BE x DO = HAVE
The classic life algorithm “BE x DO = HAVE” has probably appeared in countless blog posts before. But who has sat down and worked out their Website strategy using this simple mathematical problem as a basis?
I have known of Brad Sugars, the founder of ActionCOACH, since he was a Senior leader at my high school in Brisbane and have watched his business coaching “empire” grow with interest. Whilst not a great fan of his business tactics and holding no affiliation to his brand, I have found nuggets of very useful information and advice in his YouTube videos. On his own site, Brad used to have a link to a free video seminar from his “Business is Booming” tour. In the three hour long video, Brad took the audience through the various reasons why businesses should keep striving through the global financial crisis which was in full swing at the time. I spent a couple of nights watching the video and taking notes so that I could apply them to my own work at Rusty Mango Design.
One of the points that Brad raised in the video is the paradigm “BE x DO = HAVE”. Using an example from the video, a simple use of the math could be “BE Awesome x DO Awesome = HAVE Awesome”. Pretty straight forward until you realise that most people live this particular algorithm backwards, thinking that they must HAVE something before they can BE something.
I got to thinking to thinking – if this can be so easily applied to ones life, can it be applied to the success of your Website? It may not be as simple as Brad Sugar’s application but read on…..
If you are a business supplying a product or a service, the end result of creating your Website must be to “HAVE more business”. That’s the final desired result. How do we get there?
The first part of the algorithm is not about the Website – it’s about your business. To effectively use a Website to generate business, you must have a product or service that would benefit from online sales. The local doctor probably doesn’t need a Website to sell his services. On the other hand, your local florist could make a lot more sales simply by getting online. You need to research your market and find out what your clients and potential clients want.
BE a worthy online business.
Once you have done the research on your clients, now comes the hard part. Do you have site that will satisfy their requirements? Sit down with your web designer and plan out a strategy – Who is your target market? How do they shop? What do they look for first in a site? What is their preferred method for purchasing? Will the aesthetics of the site appeal to them? How do we get them to keep coming back? This is where a good relationship with your web designer is very important. They need to understand where you are coming from and what you hope to achieve with your site.
DO create a site that works for you.
However working with your web designer is only half the task. Once the reigns of your site have been handed over to you, there is still a lot of work to do. Start by reading back through the Rusty Mango blog archive. There are literally dozens of tips that will help you to develop and continue to grow a site that works for you rather than sitting stagnant on the world wide web. If the site is not working for you, it’s not worth having – so turn it around!
Finally, keeping those two elements (BE and DO) in mind throughout the whole process, you can arrive at the desired final result.
BE a worthy online business x DO create a site that works for you = HAVE more business.
This may be a little different to the way that Brad Sugars describes it but the principle is exactly the same. It is a very simple algorithm however it makes common sense for any small business owner who wants a site that generates leads and sales.