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Five tips to help you get your business mojo back!

Business Mojo

Loss of business mojo happens to all of us from time to time.

As business owners, it can sometimes be hard to maintain enthusiasm and drive all the time towards our work. Sometimes it feels like we have lost our motivation and are just going through the motions in order to get things done. We feel no real urge to seek out and try new things (like marketing tactics). If this sounds familiar to you, then maybe your Business Mojo might just need a reboot!

This week’s blog post is not about website marketing at all however without the enthusiasm and internal drive for your business’ success, your marketing efforts will be “half-hearted” at best.

If you are looking for some help so get things going again, here five quick tips that I personally have found useful to get inspired and back on track.

1. Get out and Exercise!

This might seem a bit of a strange tip in a business and marketing blog, however I find my focus for the day is sharper after some form of morning exercise. A simple 30-minute walk or jog can do the trick and the best thing is you can kill two birds with one stone by exercising to some…

2. Podcasts!

There are literally thousands to choose from. The best way to find the podcasts bested suited to you is to have a look on Podcast One and Spotify. Once a niche market, there is literally a podcast for everyone and every topic out there.

A great podcast can expose you to a world outside the business that you generally work in and, just by listening to some success stories and the experiences of others, you might just find that missing spark you are looking for.

3. Reading

Once again, for those seeking external motivation from the best in the business, there is an abundance of great books that can get you inspired. Several great books that I can whole-heartedly recommend include:

  • Pour your heart into it – The Starbucks Story by Howard Schultz
  • Shut up and listen by Tilman Fertitta
  • The Compound Effect by Darren Hardy
  • The E-Myth Revisited by Michael E. Gerber
  • Crush It by Gary Vaynerchuk

I must confess that I have read a couple of these more than once just to try and squeeze every possible gem out of them! They are all written by people who have created their own huge success stories and it help me to think – there’s nothing to stop me being one too!

4. Talk to other like-minded business people.

Seeking and talking biz with like-minded business owners can be a powerful experience. But first you need to seek out an appropriate network. You could join your local Chamber of Commerce, start your own networking group, or just talk to friends who work in similar industries (or maybe completely different). If you feel a little isolated and don’t know where to start, get online and join a forum.

5. Sit back and reflect

Sometimes we get caught up in the day-to-day of our businesses and we lose sight of what we have achieved and how far we have come. Take some time out and think about when you started your business. What were your goals? Why did you start?

Look at old photos and worksheets. I love to go back and look at sites that I created 10 years ago and see just how bad they are! Of course, they didn’t look too bad back then but the progress since has made all of them look positively antiquated.

Guaranteed, if you look at the progress and successes of your business from where you have come from, you will start to see a clearer way forward and gain some of the motivation you think you have lost. You haven’t lost it – it’s still there, just hidden from view!

Have you got any tips to help get your business mojo back on track? Anything that will help a fellow small business owner reboot their enthusiasm? Share your tips by leaving them in the comment section below. I personally find the five tips above seem to do the trick for me but I’m sure there are dozens more out there – little gems that can help reignite that entrepreneurial spark that hooked us in the first place!

Email Marketing for your business vs the 2003 Spam Act.

Anyone with an email inBox has received SPAM at one time or another, probably on a daily basis.

As a small business in Australia, it is important to be aware that we have very strong laws that dictate who we send emails to and what we send them. The Australian SPAM act of 2003 outlines how commercial electronic messages (emails and texts) should be sent out to recipients by businesses and various organisations across Australia. There are some pretty serious fines involved if these laws are not adhered to so it’s important to have a firm grip on what’s involved before sending anything out at all.

By definition in the Spam Act, a commercial electronic message is a message that:

  • offers, advertises or promotes the supply of goods, services, land or business or investment opportunities.
  • advertises or promotes a supplier of goods, services, land or a provider of business or investment opportunities.
  • helps a person dishonestly obtain property, commercial advantage or other gain from another person.

The Act works out the commercial nature of a message by checking out the content, the way the message is presented and any links, phone numbers or contact information that may lead to content with a commercial intent.

When sending a commercial electronic message, there are three key areas that you must carefully consider: Consent, Identify and Unsubscribe.

Do you have the consent of the recipient?

You must only send commercial electronic messages to people if they have provided you with their expressed or inferred consent.

Inferred consent regards those customers that you maintain an ongoing relationship with and they have previously provided contact details.
As a guide, one-off purchases are not regarded as a basis for inferring consent.

Expressed consent is the permission you have received directly from the recipient where they have asked that you send them further information. This is found on most websites in the form of a subscription button but ensure that you make it very clear what will be received in returned and how often.

Does the message clearly identify how it is from?

All commercial electronic messages must contain accurate contact information that clearly identifies the business (or person) who is sending the message. This information must remain accurate for a minimum of 30 days after the message has been sent.

Can the recipient easily unsubscribe from the email messages?

All messages must have clear options to unsubscribe regardless of how long (or short) they are. This allows the recipients the ability to “opt out” of receiving further communications. Once someone has taken this option, it must be honoured within five working days or penalties may be applied. Just like the information identifying the business, the unsubscribe link must be valid for thirty days after the message has been received.

There it is in a nutshell. If a business sticks to these fairly simple guidelines, it should be fine to send out its electronic messages without a problem. But please take note that this information has been provided as a guide only. The team atTropical Coast Web Design does its utmost to make sure that the information on our web site and blog is accurate and helpful at all times. But, we can’t ultimately warrant the accuracy of all information and will not be held responsible or liable for how you use it with your business or organisation. Check out the Spam Act for yourself at ACMA’s Spam Act and Codes of Practice page for more detailed information and to make your own judgements.

How to Revive your Website – with a formula used by Gordon Ramsey!

In the television show “Kitchen Nightmares”, celebrity chef and businessman, Gordon Ramsey, visits a different struggling restaurant each episode and spends a week there trying to turn their fortunes around. Always very clever in his methods and very VOCAL in his actions, Ramsey seems to have the magic “formula” that can take even the direst restaurant and turn it around in a number of days.

That formula can be easily adapted to any kind of industry, not just into hospitality. If you are willing to apply honesty and commitment to the process, the “Ramsey Formula” can also be used to revive an underperforming website and turn it into the customer conversion machine that it needs to be.

After watching (too) many episodes of “Kitchen Nightmares”, here’s the formula for reviving a website as I see it:

Get PASSIONATE about your Website

The commitment and passion that you (hopefully) feel for your actual business needs to be reflected on the pages of your website. After all, it is the online extension of your business.

Your website can be so much more to your customers than just an online brochure – but only if you COMMIT to making it so. The site’s appearance and its content should reflect the passion that got you into your business in the first place. It should also reflect your personality – you are a real person and need to come across as such. Customers will respond better.

Who are your CUSTOMERS and what do they WANT?

There’s no point examining your current website and its strengths and weakness unless you have a clear snapshot of who you target audience is. Anyone who has undertaken a Facebook Ad will have used the “wizard” for determining your target audience according to age, gender, location, etc.

Tailor-make all of the content so it is directed straight at your desired audience. If you can identify who they are, it makes the process easier to identify what they are looking for and give it to them.

Ramsey demonstrates this in one episode where he visits an old English pub and finds them cooking fancy al-la-carte meals. He quickly identifies this as one of the business’ problem and switches them back to what the pub-going public want – pub food!

Time to get BRUTAL

Chef Ramsey is good at this bit – he calls it “finding your bollocks”…

Stand back. Take a good look at your current online offering from the eyes of your target audience. Can they get exactly what they are looking for? Is it easy to access? Can they make a purchase quickly and simply? Is there fresh content that helps them do what they want to do? And most importantly, can they engage with the business through the site?

And remember, be honest. You might be in love with your site but is your customer?

Once you have identified the site’s “failings”, it might be time to trim the fat.

Whatever you have to do – embrace the change and make it work!

Is your site good at ANYTHING?

On “Kitchen Nightmares”, Chef Ramsey encourages restaurant owners to find a niche and use it as the drawcard to the business.
As the business owner, get in contact with your customers and use their feedback to identify the key item that your website does very well. This item (depending on what it is) could become the main drawcard of your website and draw potential customers into the site. Once they’re “hooked”, use your marketing skills to on-sell the other products and services that you offer.

Just remember to not offer so much that you can’t deliver (another lesson from Chef Ramsey).

I’m sure I’m not the only fan of the abrasive but clever Gordon Ramsay and his methods – so please leave a comment below on how you have used a “Ramsey” method in your own business. My comment area looks a little sad and neglected at the moment (one area I intend to work on), so I’d love to hear from you.

A website launch is only the beginning…

One of the biggest mistakes that a new website owner can make is to assume that once the launch of their site has taken place, the hard work is over.

Yes – their business now has an online presence, but without further attention and work on their site, the full benefits of being online will not be achieved.

There still several tasks that need undertaking to make the world pay attention to the site and several more that will require ongoing work to keep the site healthy and functional.

Task 1: Get Google to pay attention

It should come as no surprise that Google does not automatically add websites to their search results. They first need to be notified that a site actually exists before they will send a “Googlebot” to check it out.

There are several ways to make this happen smoothly:

  • Add your site to your “Google My Business” account. It’s a best way to get noticed fast.
  • Make sure your site is Search Engine Optimised (SEO) by using a plugin, like YOAST or All-In-One to guide you through the process of SEO setup. These ensure that the search engine “crawlers” find what they need to.
  • Share your new website link around with other businesses and organisations that are already established online. Be sure to link back to them in turn – Google loves inbound and outbound links.

It is important to remember that Google is in control of this process, not you. Their software technicians are always tweaking the search algorithm so what may have worked last week for SEO, may not work this week.

Task 2: Track your site statistics

It is vital to measure and monitor the statistics for your website. By keeping an eye on visitor numbers, popular pages, bounce rates and functioning keywords, you will be able to adjust your site and its contents to achieve the results you want.

The best solution is to sign up for Google Analytics, integrate this with the Dashboard of your website and monitor your search results regularly. If your search ranking starts to decline or you are having a high bounce rate, the statistics will tell you that you need to take action.

https://analytics.google.com/analytics/web/

Task 3: Creating fresh content

Not only is fresh content on your website good for impressing site visitors and helping customers, it is also very good for the website itself. Google’s search ranking algorithm has a special fondness for sites with updated, relevant content, and promotes these sites higher on search results.

Once initially indexed by Google, the “Googlebot” re-visits your site every few weeks and checks the content it finds against the content from its last visit. If it finds the same old information every time, you may be penalised in search results and potentially end up lower than your competitors.

A new article in your blog every couple of weeks, a client gallery or testimonials from your customers are very easy to add and can make Google happier with your website.

Task 4: Implement site security

Benjamin Franklin wisely once said “An ounce of prevention is worth a pound of cure”. This has never been so true than with a website. There are several vital security components that need to be enacted on your site to discourage Spammers and Hackers from breaching your emails, forms and online files.

# 1 – Get a Security Certificate for your site.

A security (SSL) certificate creates a secure link between a website and a visitor’s browser by confirming the site’s legitimacy and encrypting data between the two parties. This extra certificate is shown in your browser as the https:// prefix at the beginning of a domain name and a padlock in the address bar.

# 2 – Enforce SPAM Controls

Make sure that your online forms are all guarded by Google’s new ReCaptcha protocol – it is now invisible (no more typing in codes) but very effective. Your web server also needs has effective SPAM filters at its core level and most server providers include this in their storage packages.

#3 – Update your plugins regularly

Hackers continually look for ways into vulnerable servers and will use any weakness to break their way into your site. An out of date plugin (or WordPress version) on your site could be the weak link that they are looking for.

#4 – Use the latest version of PHP on your server

PHP is a programming language used in the development of many modern websites. It is vitally important for security reasons to keep the PHP version up to date (usually via your web server’s Control Panel).

#5 – Install WordFence on your WordPress site

Wordfence provides a range of features and options for site owners that help protect their sites from hacking. On top of this, Wordfence provides monitoring of the other components in a site and notifies, via email, when action needs to be taken.

None of the tasks above are “set and forget” – site owners need to adjust SEO triggers, regularly check statistics, add content and enforce security measures to make sure that their sites are fully functional and performing their purposes. Nothing above needs to be overly time consuming but, in the rush of a busy workplace, small tasks can be easily forgotten.

The best way to stay on top of these tasks is to schedule them into your working week, just like any other task. By doing so, you will give your site the best chance of success.

Tropical Coast Web Design