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Google hates my website!

How to get some “love” from the search giant…

Getting a website for your business is only part of the challenge in creating an online presence. But what if nobody is finding that website? No visitors – no point having a site in the first place. Google is the king when it comes to online search and if your site isn’t visible in their search rankings, then your site is invisible.

But what if you have submitted your site to Google, and nothing happens? Or, just as bad, what if your website is appearing on page 22 of search results? No-one is going to find you.

Technically, despite the title of this blog, Google can’t hate your website. It may not like some of your practices, the content you are delivering or how you are presenting your information to your visitors. These are some of the factors that can lead to poor search rankings.

But luckily, there are some simple measures that you can apply to your site to get some of that Google “love”:

1. Use keywords intelligently

Keywords have always been regarded as the main part of Google’s search algorithm*. Pre-2010 websites used to be “stuffed” with keywords to get a good result in search listings.

Try that now and you may find your site blacklisted. In 2019, Google likes the keywords to be integrated with the content that it represents.

TIP: To implement keywords on your site:
– Write down a list of the terms that people may use to find what you are offering.
– Simply insert those terms into the relevant parts of your website’s text. Ensure that the content still reads correctly and don’t try to “squeeze” every single term onto every single page.

2. Ensure your site is “mobile friendly”

If your site isn’t displaying properly on a mobile device then you are not only missing out on site visitors, you are also risking a penalty from Google.
Back in 2015, Google stated that “that comparable mobile sites will rank higher than non-mobile friendly sites in mobile search results.”

TIP: Don’t lost position – if your site is not mobile, get in touch with your web developer today.

3. Create a Site Map

Google uses web crawlers known as Googlebots to “crawl” through websites across the internet and these bots love a bit of direction. That is why having a site map integrated into your website is very important.

This map tells the bot how to intelligently move through your site. It also tells the search engine where the content is on your site and when it was last updated.
TIP: If your site is built on WordPress (all ours are), you can easily add a site map with a plugin like Google XML Sitemaps.

4. Deliver content with value

Google doesn’t actually read the content of your website. It observes the number of people that are searching for you, whether they go to your site, how long they stay, whether they dig into your site, etc.

Using this information, Google surmises whether your site visitors are finding what they are looking for and if it is worth viewing.

TIP: Read through your site content and make sure it is all “on point”. If it doesn’t benefit your site visitor, then it may not be benefiting you through Google.

5. Secure your site

Another area where Google enforcing change is the security of websites across the internet. An insecure site is a prime target for hackers and Google doesn’t want to lead any of its users into a dangerous site.

TIP: All sites must have a security certificate (SSL) installed at the server level to keep Google happy. This encrypts data traveling between the server and your visitor’s computer/device. To show site visitors that your site is secure, a security certificate displays a small padlock in the address bar of all browsers and adds https:// to the start of the web address.

Conclusion

If your business needs any assistance with implementing the various tips above to your website, please get in touch with the team at Tropical Coast Web Design. We’d be happy to help you get some Google love…

* The Google search algorithm is known as PageRank (named after Larry Page – one of the founders of Google). It is used by Google Search to rank web pages in their search engine results.

Five Security Fixes your site needs right now!

Currently, there are over 1.6 billion websites on the WWW and your business website is just one of them. “There’s safety in numbers” you might say when talking about your site’s security – “why would anyone target me?”

HackerIt’s important to know that Cyber Criminals and Spammers don’t physically trawl the web, using “bots” * instead to scour millions of sites every day. Looking for ways to hack into systems, they don’t care who you are or what your site is. If these bots find a weakness or backdoor to your site, you may be in trouble.

*specially coded programs

Benjamin Franklin wisely said “An ounce of prevention is worth a pound of cure” so here’s five site security fixes that you can implement today:

#1 – Get a Security Certificate for your site.

A security (SSL) certificate is an addition to your website server* Google that creates a secure link between a website and a visitor’s browser by confirming the site’s legitimacy.

If your site doesn’t have one, you risk being penalised by Google (and other search engines) with a drop in your search ranking. In addition, site visitors may be receiving warnings form their browsers that your site is “not secure”.

Luckily, an SSL certificate is quick to install on most web servers. Simply contact your service provider and ask for a certificate to be installed.

* the place where your site’s files live on the internet.

#2 – SPAM Controls

You would have to be living on another planet to not have been the recipient of SPAM emails. It is the bane of every single inbox on the planet. Unfortunately, there’s no sure-fire way to stop SPAM completely but there are several things you can do to reduce the risk.

  • Make sure that your online forms are all guarded by Google’s new ReCaptcha protocol. It’s invisible and it works.
  • Update all plugins on your site to their latest versions whenever new versions are released.
  • Check that your web server has effective SPAM filters at its core level.

#3 – Plugin Updates

As mentioned above, if your site uses plugins for any of its core functions, make sure that you update them whenever a new release becomes available. If your site is built on the WordPress framework, this includes the core as well.

Hackers continually look for ways into vulnerable servers and will use any weakness to break their way into your site. An out of date plugin (or WordPress version) on your site could be the weak link they are looking for.

#4 – Latest Version of PHP

PHP is a programming language used in the development of many modern website and, just like plugins, there are new versions of PHP released on a regular basis. These updates are not only for closing any security vulnerabilities but also includes adding new functionalities to the language that can then be used for new functions on your website.

As with plugins, you can easily keep your PHP version up to date (usually via your web server’s Control Panel).

#5 – Install WordFence

If you haven’t guessed by now, WordPress is my website framework of choice for developing. One of the reasons for this is the amazing range of plugins that add further functionality to the basic core of the framework.

One of these is the excellent security plugin Wordfence. Wordfence provides a range of features and options for site owners that help protect their sites from hacking. On top of this, Wordfence provides monitoring of the other components in a site and notifies, via email, when action needs to be taken.

There are two versions of Wordfence, a free version which provides basic protection as outlined above, and a premium version which includes top level protection for your site.

Wordfence is a must for any site built using WordPress.

Conclusion

Nearly all the security measures outlined here can be implemented by a regular site owner with access to their site’s “backend”. However, if you require assistance at any time bolstering the security of your website, please get in touch with Tropical Coast Web Design and we will take care it for you – hassle free.

Tropical Coast Web Design