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Podcast #1 – Marketing your new website

As a web designer, there is nothing more I like to see than a site that I have helped to create hitting the right spot with its intended audience. However, some businesses and organisations think that a website will do all the marketing work for them.

It won’t – there is still work to be done!

So as the first podcast from the Rusty Mango Design marketing series, I have decided to give five sure-fire tips to turbo-boost your site traffic today – even before Google gets a look in!

This information will be available as a downloadable PDF on the Rusty Mango Design website and a transcript of the podcast will be included in the RMD Blog.

Click here to download the PDF

Tip #1 – Get your site name out there and get traffic coming in!

If you are still waiting for Google to index your site – this can take up to a month or so depending on your web developer –  get the word out there using more traditional means.

• If you are a non-profit organisation, get onto your local paper and ask them to announce or attend the launch of your website. While you are at it, why not try to squeeze an editorial out of them. Smaller papers like the Innisfail Advocate obviously need to support their local community and giving your non-profit organisation’s website a “free” plug would be a great way to show it.

• If you are launching a business site, get on the radio or in the paper and give potential clients a “Call to Action” – that is – give ‘em a reason to visit your site. Put a printable coupon on the front page of the site for visitors that redeemable for a free quote, cup of coffee or whatever ties in with your business.

• If your site has been launched and nothing is really happening, try the above steps anyway. You have nothing to lose and everything to gain.


Tip #2 – Get your Social Media happening today

Spend an hour or two setting up a Facebook for Business page along with a Twitter account. Not only are these social mediums a necessity in today’s online world, but they are absolutely fantastic for getting information / deals announced immediately. With a bit of clever programming, or even some WordPress plugins, you can seamlessly integrate your Social Media with your actual website. This way, you can create instant content every time you update your Facebook or Twitter. Like buttons can also be used to grab a captive audience along with your “followers” on Twitter.

However, when a site has just been launched, use your social networks to get visitors to come to your website immediately. Announce the launch on Twitter and ask all your followers to “re-tweet” the message – like a little bit of “pyramid” marketing. Do the same on Facebook – ask your friends to visit and LIKE your website and pass the message on!

Using this simple tip, you could have an audience of 100’s by the end of the first day ( depending on the strength of your social network ).


Tip #3 –  Reciprocal Links

After your site has been launched, spend some time visiting some industry specific sites that may be able to “drive” traffic to your website. For example, I recently suggested to Glen from Innisfail Cycles and Sports that he should contact local bike clubs and let them know that his business is now online.

If these clubs have websites, now is the perfect time to ask for reciprocal links. A reciprocal link simply involves placing a link on each parties website – the bike club links to Innisfail Cycles and Innisfail Cycles links back to the Bike Club.

It’s the age-old saying “You scratch my back and I’ll scratch yours.”

If your business has a selection of suppliers, ask them to create reciprocal links for you. Most suppliers will gladly add your business to their sites in return for a reciprocal link as you are already a valuable source of income to them and they should want to help in whatever way possible.


Tip #4 – Get your Web Address on everything

If you are serious about pushing your site to the next level, then start by looking at your stationery and signage right away. Your website address needs to prominent on everything you do – business cards, invoices, shop fronts, you name it, it should have your address on it. TV and print advertisements should also have your website address clearly visible and radio ads should always include your address at the close of the ad.

A website is not meant to be a secret so shout it out and get people visiting today.


Tip #5 – Email Marketing

This one needs to be approached carefully as there are fairly stringent rules about spam that can end in grief if they are not handled properly.

For a stress-free email promotion, simply send out an email to your current client list with a special offer – free consultation, ½ price deals, 10% discount – in return for a visit to your new website. Add in a bonus, if they refer someone else through to the same offer on your website, give them another reward for their loyalty. 

Using this method of email, you are only contacting clients that you already have a relationship with. Those clients then contact someone else on your behalf – this is important as the email does not come directly from you!

Only use this method sparingly as repeated usage will fall foul of the spam laws if anyone feels that you are abusing the email system.


Bonus Tip – Make sure your site is SEO friendly.

Once Google finally gets around to indexing or “reading” your site – you should have all the Search Engine Optimisation (SEO) completed. You can do by following this list:-

  • Make you have used a scattering of “key words” – words that potential visitors will use to find your site via Google – throughout your pages. 
  • Check your META tags for titles, key words and descriptions or have your web developer check them for you.
  • If you are using site based on WordPress, install the plug-in All-in-One-SEO and add details to each of your posts and pages.

By following the simple tips above, you can gather a healthy following for your site however this is only the beginning. Your site will require constant work to keep it fresh and to ensure that visitors return again and again. In the next Podcast, we will talk about the use of content to attract visitors and keep them coming back for more.

Is your business slogan working for you?

In his book, 101 Secrets to Building a Winning Business, author Andrew Griffiths states that despite trends that come and go in marketing techniques, the tag line or “catch phrase” never seems to go out of style. He does point out that a business should, from time to time, reassess the effectiveness of such wording to avoid the message becoming stale.

To this end, I decided to create a “tag line” that would work for my business and this required some thought as to what message I wanted to convey in a few short words.

With a little brain storming, I came up with a few points that are important in the marketing of my business:

  • Rusty Mango Design proudly markets itself as a quality website provider in the Cassowary Coast region of Far North Queensland.
  • Cairns has a number of competitors however there is only one main competitor in my local region.
  • My sites are affordable as I am a sole operator and my business does not have the overheads of the larger companies.

Using these points, I have decided upon the tag line “Quality Website Design on the Cassowary Coast”. I wanted to avoid saying that my websites are cheaper than the competition as prospective clients may also read this as a sign that my work also looks cheap.

Now that I have the slogan, it will be displayed prominently on the RMD website and on any correspondence with my clients. I may change it tomorrow if another slogan “pops” into my head and is more appropriate however that’s the nature of this type of marketing and making the change is no great problem.

Nothing Beats QueenslandFor evidence on the changing slogans that can be used in a marketing campaign, take a look at Queensland Tourism’s latest effort. Only last year, the slogan marketed around the country was “Queensland – Where Australia shines”. This was plastered on TV, magazines and internet advertising. After a reassessment was made necessary by the Brisbane floods and Cyclone Yasi, Queensland Tourism adapted the tag line to include “Nothing Beats Queensland”. To residents of the State, this has a double meaning: It clearly states that you must come to Queensland because there is nothing else like it and that, despite the natural disasters that we have endured, we are bouncing back better than ever.

Victoria - The Place to BeAnother example of a catch phrase change is that of Tourism Victoria. A couple of years back, the tag line they used was “Victoria – On the Move” which was fine until someone realised that Victorians were leaving the state at a rapid rate and maybe the “Move” part of the slogan wasn’t so great after all. During a recent caravan trip around Queensland, I saw their new slogan plastered on Victorian number plates: “Victoria – The Place to be”. Now I don’t whether my judgement was determined by the number of Victorian caravans on the road but I believe this tag line once again fails to work. If Victoria is “The Place to be”, why do so many Victorians drive their caravans north and spend three months of the year in Queensland? Maybe a different catchline would have been more appropriate for their number plates.

As demonstrated, slogans can allow prospective clients to form very quick opinions about your business so you need to get it right. Grab a pen and pencil, write down the key elements about your businesses and see what you can come up. Make sure you show the slogan to test audience first and gauge their opinions. If it doesn’t get the message across as intended, try again until you get it just right for your business.

Tropical Coast Web Design