Week 1 of 52 – Getting your business mojo back!
Loss of business mojo happens to all of us from time to time. As business owners, it can sometimes be hard to maintain enthusiasm and drive all the time towards our work. Sometimes it feels like we have lost our motivation and are just going through the motions in order to get things done. We feel no real urge to seek out and try new things (like marketing tactics). If this sounds familiar to you, then maybe your Business Mojo might just need a reboot!
This week’s blog post is not about website marketing at all however without the enthusiasm and internal drive for your business’ success, your marketing efforts will be “half-hearted” at best.
If you are looking for some help so get things going again, here five quick tips that I personally have found useful to get inspired and back on track.
1. Get out and Exercise!
This might seem a bit of a strange tip in a business and marketing blog, however I find my focus for the day is sharper after some form of morning exercise. A simple 30 minute walk or jog can do the trick and the best thing is you can kill two birds with one stone by exercising to some…
There are literally thousands to choose from. The best way to find the podcasts bested suited to you is to have a look on iTunes (for the Apple fans) and BeyondPod (for the Androids among us). Apart from the (currently) sadly neglected Rusty Mango Design podcast, my favourite would have to be the Small Business Big Business Podcast from Tim Reid, who packs every episode with series marketing gold.
A great podcast can expose you to a world outside the business that you generally work in and, just by listening to some success stories and the experiences of others, you might just find that missing spark you are looking for.
Once again, for those seeking external motivation from the best in the business, there is an abundance of great books that can get you inspired. Several great books that I can whole-heartedly recommend include:
- Pour your heart into it – The Starbucks Story by Howard Schultz
- Like a Virgin by Richard Branson
- Think Big and Kick Ass by Donald Trump
- The E-Myth Revisited by Michael E. Gerber
- Crush It by Gary Vaynerchuk
I must confess that I have read a couple of these more than once just to try and squeeze every possible gem out of them! They are all written by people who have created their own huge success stories and it help me to think – there’s nothing to stop me being one too!
4. Talk to other like-minded business people.
Seeking and talking biz with like-minded business owners can be a very powerful experience. But first you need to seek out an appropriate network. You could join your local Chamber of Commerce, start your own networking group or just talk to friends who work in similar industries (or maybe completely different). If you feel a little isolated and don’t know where to start, get online and join a forum.
Tim Reid, from the aforementioned Small Business Big Marketing podcast, has a premium forum just for small business owners. It is primarily focused on marketing issues but has a whole range of other topics being thrown around at any given time. Ranging from health and fitness right through to productivity software, I find this forum to be a gem. A good forum can help you connected and feeling that what you are doing is really worth pursuing.
5. Sit back and reflect
Sometimes we get caught up in the day-to-day of our businesses and we lose sight of what we have achieved and how far we have come. Take some time out and think about when you started your business. What were your goals? Why did you start?
Look at old photos and worksheets. I love to go back and look at sites that I created 10 years ago and see just how bad they are! Of course, they didn’t look too bad back then but the progress since has made all of them look positively antiquated.
Guaranteed, if you look at the progress and successes of your business from where you have come from, you will start to see a clearer way forward and gain some of the motivation you think you have lost. You haven’t lost it – it’s still there, just hidden from view!
Have you got any tips to help get your business mojo back on track? Anything that will help a fellow small business owner reboot their enthusiasm? Share your tips by leaving them in the comment section below. I personally find the five tips above seem to do the trick for me but I’m sure there are dozens more out there – little gems that can help reignite that entrepreneurial spark that hooked us in the first place!