The New Year always feels the right time to make changes – either in our own personal lives or in what we do throughout the year.
Some people resolve to lose weight, others want to quit a bad habit and some might just want to be better with their finances. It’s a perfect time to hit the “reset” button and start over with whatever we want to achieve.
So why not put together a News Year’s Resolution for your weary small business website?
There’s no better time than the present to take that old, tired website and give it a little bit of “love and commitment”. It’s not hard to breathe new life into a dead website and give your target audience what they need – an easy way to find and engage with your business.
Commit the time to make it WORK
Contrary to the belief of some small business owners, a website is not a guaranteed magic bullet for business success. Too many people believe that once a site is online, everything else will happen by “natural” causes. Nothing could be further from the truth – your site may not even be noticed by Google if you don’t put some effort in to get some attention.
Set aside a small chunk of your time each day (or a larger chunk each week) and commit yourself to making your site a success. The amount of time is up to you but this time should be spent on creating new content for your visitors, optimising your site for search engines, gathering customer testimonials for display or any range of website-related tasks. Try something new every week.
Get Some Inbound Love
If your site is low on inbound traffic, use your existing industry connections to turn it around in 2017.
You can reach out to your connections in a variety of ways: – through your blog (as we do every couple of weeks), your social media promotions, viral videos (with your web address clearly displayed), email newsletters or even your local newspaper. Anywhere there is an opportunity to create a connection.
Whatever the method you choose – the end-goal is always to boost the online traffic heading into your website so be sure to provide an inbound link in each situation.
Add Value for your Visitors
Once you’ve got visitors coming to your site (inboard), the trick is to keep them satisfied and make them want to return again and again.
The key to this step is answering this simple question – “Why are they coming?”
Nine times out of ten your visitors will be looking to somehow engage with your business. They will be looking for help on using your services, or maybe some more information on your products or, our favourite, just wanting to make a purchase?
Once you have worked out why customers are coming to your site, the next bit is simple –
Give ‘em what they want!
Freshen up that tired old site.
The final step in giving your website a new lease on life in 2017 involves stepping back and taking a cold-hard look at the current state of your site.
Use these questions as a guide: –
- Does my site look like it belongs to a previous decade (maybe the 90’s)?
- Is the site “responsive” to viewing on tablets and smart phones?
- Are my key offerings easy to access and immediately identifiable?
- Does my business brand match my online presence?
- Do I offer helpful content to my site visitors? Do I give them value?
- Can people find my website?
Providing the solution to each of these questions and implementing them on your website will put your site in a prime position for online success in 2017.
Good Luck and Happy New Year!
If your small business website needs any help to make your New Year’s Resolution a reality, get in touch with us at Rusty Mango Design and let’s make 2017 the best year for your website yet!