Turbo-charge your site with some simple SEO tactics.
By now you probably that Search Engine Optimisation (SEO) plays a vital part in the success or failure of your website.
A site that has not been optimised for the search engines bots that roam the web will not rank well or even appear close to the top of search results. Research regularly shows that 70% of all clicks go to that all-important number one position in Google. That is why it is vital for your site to be the one that is appearing there.
But do you really need an SEO expert for your site to get it on that first page? Not necessarily, as there are some tasks that a website owner can undertake themselves before calling in the big guns.
To give your site that boost you are looking for in the search engines, you can try the following options:
Add an SEO plugin: These add extra functionality to your page editors allowing you to customise each page according to the content on each page and how you want people to find that information. For WordPress, use the Yoast SEO or All-In-One SEO plug-ins and for Joomla use Xmap or SEOSimple.
Add a Meta Description: This is an sentence that describes the content of the page to both search engines and visitors. It is also the segment of text that you see under search results in Google. Make sure that you include two keywords and a maximum of 100 characters.
Insert appropriate Meta Tags / Keywords: In the general options, add a maximum of five words, separated by commas. These stored in the head (start) of the web page document. Be sure to also include these five keywords inside the content text of your site. With the plug-ins mentioned, you will also be able to add keywords to each separate page of your site as well.
Use key words in your Page Titles: displayed at the very top of the web browser. It must contain at least two of your keywords and should also be unique for each page.
Make sure that all images have ALT Tags: These tags are the alternative text shown for when an image cannot be displayed. These tags are examined by the search engines so make sure that the tags you use are tied into the overall keywords for the individual page.
Check your H1 Titles: This is the largest title for each page, and it is usually displayed as the title at the head of your content. Make sure they are unique to each page and try to limit the number of words used.
Register your site with Google Search Console: This one action will be the most powerful SEO move of all (to this point). Not only will this make Google aware of your website, if it doesn’t already, but it will allow you to track how your site is power. Google Search Console will also contact you via email with personalised tips to improve your website ranking.
As you would expect, there are no guarantees that these will be sufficient to push your site to that number one position but if after a few weeks (be sure to give Google some time), there is no real change in your ranking, maybe it is time to seek further SEO assistance. If you need any more information on SEO for your site, or if you just want to leave me some feedback, leave a comment below and I will endeavour to answer any questions you have.