoming an Inbox Ninja is not going to be fun, especially if you have a large backlog of unanswered or unsorted emails. Bite the bullet, clear yourself some time in your schedule and get to work on that Inbox. In a few short days, just by following the five simple rules above, you will be reaping the benefits with more time to spend on other important tasks within your business.

Do you want to be an Inbox Ninja with a professional email account for your small business? Get in touch with us at Tropical Coast Web Design for a free quote today.

How can my regional small business benefit from a website?

In the small coastal town of Ingham, where Tropical Coast Web Design is based, most of the small businesses have been happily operating in the same way with the same customers for many years.

Regional Small Business

However, it is evident that the town’s small businesses are struggling in 2019. There are numerous empty shops on the main street and business confidence appears to be down with little “outside” business coming to town.

Introducing my business to the community in 2018, I began attending the local Chamber of Commerce meetings and talking to local business owners. A common theme that I found was that some businesses saw online competitors as a major threat – which is fair enough – they were losing business online. However, several that I spoke to needed clarification on how their own website could help them level the playing field and play “toe to toe” with the big guys.

Here’s a few ways that a small business in a regional town can benefit from an online presence:

Greater Visibility

Most customers under 50 are internet-savvy and that number is growing daily. We now have a whole generation of prospective customers who don’t know anything but life with the internet. I can guarantee it – your customers are looking for you online. And if they don’t find you, they will find your competitors.

In short – get online. Your customers demand it.

24/7 Service to Customers

With the advent of the internet (and faster connections), customers expect businesses to be available all day, every day to help us with our questions and enquiries. Luckily, with a clever website with though-out content, this doesn’t mean that you have physically monitor the site 24 hours a day. If required , your customers should be able to access how-to guides, FAQs and product information via your site. They should also be able to send you enquiries that can be answered during business hours.

Makes Sales while you sleep

This one is a no-brainer. Setting up your business with an online-store (or even just an online order form) means that you can take sales any time of the day – even when all your staff are at home and fast asleep. Even service-based businesses without online stores can take bookings and payments 24/7 through their websites (PayPal has made this very easy to access).

Get in front of your customers otherwise your competitors will be.

In a small town, people prefer to “go with a local”, even if this means a slight increase in price. If a home-grown store can supply orders via their website, most locals would choose this path over an online order with one of the “big guys”. However, if that store is not online and customers can’t find their prices to compare with the larger chains, they will most likely miss out.

For some small businesses who recognise that they need a website to remain competitive, a perceived roadblock is often the price. Bigger city firms can charge an arm and a leg to create you a site, but often that amount of money is just not available. Luckily, your marketing budget doesn’t need to be sacrificed to create an effective site that brings you sales.

Shop around (look for a free quote link on any designer’s website) and find someone who is producing work that you like – look at their online portfolio – at an affordable price.

Tropical Coast Web Design prides itself on creating effective sites at affordable prices. We are a small professional team which allows us to keep our costs down, which we pass onto you.

Get in touch today – we’d love to help get your regional small business online.

 

A goal without a plan is just a wish

New Years ResolutionsThe turn of a new year in upon us and, like a lot of people, I’ve written a number of new Years resolutions for myself in 2019. In years gone by, I’ve managed to achieve some goals and fail on others. Looking back at my successes and failures, there is a clear reason I have achieved the successful goals.

“A goal without a plan is just a wish”

Simply saying that you are going to do a particular thing is not always enough. Not only do you have to put in the effort to achieve something, you should also put in the groundwork – right at the start – to ensure that you achieve the end goal.

Here’s my five tips to help make those 2019 resolutions a reality:

1.       Make your Resolutions SMART goals.

In brief, here’s the general outline to make your goals SMART ones:

Strategic – Write your goals clearly and concisely.

Measureable – Be sure that you can track your progress.

Achievable – Set goals that are achievable – not “pie in the sky”.

Relevant – Create goals that are relevant to your overall “life” plan.

Timely – All goals must have a timeline attached.

2.       Break your larger goals into smaller achievable “chunks”.

It’s hard to stay on track to achieve goals that are large or take a long time to attain. Break the large goals into smaller pieces – this way, you can celebrate the little successes along the way and keep your motivation up.

3.       Set aside time each day to work on or review your goals.

This is the big killer of New Years resolutions – we forget about them or we don’t put enough effort into making them a reality. Make time in your schedule to look over your goals and plans to ensure that you stay on track and “attack” a small part of a goal every day.

4.       Make changes to your lifestyle a habit, not just a one-off change.

People who set weight loss goals as their New Years resolutions often tend to fail (myself included) because they don’t change their habits. They exercise or diet temporarily and, once the goal is achieved, go back to their old ways and all the progress is lost.

I know this only too well – In 2017, through hard work and dieting, I achieved my goal weight. But, in 2018, with several changes in my life during the year, I slipped back into my old ways and gained back all the weight I had lost. I had made temporary changes to my lifestyles to achieve my goal and not changed my habits.

5.       Give yourself rewards along the path.

At times, achieving a large goal can seem a long way off. Rewarding yourself along the road is key to staying the path and making it to the end. Treat yourself to some R & R along the way. This could be a weekend away with a loved one or a movie night with the kids. Life is too short – enjoy it and have some fun while kicking those goals.

I’m writing this post just two short days before the New Year so my personal challenge right now is to look at each resolution I’m making and, using the above, lay out a road map to make sure that I can get there for each. I’ll be blogging throughout the new year – part of one of my resolutions – so I’ll be holding myself accountable for some of my goals online.

I wish you all success and happiness in 2019 – it’s going to be a great year!

Happy New Year from Tropical Coast Web Design!

Tropical Coast Web Design