Phone 0488 406 050

Promote and sell products 24/7
with an online store.

Our eCommerce solutions feature all the tools you need to build sales and improve your bottom line.

Quality, affordable websites that
build your business and your brand.

We craft each one of our websites from the ground up, tailoring them to your specific requirements.

Responsive Web Design
for all kinds of screens...

Over 1.2 billion people access the internet on mobile phones and tablets. What will your site show them?

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Over 1.2 billion people access the internet on mobile phones and tablets. What will your site show them?

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Phone 0488 406 050

How can my regional small business benefit from a website?

In the small coastal town of Ingham, where Tropical Coast Web Design is based, most of the small businesses have been happily operating in the same way with the same customers for many years.

Regional Small Business

However, it is evident that the town’s small businesses are struggling in 2019. There are numerous empty shops on the main street and business confidence appears to be down with little “outside” business coming to town.

Introducing my business to the community in 2018, I began attending the local Chamber of Commerce meetings and talking to local business owners. A common theme that I found was that some businesses saw online competitors as a major threat – which is fair enough – they were losing business online. However, several that I spoke to needed clarification on how their own website could help them level the playing field and play “toe to toe” with the big guys.

Here’s a few ways that a small business in a regional town can benefit from an online presence:

Greater Visibility

Most customers under 50 are internet-savvy and that number is growing daily. We now have a whole generation of prospective customers who don’t know anything but life with the internet. I can guarantee it – your customers are looking for you online. And if they don’t find you, they will find your competitors.

In short – get online. Your customers demand it.

24/7 Service to Customers

With the advent of the internet (and faster connections), customers expect businesses to be available all day, every day to help us with our questions and enquiries. Luckily, with a clever website with though-out content, this doesn’t mean that you have physically monitor the site 24 hours a day. If required , your customers should be able to access how-to guides, FAQs and product information via your site. They should also be able to send you enquiries that can be answered during business hours.

Makes Sales while you sleep

This one is a no-brainer. Setting up your business with an online-store (or even just an online order form) means that you can take sales any time of the day – even when all your staff are at home and fast asleep. Even service-based businesses without online stores can take bookings and payments 24/7 through their websites (PayPal has made this very easy to access).

Get in front of your customers otherwise your competitors will be.

In a small town, people prefer to “go with a local”, even if this means a slight increase in price. If a home-grown store can supply orders via their website, most locals would choose this path over an online order with one of the “big guys”. However, if that store is not online and customers can’t find their prices to compare with the larger chains, they will most likely miss out.

For some small businesses who recognise that they need a website to remain competitive, a perceived roadblock is often the price. Bigger city firms can charge an arm and a leg to create you a site, but often that amount of money is just not available. Luckily, your marketing budget doesn’t need to be sacrificed to create an effective site that brings you sales.

Shop around (look for a free quote link on any designer’s website) and find someone who is producing work that you like – look at their online portfolio – at an affordable price.

Tropical Coast Web Design prides itself on creating effective sites at affordable prices. We are a small professional team which allows us to keep our costs down, which we pass onto you.

Get in touch today – we’d love to help get your regional small business online.

 

A goal without a plan is just a wish

New Years ResolutionsThe turn of a new year in upon us and, like a lot of people, I’ve written a number of new Years resolutions for myself in 2019. In years gone by, I’ve managed to achieve some goals and fail on others. Looking back at my successes and failures, there is a clear reason I have achieved the successful goals.

“A goal without a plan is just a wish”

Simply saying that you are going to do a particular thing is not always enough. Not only do you have to put in the effort to achieve something, you should also put in the groundwork – right at the start – to ensure that you achieve the end goal.

Here’s my five tips to help make those 2019 resolutions a reality:

1.       Make your Resolutions SMART goals.

In brief, here’s the general outline to make your goals SMART ones:

Strategic – Write your goals clearly and concisely.

Measureable – Be sure that you can track your progress.

Achievable – Set goals that are achievable – not “pie in the sky”.

Relevant – Create goals that are relevant to your overall “life” plan.

Timely – All goals must have a timeline attached.

2.       Break your larger goals into smaller achievable “chunks”.

It’s hard to stay on track to achieve goals that are large or take a long time to attain. Break the large goals into smaller pieces – this way, you can celebrate the little successes along the way and keep your motivation up.

3.       Set aside time each day to work on or review your goals.

This is the big killer of New Years resolutions – we forget about them or we don’t put enough effort into making them a reality. Make time in your schedule to look over your goals and plans to ensure that you stay on track and “attack” a small part of a goal every day.

4.       Make changes to your lifestyle a habit, not just a one-off change.

People who set weight loss goals as their New Years resolutions often tend to fail (myself included) because they don’t change their habits. They exercise or diet temporarily and, once the goal is achieved, go back to their old ways and all the progress is lost.

I know this only too well – In 2017, through hard work and dieting, I achieved my goal weight. But, in 2018, with several changes in my life during the year, I slipped back into my old ways and gained back all the weight I had lost. I had made temporary changes to my lifestyles to achieve my goal and not changed my habits.

5.       Give yourself rewards along the path.

At times, achieving a large goal can seem a long way off. Rewarding yourself along the road is key to staying the path and making it to the end. Treat yourself to some R & R along the way. This could be a weekend away with a loved one or a movie night with the kids. Life is too short – enjoy it and have some fun while kicking those goals.

I’m writing this post just two short days before the New Year so my personal challenge right now is to look at each resolution I’m making and, using the above, lay out a road map to make sure that I can get there for each. I’ll be blogging throughout the new year – part of one of my resolutions – so I’ll be holding myself accountable for some of my goals online.

I wish you all success and happiness in 2019 – it’s going to be a great year!

Happy New Year from Tropical Coast Web Design!

Tropical Coast Web Design