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“Be x Do = Have” – A Simple Algorithm for Website Success

The classic life algorithm “BE x DO = HAVE” has probably appeared in countless blog posts before. But who has sat down and worked out their Website strategy using this simple mathematical problem as a basis?

BE x DO = HAVEI have known of Brad Sugars, the founder of ActionCOACH, since he was a Senior leader at my high school in Brisbane and have watched his business coaching “empire” grow with interest. Whilst not a great fan of his business tactics and holding no affiliation to his brand, I have found nuggets of very useful information and advice in his YouTube videos. On his own site, Brad used to have a link to a free video seminar from his “Business is Booming” tour. In the three-hour long video, Brad took the audience through the various reasons why businesses should keep striving through the global financial crisis which was in full swing at the time. I spent a couple of nights watching the video and taking notes so that I could apply them to my own work at Tropical Coast Web Design.

One of the points that Brad raised in the video is the paradigm “BE x DO = HAVE”. Using an example from the video, a simple use of the math could be “BE Awesome x DO Awesome = HAVE Awesome”. Pretty straight forward until you realise that most people live this particular algorithm backwards, thinking that they must HAVE something before they can BE something.

I got to thinking to thinking – if this can be so easily applied to one’s life, can it be applied to the success of your Website? It may not be as simple as Brad Sugar’s application but read on…

If you are a business supplying a product or a service, the result of creating your Website must be to “HAVE more business”. That’s the final desired result. How do we get there?

The first part of the algorithm is not about the Website – it’s about your business. To effectively use a Website to generate business, you must have a product or service that would benefit from online sales. The local doctor probably doesn’t need a Website to sell his services. On the other hand, your local florist could make a lot more sales simply by getting online. You need to research your market and find out what your clients and potential clients want.

BE a worthy online business.

Once you have done the research on your clients, now comes the hard part. Do you have site that will satisfy their requirements? Sit down with your web designer and plan out a strategy – Who is your target market? How do they shop? What do they look for first in a site? What is their preferred method for purchasing? Will the aesthetics of the site appeal to them? How do we get them to keep coming back? This is where a good relationship with your web designer is very important. They need to understand where you are coming from and what you hope to achieve with your site.

DO create a site that works for you.

However, working with your web designer is only half the task. Once the reigns of your site have been handed over to you, there is still a lot of work to do. Start by reading back through our blog archive. There are literally dozens of tips that will help you to develop and continue to grow a site that works for you rather than sitting stagnant on the world wide web. If the site is not working for you, it’s not worth having – so turn it around!

Finally, keeping those two elements (BE and DO) in mind throughout the whole process, you can arrive at the desired result.

BE a worthy online business x DO create a site that works for you = HAVE more business.

This may be a little different to the way that Brad Sugars describes it, but the principle is the same. It is a very simple algorithm however it makes common sense for any small business owner who wants a site that generates leads and sales.

Top Five Reasons to Avoid Wix (and similar) for your business website

Reading the title of this blog post would be enough to make even the most casual reader look up and say “Well, of course you are going to say that! You build websites for a living!”

Dont use website buildersTrue, but if you look beyond my aspirations to become your web developer of choice, there are a lot of perfectly valid reasons why you should avoid free website builders for your business or organisation. In this post, I will list a few of the most important however with a little more research, you can discover dozens more.

#5

We actually give a damn about you and your business. Might sound a little clichéd however our business is based on the success of your site. If we fail to build a site that works for you, we are not doing our job properly and you won’t hesitate to go somewhere else and you most definitely will not refer us to your networks.

A local web development cares enough about doing the job right that they will consult with you at every stage of the game plan – design, development, content, social media and SEO. On top of all this, you will have the local support you need at the end of the day if things aren’t going to plan.

The only people that wix.com, GoDaddy, Vistaprint and other online site builders care about are their owners/shareholders.

#4

Most of these website builders sell (and pride) themselves on the short time frame that it takes to create a site and get it online. Build a site in 20 minutes! Be online in less time that it takes to bake a cake. Doesn’t your business deserve a little more attention, time and effort so that you can create a worthwhile and effective online presence? A website is your business’ public face, a portal where your potential customers can come and visit 24/7 and see what you are all about. A good website that is spot-on designed for your individual brand is no doubt going to take longer than just 20 minutes!

Invest the time and you will most definitely reap the rewards.

#3

Wix.com brands each of its website with its own logo and link at the very bottom of every page – “THIS SITE WAS CREATED WITH WIX.COM CREATE YOUR OWN FOR FREE”. Each Tropical Coast Web Design site has our name at the bottom however we aren’t doing it for our own gain – though we are very proud of our work.

The linking between sites is very important for SEO purposes and we link to each and every one of the sites we create on our portfolio page. Having links working in both directions is great for the SEO of the sites involved. But we definitely are not doing a hard sell by having our link on your page.

#2

In cyberspace, no-one can hear you scream. That includes the boffins from Wix, Facebook or any of the online site builders. You get absolutely no personal support. If you have questions, and are very lucky, you may receive an email response but you can pretty much guarantee no phone calls.

By contracting your own designer, you have access to personal support for your website. Tried an update and crashed the site? Your designer will have you back online within the day (if you have a good one!). Need to expand your website with a minimal of hassle? Use your developer.

Don’t like the service you are getting? If you are locked into a contract with an online site builder, you can’t just jump ship. With a developer, your site can move with you.

#1

Domain names ordered through an online site builder can cause absolute nightmares should you wish to move away and build a site. A recent client contacted us to build a website that would allow her expand her business. Her previous site, built online, was inadequate for her current requirements. When we contacted her online site builder to arrange transfer of the domain name, it was discovered that her domain name was tied in some sort of contractual hell. In the end, it was simpler to register a whole new domain name (the other name will eventually expire and drop away). Not an ideal solution but a good reminder to be sure that your domain name is registered to you, not your web developer.

When it is all said and done, you should just remember the old saying – “Don’t build your home on rented land.” If you build on any of the online services, your site is essentially being constructed on borrowed land. If these services crash tomorrow and disappear forever, your site is gone too – quite often without the chance of a backup.

This applies to the new templates that you can use with your Facebook Business page. Sure it looks like your business website but don’t forget, Facebook lays claims to anything on its network and that includes your pages as well!

The alternative from online site builders should be very clear from this discussion – go and hire a trustworthy developer to design a website for you to meet your custom needs. This includes branding, imagery, content and SEO requirements. Along with all the facts presented before, contracting a professional web developer to build your site ensures that you are personally consulted along every step of the design and you own the work when it is completed.

Five Home Page “Tricks” to lower your Bounce Rate.

Information Overload = High Bounce Rate = Poor Website Performance

Five "Tricks" to lower your Bounce Rate.In numerous blogs, books and forums, small business owners are told from the very beginnings of their online forays that content marketing is a must for a successful website. Any solid marketing advice will say “You must create FAQs, blog posts, videos, podcasts, Facebook feeds, how-to sheets, free e-books, Tweets and Pins for your site to REALLY connect with your target audience.” This is good advice, after all, Google loves fresh content and so do those visitors who return to your site.

But there is inherent danger with all this information – having been told to create it, some website owners get carried away. And, unfortunately, your website visitors may not appreciate this content as much as you do – especially if it is displayed to them all at once.

By this I mean, displaying it all on the very first page of a website – also known as the landing page.

If you overwhelm your visitors as soon as they arrive on your site, you may find that this overload of information result in a “Bounce Rate”*. 

The key to solving this problem is to remember this simple point at all times: your site visitors have arrived at your site seeking only one of two things, information and engagement. Think back to any site that you have ever visited – you have sought out those sites out to either find out more about the business and their services/products or, engage them in further conversation (which can take many forms) to potentially make a purchase.

So how do we avoid information overload on key pages of your website?

Try to keep information in line with the five basics of a good home page:

1. A catching headline that includes your keywords.

If you are a plumber in Innisfail, use a title liked “Professional Plumbing Services – Innisfail.” Keep Google happy by staying under its preferred title length which is 70 characters.

2. A solid sub headline paragraph (or two) that briefly describes who you are and what you do.

Visitors love a story so you could also talk about what you can do for them but don’t get use jargon, remember to apply the K.I.S.S.* principle here.

3. Display your immediate contact information in the top right hand corner of the page.

If you want people to ring you, show the phone number in a large font. If you prefer emails, show the email address. Remember to keep it all mobile friendly by ensuring that both of these can be clicked/tapped.

4. Make your Call to Action very clear.

In most cases, this is what you prospective customers will be looking for so make it STAND OUT! Don’t make customers search for your latest deals or booking forms, make them so obvious that a blind person could find them.

5. Everyone loves a good slideshow (that’s why every site these days has one).

But don’t just use it to display pretty pictures – make it part of your marketing plan. Make it part of your HOOK* to immediately engage your visitors.

Get those things right on the front page and everything else is superfluous – put the extra information on other pages. Use your navigation effectively and your visitors can find it if they want to dig further.

With the advent of Content Management Systems like WordPress, Drupal and Joomla, there is the ability to create a multitude of cascading pages for your website so there is no excuse for not using this to your advantage.

Keep the front page of your small business site clean and simple using the five items above and monitor your Google Analytics. Done effectively, you will watch that bounce rate drop away as your prospective customers come and, most importantly, stay.

* the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

* K.I.S.S. = Keep It Simple Stupid

* a hook, which is a short phrase or jingle designed to entice a customer to purchase a product or sign up for a service.

Three Steps to help get your new website noticed.

After months of planning, preparation and development, your website “baby” is now taking its first faltering steps into the vastness of the World Wide Web. Like any proud parent wants of their children, you want the best for your website – you want it to go out and achieve to the best of its potential.

Get your new site noticedBut it can’t – not on its own. Not without help.

A successful website takes a whole load of effort, strategy and guidance to attain the lofty goals that you have set for it. It takes patience and time to hook into that target audience that is searching for your business. A newly launched website is just one single entity – floating in the vastness of the internet. A void that is likely filled with many similar websites, just like yours, all craving the attention of the same critical audience.

How are they going to find yours?

With the baby steps below, you can set your newly-launched business website on the right path and make it visible to the audience that is searching for what you have to offer.

Step 1 – Get Your Site listed with Google

This one is a must because Google won’t list your site automatically at launch. You (or your web developer) need to bring the new website to Google’s attention using one of the two following methods:

  1. Manually add the URL of the new site by visiting the Google Search Console https://www.google.com/webmasters/tools/home?hl=en and submitting it via the “official” channels.
  2. A more cunning way to gain Google’s attention is to display a link to the website on another site that has already been indexed (visited) by the Googlebot. When the Bot next sweeps by for a visit, it will pick up the new link and, voila, you’ll be added to the index.

Be aware that listing on Google can take anywhere from 24 hours to four weeks but you can speed up the process with a little more exposure…

Step 2 – Engage in “Off Page” SEO

Off-page SEO (Search Engine Optimisation) refers to methods that you can use to promote your site outside the pages of your website. Two of the most popular methods are Link Building and Social Media Marketing.

Linking Building involves getting other websites to link to your site (these are known as inbound links). So long as these sites are of a high quality and their content is relevant to your site, Google smiles upon this method and its search algorithm may give your site a boost in the rankings.

Note that linking from any old site is not recommended and can have the opposite effect on the rankings – you can even get blacklisted if Google really doesn’t like what you have done.

Social Media Marketing is exactly as it sounds. Using the various social platforms (Facebook, LinkedIn, Instagram, etc), promote and share the content of your site with your audience of followers. Each post/link to your site that is shared by this audience is seen favourably in the eyes of the GoogleBot.

Step 3 – On-Page SEO

On-page SEO refers to the use of various tactics within the content of your website’s pages. This can include using key words that your audience may use as part of the text, ensuring that all images have an ALT tag attached and using internal/external links to establish connections with other content that the search engines may already know about.

If you are using WordPress as the framework for your site, install either the “Yoast SEO” or All-in-One SEO plugins and they will work through wizards to help set up your on-page SEO.

Conclusion

These three steps are only the first steps along path to gaining real traction with your website. Once the GoogleBot has found and ranked your small business website, you will need to monitor which tactics are working best for you. In addition, you must keep your content fresh and update to date and constantly monitor your website analytics. Know where your traffic is coming from, what pages they like to visit and what they use to find your website in the first place.

If you need assistance getting your site a little more Google-friendly, please get in touch with Tropical Coast Web Design. We’ll take a look at your currently “set-up” and help you implement the changes needed to get the most out of your site.

Four Steps to Successful Email Marketing

While Social Media for small business continues to be a rave topic in marketing forums around the world, statistics indicate that, although annoying to some, email marketing is still one of the most powerful tools that a business can use to engage with its customers.

Succcessful Email MarketingYour Inbox is irrevocable proof of this – how many items of marketing did you receive this morning?

Although some will never be opened, the humble email can still be an effective way of reaching out to your customers. But, as with anything, there is a right way and a wrong way. Here’s our four top tips to help you create an effective (and legal*) email marketing strategy for your business:

Step 1: Grow your database

Before you start any email marketing campaign, you need legitimate* emails in your database to use. Gathering these addresses is quite easy if you have an established website. You can use the popular method of the pop-up window or simply have a newsletter subscription somewhere on your home page. MailChimp has plugins that work directly through the WordPress framework and integrate with their newsletter systems, saving the hassle of collecting email addresses and adding them manually to your campaigns.

Whatever method you use, remember to always declare why you are gathering the addresses and what can be expected in return (see value point below).

Step 2: Remember the Mobile Users

Due to the unstoppable growth of smart phones, more emails than ever before are being viewed on a mobile device. In fact, up to 75% of email opens* could be via mobile depending on your industry. To cater for this audience, ensure that your emails are mobile optimised – easy to read on a small screen, low on data usage and concise in their information.

* http://www.emailmonday.com/mobile-email-usage-statistics

Step 3: Be aware of the SPAM Act 2003

To keep your email marketing within the lines of the law, you must ensure that any emails you send comply with three main points – Consent, Identity and Unsubscribe.

Consent – The receiver of your emails must be made fully aware at the time they subscribe exactly what they will be receiving in return. Consent can also be in the form of an existing relationship with the receiver i.e. they are already a customer.

Identity – Marketing emails must identify who is sending the emails and their contact information.

Unsubscribe – Each email must include an Unsubscribe option so that consent can be retracted at any time.

Learn more: http://www.acma.gov.au/Industry/Marketers/Anti-Spam

Step 4: Offer Value

The secret behind any email campaign that wants to grow and be effective to offer subscribers VALUE in what they receive. Value can come in multitude of forms. You can reply with a free eBook, a newsletter filled with tricks and tips or keep them up to date with the latest industry news. If you are advertising products or services, butter up the receiving party with a discount voucher for their next purchase.

Everyone loves getting something for free and your subscribers are more likely to stick around.

Remember, what may work for one business may not necessarily work for yours. As with any marketing, try out all your ideas but be sure to MEASURE the response. Don’t spend hours of your precious small business time barking up the wrong tree only to find out that you aren’t getting a decent return from your efforts. Make a note of what works and what doesn’t, fine-tuning along the way. This approach will lead to an effective email strategy that will grow your business without eating away at your marketing budget or your valuable time.

How secure is your WordPress website?

Website SecurityIf your site has been built on the WordPress framework, you are in good company. With a calculated 25% of all websites built using this user-friendly CMS, WordPress is easily miles ahead of its competition. However, with this popularity comes an inherit danger – it is a regular target for hackers.

WordPress was born from an open-source project and remains free to everyone who wants to create a website. Open source means that the code that makes the whole system work is available on the internet with no restrictions. This factor is important in the whole WordPress “ecosystem” as it allows developers and coders to create the myriad of plugins and themes that make the CMS what is it.

Unfortunately, hackers can also look at the code and discover its weak spots, making it vulnerable to spamming and security breaches. For the small time user, this may never be a problem that presents itself. But if your site attracts the unwanted attention of a hacker, they can cause all kinds of problems for your small business website and its visitors.

To protect your site (big or small), there are some very simple measures that you can employ without the need for any programming knowledge (or outside help):

1. Update the WordPress Core.

To do this, access the Dashboard of your site. If a new (major) version of WordPress has been released, this information will be displayed on the main screen of the Dashboard with an UPDATE link. With the newer versions of WordPress, small incremental updates to are performed automatically.

2. Update the plugins that you are using with your site.

In the main menu of the Dashboard, under the Home button, an Updates options will appear when updates for your plugins are available. Click on it to access the Updates page and select the updates that you want to apply. At the same time, visit the plugins page of the Dashboard and delete any plugins that you aren’t using. Even though they aren’t being use, these deactivated plugins can still provide backdoor access to your system.

3. Use a secure password.

A brute force attack, where the login for a site is attacked with a systematic password hack, is hard to protect against but with a secure password (one that used no common words and a mix of symbols, letters, numbers), the hacker will have to work harder to penetrate your system. Also, try to limit the number of users that have access. If someone doesn’t need access and will not be updating the site, don’t give them access.

4. Install the WordFence plugin.

This free plugin has so many features that I can’t list them all here. For a very basic explanation, WordFence provides high-quality firewall and malware protection for your WordPress website and you should have it on your site. Setting this plugin up puts into place a huge roadblock to anyone or anything wanting to cause harm to your site. Get it here: https://wordpress.org/plugins/wordfence/

All the above options are accessible through the Dashboard of your WordPress site but only if you have administrator access. If you log into your site and cannot see or perform the tasks listed, contact your website developer and request an upgrade of your user access.

There is nothing worse than trying to regain control of a severely hacked website however, if it does happen to you and the above steps do not reverse the damage to a perfect state, it is not the end of the world. The server on which your site resides should be* backed up on a regular basis and can be restored by your server provider* to a previous day/week for a small charge.

As always, however, a pinch of prevention is worth a full pound of cure.

  • If your web server provider does not backup at least three times a week, then it is imperative that you find a new provider. Security of your website is paramount.
  • A server provider such as Digital Pacific, NetRegistry, WebCentral, etc provides the space where your website lives. It is generally not the same as your Internet Service Provider (ISP) that connects your business to the internet.

Unsure about how to implement the security measures above, get in touch with Tropical Coast Web Design. We can undertake a no-obligation security audit of your site and let you know how we can help. 

Updating your website should be a habit, not a hindrance.

In the case of most small business websites, the first few weeks after the site has been launched are usually the busiest (ever) for traffic through the site.

Update your Site The owner of the site is pumped and giving the website their utmost attention with both new content and inbound links from their social media accounts. However, as with many things, life (and business) gets in the way and the website sadly becomes neglected over time.

A website should not be seen as a once-off investment, something that you tick off a checklist. To be truly effective, a site needs to be an integral of the small business which it represents. The business is expected to evolve over time, keeping pace with changes in the world around it. The website needs to evolve too.

There’s nothing worse than visiting a website that isn’t cared for – in fact, it can be a waste of your time. The content is stale and boring – totally irrelevant to the customer who is looking for helpful information to help them achieve their original for visiting the site. And, the worst thing about an unloved site…. It reflects directly back onto the business.

“If they don’t care about their website, maybe they don’t care about business in general.”

Whilst this statement won’t be true in most cases, it’s a bad feeling to give to your customers and, like most things, its incredibly easy to avoid.

The easiest way to avoid a stale, old website is to make the website part of your regular routine, a habit that you tend to regularly.

A great analogy would be to look at your website like you do/should look at your health and fitness regime. The best way to a healthy lifestyle is to put healthy habit into practice every day. Diets with deadlines rarely achieve a long-term successful goal. Changes to eating habits and regular exercise program are more like to achieve long term success.

With your website, don’t do the one-off update to the site and think “well now that’s done – we can leave for a few months”. Put a habit into practice where the site becomes part of your everyday routine. Maybe first thing every morning, add a new piece to the site or give it plug on social media. Or set aside time every week to review the content on the site, move it around, repurpose it, check site visitors, check popular pages, anything that is going to ensure that the site is relevant to those customers looking for it TODAY, not three months ago.

From my own experience, I have found that using a content calendar, pinned to the cork board in my office, helps me to keep my content relevant. It lays out an entire month of changes, new content, social media placements – I create all my content for an upcoming week (according to the calendar) on the previous weekend, ready to roll out.

Make your website a long-term partner with your business by making it an integral part of your business.

Do you have any tricks or tips to making your website part of your regular habits? Please share your ideas by leaving  a comment below.

Cure your writer’s block with our simple website content template

Writing content for your website can be a harrowing task. While you would love to tell your site visitors everything about your business and what you can do for them, you need to strike a balance between the right amount of information and the danger of information overload.

Writing Website ContentOn top of this, where do you start with writing content. To help my customers through this difficult stage, I have created a simple template for creating content that is concise and easy to read.

Follow the steps below using the supplied template for each page on your website:

Step 1. Before you begin writing your content, answer these questions:

  • What is the purpose of this page? Why is it important?
  • Who is your target audience for this page?
  • What are the three main points that you want to convey on this page?
  • What keywords will your potential site visitors use with Google to find this page?

Step 2: Page Title:

Create a title that is clear, concise and catchy. It also should include some or all of the keywords identified above.

Step 3: First Paragraph:

In the first two sentences, clearly describe what you want the site visitor to gain from visiting this page – this is the one thing you want them to “take away” with them.

In the remaining sentences of the paragraph, summarize the points (identified above) that you will describe on the remainder to the page. You should also include a Call to Action (CTA) in this text to capture those visitors with short attention spans and who may not be bothered to read on.

Step 4: Second, Third and Fourth Paragraphs

  • Summarize each of the main points in turn, using keywords or phrases if possible.
  • Use bullet points to highlight features or additional sub-benefits.
  • Include links within the content to either your own pages or external websites (Google loves inbound and outbound links).
  • If possible, include further information if the content allows.

Step 5: Call to Action

Finish the page with a bold, obvious “Call to Action” that clearly explains what you want the site visitor to do next.

Step 6: Checklist

After your content is written, read through it against this checklist:

  • How long are each of the paragraphs? (maximum four sentences)
  • Are they concise and relevant to your target audience?
  • Is the style of content conversational, addressing the site visitor as “you”?
  • Is the content interesting and engaging? (hint: get someone else to read it)
  • Is there a clear Call to Action?
     

Once your content is written, find someone to proofread through it for you. Sometimes we can get a little too attached to our work and we are unable to see its minor flaws. A reliable proof-reader will spot those details that need correction or more information about them. They will also be able to tell whether the content is too wordy or just right.

Click here for our free Content Template.

Still not able to put your writer’s cap on? Tropical Coast Web Design has nearly 20 years’ experience in creating websites including page content. We can take simple dot points and turn them into legible, clear information for your site visitors.

Get in touch today for more information.

 

The Secrets to Inbox Nirvana

Email can be both a blessing and a curse on modern business.

The evolution of electronic mail (yes – that’s where email comes from) has made instant communication and document sharing possible without involving Australia Post. However, email is also responsible for “eating up” valuable time each day as Inboxes are filled to the brim each time we look.

To stay on top of this, I became an Inbox Ninja. Before you ask, let me explain that this doesn’t involve any kind of Martial Arts. It simply means that I have a methodology in place to ensure that I can reduce my Inbox to zero – every single day.

Impossible you say? Well, you too can become an Inbox Ninja by following a few simple rules.

#1 Unsubscribe from Email Lists

Never use your business email to sign up for online newsletters and downloads. Instead, create a Gmail account and use that for any non-essential email sign-ups.

In addition, look at all the junk emails that you receive and unsubscribe from any that you don’t need. Most of the time we don’t read them anyway, so you won’t miss them in the future.

With the emails that you can’t unsubscribe from, use your email program to create a rule that will send them directly to the trash.

#2 Sort / Delete EVERY DAY

To avoid answering emails throughout the day, which can be a huge distraction, set aside time at the beginning and end of each day to do the following:

Sort – Create an email archive folder with relevant subfolders and, after adding required tasks into your schedule*, move emails into those folders – only if they need to be kept.

* I use the project manager app called Flow to keep everything organised (see #5 below).

Delete – Any superfluous emails that don’t need to be answered, tasked or archived should be deleted immediately to clear the Inbox.

#3 Answer emails straight away

Take care of emails that can be answered directly (or with a two-minute task) straight away. Once this done, archive or delete those emails.

#4 Go Old Fashioned

Don’t forget that email is not the only choice of communication. Can you walk over to your colleague to discuss those price changes? Or can you call the distributors to sort out the dispatch issues?

If you can sort things with a quick conversation, don’t send an email – do it in person.

#5 Remove your tasks from your Inbox

As a web developer, I receive most of my work-related tasks via email from my clients. To stay organised in my work, I use Post-It notes to write down each task, archive the email (see #2) and then stick the Post-It to the edge of my computer monitor. Once a day, I add these notes into my project manager, Flow. With this simple procedure, I ensure that my Inbox get emptied and my tasks are always booked.

Obviously, day one of becoming an Inbox Ninja is not going to be fun, especially if you have a large backlog of unanswered or unsorted emails. Bite the bullet, clear yourself some time in your schedule and get to work on that Inbox. In a few short days, just by following the five simple rules above, you will be reaping the benefits with more time to spend on other important tasks within your business.

Do you want to be an Inbox Ninja with a professional email account for your small business? Get in touch with us at Tropical Coast Web Design for a free quote today.

How can my regional small business benefit from a website?

In the small coastal town of Ingham, where Tropical Coast Web Design is based, most of the small businesses have been happily operating in the same way with the same customers for many years.

Regional Small Business

However, it is evident that the town’s small businesses are struggling in 2019. There are numerous empty shops on the main street and business confidence appears to be down with little “outside” business coming to town.

Introducing my business to the community in 2018, I began attending the local Chamber of Commerce meetings and talking to local business owners. A common theme that I found was that some businesses saw online competitors as a major threat – which is fair enough – they were losing business online. However, several that I spoke to needed clarification on how their own website could help them level the playing field and play “toe to toe” with the big guys.

Here’s a few ways that a small business in a regional town can benefit from an online presence:

Greater Visibility

Most customers under 50 are internet-savvy and that number is growing daily. We now have a whole generation of prospective customers who don’t know anything but life with the internet. I can guarantee it – your customers are looking for you online. And if they don’t find you, they will find your competitors.

In short – get online. Your customers demand it.

24/7 Service to Customers

With the advent of the internet (and faster connections), customers expect businesses to be available all day, every day to help us with our questions and enquiries. Luckily, with a clever website with though-out content, this doesn’t mean that you have physically monitor the site 24 hours a day. If required , your customers should be able to access how-to guides, FAQs and product information via your site. They should also be able to send you enquiries that can be answered during business hours.

Makes Sales while you sleep

This one is a no-brainer. Setting up your business with an online-store (or even just an online order form) means that you can take sales any time of the day – even when all your staff are at home and fast asleep. Even service-based businesses without online stores can take bookings and payments 24/7 through their websites (PayPal has made this very easy to access).

Get in front of your customers otherwise your competitors will be.

In a small town, people prefer to “go with a local”, even if this means a slight increase in price. If a home-grown store can supply orders via their website, most locals would choose this path over an online order with one of the “big guys”. However, if that store is not online and customers can’t find their prices to compare with the larger chains, they will most likely miss out.

For some small businesses who recognise that they need a website to remain competitive, a perceived roadblock is often the price. Bigger city firms can charge an arm and a leg to create you a site, but often that amount of money is just not available. Luckily, your marketing budget doesn’t need to be sacrificed to create an effective site that brings you sales.

Shop around (look for a free quote link on any designer’s website) and find someone who is producing work that you like – look at their online portfolio – at an affordable price.

Tropical Coast Web Design prides itself on creating effective sites at affordable prices. We are a small professional team which allows us to keep our costs down, which we pass onto you.

Get in touch today – we’d love to help get your regional small business online.

 

Tropical Coast Web Design