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Tropical Coast Web Design

The essential elements of a mobile friendly website.


There are literally dozens of reasons why businesses must have mobile-friendly websites. 

Mobile internet usage has skyrocketed over the past four years – 53% of all internet usage is through mobile devices. Consumers are using phones and tablets more than ever to review businesses, research facts, book accommodation and, most importantly, purchase goods and services.

And the only direction for this trend up.

What this means for the average small business owner is that if your website is not built with mobile usage from the ground up, you will be losing out on a large proportion of your potential customer base.

Here’s five essential elements that all websites should have to be effectively “mobile friendly”:

Responsive Website Design.

A mobile responsive website changes automatically when it is viewed on various screen sizes like phones, tablets, and desktop computers. Images reduce or enlarge to suit their best viewing size; menus change so they can be clicked either with a mouse or finger and the site’s text adapts to a suitable screen readability.

There’s no need any more to create two different versions of the same site – a good developer will able to code and create your site so that it performs all the above actions quickly and efficiently without slowing down performance or loading times.

Simple, Easy to Read content (quickly)

Even though mobile usage of the internet has overtaken desktop usage, it is important to realise that mobile users are less likely to spend time on your website. Mobile consumers want to access information quickly and purchase your products/services without any delays in the process.

Whoever your site is targeting, make sure that content is tight and to the point, without “fluff” information. Users should be able to scan a page quickly for the information they want and purchase from an online store with a minimum of clicks/taps.

An accessible Call to Action (CTA)

As with any site, an effective mobile-friendly website must have a clear “Call to Action” (CTA) on each page where the site visitor is invited to interact with the business. A CTA can take many forms – it could be an enquiry form, a booking button, or a chat box – whatever you need to engage with potential customers.

Importantly, the CTA must be accessible on all devices whether it is tapped with a finger or clicked with a mouse. If it is too small (or too large), it becomes harder for the site visitor to access and they may give up or ignore it – losing you their business in the process.

Click to Call Functionality.

The primary device used to access mobile internet is a smartphone so ensure that every phone number listed on your website has click to call functionality. This means that the phone number is tappable and, with the tap of a finger, automatically “dials” that number.

This is quite simple to implement. Just like adding a link to a piece of text or a phone, select a phone number in your content, select the LINK button and add the phone number with the prefix tel:

For example, as a link, our phone number would be tel:0488406050

Google Maps

If you want your customers to find your physical place of business, be sure to embed a Google Map on your mobile friendly website for directions.

Using the code supplied by Google, your embedded map is automatically tappable with zoom functions and include the option for directions to your place of business.

If your site lacks the features to make it truly mobile friendly, please get in touch with Tropical Coast Web Design for a no-obligation chat and a free quote. We’ll take a look at your current website and let you know exactly how we can help you to ensure that mobile visitors find your site and use it effectively. We are also specialists at building custom designed mobile friendly sites from the ground up with a mobile-first approach to development.

Tropical Coast Web Design