Is your small business website becoming a DINOSAUR?
The internet is getting older (29 years old now!) and accordingly, some of the sites online are starting to show their age.
As I have blogged in previous posts, the look of your site (and how it works) can often determine whether a site visitor converts into a customer. It’s time to take a good hard at your site and determine whether it needs a makeover!
Can you maintain your own site?
Fresh content on your site is still the king when it comes to engaging your customers if not attracting the attention of Google (not quite as important as it used to be). To allow easy updating and contributions to your site, do you have a CMS (content management system) installed? Joomla and WordPress are two of the most popular options at the moment allowing site managers to add information and expand their sites without involving a web designer/programmer. If you can’t do this to your own site, maybe it is time for an upgrade.
Does Your Site Still Work?
Some site owners may not even know the answer to this question because their websites have been neglected for so long. Jump online, load up your site on your favourite browser and pretend to be a customer for a while. Do all the navigation links still function? Is the site content relevant to today’s target market? Can you purchase items successfully via your online store? Haven’t been getting much business via your site? This might be the reason!
Do You Have a Frankensite?
If a site has been online for several years and you (and your employees) have continued to add content/imagery/pages to it, the site may have become what is known a Frankensite. A Frankensite is a website that has lost its direction and now looks like a freakshow of links, scattered text, and irrelevant images. The pages have plenty of information to sift through but no real goal or call to action. Site visitors may even get a little lost in there. It’s time to sort out the garbage with an online purge or maybe a full re-design.
Got a Flash website?
Are parts of your old site utilising Flash? You have probably already noticed this but chances are your site is no longer visible on many people’s smart phones. Apple and Android do not natively support Flash (Apple never did) and, as a result, if your site is written is coded in Flash, visitors won’t see a thing. If only small components of the site are, those won’t appear either. With the advent of CSS3, PHP and HTML3, Flash is a dinosaur that is fast becoming extinct.
Is Your Site Social?
No need to explain the benefits of Social Media here but if your site does not incorporate feeds from your Social Media channels (Facebook, Instagram, YouTube, etc), then you are not utilising your site to its maximum benefit. With modern day CMS’, you can quite easily add the platforms into your website and drag customers through that online door. In addition to attracting potential customers, every time you update your Social Media with a post or tweet, your site will automatically display that as fresh content.
If you own or manage a site, take the time to divert from your day-to-day business and log onto your website. Considering the points above, check what you have online and see if work needs to be done to enable your website to become the effective marketing tool it should be.