You have a website – and the statistics look good.
At first glance.
As you delve into the pile of numbers that are part and parcel of any website’s statistics, you may find that although people are coming to your site, they are not staying very long – at all.
If this is the case, your site has a bounce rate problem.
For the novice, the bounce rate is the number (usually a percentage) of your site visitors that leave your site immediately after arriving. Now, there could be any number of reasons for this however none of them are good for your business. The aim of any good website is to retain visitors and make them into loyal customers – they should want to stay on your site but when they do leave, you know that they will come back.
Below are five (fairly) quick fixes to help you get that bounce rate down.
Fix #1 – Reduce the amount of time it takes to load your site
If your site is heavily loaded with content, it can take some time to load on a visitor’s computer/mobile. Add to that all the bangs and whistles that make a site look “pretty” and you risk losing them before they even see the content! A general rule of thumb is that the majority of information on your webpage should be loaded within five seconds (this used to be ten in the “old” days”).
Fix #2 – Make your Navigation Menu user friendly
Websites with only a few pages have this one already sorted – their menus are generally uncluttered and users can find what they want fairly easily. But what if your site has dozens of pages to sift through? Website visitors can easily be put off by a menu system that has too many options.
The solution is quite simple – group your pages into common categories and create a base menu using these. Then, with the help of a pop-out menu, you can then add all the other pages underneath.
If your site does have a lot of pages, be sure to include a site map in your footer because some visitors may head straight for this.
Fix #3 – Ensure that your Call to Action is highly visible
Your Call to Action (CTA) is all important to your website. If the site doesn’t have a clear CTA, why is it online in the first place? Your visitors need to be able to find this with no trouble at all – if anything, it should be one of the most predominant items on any page – as easy to find as your logo!
If a site visitor can’t find a way to interact with or purchase from you, they’ll go somewhere else and up goes your Bounce Rate!
Fix #4 – Check that your site is mobile responsive
If your site is over five years old, chances are that it may not be mobile responsive. This means that your website appears exactly the same on a mobile or tablet as it does on a full sized computer. In turn, this makes your content too hard to see without zooming in – something that mobile users hate to do when browsing the web.
Never fear, this doesn’t always mean that a whole site rebuild is required. There a number of options available in most cases – just contact your website developer for more information (or get in touch with us).
Fix #5 – Tidy up that old, messy website
Whenever I start a new design for a client, I always take the time and cruise the internet looking at other websites in the same industry – just to see what is out there. Sometimes, I am astounded by the poor quality presented as professional websites. Some sites look like they have been there since the 90’s!
If your website does not convey your business brand as professional and “can do”, then it is unlikely to grab any potential customers, just on its appearance. Upgrade your site design and watch for the difference in response. If you look like you know what you doing, you are halfway to getting that client on-board.
Finally, according to statistics, you only have 50 milliseconds (that’s five hundredths of a second) to make a good impression with your website. And as everyone knows, a good first impression can last a lifetime.
Take look at your site with fresh eyes (better yet – get someone else with fresh eyes) and have a look at the repairs suggested here.
Does your bounce rate need a bit of a fixer-upper?